Modern Lending Podcast: Recent Episodes
Alec Hanson, Dale Vermillion
The Modern Lending Podcast is designed to equip the local Mortgage Professional with the tools to evolve their businesses into the digital lending era.
Mortgage marketing for AI-first consumers starts with one hard reality: your customers may ask AI before they call you. In this live keynote, Alec Hanson shows loan officers and local sales professionals how a searchable content library, consistent visibility, and real human connection can help them stay relevant.
The traditional relationship game has not disappeared, but where those relationships begin is changing. Consumers still value local expertise, trust, and personal connection, but they increasingly search Google, watch YouTube, scroll social media, and use AI tools before reaching out. Alec explains why mortgage professionals must build both physical and digital connection strategies instead of relying on referrals and local relationships alone.
One of the keynote’s most practical ideas is a 61-video YouTube content library for loan officers. Alec breaks down how professionals can create evergreen videos around the questions they already answer for first-time homebuyers, investors, move-up buyers, and other clients. Sixty videos answer those common questions, while the final pinned video introduces the professional and explains the channel. Together, those videos can become a searchable, 24-hour resource when potential clients use Google, YouTube, or AI.
Alec also shares how he developed his own content system by committing to 100 videos in 100 days. He began without a real strategy, learned through repetition, and eventually built a process that allows him to create one longer piece of content and distribute it across multiple platforms. The lesson is not that every loan officer needs the same production system. The lesson is that consistent execution creates the experience needed to develop one.
The keynote also includes a real mortgage video follow-up example. A loan officer published a useful video that received roughly 250 views. Instead of relying only on the platform to distribute it, she began texting it directly to past clients who might know someone facing that specific financial problem. That intentional follow-up turned a one-to-many piece of content into personal conversations and new business opportunities.
Throughout the presentation, Alec explains how micro-impressions build familiarity, why social media should be treated as a human connection tool rather than only a lead-generation platform, how mortgage professionals can influence AI search results, and why imperfect human content may become more valuable as AI-generated content becomes harder to distinguish from reality.
This keynote is for loan officers, mortgage professionals, real estate professionals, commission-based salespeople, and local business leaders who want to remain visible, useful, and trusted as customer behavior changes.
📌 KEY TOPICS
- What does mortgage marketing for AI-first consumers require?
- How can loan officers stay relevant when clients use AI?
- Why should loan officers build a YouTube content library?
- What is Alec Hanson’s 61-video YouTube strategy?
- How can mortgage professionals influence AI search results?
- Why do micro-impressions matter in mortgage marketing?
- How can social media build human connection instead of only generating leads?
- How should loan officers distribute videos to past clients?
- Why can authentic content outperform AI-generated avatars?
- How can mortgage professionals turn everyday client questions into content?
⏰ TIMESTAMPS
00:02:27 - From 25 Years in Lending to AI-First Consumers
00:04:50 - How Screen-First Consumer Behavior Is Changing Sales
00:06:57 - From an Internet-First Society to an AI-First Society
00:09:32 - Why the Real AI Threat Is Relevancy
00:11:59 - Physical Strategies for Building Human Connection
00:15:15 - Where Customers Spend Their Time Digitally
00:16:35 - Why Frequent Social Media Content Works
00:20:56 - How Micro-Impressions Build Familiarity and Trust
00:24:10 - Human Connection Before Social Media Lead Generation
00:28:24 - The 61-Video YouTube Content Library
00:31:02 - How Mortgage Professionals Can Influence AI Search
00:33:01 - Why Being Superhuman Beats Deepfake Content
🎙️ ABOUT ALEC HANSON
On this channel, we talk about what it really takes to grow as a mortgage professional, loan officer, and local sales leader. I share practical lessons from the field, from building relationships and earning referrals to using content, marketing, leadership, and consistency to create long-term business growth.
The goal is to help sales professionals adapt, lead, and stay relevant in a changing market. We keep it practical, honest, and focused on real action, not theory, hype, or shortcuts. If you are trying to grow your business, build trust locally, and become the kind of professional people remember, this content is for you.
🔗 CONNECT WITH ALEC
Website | https://alechanson.com/
YouTube | https://www.youtube.com/
Instagram | https://www.instagram.com/alecthehanson/
Facebook | https://www.facebook.com/alecahanson/
X | https://x.com/Alechanson
TikTok | https://www.tiktok.com/@loandepot
LinkedIn | https://www.linkedin.com/feed/
#MortgageMarketing #LoanOfficerMarketing #AIForMortgage #YouTubeStrategy #ContentStrategy #MortgageProfessionals #AlecHanson
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
How loan officers get recommended by AI starts with one simple reality: AI can only recommend what it can find online. In this live session, I break down how mortgage professionals can stay visible, relevant, and trusted as clients increasingly turn to AI for answers.
We look at the shift from a referral-first society to an internet-first world, how platforms like Zillow intercepted the customer, and why the biggest AI threat for loan officers is not technology adoption. It is becoming irrelevant.
I also share practical ways to stay connected through calls, texts, email, physical mail, social media, local events, reviews, YouTube, and useful online content. The goal is not to automate your personality or deepfake your presence. It is to solve real problems, publish useful answers, and build trust that technology cannot replace.
⏰ Timestamps:
00:00 - Coming Up
00:26 - How I Started in the Mortgage Business
02:51 - From Referral-First to Internet-First
04:41 - Skate to Where the Puck Is Going
05:15 - How Zillow Intercepted the Customer
09:39 - AI Is Replacing Traditional Search
11:46 - The Real AI Threat Is Relevancy
16:13 - Human Connection Is the Competitive Advantage
21:33 - Why Physical Mail Still Works
23:14 - Why Social Media Is Backwards
29:48 - How Online Content Builds Relevancy
33:38 - Personal Branding and the DISC Profiles
40:42 - How to Influence AI Recommendations
44:53 - You Can't Deepfake Trust
47:46 - What Content AI Will Recommend
📌 Key Topics:
• How loan officers get recommended by AI
• AI for loan officers and mortgage professionals
• Loan officer personal branding
• Mortgage marketing with AI
• Creating content that solves client problems
• Staying relevant with past clients
• Social media for loan officers
• Building trust through human connection
🎙️ About Alec Hanson:
On this channel, we talk about what it really takes to grow as a mortgage professional, loan officer, and local sales leader. I share practical lessons from the field, from building relationships and earning referrals to using content, marketing, leadership, and consistency to create long-term business growth.
The goal is to help sales professionals adapt, lead, and stay relevant in a changing market. We keep it practical, honest, and focused on real action, not theory, hype, or shortcuts. If you are trying to grow your business, build trust locally, and become the kind of professional people remember, this content is for you.
LoanOfficer #MortgageMarketing #AIForMortgage #PersonalBranding #MortgageProfessionals #AlecHanson
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
AI for mortgage professionals is no longer a future conversation. It is already changing how clients search, compare, ask questions, and decide who to trust.
In this episode, Alec Hanson breaks down why the real challenge is not technology adoption. It is relevancy. As consumers become more comfortable asking AI first, loan officers, real estate professionals, and local salespeople need to stay connected, visible, useful, and human.
We talk about the shift from an internet-first society to an AI-first society, why human connection matters more than ever, how social media creates micro-impressions, why physical mail and live events may come back, and how content can help you stay top of mind and findable online.
This is a practical conversation for mortgage professionals, loan officers, real estate professionals, and local sales leaders who want to build trust, create better content, stay relevant locally, and adapt before the market shifts again.
⏰ Timestamps:
00:00 - Coming Up
00:26 - How Alec Built His Business
02:25 - The Internet-First Society
03:22 - Why Consumers Will Ask AI First
05:00 - The Real Problem Is Relevancy
06:11 - Human Connection Is the Advantage
07:06 - Call, Text, and Email Strategy
08:38 - Why Physical Mail May Come Back
12:08 - Social Media as Human Connection
18:56 - Why Micro-Impressions Matter
20:38 - 100 Videos in 100 Days
28:43 - Fighting for Relevancy
29:15 - How to Influence AI Search
31:47 - Getting Started With YouTube
33:13 - Building a YouTube Content Library
35:16 - The 61 Video Strategy
35:54 - Showing What Makes You Human
37:23 - Why Real Content Wins
41:30 - Baby Steps for Content Creation
42:55 - Getting Clients to Follow You Back
📌 Key Topics:
• AI for mortgage professionals
• Loan officer marketing strategy
• Staying relevant in an AI-first world
• Human connection in sales
• Mortgage content strategy
• Social media for loan officers
• YouTube strategy for real estate and lending
• How AI search may impact referrals
🎙️ About Alec Hanson:
On this channel, we talk about what it really takes to grow as a mortgage professional, loan officer, and local sales leader. I share practical lessons from the field, from building relationships and earning referrals to using content, marketing, leadership, and consistency to create long-term business growth.
The goal is to help sales professionals adapt, lead, and stay relevant in a changing market. We keep it practical, honest, and focused on real action, not theory, hype, or shortcuts. If you are trying to grow your business, build trust locally, and become the kind of professional people remember, this content is for you.
How Mortgage Pros Can Use Content to Stay Findable in AI Search#AlecHanson #MortgageMarketing #LoanOfficerTips #AIMarketing #MortgageProfessionals #SalesStrategy #PersonalBranding
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
Loan officer marketing strategy is changing fast as AI, social media, YouTube, and search reshape how clients find and trust local professionals.
In this live Alec Hanson session, we talk about what mortgage professionals need to understand about AI, why relevance is becoming the real challenge, and how loan officers can use modern marketing without losing the human connection that drives long-term business.
We cover AI for loan officers, mortgage marketing with AI, social media strategy, YouTube content, referral relationships, and why the winners in this next era will be the professionals who stay visible, useful, and deeply connected to their audience.
⏰ Timestamps:
00:00 - Why AI Matters for Loan Officers
03:45 - Alec’s Background in Mortgage and Marketing
07:30 - From Internet-First to AI-First
12:00 - The Real Risk Is Relevance
16:15 - Why Human Connection Still Wins
20:30 - Physical Relationship Strategies That Still Work
25:45 - Social Media as a Connection Tool
32:00 - Why Loan Officers Need a YouTube Strategy
39:30 - Building Content That AI Can Find
46:00 - Referrals, Distribution, and Personal Touch
53:00 - Why Face-to-Face Still Matters
59:00 - Final Thoughts on AI, Marketing, and Human Connection
📌 Key Topics:
- AI for loan officers
- Loan officer marketing strategy
- Mortgage professionals and AI
- Social media strategy for local sales pros
- YouTube content for mortgage professionals
- Referral marketing and human connection
- How to stay relevant in an AI-first world
- Why connection still wins
🎙️ About Alec Hanson:
On this channel, we talk about what it really takes to grow as a mortgage professional, loan officer, and local sales leader. I share practical lessons from the field, from building relationships and earning referrals to using content, marketing, leadership, and consistency to create long-term business growth.
The goal is to help sales professionals adapt, lead, and stay relevant in a changing market. We keep it practical, honest, and focused on real action, not theory, hype, or shortcuts. If you are trying to grow your business, build trust locally, and become the kind of professional people remember, this content is for you.
#LoanOfficerMarketing #MortgageMarketing #AIForLoanOfficers #AlecHanson
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
Consumers are no longer searching the way they used to.
They are asking AI first.
In this episode, Alec Hanson breaks down one of the biggest shifts happening in real estate, lending, marketing, and business today: the transition from a referral-first society, to an internet-first society, and now into an AI-first world.
This conversation explores:
- how consumer behavior is changing
- why social media is really about human connection
- how AI tools like ChatGPT are changing search and trust
- why relevance is becoming the new business battle
- how realtors and loan officers can stay visible and trusted
- why consistent content creation compounds over time
- how “micro impressions” create trust at scale
- why human connection may become even MORE valuable as AI grows
Alec shares practical strategies around:
- social media content
- relationship marketing
- email strategy
- community building
- consistency
- authenticity
- AI visibility
- long-term trust building
If you work in:
- Real Estate
- Mortgage
- Sales
- Marketing
- Personal Branding
- Business Development
…this episode will completely change how you think about attention, relevance, trust, and the future of client acquisition.
The game hasn’t changed.
The place we’re playing it has.
TIMESTAMPS:
00:00 — The biggest mistake people make with social media
00:26 — Alec’s background in lending and relationship-based business
01:47 — The “Know You, Like You, Trust You” framework
03:53 — How consistency built Alec’s business
04:42 — How the internet changed consumer behavior
05:41 — From a referral-first society to an internet-first society
07:36 — Are we going deeper into screens or away from them?
08:50 — Why face-to-face business may become MORE valuable again
09:19 — The transition into an AI-first society
10:29 — How professionals are already using AI daily
11:40 — Using ChatGPT to help with calculus homework
12:24 — Early adopters vs laggards in the AI era
12:45 — Consumers are going to ask AI before they call you
13:32 — Reverse-engineering how AI recommends people
14:06 — The real threat is losing relevance with customers
15:26 — One-to-one relationship strategies that still matter
16:44 — Why your email strategy cannot suck
18:28 — Why physical mail may become valuable again
23:41 — The psychology of dopamine and digital engagement
31:03 — “100 videos in 100 days” and learning content creation
32:36 — What everyone is actually doing on social media: scrolling
33:17 — The power of micro impressions
34:24 — The Don Abrams story and showing up consistently
36:13 — Why consistency compounds trust over time
36:45 — “You’re only annoying if your content is annoying”
37:57 — Social media as a 24-hour salesperson
39:37 — How creating content influences AI recommendations
40:45 — Using local content and SEO to influence AI discovery
41:12 — The coming “relevancy threat” for professionals
47:28 — Will AI replace jobs and industries?
48:49 — Why AI only amplifies existing human connection
52:09 — Why in-person relationships may re-emerge stronger than ever
58:58 — Authenticity vs polished content online
01:02:07 — Fear, vulnerability, and putting yourself out there
01:13:07 — Turning community involvement into content
01:14:14 — Can you be silly online and still be respected professionally?
01:17:57 — Why helpful content builds trust over time
01:18:41 — Why truth builds long-term loyalty
01:19:12 — Final takeaway: this is a long game
About Alec:
I’m Alec Hanson, a mortgage leader, author, speaker, and digital strategist focused on helping mortgage professionals and commission-based sales professionals grow through modern mortgage marketing, relationship building, leadership, and sales growth strategies. I’m passionate about helping professionals build long-term trust and visibility in a digital-first world.
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
If you’re stuck in the cycle of posting randomly or not at all, this is your moment to change that.
In this episode of Modern Lending Lab, Alec Hanson leads a tactical, no-fluff breakdown of how to approach content strategy. Whether you’re building a personal brand or leading a team this episode is for you. From identifying your pillars to picking your platforms, Alec gives you a clear and confidence-building roadmap for getting visible, adding value, and staying consistent.
🎯What You’ll Learn:
• Why most content strategies fail (and how to fix yours)
• The core elements of Alec’s content framework
• How to build a repeatable system that supports growth
• Tips for staying aligned to your mission and audience
• A mindset shift for sustainable content creation
⏱️ Chapters:
00:00 – Intro: What Is a Content Strategy, Really?
02:10 – The 3 Things You Must Know First
04:45 – Content Pillars vs. Random Posting
07:15 – Choosing Your Platforms with Purpose
10:30 – Alec’s Weekly Planning Method
13:50 – Automation vs. Intention
16:20 – Building a Strategy You’ll Actually Use
19:00 – Don’t Overthink It—Start Simple
21:30 – Final Push: Show Up With Purpose
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
🎯 What You’ll Learn:
• Why older professionals are often the most powerful voices online
• How to use your story, not trends, to build your brand
• The mindset shift needed to start (and keep showing up)
• How Alec helps seasoned originators rethink digital presence
• A reminder that now is always better than “someday”
⏱️ Chapters:
00:00 – Intro: “Old Dog, New Tricks”
01:30 – The Limiting Belief That Keeps People Stuck
03:30 – Why Experience > Trends
06:00 – The Fear of Looking Silly Online
08:45 – How to Start Without Regret
11:00 – Real Stories from Seasoned Pros Who Finally Showed Up
13:00 – Final Thought: You’re Not Late—You’re Right on Time
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
🎯 What You’ll Learn:
• The difference between “performing leadership” vs. actually leading
• Why trying to look perfect is repelling people
• What the Wizard of Oz can teach us about courage and transparency
• Why real leadership is presence, not perfection
• How Alec learned to lead without the smoke and mirrors
⏱️ Chapters:
00:00 – Intro: What The Wizard of Oz Got Right
02:00 – Performance vs. Presence in Leadership
04:15 – Why People Follow Vulnerability Over Perfection
06:30 – The Pressure to “Have It All Together”
08:45 – Real-World Examples from Sales + Management
11:30 – The Trust-Building Power of Authenticity
13:30 – Final Message: Just Show Up
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
🎯 What You’ll Learn:
• How often you should post (and where)
• What types of content create the most connection
• Why most creators fail from inconsistency, not content
• Alec’s 5-part framework for real online growth
• The secret to making social media feel easy
⏱️ Chapters:
00:00 – Intro: “Fine. I’ll Just Tell You.”
02:00 – Why Most People Still Aren’t Posting
04:30 – The Platform-Post Formula
07:15 – What Makes Great Content (It’s Not Just Value)
10:30 – Alec’s Personal Posting System
14:00 – Why 10 Minutes a Day Can Change Your Business
17:30 – Final Message: Just Start. Don’t Overthink It.
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
⚠️ You might be repelling clients without realizing it.
In this episode of Modern Lending Lab LIVE, Alec Hanson gets real about the dark side of personal branding. Yes, building your brand is powerful—but done wrong, it can push people away instead of attracting them.
If you’re posting just to stir the pot… if your content feels disconnected from who you really are… or if you’re building visibility but not trust—this one’s for you.
This is your blueprint for building a personal brand that earns respect, not reactions.
🎯 What You’ll Learn:
• The warning signs of a toxic personal brand
• Why “loud” doesn’t always mean “trusted”
• How to align your message with your values
• The power of emotional intelligence in branding
• How Alec course-corrects when content doesn’t feel aligned
⏱️ Chapters:
00:00 – Intro: When Personal Brands Go Wrong
01:45 – What Makes a Brand “Toxic”?
04:00 – The Danger of Performing vs. Being
06:30 – How to Spot Disconnected Messaging
08:45 – Rebuilding Trust with Your Audience
12:00 – Authenticity > Controversy
14:30 – Final Message: Keep it Real or Risk it All
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
New ideas make people uncomfortable. That’s why most avoid them.
But in a world where consumer behavior is constantly evolving, growth requires courage—especially for sales pros, entrepreneurs, and leaders in real estate or finance.
In this video, we’ll explore:
• Why so many resist new sales strategies
• How to embrace change before it’s forced on you
• What it really takes to lead in an industry that’s shifting fast
If you’ve felt that pull between what’s worked before and what’s coming next—this is the perspective shift you’ve been waiting for.
🎯 What You’ll Learn:
• Why adaptability is your unfair advantage
• How fear of change blocks progress
• The connection between confidence and action
• A mindset shift for embracing uncertainty
• One key question to ask when you feel stuck
⏱️ Chapters:
00:00 – Intro: Change Is Constant
00:45 – Why Resistance Is Natural (But Dangerous)
02:00 – Sales Is a Courage Game
03:20 – Action > Anxiety
04:45 – What’s the One Thing You Need to Do?
05:50 – Final Word: Own the Change
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
Sales used to be about knocking on doors. Now it’s about showing up in feeds. But has the game of sales really changed… or just the tools?
In this video, I share a story about my dad’s old-school hustle and building relationships face-to-face.
Now? It’s a digital world. Cold calls have turned into DMs. Drop-ins into Zooms.
But at the core, it’s still about one thing: building trust.
🎯 What You’ll Learn:
• The truth about “what’s changed” in sales
• Why human connection is still the foundation
• How technology amplifies—but doesn’t replace—relationships
• What “showing up” looks like in 2025
• How to bring authenticity into the digital sales world
⏱️ Chapters:
00:00 – Intro: Old School vs. New School
01:30 – What Really Changed in Sales (and What Didn’t)
03:15 – Human Connection: The One Constant
05:30 – Digital Tools: A Means, Not the Message
08:00 – Where Salespeople Get Stuck in 2025
11:00 – Alec’s Hybrid Strategy: Calls, Content & Consistency
13:45 – Final Word: Upgrade the Method, Keep the Heart
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
We all make excuses but are they real, or just comfortable lies we tell ourselves?
In this video, we’re digging into the truth behind excuses:
🔹 Why we make them
🔹 How they sabotage progress
🔹 And how to break free from the mindset that’s holding you back
If you’re serious about growth in business, relationships, or life this is the wake-up call you need.
No fluff. Just real talk.
Because you can either make excuses or make progress…
You can’t do both.
Chapters:
00:00 – Intro: Let’s Get Honest About Excuses
01:40 – Why We Avoid What We Know We Need to Do
03:10 – “I Don’t Have Time” = False Narrative
05:30 – Courage Starts With Clarity
07:45 – Excuses Are Justified Inaction
10:00 – Alec’s Own Struggles With Consistency
13:00 – How to Rebuild with Small Actions
15:30 – Final Push: No One’s Coming—Do the Work
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
🎯 What You’ll Learn:
• Why your goals aren’t real until you say them out loud
• The psychology behind public commitment
• How to use declaration to drive content, confidence, and momentum
• Real examples of Alec’s public declarations—and what changed
• How this practice helps build a brand people trust
⏱️ Chapters:
00:00 – Intro: What Is Public Declaration?
02:00 – Why Most Goals Stay Private (and Fail)
04:30 – Speaking Something Into Existence
07:15 – The Fear of Being Judged Publicly
10:00 – How Public Goals Build Accountability
13:45 – Declaration as Content Strategy
17:00 – Personal Stories from Alec
20:00 – Final Message: Say It Boldly
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
Are you winging it… or working a plan?
When it comes to sales and marketing outreach, there are two powerful approaches:
➡️ Organic – authentic, flexible, intuition-led
➡️ Strategic – structured, intentional, goal-driven
Both can work. But which one’s actually driving results?
In this video, we break down:
• The pros and cons of organic vs. strategic outreach
• Real-world examples of each approach in action
• How to find the right blend for your brand and audience
If you’re in sales, marketing, or running a business, this one will challenge how you approach outreach—and help you level it up.
🎯 What You’ll Learn:
• The key difference between organic and strategic outreach
• Why “winging it” burns out originators
• How to be authentic and organized in your follow-ups
• Why intention builds more trust than improvisation
• How Alec designs his own outreach rhythms
⏱️ Chapters:
00:00 – Intro: Organic vs. Strategic
01:15 – Why "Just Checking In" Isn’t a Plan
03:00 – Strategy Doesn’t Mean You’re a Robot
05:15 – Creating Systems That Still Feel Personal
08:00 – What Real Follow-Up Looks Like in 2025
10:30 – Final Thought: Be Intentional or Invisible
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
🎯 What You’ll Learn:
• Why YouTube matters more than Instagram in 2025
• How to show up consistently without burning out
• What types of videos every LO should create
• The YouTube SEO mindset: search > scroll
• Alec’s “4 Quadrants” of a powerful YouTube content plan
⏱️ Chapters:
00:00 – Intro: YouTube Is Your Secret Weapon
02:00 – Instagram vs. YouTube: What’s the Difference?
04:30 – Searchable vs. Swipeable Content
07:00 – How YouTube Builds Authority at Scale
09:30 – You Don’t Need Fancy Gear (But You Do Need Consistency)
12:15 – The 4 Video Types Every LO Should Post
16:00 – YouTube Content Plan for Beginners
18:30 – Final Message: Build What Outlasts the Algorithm
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
If your brand feels generic, you’re doing it wrong.
In this episode of Modern Lending Lab LIVE, Alec Hanson makes the case for authenticity as your #1 growth tool in 2025. It’s not about being polished. It’s not about having the trendiest content. It’s about being real, because personal brands only work when they’re actually personal.
Alec shares why vulnerability is a superpower, how to find your authentic voice, and how to stop hiding behind a façade that doesn’t connect.
This is your permission to show up as yourself, and still DOMINATE.
🎯 What You’ll Learn:
- Why personal branding has nothing to do with aesthetics
- How to uncover your voice, values, and vibe
- What stops most creators from being real—and how to break through it
- How Alec redefined his own brand through vulnerability
- Action steps to make your brand unmistakably you
⏱️ Timestamps for YouTube + Show Notes
00:00 – Intro: Know Thyself
02:00 – Why Most “Personal Brands” Aren’t Personal
04:30 – People Buy from People (Not Companies)
07:15 – How to Discover and Own Your Voice
10:00 – Vulnerability: The Superpower of Modern Branding
13:00 – Alec’s Personal Brand Journey
15:00 – Final Thought: You’re the Brand—So Own It
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
🎯 What You’ll Learn:
- The 3 content categories Alec uses every week
- How to speak with confidence—even if you’re not a “content person”
- Why trying to be clever is killing your message
- The importance of being specific, not polished
- How to sound like yourself while still delivering value
⏱️ Timestamps for YouTube + Show Notes
00:00 – Intro: The 2 Things Everyone Gets Stuck On
01:30 – Why Most People Don’t Know What to Say
03:45 – Content Buckets: Personal, Educational, Opinion
06:15 – Speaking to One Person vs. Trying to Impress Everyone
09:00 – How to Sound Natural and Still Deliver Value
12:00 – The Simplicity of “Just Answer the Question”
14:30 – Final Message: Say It Like You Mean It
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
You’ll Learn:
• The #1 reason most content creators never convert leads
• How to shift from broadcasting to belonging
• Real tactics to nurture engagement with your audience
• Why the new referral system is happening online
• How to build a community without needing 10k followers
⏱️ Timestamps:
00:00 – Welcome & Topic Introduction
01:40 – Why Community Matters More Than Ever
04:30 – Content Alone Isn’t Enough
06:15 – The Power of Belonging Online
08:50 – Examples of Digital Communities That Work
11:00 – Real Engagement vs. Empty Metrics
14:00 – Turning a Community Into Conversions
17:00 – Final Thought: “Community > Reach”
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
🎯 Listen in to learn:
- Why brand awareness beats product every time
- The shift from one-to-one to one-to-many marketing
- How to combine human connection with digital scale
- Why “making one video a week” is NOT a strategy
- And what to do TODAY to grow your influence
⏱ Timestamps:
00:00 – Welcome Back & Season 7 Launch
01:45 – The Power of Brand Recall: Insurance Analogy
04:30 – Zillow’s Long Game in Mortgage Strategy
07:00 – Rocket + Redfin Merger: What It Signals
09:15 – Why Relationships Still Matter
12:00 – Know. Like. Trust. – The Formula for Influence
14:30 – New Buyer Behavior: Online First, Agent Later
16:30 – No Knight Is Coming to Save You
18:45 – Sales Is Uncomfortable: Here’s Proof
21:00 – One Video a Week Won’t Cut It
23:15 – The Internet Has No Closing Time
25:00 – The Big Opportunity for Originators in 2025
Modern Lending Lab LIVE | Hosted by Alec Hanson
👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.
🎥 Watch the full video episodes on YouTube:
Modern Lending Lab LIVE
📲 Follow Alec on Social Media:
YouTube: @alechanson
Instagram: @alecthehanson
TikTok: @alecthehanson
LinkedIn: Alec Hanson
Twitter/X: @alechanson
💬 Got feedback or a topic you want Alec to cover?
DM Alec at any of the social profiles above!
⚠️ DisclaimerThe opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.
In a recent discussion, Alec, the CMO of loanDepot, and Todd Duncan, CEO of High Trust, emphasized the crucial role of meaningful conversations between loan officers and their customers. They highlighted the importance of intentional contact, underscoring how genuine interactions can significantly enhance client relationships. Alec and Todd also touched on sales coaching as a vital tool for improving communication strategies, introducing a coaching phone app designed to support loan officers in mastering these skills. Through these insights, they aimed to illustrate how thoughtful dialogue can lead to stronger connections and ultimately, better business outcomes.
Dooley Creative Co. - https://dooleycreativeco.com/
Brand Questionnaire - https://dooleycreativeco.com/brand-questionnaire
Iconic Fox - https://iconicfox.com.au/brand-archetypes/
"The Power of Storytelling," Alec Hanson and Neal Foard explore the impact that storytelling has on our lives. Drawing from personal experiences and research, Neil shares how storytelling is deeply ingrained in our human nature and has the ability to shape our thoughts, beliefs, and actions.
David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. And I have him on today! Come check out our conversation. So buckle up and enjoy the ride!
Episode 2 of season 6 of The Modern Lending Podcast with special guest Brian Hale we discuss how to survive the current mortgage market with hard work. Brian and I discussed the challenges of navigating a turbulent mortgage market and offered practical tips for success. He suggested that the key to success was having a plan and staying disciplined. Brian also highlighted the importance of incorporating technology into the mortgage process as well as maintaining a high level of communication with clients. He concluded by stressing the need for hard work in order to stay ahead in today's challenging environment.
In this episode, we're thrilled to welcome special guest Todd Duncan, a thought leader in the mortgage industry. With over 30 years of experience and an award-winning career, Todd has the expertise to share how modern lending strategies can empower you to reach your goals. Don't miss out on this inspiring conversation with one of the most renowned experts in the business - tune in at 11AM PST for Season 6 Episode 1 of Modern Lending Podcast!
From Teacher to Trusted Finance expert, Robbo, the Aussie Mortgage Guy is a testament to the power of determination and innovation. As a teacher, Robbo harnessed their skills and knowledge to create a thriving online presence, using social media platforms to market his finance expertise. Through the use of engaging content, regular posting, and strategic collaborations with other professionals, Robbo was able to build a loyal following and establish himself as a trusted voice in the finance industry. With dedication and hard work, he was able to turn his passion for teaching into a profitable and rewarding career in finance.
Pat discussed how he has used social media and video strategies to increase brand awareness and customer engagement for Modern Lending. He highlighted that this strategy was particularly helpful when it came to building trust since people are more likely to trust recommendations from people they know than an advertisement or sales pitch from a brand itself.
Ted Lawler is the guest on this episode of the Modern Lending Podcast. He is an expert in modern lending and has experience working with some of the world’s leading financial institutions. On the podcast, Ted will discuss his insights into how the modern lending landscape is changing and what lenders need to do to keep up with these changes. He'll also share some tips for lenders who are looking to make the most out of their investments. Tune in to hear Ted's thoughts on modern lending!
This time around we have Marc Bui on the podcast to see what he's been doing to keep ahead of this current market! Tune in with me on the Modern Lending Podcast for this amazing episode.
We're getting more heavy hitting producers on the podcast. Next up is Patton Gade. He is a machine of a Loan Officer and one that specializes in a product that helps a very special group of people that mean a lot to me. He too is part of that group. Patton helps veterans get into the homes they have been dreaming of and we have him here to tell his story of why he started and what he did to get on the road to 100 Million
On the road again to 100 Million. Up next are two wonderful people I have the pleasure of knowing right here in southern California. The Hemry Lasalla Group, aka Glenn Hemry and Mike Lasalla. These two have started from the ground and continues to move on up! Tune in and here how they made their way and continue to walk on the Road to 100 Million
Back on the road to 100 Million and we have Nathan Sibbet joining us to talk on how his journey took place what it takes and how to overcome struggles in the process.
Next Up Justin Perry is joining us on the Road to 100 Million. Justin is a branch manager out of Portsmouth, NH. We are going to dive into how he got to where he is today and what struggles and successes he had on the way.
We are making it down the Road to 100 Million. Up next is a good friend of mine Scott Snapp. He joins us on the Modern Lending podcast to talk about how he built his business to over 100 Million and what it took for him to get there. Join us LIVE!
Next up on the Modern Lending Podcast's Road to 100 Million. We have Baret Kechian. This guy is a monster when it comes to production. We pick his brain on what it takes to bring a level of production to where he is now.
Onto the next episode of The Road to 100 Million Segment on the Modern Lending Podcast. Mosi Gatling is on the podcast to give her insight on what it takes to get to 100 Million.
Continuing on the Road to 100 Million while on the road visiting all of my branches. We're in Ft. Collins, Colorado with the one and only Lisa Gustafson. We are going to dive what she does to get there, the roadblocks and the way she gets around roadblocks that has made her an amazing originator in the industry
We stop this regularly scheduled broadcast of the Modern Lending Podcast to have Anthony Hsieh, Founder and CEO of loanDepot come on and well...'nuff said
Season 4 of the Modern Lending Podcast we are going to talk about the Road to 100 Million. Specifically, the ones that have made it. We'll talk tactics, strategy, the journey and what it takes to get there. First episode of the season. we have my good friend John Farrell.
Nearing the end of the season three with Stories on the Modern Lending Podcast. I want to finish off the season with more stories from those that could help inspire you to see that your story has a lot of power to those waiting for you to tell it. Up next is a person that does that very well. I have Brian Bogert on to share his story and what motivated him to get where he is today.
Check out Matt's episode of the Modern Lending Podcast for an incredible story from an amazing human being. If you just google: no legs, no vision, no problem you find out how resilient and motivating this man is.
Back at it again on the Modern Lending Podcast with season 3 and stories. Geoff Zimpfer, Author of "Disrupt or Die" and a real estate magnate. He's one of those people that help others tell their story and I have the pleasure of having him on the next episode of the Modern Lending Podcast. So Buckle up, hit the reminder button and come join our conversation as Geoff comes to tell his "Tale of Disruption" and how it helped his business and others like him.
IT WAS GARYVEE ALL ALONG! Gary Vaynerchuk is an incredible entrepreneur and a inspiration for many people (myself included). I am beyond excited to have Gary join me on the Modern Lending Podcast. He’s got some fantastic stories to share about, his personal journey and much more. Join us for this special episode with the one, the only Gary Vaynerchuk.
It's something to have others you can call on when you are going through a journey but it's another to have those on the same journey as you do. I'm having on Alex Sheridan another Social Media wizard to talk about his rise and his progressive journey to greatness. Join us for this episode of the Modern Lending Podcast.
Those we admire continue to grow as we do. They continue accumulate stories and experiences. I've always believed it's always great to learn while standing on the shoulders of giants. I have one of those legendary beings here this week on the Modern Lending Podcast. Make sure to tune in as I have Dan Hanson as my special guest.
Moving on in this stories rendition of the Modern Lending Podcast, we have Cory DePass joining me to talk about his stories and how he got to where he is now. Come tune into this next episode!
We're moving forward with stories this season and we are about to hit lightspeed with the next episodes this season up next is a good friend of mine who has an amazing story of rags to riches that you do not want to miss out on. Check out the next episode with Keven Stirdivant; the myth.
Stories have always been passed down from generation to generation. You learn a lot from these stories and I always believe that you learn the most "on the shoulders of giants". Todd Duncan is one of those giants in the mortgage industry and he has plenty of stories to pass down. Don't miss out on this next episode of the Modern Lending Podcast.
We are continuing on with our season 3 of the Modern Lending Podcast with stories and I am having my friend Chris Ross, podcast host, investor, tv and radio personality on to tell his tales of what motivated and inspired him. Come join Chris and me on this next episode!
We have so many stories to tell of different folks of different strokes. From sales and marketing to technological innovation. This week we have another good friend of mine, Kyle Draper on to talk about his origin story of how and why he decided to create a marketing agency and what he does to help to provide service to those that need it. Tune in on the next episode of the Modern Lending Podcast to find the answer to Kyle Draper: What's his Story?
Next up on the Modern Lending Podcast we have none other than Kristin Hanson. Not only is she a major producing Sales Manager at loandepot but she has been a fighter all her life. I'm having her on to tell her story of she got to where she is now and how she continues to succeed in the industry.
Podcast are a great medium where you can trade stories with your guest and create content but let's hear it from a veteran podcast-er David Lykken about the How and Why he started "Lykken on Lending" Tune in to the this next episode of The Modern Lending Podcast to hear his story.
Here we go! Season 3 is kicking off!
Before books and the internet, all of human knowledge historically was passed down through stories. We learned how the world works, we learned about adversity, hardship, success and greatness in stories told over and over again. We are a people built on stories.
Tune in to Episode #1 of Season 3 of the Modern Lending Podcast to hear about what stories we will be sharing in Season 3. There are incredible truths we can learn, mistakes we can avoid, human connection we can make, and inspiration we can experience.
Dive in with me!
We are finishing up the last of Season 2 of the Modern Lending Podcast. Let's do a quick recap of everything we learned and went over so far and emphasize some key points from this season's guests. Join me for the last episode of season 2!
As we round out Season 2 of the Modern Lending Podcast I wanted to bring on a Master Content Creator, Neel Dhingra to talk about a new evolving dynamic with it comes to Customer Retention strategies. Let’s talk a bold look the evolution of the traditional CRM and why many people are starting to think Social Media is new CRM.
Here comes an amazing two people in the industry on the next Modern lending Podcast. I'm having both Dustin Brohm from the Massive Agent Podcast and Phil Treadwell from the Mortgage Marketing Expert Podcast, as my guests and we are going to discuss our previous encounters with "Post Closing" customer experiences and how to navigate them in today's modern lending. Come hang out with us!
Get ready! We're going to have a conversation with a leader in creating amazing experiences. One of the best creators of exceptional experiences is Devin Hernandez. You have 30 days to blow your customers mind during their mortgage transaction so what are you going to do? Join us on the next Modern Lending Podcast as we go over Mastering the Customer Experience.
We are finishing our segment on Modern Consultation and Quoting. We talked to Barry Habib and Dave Savage. It's now to take it down to the streets with Sam Hansen from the Gaylord Hansen Team. We're going to have a conversation to see what works for him in this ever-changing market. Come hang out with us on the next Modern Lending Podcast.
Let's continue this journey down the yellow brick road of Consultation and Quoting and have a conversation with another maestro of the mortgage industry Dave Savage. Don't miss out on this second Modern Master Class
Tight inventory market? Raising rates? Lions and Tigers and Bears? Come join me and the Market Master himself, Barry Habib as we present a Modern Master Class on how best to consult and quote our customers in this ever changing market.
LiveTime with Alec and The Brian Covey Show are coming together for a Co-hosted leadership event! Come join the one, the only Brian Covey and I as we both tackle and get tactical with Leadership in 2021!
Lead Management as a skill is something local in-market mortgage professionals never developed. Often we left that up to our Real Estate partners. That deficiency is now a major problem as the modern originator pivots to incorporating a direct to consumer digital and social media origination strategy. This deficiency is also compounded by the evolution of many of our Real Estate partners who have changed their prospecting strategy and have become lead aggregation machines themselves. So let's explore how we "get in the game" here and develop our own lead management mastery.
Let’s get tactical inside the topic of Local Marketing. On this episode I’m inviting a special surprise guest to introduce the concept of your 3rd place and guarantee you will walk away inspired to evolve your strategies around Local Marketing.
On to episode 2 of the Local Marketing Segment of the Modern Lending Podcast. Up next we have Bill Gaylord of the Gaylord-Hansen Team to talk about how their local marketing has changed because of COVID, how they pivoted to serve their local community now and how much of an impact it has made for them.
Brand. Check. Digital Marketing. Check. What's the next step? Hang out with me in Episode 1 of the new LOCAL MARKETING segment as Sean Uyehara helps me answer this question with how he is connecting his digital market with his local one.
We discussed the facts around digital marketing and what the differences between digital marketing and brand are, so now let's get into the nitty gritty of it all. What are the hidden "truths" of "real" Digital Marketing? We have Mike Eshelman next on the podcast to explore the answers to this question.
After talking Brand for 4 Episodes, we are going to move into a 4 part series on Digital Marketing. Exploring what's the difference between Branding and Digital Marketing? Can you really attract enough consumer attention to garner trust and leads? Adam Encinas and I are going to explore how his team is about to drive 400+ leads to his loan officers and realtors each and every month.
Search Engine Optimization and retargeting are big buzz words when it comes to digital marketing strategies. Come hang out with Alan Edgett, CEO of The Gig Agency and Me while we explore what they are and how they are being used.
The mental aspect of being a leader plays a huge role in the success of yourself and those you manage. We'll explore the difference it makes between thinking abundantly and thinking scarcely when it comes to those who lead AND take a look at a simple game that changed my life.
Branding is a Journey. We have Josh Pitts joining us in the digital studio to talk about his journey and what it takes to build a strong personal brand. Come hang out with Josh and me on the next Modern Lending Podcast!
Brand is everything on the internet. It's practically digital reputation. Raquel Borras is joining me to discuss what "true to you" means when in comes to your own branding because Brand equals You.
I've been repeating myself to you all to just go and press that record button. This time I'm having the one, the only Chelsea Peitz to come on and talk about going digital. #justfilmyourself
New Year, new ever-changing market. We have Dale Vermillion back on to discuss how to make the most of this new market and what we should all be doing in 2021.
Coming at you with a great guest, Keven Stirdivant, owner and agent of KASE Real Estate. We are going to speak on overcoming adversity and using that as fuel to build influence.
When we go online, one way to get your message across through videos is storytelling. It's a solid way to create a narrative for your message. René Rodriguez joins us to go over how he does this for his message.
We're back with the Modern Lending Podcast. This week we have Shane Stanton and we will be hitting the topic of recruiting in the digital age and how much going digital has made Biz development pivot.
Woot! Can't wait to have Barry Habib on the podcast again. We are going to talk about Certified Mortgage Advisors and catch up with him and his thoughts on the industry since we last had him on.
Let's make a pivot and go internal, I have on Devin Hernandez, VP of Employee Experience for loanDepot. We are going to dive into what it takes to put on an all digital event for thousands of people.
We going to see first hand what it does when you go all in on digital with my friend Rob Tavi, Managing Director of IBS Electronics Group. His company deals with microchips and brokering electronics parts and ever since he went all in his business has boomed. Join Rob and I as we touch on this subject.
We've been talking about what you can do right to get ahead in the industry and progress digitally but let's take a step back and talk about the mistakes made in the past. Join Neel Dhingra, a master content strategist and Me as we discuss our past mistakes so that you can learn from what we did wrong so that you won't do the same
This week we are making a pivot and talk about increasing the reach of our industry with Tony Thompson and NAMMBA's VISIONARY program. We are going to dive into the origin of NAMMBA and what it's doing in mortgage industry today
Kristin Hanson is an accomplished Sales Manager with loanDepot. Top 1% Originator and the BEST Hanson. Kristin’s unique approach to her business is built on relationships.
We've made a pivot as we've been focusing on external skills sets in our industry, let's take a longer journey into some introspection. Join Danny and Me as we explore the power of journaling.
11:51 - Bank your extra finacials right now
13:32 - 15:32 - The importance of saying no to a customer, is this the right customer.
15:22 - Potential threats for realator
16:20 - 16:40 - Weekends is where we lose deals.
16:50 - 17:35 - Balance is very important, dont make so much money you current spouse will use it with their future spouse.
18:40 - Build a plan around recharging
19:40 - 23:10 "teachable spirit" | always be learning. 30 year old and newbie mortgage advice
23:50 - 33:00 The Big Three -
- Morning Meetings
People will start their day poorly if you dont start it for them.
- Warm Up
Prepare for your call.
Practice is the baseline of perfection.
- The Daily Checkpoints
Stuff happens, crap happens all day long
Check in with your team, keep them on track to their goals
Final Thoughts - 35:00
We are the darling of the economy
Remind yourself how bless you to be in the industry
Give back - dont hoard it give it back.
Stay balanced - you're no use if you are burnt out.
38:00 Dale's Hiring requirements
Hire personalities, Resumes are lies.
Quit interviewing people - Tell me from birth to now why I need to hire you.
We've been talking about mindset in the recent episodes lets take a deep dive even further and go right into the mental strength game. Join me on this next episode with Dr. Jannell MacAulay. There isn't enough room to list all of her accolades. We're gonna get into how to build and maintain mental strength in high stress situations.
Do you know anyone that’s worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the sea bed or closed museums in Florence for a private dinner party and then had Andre Bocelli serenade them while they eat their pasta – you will now. Join me as I interview the Modern Day Wizard of Oz and the art of making things happen.
Executive coach Bill Hart joins us on the Modern Lending podcast to impart some knowledge unto us on what he does. His latest video Get off my Lawn made me laugh out loud and we will touch a little on this vid!
The last two podcast topics were written word and technology. This one will be a melding of both. Tune in with Scott and I as we discuss what we can learn from how we speak and write and how technology can help improve our communication.
Join Sudhair and myself as we explore the tech behind it all and how its made our jobs a little easier. What the difference is between a mortgage comapny and a Fintech company as well as what it is that makes loanDepot tech the forefront of the mortgage industry.
Join Shondell and myself as we go and explore The Power of Written Word. The not so digital item in a digital world and how much of an impact it has in today's era.
Shondell Varcianna is the owner of Varci Media. A content writing company that helps financial institutions get more inbound inquiries by writing blog posts. Shondell and her team have transformed their clients blogs into a solution provider for their customers.
Mortgage Industry Social Media Collab 2020 Event. 3.5 hour of great content ranging from Mastering Instagram to Becoming TikTok famous. Join me and seven other practitioners of social media as we talk about how it has increased their business.
Join me on the next episode and hear from Bill Tessar on how the world of institutional capital is evolving and helping homeowners and investors across the country.
As we all start leaning into the digital marketing world, come hear an industry expert showcase how banks and credit unions are doing the same thing. Let's pay attention to what other competitors are doing in the same space.
Just like every great person there is a humble origin story. Join me as I have a one on one sit down with Anthony Hsieh, CEO, Chairman and Founder of loanDepot. We discuss whats going on and how he leaned into his company to perform during COVIDland.
Alec and David Lykken speaks on the pivots and the power of the new tools we have at hand. As the world shifts and we move into the “Information Age” in the mortgage industry, the companies who make the biggest gains will be the ones who build and maintain relationships better and faster than the others. Using videos can help you with this!
Alec has Todd Duncan, CEO of the Duncan Group, author and motivational speaker. They chat about the pivot in the industry and what todd has done to adapt to this new COVIDland.
Join me and Dave Savage, CEO of Mortgage Coach and Industry Leading Collaborator as we discuss best in class tactics, strategies and scripts used by world class originators to thrive in this digital world.
Alec has Nicole Carrillo, Chief Accounting Officer and Bri Hamilton, Community Program and Events Manager on the Podcast today to talk about what you can do for your community during this time and the services that Loan Depot and its employees have been doing to help.
Alec has Rene Rodriguez, Keynote Speaker and Consultant in areas of leadership, sales, change... to discuss during this time how you can manage stress, the dangers of group think and the new era of digital body language.
Come hang with me and the President of Freedom Alliance, Tom Kilgannon as we unpack the purpose of this great Non-Profit and what they are doing to support our amazing veterans.
Alec has on former LoanDepot Chief Informations Security Officer own to make a pivot to the other side of the web that we normally do not see. A pivot to the person and his team that keeps us safe from cyber attacks and the bad actors out there that want to hurt our customers and our business.
Come learn from the master himself, Josh Pitts! Why did he go LIVE everyday, how did SHRED Media get started, and where is social media going today!
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Quarantine won't stop the Modern Lending Crew from getting together. This was a recording of the recent Modern Lending Livestream Event.
Alec has Brian Covey, one of the Southeast’s top mortgage professionals and Vice President of Regional Production for TN, AL, MS and LA Sales Teams. They Talk about what it takes to be a modern leader and going all in on their teams.
Alec has Milton Manolis, Retail National Renovation Sales Manager, comes in to talk about the aspects of renovation loans and how he brings about a unique sales proposition to today's industry
Alec has Tammy Richards, COO of Loan Depot on the podcast to talk about the technological advances and the future set in automation for the the meticulous things in the industry and how you just have take it one step at a time.
Bonus - Alec delivered a speech at his high school Alma Mater, Corona Del Mar High School to the Future Business Leaders of America. He talks about how life can be a never ending group project, how life can be testing at times and how this all translate to business in the ideals of ownership and success.
Alec has the dynamic duo behind What's a Mortgage, Adam Encinas and Minh Nguyen, on to talk about what they have done to grow their business using today's trend. They speak on the consistency and the day to day motivation on what they do to progress with the changing industry.
Roll with Change
Bad things happen to companies that don't make money
Looking at the end of his business
Welcome all to the Modern Lending Podcast, powered by Loan Depot. Join Alec Hanson as he explores the changes in the industry with industry leaders and what you can do stay ahead of the curve.