Paris Talks Marketing: Recent Episodes

Paris Childress

Paris sits down with SaaS leaders to unpack their unique approaches to growth and marketing. Tune in for practical tips and stories behind the fastest-growing technology companies. Paris is an ex-Googler and the CEO of SaaS growth marketing agency Hop Online.

In this episode, Paris interviews Garrett Caudle, CEO of Influent, an executive social agency, to discuss the untapped potential of LinkedIn for B2B marketing. The episode discusses common misconceptions about LinkedIn, the importance of quality over quantity, and strategies for building a successful marketing presence. Paris and Garret also explore the evolving landscape of social media marketing, highlighting the shift from company-centric to people-centric approaches, the impact of founder-led marketing, and effective audience engagement tactics.

Tune in to gather practical advice on maximizing LinkedIn's potential for your personal or business brand.

Are you tired of being seen as just another player in the market? Raul will teach you how to shatter the glass ceiling in your industry, making clients come to you and positioning your agency as a unique powerhouse rather than a commodity.

In this episode, Raul shares his Productive Profits® strategies that will revolutionize how you operate your agency.

Learn how to productize your services, strategically increase your pricing while attracting high-value clients, and what is Raul's 80/20 Day for digital teams and remote work.

👉 Raul Hernandez Ochoa is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital businesses achieve profitable growth. With extensive experience as a digital growth operator and strategist, Raul has helped double to 5x digital agencies, generating millions of dollars in revenue using his Productive Profits® strategies.

Tune in to discover how you can transform your agency into a scalable powerhouse!

Here are some of the key topics that Raul and Paris discussed in this episode:

• 00:00 Intro

• 02:47 The biggest challenge for agencies now

• 03:56 Agency positioning & how can agencies differentiate

• 06:06 How to productize your services

• 13:20 How agencies should think about pricing

• 21:09 Org structure: from a functional Org into a pod

• 27:59 The 80/20 day for digital teams

• 35:27 How to modernize your agency with AI

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights.

Don't miss out on the Marketing Strategy theme of our podcast!

Join us as we dive into the world of ChatGPT in this episode with Shanif Dhanani, Founder & ChatGPT consultant at Locusive.

With his software development and data science background, Shanif helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data.

He has built machine learning, analytics, and software systems at large companies like Twitter, Booz Allen, and TapCommerce, one of the world's first mobile advertising platforms, and is also the founder of a small SaaS startup, Apteo.

👉 Discover how businesses can harness the power of large language models to drive growth and innovation, boost sales conversion rates, and revolutionize SaaS workflows.

Explore the future of business and productivity with AI, how large language models might transform the way we work and hire, and why chat tools like Slack are poised to become the "next browser."

Don't miss this discussion on AI's potential to shape the future business landscape!

Here are some of the key topics that Shanif and Paris discussed in this episode:

• 00:00 Intro

• 03:35 How ChatGPT can improve SaaS workflows

• 04:37 How SaaS companies use ChatGPT

• 05:42 Building APIs with ChatGPT

• 06:45 How to use ChatGPT to improve win rates & conversion rates

• 08:31 How ChatGPT can boost the productivity of service & support teams

• 10:14 Improve your products by analyzing customer feedback and reviews

• 13:38 How ChatGPT helps with internal data search

• 18:19 The growing value of data scientists for every industry

• 20:51 How ChatGPT will impact junior-level employees and content creators

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights.

Don't miss out on the AI for Marketing theme of our podcast!

Resources:

Datagrown

Locusive

The early-stage startup journey is a mess! As you strive to validate your vision and achieve growth, you encounter a chaotic mix of challenges.

Gaining customers becomes a hit-or-miss scenario that impacts both your progress and marketing tactics, leaving you unsure who your best-fit audience truly is.

You need to bring order to this startup mess. And that's where repositioning steps in: a strategy to focus on your best-fit customers and niche down your product for targeted growth.

In our Marketing Strategy Theme, we've invited the growth marketer Andrej Persolja to discuss the power of product repositioning.

Tune in to learn how at his last startup, Andrej repositioned the product and managed to lower the cost of user acquisition (CAC) by 52%, which led to doubling their growth.

👉 Andrej is a growth marketer, helping tech startups who experience stagnant growth reposition their products to attract, convert, and retain customers. His experience comes from co-founding 2 startups, where he learned about the challenges founders face on the path to growth.

Andrej has worked with more than 30 startups, and today he is a consultant and fractional CMO, helping startups grow.

Here are some of the key topics that Andrej and Paris discussed in this episode:
• 00:00 Intro

• 02:21 How early-stage startup journey is a mess
• 04:25 Should you limit your targeting to best-fit customers in the early-startup lifecycle
• 05:36 Investors pressure & hitting user acquisition goals
• 08:29 How personal branding can help with testing a Product-Market Fit
• 09:51 Where does the need for repositioning kick in?
• 12:11 How repositioning led to a 52% lower Cost of User Acquisition (CAC)
• 15:06 How to understand you have a product positioning problem
• 19:42 Don't rely on ChatGPT for product positioning
• 23:41 Focus on doing more organic marketing
• 25:01 How to get people onto Zoom calls
• 31:20 Why marketers should experience agency or small startup life

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights.
Don't miss out on the Marketing Strategy theme of our podcast!

Every SaaS company plays for high stakes, but what does it take to dominate the market right now?

Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today.

We've recently rebranded. Our guests are SaaS CMOs, founders, and specialists, and we discuss one trendy topic in the industry per episode.

Ready to unlock the true power of marketing strategy?

In this theme, we'll explore the world of cutting-edge marketing strategies and tactics that are shaking up the #SaaS industry.
We'll share insights on testing new tactics and uncover the latest developments from digital landscape giants like Google, Facebook, and LinkedIn.

We'll also explore how AI is revolutionizing the digital landscape and transforming marketing tactics.

📍 So grab your headphones and get ready for a marketing strategy masterclass with Paris Talks Marketing.

Tune in and start dominating your market today!

Leap into the future of the Interactive Web3 and AI Assistants War between Google Bard, ChatGPT, and more!

With Alexander De Ridder, we discuss the limitations of Web2 and the need for a shift towards a more AI-friendly infrastructure.

In this episode, you will find out what's the future of marketing & search and more about the three driving forces behind the rise of Web3 & AI Assistants:

• The economic considerations

• The desire for content and data ownership (legal aspect)

• And the need for streamlined consumption of information (content aspect).

👉 Alexander De Ridder is the Co-Founder, Visionary, CTO at INK, the world’s first AI-powered content optimization software. Alexander crafts magical tools for web marketing.

He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions. He was also the Co-Founder, Visionary, and CTO at Edgy Labs, LLC, a multimillion-dollar marketing agency acquired by Compass.uol in 2021.

Witness the emergence of a new era where large language models and personal AI assistants seamlessly communicate with websites, transcending the limitations of traditional browsing.

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the AI for Marketing theme of our podcast!

Here are some of the key topics that Alexander and Paris discussed in this episode:

• 00:00 Intro

• 4:23 Reasons behind the birth of Web3 & AI Assistants

• 06:49 The AI Assistant wars

• 12:38 Limitations of Web2 & the rise of the new Interactive Web3

• 25:23 Bing is bringing plugins to search this year

• 36:49 Who's winning the AI Assistants war?

• 41:25 Plugins & AI Assistants are the future

Resources Mentioned:

SEO.app, the first SEO plugin for ChatGPT

Smith.ai, 24/7 virtual receptionist & lead intake services

Can Hubspot beat Salesforce? 🎙️ When SaaS companies aim to fuel their business growth through CRM, choosing the right option can be challenging, especially with the intense debate about which CRM platform reigns supreme: HubSpot or Salesforce.

And our guest, Connor, is here to show you which CRM would better fit your needs!

👉 Connor Jeffers is the Founder and CEO of Aptitude 8, an Elite Tiered HubSpot technical consulting firm, and Hapily, an app studio building products on top of the HubSpot platform.

Before Aptitude 8, Connor led growth teams building venture-backed companies on top of Salesforce and operated a consulting firm on the Salesforce ecosystem.

Join Connor Jeffers from Aptitude 8 as he discusses how HubSpot competes with Salesforce CRM.

🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the Marketing Strategy theme of our podcast!

Here are some of the key topics that Connor and Paris discussed in this episode:

• 09:02 The Rising HubSpot Universe Mirroring Salesforce's Success

• 10:33 The HubSpot Revolution: Untapped Market for CRM Solutions

• 12:33 How Switching from Salesforce to HubSpot CRM Was a Game-Changer

• 15:50 Advantages of Salesforce CRM over HubSpot

• 18:27 Where HubSpot Wins Over Salesforce CRM

• 26:26 Break Free from Data Silos with HubSpot

• 30:02 How Generative AI Will Impact CRMs like Hubspot & Salesforce

Here are some of the key topics that Andrea and Paris discussed in this episode:

• How having an SDR experience helps in a marketing role

• How SaaSOptics merged with Chargify to become the brand Maxio today & how the merger impacted Andrea's role

• Saaspedia's organic play for ranking in the SERP with SaaS topics

• How to create successful gated content & what are the benefits of gated vs. ungated content

• What is the most important success metric for a SaaS company

• How creating a powerful strategic narrative strengthens your brand

• What is the B2B SaaS Maturity Curve

• The shift from traditional subscription models to usage-based pricing

• Cash accounting vs. accrual accounting

Mentioned resources:

SaaSpedia, the encyclopedia of subscription & SaaS finance terms and metrics

SaaSpedia, Annual Recurring Revenue (ARR), article

Guest:
LinkedIn
Maxio

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Jon and Paris discussed in this episode:

• The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events.

• Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren’t designed to capture and keep your event data.

• How to fix the event attribution gap: learn to measure the success of your event

• What's the working marketing mix for customer acquisition in the events industry?

• Does the post-Covid environment pose a threat to virtual events?

• Personal branding & how to come up with content ideas for social media.

Guest:
LinkedIn
Accelevents

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Ryan and Paris discussed in this episode:

• Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer

• The challenging sales dialer competitive landscape and where PhoneBurner stands

• What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer

• What are some best practices for a successful phone call outreach strategy

• Should we de-silo inbound and outbound strategies

• PLG vs. Sales-Led Motion: which brings in more qualified leads

• How to predict conversions of Free Trial Users to Paying Customers

• How to use ABM (Account-Based Marketing) tactics

• Google Ads and how PhoneBurner competes in paid search with big players like Salesloft & HubSpot

Guest:
LinkedIn
PhoneBurner

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Jessie and Paris discussed in this episode:

• The approach of BDEX for cleaner and more privacy-compliant data

• Transitioning past third-party data to marketing with quality first-party data

• Ethical marketing and why it's profitable to do what's right in business

• Leveraging Dark Social

• Balancing personal branding and company branding

Guest:
LinkedIn
BDEX

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Sarah and Paris discussed in this episode:

• The differences between demand gen vs lead gen vs demand capture

• What are the best channels and methods for demand capture?

• How to better engage on organic social?

• Why hiring a marketing team to do lead gen is a big mistake for businesses?

• Moving away from 'lead gen' is great. But how do you get both your marketing & sales teams to agree on that?

• Why is dark social a breath of fresh air for B2B marketers? How to leverage dark social as part of your demand gen strategy?

• Key takeaways from the Inbound Conference in Boston

• Influencer marketing for B2B

• 🔥 Fire Questions Challenge

Resources Mentioned:

Book, Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman

LinkedIn Posts by Sarah:

Hiring a Marketing Team to Do Lead Gen

Dark Social Is a Breath of Fresh Air for B2B

Inbound Conference Experience Summary

Guest:
LinkedIn
Hunters

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Drew and Paris discussed in this episode:

• Why curiosity is one of the keys to career success

• Better focus and performance in the workplace with the concept of deep work

• The challenges of working in a startup environment

• The post-pandemic state of the events industry

• New vs. old marketing – and why the fundamentals never change

• The value and use of customer research & the customer-centric approach

• What is 5 to 9 marketing or marketing after-hours

• 🔥 Fire Questions Challenge

Resources Mentioned:

Book, Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt

Guest:
LinkedIn
LASSO

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that David and Paris discussed in this episode:

• How David brings digital transformation(DX) to large organizations

• The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO

• De-siloing the C-suite to improve agility & the importance of cross-functional collaboration

• Corporate venture launching

• The greatest roadblocks in monetization for innovation in SEA

• The importance of connecting customer experience and marketing with real-time data for data-driven decision-making

Resources Mentioned:

Book, World's Best Bank: A Strategic Guide to Digital Transformation by Robin Speculand

Guest:
LinkedIn
GrowthOps

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Simon and Paris discussed in this episode:

• How to double your revenue in 90 days with the Strategy Sprints Method

• How 50/50 risk (for you and your client) doubles your revenue

• The perfect 5-levels deep ideal customer profile to help you with acquisition

• How to do zero-budget marketing for 2 hours per week

• ⚡️ Falling in love with the problem, not the solution

• How to get easy inspiration for creating new content weekly

• Why Simon says no to paid advertising

• 🔥 Fire Questions Challenge

Resources Mentioned:

Book by Simon Severino, Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business

Guest:
LinkedIn
Strategy Sprints

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business

Here are some of the key topics that Andrew and Paris discussed in this episode:

• How Andrew's career has evolved being part of a unicorn, a double unicorn, an IPO, and acquisitions and what have been common keys to success for all of those companies?

• Why marketing and sales should stop fighting

• How the love of journalism & its principles gets you earned media and the right B2B story

• The fast fail/fast fix approach

• Feedback loops and Andrew's loop group concept

• The rapid A/B testing cycle of Andrew for creatives

• What are micro-influencers, how can they help marketers, and how to use them?

• Lessons from B2C that B2B marketers can learn

• The power of free knowledge

Guest:
LinkedIn

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Mia, Jordan, and Paris discussed in this episode:

• Challenges of creating educational but also scientifically accurate content in the SexTech industry

• Content marketing as a replacement for paid media

• Easy SEO "hacks" for ranking your content

• Facebook ad censorship (and censorship on social channels)

Guests:
Mia LinkedIn
Jordan LinkedIn
Emjoy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Raúl and Paris discussed in this episode:

• What is referral marketing?

• Why is referral marketing different than influencer marketing and affiliate marketing?

• What are the future trends in referral marketing?

• Is Web3.0 the evolution of referral marketing?

• How to scale with referral programs?

• How much of ReferralCandy's new customer acquisition comes from referrals?

Guest:
LinkedIn
ReferralCandy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Fred and Paris discussed in this episode:

• Google Quality Score & its importance for ad rank

• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads

• The impact of automation on how to optimize search marketing campaigns

• Ad Creative optimization with AI Image Generation Tools

• What are the skills you need to become a Google Ads Expert today

• What is value-based bidding

• What is the biggest mind shift in PPC history

Guest:
LinkedIn
Twitter
Optmyzr

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Mentioned Resources:2019 Book,Digital Marketing in an AI World: Futureproofing Your PPC Agency, Frederick Vallaeys
2022 Book, Unlevel the Playing Field: the Biggest Mindshift in PPC History, Frederick Vallaeys
DALL·E 2, AI Image Generator

Here are some of the key topics that Eric and Paris discussed in this episode:

• Customer Acquisition with Demand Generation (leading with an ICP-first strategy)
• Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points)
• Step 2 of Demand Generation: Increasing Your Brand Authority (How do you do attribution on setting your company up as the authority in the niche)
• The importance of understanding your customers' (ICPs) problems & why that's the biggest threat to Constant Contact
• What are some common pain points with lead generation for agencies
• Lead generation strategies (the right portion for successful lead generation from outbound, inbound, and partnership strategies)
• Personal branding and how it helps in landing clients
• 🔥 Fire Questions Challenge

Guest:
Constant Contact
SharpSpring
Eric Stockton

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Paris and Stacey discussed in this episode:

• B2B vs B2C trafe-offs

• The broken chain between marketing & sales: why don't they speak the same language and why this should change?

• Why the key role of marketers is to be the internal voice of the customer

• 7+1 Steps Framework To Be More Strategic with B2B Marketing: Why are so many marketers skipping steps? And what can they do to think and act more strategically?

• 3 ways how to position yourself better as a marketer and help you gain credibility with your internal teams

• 5 key V.A.L.U.E. competencies to stand out in a sea of marketing sameness

• What is the mindset of a great marketer? And how can you be a marketing leader instead of following the herd?

• How can CMOs Meet CEOs Expectations?

Resources mentioned:

Book, Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness, by Dr Simon Kelly (Author), Dr Paul Johnston (Author), Stacey Danheiser (Author)

Book, Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions, by Simon Kelly (Author), Paul Johnston (Author), Stacey Danheiser (Author)

Soar Marketing Society, a private community for B2B Marketers who want to elevate their skills, impact, and careers: www.soarmarketing.club/soar

Guest:Stacey Danheiser
SHAKE Marketing

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Paris and Rafael discussed in this episode:

• Full-stack go-to-market (GTM) framework of Zendog Labs
• The set of challenges you can face with regard to growth when entering a new market
• The seller journey vs the buyer journey
• Should a startup lead with ICP First or Product First & when a startup should choose an ICP
• How marketing helps with establishing a product-market fit
• Sales-led growth approach & what are some outbound tactics which work for a startup ➝ To succeed with an outbound approach, Rafael shares that you need to capture existing demand through an outbound sales motion rather than generating the demand.
• Blue ocean vs red ocean strategies
• 3 tips on how to raise more investments as a startup in the current environment

Guest:Rafael Oezdemir
Zendog Labs

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Paris and Michael discussed in this episode:

• Video-led marketing

• Use cases of personalized videos in sales, marketing, and recruitment

• The power of leveraging webinars

• How to repurpose content

• How listening to your prospects can help you market your product better

• Community marketing

• And... the Hawaiian Friday tradition of Michael!

Guest:
Michael Blodgett

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some of the key topics that Paris and Dan discussed in this episode:

• What product marketing brings to the table & why is it a critical component of every company's success

• How Privy got on Shopify & became the number one rated app for Shopify

• SMS marketing & how the pandemic accelerated this trend

• How to use content marketing to educate your customers

• The importance of video marketing

• How to lift off your B2B brand on TikTok

• How influencer marketing could evolve in Web 3.0

Guest:
Daniel Murphy
Privy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Here are some key topics that Reni discussed with Paris:

Community-led growth with Twitter, Telegram, Discord
How to start a community
The future of blockchain in the e-commerce industry
Applying NFTs into the business and their value
Personal branding - what works and what doesn't
How to plan content for personal branding posts on social media
What methods Reni uses to generate sales
The risks of using automation for social media
How having the right mindset can prevent you from burnout
How to increase your posts' reach on LinkedIn

Guest:Reni Achkar
Social Laboratories
Whalemap

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

In this episode, Paris interviews Khaled Naim, who is the Co-Founder & CEO of Onfleet, the fastest-growing provider of last-mile delivery management software. Onfleet powers millions of deliveries per week for thousands of businesses around the world and handles route optimization, dispatching, real-time driver tracking, proof of delivery, analytics, and customer communications.

Listen to the episode as Khaled and Paris discuss:

• Pricing strategies

• Finding an organic product growth hook for B2B

• Account-based marketing and how to stay in front of competitors

• The right mix between a product-led growth motion and a high-sales touch approach

• The importance of a partnership-driven strategy

• The growth of the delivery market during COVID

Guest:
Khaled Naim
Onfleet

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth.

Some key topics in this episode:

• The goal of ABM
• What goes into the content marketing behind an ABM campaign
• How being more interesting offline can help you with content
• Organic vs paid strategy on LinkedIn
• How to build warm relationships with prospects
• Some key points of advice from Mason's podcast guests
• What can build you as a leader
• How to position yourself as a partner versus a vendor

Guest:
Mason Cosby
Gravity Global (& Mojo Media Labs)

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

In this episode, Paris sits down with Stu Gold to discuss AI and Machine Learning and what they have in common with his company's marketing and sales approach. Stu, General Manager and Chief Revenue Officer of Superwise.ai, is a highly energetic advanced technology sales, marketing, and business development leader with a unique and highly successful background in launching, growing, and scaling early-stage technology businesses into new, emerging markets on a global scale.

Here are some of the key topics that Paris and Stu discussed in this episode:

• Why AI and machine learning will become a part of the core marketing flow

• What is model observability and why it is critical to machine learning

• The growth of machine learning operations teams

• Using aggregated data to ensure compliance with data privacy laws

• Product-led growth and time to value

• How to succeed through failure

Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties.

Listen to the episode as they discuss:

• The long tail theory in procurement

• What does the quote “give people what they want” has in common with creating content

• How to create content that sits at the heart of people’s pain points and with the long tail in mind

• Why ungated content is the way to go

• Utilizing live podcast recording sessions to build audiences and repurpose content

• Video marketing

• What startups should look for in a good marketing agency partner

Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management.

As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and are getting saturated.

Hear more in this episode as we discuss with Srikrishnan:

• Their acquisition journey
• Category creation and leadership
• The concept of the time to value
• The importance of the onboarding experience and the maturity survey
• Scaling marketing through communities and podcasts

Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!

In this episode Paris sits down with Luciano Freitas, currently the CMO at the finch BX Blue. Neuroscientist and entrepreneur, Luciano is the co-founder of Facily, the first social commerce in Latin America, and the founder of Mind Hack Lab, a laboratory of mental alchemy and behavioral innovation. He made part of Uber’s leadership and marketing teams in Brazil and helped launch Airbnb in Latin America, also acting in the leadership lineup.

Following Luciano’s experience, this episode is all about good leadership. Hear more in this episode as we discuss:

• The three pillars of marketing
• The impact of Uber's and Airbnb's branding strategies
• Growth marketing
• Users-first approach
• What makes a great leader

Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!

This week we sit down with Serial Entrepreneur Peep Laja of Wynter, CXL, and Speero. We discuss his three ventures and how his latest business Wynter.com is building demand. We also talk about the importance of luck and timing in a success of a business and where Peep's podcast How to Win is going next.

This week we sit down with Canberk Beker, Head of Growth at Deepcrawl to discuss how URL-based marketing helped them 2x their pipeline in 2 months and move prospects through the funnel 2x faster. We also discuss how Deepcrawl strategy is to market not only to SEOs but to Developers, general Marketeers, and even Product Managers.

This week we sit down with Paul Singh, Co-founder & Chief Strategy Officer @ Bump Health and Active Angel Investor @ Results Junkies. Paul shares how he makes investment decisions into 200 businesses per year, the invisible rules of the investment game, and why getting investment isn't the only path for startups.

We discuss how Spruce.com delivers a great offline experience while balancing supply (service providers) and demand (lifestyle services requestors) while growing its user base through offline channels.

We discuss why SaaS companies need to move beyond the old-school approach to a marketing organization and what that means for how we bucket our marketing efforts, compensate/bonus our teams, and leverage FPD to understand the customer experience.

In this episode, Peter shares a bit more about databox.com's plans to release a new benchmarking feature. Peter also discusses how databox leveraged templates to grow organically and why they (currently) aren't investing in paid ads.

Meet Emilia, Founder and Managing Director at Growth Molecules. We chat with Emilia about how the Customer Success role has changed over time, triggering customer conversations with data, and the importance of a tight relationship between the Customer Success and Sales teams.

Meet Hernando Buitrago, VP of Marketing at Instabug.com. We chat with Hernando about building a Marketing team in a Series A company, breaking out your marketing for PLG and Enterprise Demand Gen, and collaborating successfully with the sales team.

Meet Fernando Amaral, VP of Marketing at Landbot.io. We discuss why Landbot.io is rethinking the traditional SEO approach, how podcasts are the most effective method to generate awareness content, and the future of chat marketing.

Meet Dickey Singh, CEO & Co-Founder at Cast.app - customer success automation tool. In this episode, Dickey talked about improving retention on no-touch and low-touch accounts, Gamification vs. Shamification, bringing mass personalization to customer success, and how to scale customer marketing through automated customer success management.

Meet Sarah Kiefer, CMO at Pitch.com - a collaborative presentation tool for modern teams. In this episode, Sarah and Paris discuss how virality fuels pitch.com's PLG approach, triggering the growth loop, and collaboration as a key signal for user engagement.

Meet Brad Hipps, Co-Founder at Socratic - a developer-focused task management software. In this episode, Brad shares more about competing in a red ocean, building a product hand in hand with your beta users, focusing on the one thing that will be your marketing superpower, and driving a content strategy powered by your product data.

Meet Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman - an email app that promises to be the fastest email experience. In this episode, Gaurav talks about the role of growth at early-stage companies, making counterintuitive yet customer value-focused growth decisions, why onboarding experience matters and shares more about why Superhuman's acquisition strategy leads to higher retention rates and LTV.

Meet Edward Ford, Demand Gen Director at Supermetrics. In this episode, Edward talks about moving away from a channel mindset, bringing B2C spirit to B2B, data-driven performance creatives and how Supermetrics is running full-funnel brand tests in different markets.

Meet Patrick Campbell, CEO at ProfitWell - subscription software helps you achieve faster recurring revenue growth. In this episode, Patrick talks about the growing importance of lifecycle marketing, identifying the path to least resistance for growth, how most companies often overlook monetization, and shares more about ProfitWell's marketing strategy.

Meet Thom Crowe, Director of Growth at Vercel - a platform for frontend frameworks and static sites. In this episode, Thom gets into the fundamentals of developer marketing, how organic can guide paid acquisition targeting, and responding to need versus creating it.

Meet Jeff Perkins, author of How to Not Suck at Marketing and CEO at ParkMobile. Jeff is a CMO turned CEO. In this episode, he talks about his new book, marketers' guide to 'quick wins strategy', educating the executive suite to gain trust, network effects and growing a mobile app mainly through offline marketing.

Meet Michael Slawson, Head of Growth at Hum Capital - a funding platform connecting companies with the right capital for their growth. In this episode, we chat about debt vs. equity financing, value-based partnership models for growth agencies, and how Hum Capital platform helps founders fund the right investors for their businesses.

Meet Kieran Flanagan, SVP of Marketing at HubSpot. In today's episode, he gets into defining time to immediate value, single vs. multiplayer PLG models, three critical areas for building A+ marketing teams, and how he sees Web 3.0 disrupting SaaS marketing.

Meet Sandhya Hegde, General Partner at Unusual Ventures - an early-stage firm that invests in both enterprise and consumer startups. In today's episode, she goes deep into PLG and discusses early-stage PLG growth strategies, combining sales-led growth with PLG, defining Aha! moments and how Unusual Ventures helps founders deconstruct the black magic of finding product-market fit.

The OKRs can play a powerful role in creating an environment where employees can work with purpose. In this episode with Jeremy Epstein, who is the CMO at Gtmhub, we discuss the art of implementing OKRs, do/dont's of setting marketing OKRs and what blockchain and OKRs have in common. He also shares his unique view on their marketing funnel: 1) OKR unaware, 2) OKR curious and 3) OKReligion.

As your organization grows, OKRs can help your team stay aligned and focused on common goals. Jeremy's advice for leaders when setting OKRs is to not to dictate but rather empower, be collaborative, practice what you preach, and most importantly ask questions.

Jeremy also shares that 72% of the first time implemented OKRs fail, but rather because companies are not in the right mindset and do not have the discipline required to make OKRs happen.

Tune in and enjoy!

It's time to face the harsh reality: the future of a successful go-to-market strategy is product-led. The most successful and fastest-growing SaaS companies all orient themselves around a cost-efficient product-led go-to-market approach. This helps SaaS companies accelerate customer acquisition and transform their sales motion, but only if they commit to building a truly product-first organization.

In this episode, I interviewed Esben Friis-Jensen, Co-founder and Chief Growth Officer at Userflow. Esben argues that current CRM platforms are not addressing the needs of PLG companies. He shares why we need a new CRM for PLG companies and how it might look like.

Tune in and enjoy!

In this episode, I interviewed Emil Kristensen, CMO & Co-founder at Sleeknote. Emil shares how you can leverage pop-ups beyond just generating leads and newsletter subscriptions. They can improve user experience and brand loyalty. Rather than offering or pressuring customers to buy NOW! GET THIS DISCOUNT! You can do so much more with pop-ups. With the right triggers and conditions, he suggests that pop-ups can offer customers value and can help you scale your conversions.

Hear more in this episode about pop-up:

•What mistakes do companies make when creating pop-ups? •How should you think about setting up your pop ups? •Why does having more than 2 fields in a pop-up affect conversion rates by 300%? •B2B content marketing strategy, and tips.

Tune in and enjoy!

What opportunities can conversation intelligence create for your business? Meet William Vuong who is the Head of Marketing at Symbl.ai. Symbl.ai is a platform that helps sales, customer support and marketing team understand customer intents through conversation AI tool.

In this episode, William unpacks the concept of "conversation intelligence"- how it works, what kind of value it can add to your organization, and how businesses can start leveraging this technology to pull insights from their daily conversations with customers and understand their intent more deeply.

Tune in and enjoy!

In this episode, I interviewed Guillaume Moubeche, Founder & CEO at Lemlist. Lemlist lets you personalize cold emails, automate follow-ups, and engage with leads across all channels.

Lemlist is a bootstrapped company that has grown from 0 to 10m ARR in less than 3 years. For the first 100 customers, Guillaume closed using his own product, and the rest of the company's growth was achieved by focusing on creating relevant and valuable content for customers and branding.

Hear more in this episode about growth hacking strategies by Guillaume:

•Why Lemlist refused a $30m funding offer. •Building a Facebook community of 17+ members and how it helps the brand to grow. •Why Lemlist focuses on organic growth rather than paid advertising •How they developed a SaaS sales process

Tune in and enjoy!

Another amazing episode with Aaron Cort, VP of Operations at ClickUp. ClickUp is an all-in one suite for managing, people, projects, time tracking, reporting, and more.

In this episode, Aaron shares how ClickUp scaled to over 4 million users through a pure organic product-led growth strategy. Through the power of freemium and continuous feature innovation, they revolutionized the collaborative workspace industry and project management SaaS space in just under 3 years.

Learn more about how ClickUp managed to:

•Grow their customer base to over 4 million users. •Drive most of their traffic and revenue through organic channels. •Create a strong brand and community for ClickUp. •And more on their paid acquisition tactics and strategies.

Tune in and enjoy!

Marketing campaigns for brands have evolved beyond the one-dimensional campaigns that are aimed solely at boosting sales.

In this episode, I interviewed Lacey Miller, Head of Marketing at LoudCrowd, a platform that helps businesses measure and engage with their customers producing UGC to drive more brand loyalty and awareness.

Today, marketing is more consumer-centric as the power of success lies in the hands of consumers. As a result, brands focus on getting users to interact, engage, and advocate their marketing campaigns.

Hear more in this episode on user-generated content:

•The difference between B2B and B2C user-generated content? •How to involve your customers in showcasing your product or service to their friends. •The value of authentic content. •How to measure the impact of user-generated content on your ROI.Tune in and enjoy our conversation on user-generated content for brands!

The majority of purchasing paths are not in a straight line. Customers can discover your brand, interact with it, and progress further down the sales funnel in a variety of ways. As a result, attribution models have become a must-have tool for B2B SaaS marketers wanting a bird's-eye view of the entire customer journey from the start to the finish with data.

Meet Steffen Hedebrandt, CRO and Cofounder at Dreamdata, a revenue attribution platform. For marketers who run campaigns across multiple platforms, it can be challenging to figure out which channels directly generate the most leads that move efficiently through the sales funnel and down the conversion funnel. A key tactic for better ROI and improved customer experience is having the right attribution model.

Steffen shares that users in anonymous journeys of exploring the product spend as much time or even longer than in the sales cycle.

Tune in and explore more on attribution modeling for B2B SaaS!

Welcome to episode #41 on Paris Talks Marketing. Today, I interviewed Dmitry Dragilev, a founder at JustReachOut. JustReachOut is software that helps you with search, outreach, and guidance for PR.

As part of this episode, we explore how to create evergreen content that can be used repeatedly. Dmitry shares his tips on how any SaaS company can make their content genuinely evergreen by constantly improving, updating, nurturing and promoting the existing content.

Hear more in this episode on evergreen content:

•How Dimitry promoted a poll app organically. •What is the role of link building in SEO today? •How create valuable and evergreen content? •Tips on improving your content for better rankings.

Tune in and enjoy!

Do you have a Product Led Revenue solution in place?

In this episode, I interviewed Breezy Beaumont, Head of Growth at Correlated.

Correlated is a platform that helps you use your product to unlock revenue opportunities. Based on how a user is using your product, you can use the insights to help users transition to the next paid plan.

There is a buzz about an exciting new technology that could actually improve the experience of using a product, but potential users aren't buying because they can't see the immediate impact it will have on their lives or the first-time value.

Hear more in this episode:

•What is the difference between product-led growth strategy and product-led revenue. •Exploring user behavior and signals created in your product. •How marketing can leverage product usage data. •What is the future of marketing and sales roles in the product-led motion.

Tune in and enjoy!

The reality is that shortly, easily within the next year, all the major advertising platforms, along with Apple, are making significant changes driven by Privacy to how marketers are going to be able to advertise.

Meet Paris Childress, the CEO of a SaaS growth marketing agency, Hop Online. He is also the host of the Paris Talks Marketing podcast.

In this episode, Paris shares his thoughts on the future of a digital marketing agency like Hop Online. First, one central solution pillar of digital marketing agencies soon needs to be data science. The second is performance marketing, and the third pillar for the future model of digital marketing agencies is performance creative that provides the fuel for those performance campaigns.

Tune in and enjoy!

In this episode, I interviewed Hunter Montgomery, Chief Marketing Officer at ChurnZero. ChurnZero is a platform that focuses on helping SaaS companies keep their customers happy and reduce the churn rate.

Hear more in this episode:

•What's a good churn rate for a B2B saas company? •Who owns the churn factor? •How should a SaaS company measure its churn rate? •How do SaaS companies determine whether their customers are going to have a high or low churn rate? •What is the advantage for SaaS companies of having a customer churn management tool?

Tune in and enjoy!

Are you still doing content marketing the old way and waiting on results? You could be making a better impact on your target audience by thinking outside the box.

In this episode, I interviewed Mohita Nagpal, VP of Marketing at Hiver. Hiver is a Gmail-centric customer service solution that helps teams collaborate on shared inboxes.

Mohita shares innovative ways of creating a revenue-driven content marketing strategy. After all, "B2B is not an excuse for being boring".

Hear more in this episode:

•How has Hiver learned to innovate with content marketing and different channel? •What to do when webinars and e-books no longer work for demand generation? •What pushed Hiver to go from shared inbox space to helpdesk space? •How Hiver qualifies MQLs and SQL?

Tune in and enjoy!

MQL is dead. Long live contacts. In this episode, I interviewed Doug Landis who is a Growth Partner at Emergence Capital. Doug has personally worked with companies like Oracle, Google, Salesforce, and Box over the last 16 years, and invested in some of the biggest and brightest SaaS companies on the planet.

Hear more in this episode:

•Why MQLs are dead? •Doug shares his perspective on how marketing and sales should be integrated into a lead machine. •How do you figure out who are the tire kickers that you can weed out? •What and how to pitch if you get 1 minute with Doug.

Tune in and enjoy!

In this episode hear what it takes to build a SaaS brand with Justin Schmidt, VP of Marketing at Capacity.

Justin shares his thoughts on:

•Why sales and marketing teams should collaborate closely together. •What to do if you find yourself channel dependent. ( don't keep all your eggs in one basket) •Why you need a strong brand as a SaaS company.

Watch out for new episode releases on the Paris Talks Marketing podcast every Friday!

"A Brand is a manifestation of perception of something" by Justin Schmidt.

In this episode, I interviewed Krish Ramineni CEO of Fireflies.ai. Fireflies is an AI-driven bot that helps you record, transcribe and search all of your recorded meetings.

Fireflies recently raised $14m in Series A funding led by Khosla Ventures. Krish shares how all of their growth is achieved organically through a product-led growth strategy.

Hear more in this episode:

•What drove Krish to select the voice ai space •What is the strategy behind featured integrations •How Fireflies drives their organic growth

Tune in and enjoy!

Have you heard of Ahrefs? In this episode, I interviewed Tim Soulo, CMO from Ahrefs. In a nutshell, Ahrefs is an SEO software toolkit that includes tools for link building, keyword research, competitor analysis, rank tracking, and site audits.

Tim shares some current SEO trends and how SaaS companies can crush their SEO game right now.

Hear more from Tim Soulo in this episode:

•Tim shares how Ahrefs drives growth by focusing on SEO and providing educational content for their audience. •Ahrefs content strategy is driven only by keyword research and why. •How Ahrefs uses paid advertising for amplifying educational content and not for driving sign-ups. •Exciting news about Ahrefs launching their own search engine sharing profit with content creators. •When SaaS companies should use paid acquisition as a channel. •How to create a video content strategy for SaaS.

Tune in and enjoy!

What is the DNA of a successful marketer? In this episode, I interviewed Cody J. Lee, VP of Growth Marketing on the Peak Performance Group at Summit Partners.

Cody shares his personal framework when it comes to evaluating companies seeking funding. Some of the core focus areas are marketing strategy, channels, data, and organization values.

Hear more in this episode:

•How important is first-party data going to be in the next 12 months from now for SaaS. •What are the common skills and characteristics of successful SaaS marketers. •What are the main marketing improvements that VCs notice throughout all companies that are looking for investment. •And much more...

Tune in and enjoy!

Meet Ryan O'Hara VP of Growth and Marketing at LeadIQ. LeadIQ is a lead generation tool that allows users to find prospects, discover emails and contact information of potential customers online.

He shares that "the average response rate on a cold email is less than 1% and the average response rate on a cold call is less than 3%."

Sales reps are focusing on outreach automation tools while spending less time on building a connection and figuring out a personalized approach. As a result, prospects are tuning out messages more and more.

Find out more in this episode:

•The first thing you should change is your outbound strategy and how. •How to build a brand archetype for your brand and why you need it. •How to involve your teams to be the face of your brand.

Tune in and enjoy!

In today's episode, I interviewed John Golden, Chief Strategy & Marketing Officer at Pipeliner CRM. Pipeliner CRM is a sales enablement platform that focuses on pipeline management, sales process, and analytics for sales management and salespeople.

During our talk, John shares how Pipeliner CRM has gained significant growth over the past couple of months due to their laser focus on developing their product so that their customers can succeed and scale with it.

Want to learn more about building a SaaS product with your customers in mind?

Here are the highlights from the episode:

•How Pipeliner CRM strategically focused on developing its product and moved upmarket. •John shares tips on how salespeople can improve their demo process with prospects. •What is spin selling? How can you use this questioning framework to bring value to your interactions with prospects? •How to create a content strategy focusing on high-quality and educational content for your audience.

Tune in and enjoy!

In this episode, I interviewed Tyler Calder, VP of Marketing at PartnerStack. PartnerStack is a platform that automates the most difficult aspects of running a partner program. It is designed to keep partners engaged over time, allowing you to generate predictable, recurring revenue.

During our talk, Tyler mentioned how most of their clients see their first sale through partnerships within 30 days.

Want to learn more about how partnerships can boost your SaaS business' growth?

Here are the top highlights:

•Where to start if you are building a career as a marketer. •The role of empathy in understanding user intent behind a keyword. •What are the common entry points for SaaS companies to turn to partnership programs. •What are the benefits of partnership programs for amplifying your brand & product. •How PartnerStack expanded its marketing in 3 phases:

•Figuring out what is working and what is not. •Tapping into existing demand. •Generating new demand.

Tune in and enjoy!

If you are thinking about ways to leverage machine learning, this podcast is for you. Join the conversation with Amit Levi, Anodot's VP, Head of Growth and Marketing. Here's a sneak peek:

•Machine learning in itself does not solve any problems. •Stay skeptical. Understand what you are trying to solve, do you really need machine learning for that, what is the investment and the risk. •Leverage machine learning to find patterns you can act upon. Identify problems before they become apparent to your customers.

In this episode, I am joined by Sharon Biggar, VP of Marketing at Hotjar, a software tool that helps product teams to understand and see how users are behaving on your website.

The customer onboarding process is, without a doubt, the most crucial stage of the customer lifecycle. It sets the stage for their whole relationship with your product and business, even though it comes right at the start of their journey. More in this episode:

•How to create a frictionless customer onboarding experience through guidance and email remarketing •Importance of delivering first-time value for your customers as soon as they start using your product. •Boost awareness for your brand with social proof

Consumers are settling into a new purchase behavior which led marketers to reassess strategies that have worked in the past.

Join our conversation with Pranjalee Lahri, AVP Marketing at UpsideLMS on marketing in the post-Covid era.

More in this episode:

•Marketers with budget cuts and low resources are shifting strategies to meet marketing objectives. Focusing on organic channels that work the best such as SEO and content. •With more focus on organic growth taking a deep dive into analytics is a need in order to understand your buyer's behavior. •Companies adapt to the self-served culture through product-led growth by giving consumers a chance to test out the product and get the value first. •Maximize results by using different channels in conjunction with each other. •How UpsideLMS has scaled by creating different content formats, and distributing through channels while staying aligned with their ideal customer profile.

Tune in and enjoy!

Meet Praval Singh, Vice President, Marketing & Customer Experience at Zoho. The brand provides a powerful suite of software that helps you run your entire business.

Here are the highlights: - To scale, you need to build something you take pride in and invest in people. Nurture and support talent, invest in research and development, and listen to user feedback. - Companies subscribe to different vendors and at the end of the day it all adds up to a big check. In case of cost per user, and for companies that are growing, it can get quite expensive. Then there are the issues with integrations, usage, reporting, and onboarding. This is where Zoho comes in. - Marketing software bundles come down to product marketing. Every product has its own marketing team that communicates the value proposition, while the brand marketing team works on Zoho's overall brand.

Tune in and enjoy!

Software review platforms have become indispensable for SaaS users and marketers. Meet Russ Somers, VP Marketing at TrustRadius - a company that has established its presence in this very competitive niche and scaled.

Hear what he has to say on millennials choosing SaaS products, competing against Capterra and G2, and how TrustRaduis scaled from 300K to 1.2 million users per month. Here are some highlights of our conversation:

Millennials are the biggest buyers in the market, and they have a different approach to making purchase decisions.
When you compete against Capterra and G2, the differentiators are trust and quality.
To scale organic traffic, lean into adjacent spaces and target these audiences and queries.
Focus on the search intent - assess which specific terms are useful to people in-market.
Make asking for reviews an ongoing practice.

Tune in and enjoy!

Join us to meet Christine Tao and learn what changes a leadership coaching program can bring to your organization. Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations develop their leaders.

We spoke about enabling and scaling complex leadership coaching programs with their scientifically designed Coaching Enablement Platform and a curated network of leadership coaches.

Here are the highlights: - Leadership coaching for business impact. Setting a goal, completing, and evaluating the impact it had on the business, and on your personal goals. - If leadership skills can be learned, do they also need to be supported? - Can mentorship can help your progress in your career, but help your employees too?

Tune in and enjoy!

Speaking today with Jeroen Corthout - co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, very popular with agencies and SaaS companies.

The co-founders built Salesflare to resolve a pain point they were experiencing with CRMs - your sales team ends up spending more time maintaining the CRM, than doing sales.

Learn how Jeroen Corthout: - Doubled the organic traffic to the blog in under 30 days - Uses a podcast to make the founder's journey less lonely. - Spends 60% of his time on Marketing.

Tune in to hear it all!

Introducing Dustin Tysick, VP of Marketing and Growth at Jostle. He describes the SaaS tools as an online watercooler place where people can go and connect. The innovative internal integration tool is intuitive and easy to use and attracts users from various niches, from churches to law firms, to tech companies.

Learn how Jostle tackles: - Product-led growth and user journey personalization - Generating ideas for their content marketing channels - podcast and blog - Creating an audio strategy - Deciding what to rank for and which topics to own Creating high-performing content based on their buyer personas

Tune in to hear more!

Meet Christopher Schreiber, Head of Marketing at Qwilr. Their SaaS product helps you create design-perfect proposals, quotes, client updates, and more. He shared insights on how to:

Tackle the marketing challenges of new category creation
Find and meet your audiences where they are - and then bridge the gap
Educate your audience on different & interconnected use cases for the product
Create a pillar-cluster content strategy around a template library
Invest in research-based content to attract organic backlinks

Tune in to hear more!

Hear our conversation with Lauren O'Brien, Balto VP of Marketing, about staying close to customers to understand what they need. In this episode, we spoke about: - Driving great conversations with real-time guidance - Boosting conversion rates - Making the customer experience frictionless - Having full visibility of all contact center calls, all in real-time.

Consider this - Balto's real-time guidance for contact centers can help sales teams detect potential objections from the prospect's side and hit specific keywords when handling those objections.

Tune in to hear more!

If you're curious about product-led growth, this podcast episode is for you. Meet Pulkit Agrawal, Co-founder and CEO of Chameleon, a platform for product success, empowering SaaS teams to build better user onboarding, feature adoption, and feedback collection.

Increasingly, tech-savvy prospects want to try before they buy. They don't want to sit through an hour-long sales demo and discuss use cases that don't apply to them. More and more SaaS brands realize that their biggest opportunity is just to get the product into the hands of their customers.

Product-led growth moves the communication epicenter into the product itself. It comes loaded with streamlined onboarding flows, helpful tooltips, prompts, gamification, and other in-product experiences, designed to speed up prospects' time to "first value."

Have a listen if you're interested in: - User onboarding, customer support, and UX with product-led growth. - Mapping points of value. - Reducing friction by evaluating how many actions are required of the user to get value.

How does a SaaS app review management platform triple its growth in just a year?

Meet Eugene Kruglov, COO & Co-founder of AppFollow, a B2B SaaS tool that helps drive mobile app growth and increase customer loyalty.

The app review management platform is a one-stop space to monitor performance, star ratings, user reviews, and organic growth.

Learn what it took to grow exponentially and apply for funding in just one year.

Meet Arjun Pillai, Founder & CEO of Insent. This is a B2B Conversational Marketing SaaS platform that provides marketers with real-time lead qualification and true personalization options.

Their human-first chatbot helps you identify and speak to your most engaged prospects first, and skip all the generic chatter with highly personalized context.

Hear Arjun Pillai's thoughts on enablement marketing, the buyer journey, and putting yourself in your buyer persona's shoes. See how they use a marketing mix of cold email campaigns, outbound, case studies, testimonials, and referrals to drive the pipeline.

Tune in and enjoy!

How to win back and retain churning customers - this is the topic we've discussed with Paul Schwarzenholz, co-founder and Managing Director of Zenloop.

This SaaS solution allows businesses to collect, cluster and analyze customer feedback they receive through various channels along their customer journeys.

The platform analyzes and automatically derives tailored and individualized measures to retain satisfied customers and win back churning customers.

Listen in to our conversation about the platform's applications, as well as how Zenloop uses content marketing, SEO, social media, and events to market their product.

Join our conversation with Chris Newton, VP of Marketing, Intellemize, if you're interested in taking CRO A/B testing and personalization to a different level.

Intellemize's machine learning runs multiple optimization experiments at the same time, while also automatically selecting the best ones for each individual in the moment, throughout their buyer's journey.

Chris Newton lifts the curtain on how the AI-driven algorithm runs optimization tests and what's the lowest limit of unique visitors you need to run them. We discussed how machine learning selects the best experience for each individual in the moment, and how these unique and personalized user journeys are created.

Their average customer tries 177 ideas, creating 78 million possible combinations, and sees 46% conversion uplift. Just think of the opportunities here!

Google's intention to scrap third-party cookies from its Chrome browser by 2022 has radically shifted the focus on first-party data. There's hardly anyone who knows better the value and importance of first-party data than Soumyadeb Mitra, CEO of Rudderstack.

The company's goal is to help engineers, product managers, data scientists, and marketers to make the most out of their customer data using the best of open-source technologies.

In today's episode, hear Soumyadeb Mitra's thoughts on:

The flow of customer data across your entire software stack and the insights different teams can derive from it.
Security, compliance & high-integrity usage of customer data.
Pricing models for SaaS products and the best pricing model fit
Marketing and generating leads entirely from inbound.

Tune in and enjoy!

Meet Jen Grant, the CEO of Appify - a leading no-code mobile app development agency with a zeal for perfection and innovation.

Hear their approach to lead generation, nurturing, and conversions. You'd learn from their experience with:

Building trust with face-to-face interactions.
Why it's worth investing in outstanding customer experience.
Growing audiences and brand awareness via LinkedIn and content marketing.
Adding good quality video to their content strategy toolbox.

Have you ever considered building an app for a specific business problem you're facing? Many people are fascinated by the fact that they can build an app on their own, but they don't know exactly what they are going to do with it. Appify helps with identifying the business pain points, and see what app they can build to resolve those issues.

Are you investing heavily in content, and yet your traffic is flat? In today's episode, I interviewed Ilia Markov, Head of Content at ChartMogul. Learn from his experience in SaaS Content Marketing Strategy:

To get traction with SaaS content, focus on quality, then scale. Don't just produce content. Start with a wholesome content strategy and plan the distribution. Put your content in front of the right audience. If it's not relevant, all this traffic will not convert. SaaS marketers' #1 mistake - focusing on customer acquisition, not on retention.

Learn how ChartMogul helps companies bring all their data in one place and analyze it. The platform supports C-level executives, financial departments, product teams, and sales teams to make data-driven decisions.

Tune in and enjoy!

In today's episode, I interviewed Kayvan Alikhani the CEO of Complaince.ai, an innovative regulatory compliance solution designed for financial services enterprise. Have a listen to learn:

How product + content-driven strategy can really drive growth even for big enterprise B2B SaaS solutions. How they attract users by simply giving them the information they are looking for. Why relevance is your go-to tool when building frictionless user journeys and UX. How banks and other financial institutions and getting more and more open to implementing various SaaS solutions.

We also chatted about the platform itself and how it is supporting audit managers and compliance officers to stay up to date with regulatory changes using one single source.

Enjoy!

In today's episode, I interviewed Hristo Boyadzhiev a founder of TukTam - "Here and There" - a self-funded non-profit organization. In recent years, the company has been focusing on uniting and strengthening the bond between Bulgarians living all over the world. At the same time showing the beneficial living opportunities that you can find in Bulgaria. There are approximately 1.5 - 2 million Bulgarians living abroad, so Hristo believes that Bulgaria can greatly benefit from creating a stronger connected Bulgarian community globally. More in the episode on how TukTam as an organization reaches out to Bulgarians from around the world and creates a network for Bulgarians to stay connected and engaged. Tune in with us and enjoy!

Meet Giles Blanchard, the CEO of a coworking space - This Way - located in Sofia, Bulgaria. Due to the pandemic and social distancing, the demand for coworking spaces has surprisingly grown. Most of the demand is coming from corporate companies that are rethinking their real estate strategy. Companies are moving away from the old traditional way of thinking about offices and realizing that people want more flexibility in order to be productive. Humans are social creatures and seek communication and social connection on a daily basis. In order to preserve the company culture in the current situation, companies are leaning towards coworking spaces for small groups of employees to work in rotation while still getting a chance to socialize. Curious to find out more about how our working dynamic and environment is changing? Tune in with us and Enjoy!

In today's episode, I interviewed Atanas Neychev a technology journalist, a content creator, and a community builder. Atanas is a Co-Founder of SlavConf company that provides information and connection opportunities for the creative people community in Bulgaria. Find out in this episode how he supports, grows, and contributes to the creative industry in Eastern Europe. Tune in with us and Enjoy!

In today's episode, I interviewed Brendan Kane growth strategist who recently published a book called "The Hook Point". There are more than 60 billion messages pushed out by online platforms each day, you have approximately 3 seconds to grab your consumer's attention. You need to have a hook point in everything that you post online, that will make people stop scrolling and say "Wait. What?". Brendan shares 3 core pillars that will make you stand out from the crowd; can you grab your audience's attention for 3-4 seconds? What kind of story or message are you going to tell to hold their attention? And, will your audience believe it and trust it? Want to find out more on how you can make a great hook point that grabs your audience's attention? Tune in with us and Enjoy!

Today we chew the fat with Rob Lowenthal, Founder of Whooshkaa, an innovative audio platform the serves both podcasters and companies.

Rob has combined his background in radio with his love for the spoken word and created Whooshka as a platform that simplifies the podcasting and audio creation workflow. Less tools means more time to focus on the content.

He currently relies on organic growth channels like referrals and word-of-mouth, but recognizes that he could be doing more to get the word out for Whooshkaa.

What I found most interesting is that Whooshaa primarily serves enterprise clients such as Atlasssian, who use Whooshkaa to create and distribute audio content that engages, trains and informs their team. It's a great way to keep employees connected to the company and to each other -- especially in the age of remote work. Many companies put huge efforts into building and maintaining intranet systems, when a company podcast might better serve those needs in an easier and more fun way.

He asks company HR leaders to consider this very intriguing question -- "What is your company's audio strategy?" This certainly got my wheels turning, and I'm sure it will get you all thinking about how to answer the same question in your company or within your team. After all, audio is the easiest to consume content format of all, considering you can do it in parallel with almost any other activity.

Enjoy the episode!

In this episode, I sit down with Grant Hosford, Co-founder and CEO of codeSpark Academy, the world's #1 coding app for kids aged 4-10.

Among other things, Grant and I chew the fat around topics such as:

•Grant's inspiration for starting codeSpark (hint: it has to do with his own kids) •Kids' natural superpower in learning sophisticated logic once you get the keyboard, mouse and coding syntax out of the way •The benefits of knowing code when navigating the automated jobs of the future •The ginormous potential reach of codeSpark •How they penetrated the classroom so quickly •Marketing and growth KPIs for codeSpark •The unique challenges of the customer and the user not being the same person •Key partnerships with code.org and others •How the pandemic has effected their business and the way kids learn

It's a truly fascinating interview with one of my favorite entrepreneurs. Have a listen!

Today I sit down with Viren Kapadia, President and CEO of Learning Management System (LMS) Gyrus Systems (http://gyrus.com), which he acquired in 2009.

The $31 billion corporate learning industry was growing at 11% per year before the pandemic. This year, all bets are off, and Gyrus has impressively managed to grow even faster than the white hot market it operates in.

In the age of remote work and heavily restricted travel, 2 trends have greatly stimulated the growth the LMS market this year: (1) Service-based companies that traditionally relied on face-to-face training now urgently need a remote training platform to continue onboarding employees and training them on their standard operating procedures (SOPs). (2) Professional trainers who used to fly around the world training teams are now grounded and must deliver their content through new remote platforms.

Viren and I talk about how people shop for, evaluate and ultimately decide on which LMS to buy. ROI from a LMS investment is measured less by revenue and more by employee productivity and happiness. This makes the LMS one of the most important software decisions a company will make -- and this year that decision is more important than ever before.

Enjoy!

Today, I interviewed Stoyan Angelov, founder and CEO of Evedo, an innovative virtual event platform built on blockchain technology.

The Evedo platform serves 3 primary audiences: 1) Event organizers and vendors of virtual events 2) Virtual event audiences and attendees 3) Webinar organizers (the fastest growing segment)

Evedo took advantage of the massive shift from live in-person events to online virtual events in 2020. The business is booming. In our chat, we discuss how the events industry has been shaken up in 2020, and how it might look when things return to normal.

We also chatted about how the platform can begin offering distinct event marketing services to its organizer customers beyond what it does today.

Enjoy!

Today I sit down with Angelos Paraschakis, CEO of DDB Group in Bulgaria and my new partner in Tribal Worldwide.

We discuss a wide range of topics including:

•How he arrived in Bulgaria and decided to remain and build the country's leading creative ad agency, DDB. •The impact of the pandemic on brands and marketing budgets this year. •The sacrifices and trade-offs from transitioning to remote work for a creative agency. •The hidden creative and digital marketing talent pool in Bulgaria. •Tribal Worldwide's new ambition -- to integrate performance marketing with creative. Why are we doing it, and why now?Enjoy!