Working Without Pants: Recent Episodes
Jake Jorgovan
On the Working Without Pants podcast I bring you the inspiring stories of agency owners and consultants. I dive deep to uncover the secrets of their success.
We talk about how they got started, what led to their success, and how they maintained a life / work balance along the way.
I often also talk about business development strategies for these agencies and what is working for them.
Many of your listeners include individuals who run software development agencies, digital marketing agencies, design firms, consulting companies, video production agencies, freelancers, consultants and many more.
Topics we cover are b2b sales, winning new clients, lead generation, sales process, growth tactics, million dollar consulting, outreach, outbound sales, thought leadership, positioning and much more.
And as always, I keep the show fun and record episodes without pants!
In this special episode of the Working Without Pants podcast, Isaac Marsh joins me to discuss our new business venture, CustomData.ai. At a high level, Custom Data scrapes the internet looking for prospects with your specific intent signals to buy. We gather this intent data and deliver you and your sales team hand qualified leads every single week. Not only is this data immediately actionable, but it gives you all the details you need to confidently approach your outbound efforts. We discuss the key things our research team looks for, including companies that are hiring for roles relevant to your business, decision-makers changing positions, funding or expansion news, and RFPs (request for proposals). Furthermore, you receive the exact contact information for the stakeholders you need to talk to in order to gain new business. We also talk about how Custom Data is able to help you build out a custom CRM of prospects that fit your buyer criteria. Instead of wasting time searching through mediocre databases, youâll have a pipeline of pre-qualified leads your sales team can contact right away. If youâre interested in learning more about how Custom Data can help you get more deals, feel free to reach out to us at https://www.customdata.ai/. Â Want to work with me as an advisor? Visit jake-jorgovan.com/coaching Resources: https://www.vidyard.com/podcast/nopants/ https://www.customdata.ai/ isaac@customdata.ai
If youâve been a user of LinkedIn over the years, youâve probably witnessed the shift from it being a very relationship-focused platform, to one where your inbox is filled with spammy messages and connection requests. For these reasons, LinkedIn has reduced the number of connection requests you can send from 2,500 per month to 100 per week. This is bad news for those that spray-and-pray connection requests, but it's extremely beneficial for those that already focus on quality outbound efforts. In this episode of the Working Without Pants podcast, I sit down with Isaac Marsh, Partner at Lead Cookie, to discuss these changes and explore why hand-qualifying leads and boosting the quality of your outbound efforts is necessary for success when prospecting on LinkedIn. We describe why these changes force you to respect your prospectsâ time and how the reduction in ânoiseâ is creating better engagement with outreach efforts. We also talk about how focusing on quality with outbound ultimately saves you time, generates leads that you can actually close, and disqualifies bad leads before you waste time hopping on a call with them. For the sustainability of the platform, we think this is the right move for LinkedIn and look forward to the benefits it will bring.  Want to work with me as an advisor? Visit jake-jorgovan.com/coaching  Resources: https://www.vidyard.com/podcast/nopants/ https://www.leadcookie.com/ https://contentallies.com/
To get your podcast out to the world, proper hosting and promotion are a must. In this episode of the Working Without Pants podcast, Iâll cover the essential details you need to consider when hosting, syndicating, and promoting your B2B podcast. I walk through some of the available hosting platforms and recommend using Anchor because itâs easy to use, budget-friendly, and utilizes up-to-date technologies. Anchor also makes syndicating your podcast to iTunes, Spotify, or other channels a breeze. I discuss the different tactics you can use to promote your podcast including:Â QUUPromote.com Social Media paid promotion Word of mouth Repurposing podcast content I also outline which materials you need to be sending your guests so that they can easily promote the podcast through their social channels. This will enhance your credibility and reach far more than just promoting your podcast yourself. If youâre ready to get started on your podcasting journey, visit https://contentallies.com/ to learn more about our full-service podcast production services. Resources:Â Anchor QUU Promote
Though hosting your podcast and interviewing guests may seem a little intimidating when youâre just starting out, itâs much easier than you think. As a host, youâll actually only be speaking a small portion of the time. Itâs your guests and their insight that fills most of the conversation. On this episode of the Working Without Pants podcast, Iâll cover the tips and strategies you can use to conduct engaging interviews with world-class guests. I discuss the importance of researching your guests in advance and taking this information to brainstorm questions about your guestâs background and experience that you want to explore deeper. I highlight why you should let your curiosity drive the flow of your interviews and the crucial role that active listening plays in keeping your conversations engaging. Youâll also learn why great podcasters always have a set of fallback questions to rely on if their initial questions donât take up as much time as they thought. With these tips in mind, youâll be well on your way to conducting great interviews that bring true value to your audience. If youâre ready to get started on your podcasting journey, visit https://contentallies.com/ to learn more about our full-service podcast production services. Â
In between the ideation phase of your podcast and your first guest interview, there are important details you need to get in order. On this episode of the Working Without Pants podcast, Iâll dive into everything you need to accomplish to be well prepared for your B2B podcast launch. Beginning with podcast artwork, I discuss how to find a graphic designer and what details you need to communicate to them. I provide suggestions for which podcast microphones will suit your purposes and outline how to easily record audio using tools such as Zoom and Zencastr. With the right equipment in hand, you can record your intro podcast episode(s), which play an important role in familiarizing your audience with what they can expect from your show. I also direct you to platforms you can use to find your podcast music and describe the tools we like to use to create your own podcast website. With these items checked off your to-do list, youâll be more than prepared to launch your podcast. If youâre ready to get started on your podcasting journey, visit https://contentallies.com/ to learn more about our full-service podcast production services. Resources: Pond5 Envato Elements https://www.upwork.com/ https://www.fiverr.com/ Squarespace PodcastPage.
Any great podcast is backed by a full podcast production team. From conceptualizing your strategy all the way through publishing and promoting a finished product, there are many moving parts that need to be organized. Typically, you either outsource this work to a full service podcast production agency, or you can choose to hire individuals to build an in-house team. Though it may be more cost effective to try and tackle this in-house, it takes a tremendous amount of time and project management skills. In this episode of the Working Without Pants Podcast, I outline all the moving parts and people youâll need to successfully launch and maintain a podcast. I walk through the processes, the talent, and time commitments that go into each episode and highlight why in most cases youâll be better off working with an outsourced team of podcast production experts. As a leader, you only have so much time. And this time is best spent focussing on hosting great interviews instead of worrying about all the details that go into consistently delivering valuable content to your audience. If you missed the first episode in this podcast series, be sure to go check it out and then revisit this episode. If youâre ready to get started on your podcasting journey, visit https://contentallies.com/ to learn more about our full service podcast production services.
The biggest myth around starting a podcast is that you need to build a large following in order to be successful. Building an audience is part of the equation, but it is far from the greatest value driver of starting a podcast. In this episode of the Working Without Pants Podcast, I describe why the number one value driver from podcasting is how it amplifies your ability to network with strategic partners, prospects, and influencers. I discuss why itâs easier than you think to get high level guests on your podcast, and how these engagements lead to lasting relationships built on trust. I also walk through the other reasons why starting a podcast is valuable, including how it positions you as an authority, leads to speaking opportunities, allows you to repurpose your material into other social content, and generates inbound leads. If starting a podcast has ever been on your mind, this episode and the following episodes in this series are for you.  This episode is brought to you by Content Allies Content Allies helps B2B companies launch revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle EVERYTHING else. From show strategy and guest outreach, to audio production and podcast syndication. We do it all. With packages starting at $3k per month, we make podcasting an ideal growth channel for you. Learn more and say hello at ContentAllies.com
A multitude of startup founders who take the plunge into entrepreneurship do so with the goal of financial freedom and independence. But when faced with the prospect of an investment, an acquisition, or a merger, most entrepreneurs donât realize what needs to be done. This can lead to a shattered realization of a broken dream as the vision of that financial gain from all your hard work begins to fade into obscurity. Todayâs episode of Work Without Pants features Ryan Tansom. Ryan is the Co-Founder of Arkona and is an online educator who aims to impart the ability to plan, grow, and prepare your business for that lucrative exit several years before it happens. Ryan talks about the 5 Key Principles of Intentional Growth. This guides businesses in establishing their identity as early as their foundation and growth stage. These principles touch cover everything from what you are trying to solve to your financial targets and the value of your business. Watch this episode to gain insight on how to prepare your business properly so you can grow it and gain financial freedom from it in the future. Gain and learn more essential business knowledge at the following resources to complement this episode: Arkona.io - Gain access to digital courses on Intentional Growth and Mastering Your Cash Flow with Ryan Tamson. ContentAllies.com - In todayâs tight world of marketing and brand identity, providing content for people to learn differentiates you from the competition. Content Allies works with you on creating podcasts that result in revenue generation for your business. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
This week's episode compliments last week's chat with Dave Schneider. David Henzel is the CEO of Upcoach and co-owner of an impressive amount of businesses he runs with Dave Schneider. David has been a huge inspiration to me and my businesses. We often hear people preaching the mindset of doing 1 thing really well, but David inspired me to act differently and take action on my natural penchant towards working on a variety of projects... ever since I took his advice, I've quadrupled my income! Tons of value in this episode, tune in to hear how David has built core businesses with side projects that leverage the core companies. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
On today's show, I sit down with Dave Schneider of Ninja Outreach. We discuss what it's like to sell a company, and Dave shares how his journey with Ninja Outreach led him to create Shortlist, a marketing agency. If you're interested in building and selling a software company, this episode is for you! Be sure to tune into next week's episode with David Henzel to hear how Dave and David partnered together to start a bunch of different companies... and ended up running 9 companies at the same time! Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
11 days⦠no email⦠no calls⦠no business. Recently I returned from a vacation where I stepped completely away from my businesses. It was a powerful milestone to hit, and one that many entrepreneurs fear of committing to. In this podcast episode, I dive into why entrepreneurs should take more vacations⦠and how taking time off can accelerate your growth as an entrepreneur. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
Today I chat with Sarah Weise of BIXA Research, a marketing research firm with clients like Google and other prominent Fortune 500 companies. I came across Sarah while I was doing my own research into... marketing research. Sarah teaches the LinkedIn Learning course on Market Research. There are tons of marketers and agencies out there, it was fascinating to learn what big companies will pay for and how much money is spent on researching how to do better marketing. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
On this week's episode, I have a chat with performance-based Amazon expert Adam Weiler of Sunken Stone. Sunken Stone is an Amazon consulting partner doing brand management services that help companies selling Amazon products to optimize their business and gain more presence. What's interesting about Adam's business is that it runs on a performance model, which means they charge on increased new revenue. This model is quite different from cash paying marketing services, which you can hear more about in the episode 'Why selling marketing services is stupid'. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching