SeedSeller Radio: Recent Episodes
Rod Osthus
Sales reps don’t bet money when gambling in their territory, they bet customers. And like casino gambling, they almost always lose. Most seed reps don’t realize that customers are their sales force. Customers are the reason every seed seller succeeds or fails. Yet, those customers are so often lost because seed reps gamble with theirContinue Reading
The post Stop Gambling, Gambling is for Losers [Podcast] appeared first on RC Thomas Company.
“Not doing more than the average is what keeps the average down.” – William Winans If you really think about it, this quote makes perfect sense. People are only expected to do as much as the average person. As long as one doesn’t fall below average, they will continue to keep their job. Think aboutContinue Reading
The post Are You Maintaining the Average? [Podcast] appeared first on RC Thomas Company.
You know, something happens to more than half of the men and women in the United States when they hit their late 30’s and early 40’s…. …It’s called a midlife crisis, and it’s a result of these aging adults wanting to hold onto their youth. As they age, they want to remain attractive, be noticedContinue Reading
The post Are You Having a Mid-Seller Crisis? appeared first on RC Thomas Company.
The act of confirming orders is an outdated strategy because it asks customers to confirm any changes they want to make to their order or cropping plan. So, what’s wrong with that? Well, farmers are being overwhelmed with new information and people calling on them to try to sell them something. They can’t keep upContinue Reading
The post Stop Confirming Seed Orders and Start APPROVING Them! appeared first on RC Thomas Company.
It’s that time of year. The time when you and your customers become anxious for harvest to begin. In fact, harvest is already underway in parts of our growing area. Maybe it has already started in your territory too. Knowing what crops have been subjected to this year and how impactful the 1000 variables haveContinue Reading
The post You Have a Great Chance of Losing Customers to Competitors this Harvest! [Podcast] appeared first on RC Thomas Company.
Our guest this month on the SeedSeller Academy podcast, is Matt Fenske, CEO and owner of Millborn Seeds in Brookings, South Dakota. Matt and his wife, Jody, purchased the fast-growing company from Clint Johnson approximately three years ago. In this episode, Matt talks about his early years in the seed business, where he found himself in salesContinue Reading
The post Why You Need to Fail As Fast As Possible: Interview with Matt Fenske [Podcast] appeared first on RC Thomas Company.
This month, my guest on the SeedSeller Academy podcast is Clint Johnson, one of the youngest and most successful entrepreneurs I’ve ever worked with. Clint and his wife, Heather, bought a very small three-employee seed business and grew it to more than 50 full and part-time employees. Clint has since exited the business and soldContinue Reading
The post How to Create Amazing Culture in Your Seed Business: Interview with Clint Johnson [Podcast] appeared first on RC Thomas Company.
Top sellers know that successful prospecting is the only thing that insulates them from marketplace situations that could otherwise threaten their sales. Things like… acreage shifts the impact of volatile market prices unscrupulous attacks by competitors These are just a few of the factors that control most field sellers and keep them from getting orContinue Reading
The post Do you Have Prospecting Phobia? [Podcast] appeared first on RC Thomas Company.
As part of our commitment to help you train and improve yourself during this COVID-19 craziness, we are going to re-release some of our “best of” online training programs to you and your team at no charge. This exclusive podcast comes from our paid membership site: the SeedSeller Academy. Please enjoy this great interview with Greg Mills.Continue Reading
The post How to be Different from the Competition: Interview with Greg Mills [Podcast] appeared first on RC Thomas Company.
As part of our commitment to help you train and improve yourself during this COVID-19 craziness, we are going to re-release some of our “best of” online training programs to you and your team at no charge. This exclusive podcast comes from our paid membership site: the SeedSeller Academy. Please enjoy this great interview with MattContinue Reading
The post Running a Successful Seed Dealership: Interview with Matt Long [Podcast] appeared first on RC Thomas Company.
Planting Customers is a strategy I developed many years ago. It’s the act of being at customers’ planters for 10-15 minutes in the spring when they’re planting your seed. It’s the second most important customer contact of the entire sales year because of all the positive changes that take place when the visit is doneContinue Reading
The post Step #2 of the Blueprint: Following Planters [Podcast] appeared first on RC Thomas Company.
In this episode of our podcast, I had the privilege of interviewing Mr. Dean Cavey. I’ve known Dean for more than 35 years and consider him a great leader and a mentor for me in the seed business. He brings a whole different perspective to our podcast series as we discuss the future of theContinue Reading
The post Independents Need To Compete On Personal Relationships—Not On Price: Interview with Dean Cavey, Managing Partner of Verdant Partners appeared first on RC Thomas Company.