The Sports Entrepreneur: Recent Episodes
Casey Wright
In the cut-throat world of sports entrepreneurship, The Sports Entrepreneur gives you the insights, tactics, and know-how to create a profitable sports business. Through conversations with other sports entrepreneurs, business owners, coaches, and thought leaders you will learn what it takes to turn a passion for sports into your livelihood.
Casey leads her listeners into the business of sports to uncover what it takes to be successful in creating, building, and expanding a sports-centric company. This show takes the sports-minded to the next level to become the sports entrepreneurs they want to be. If you want to leave a legacy for your family, turn your expertise into a system, grow your current company, learn the business of sports, or simply listen to successful entrepreneurs share their insights then The Sports Entrepreneur is for you.
This episode is about TRUST (as a continuation of the previous episode) which is the most important resource you can have and that doesn’t cost a thing. Casey is breaking down the concept of trust so it is tangible and easy to understand.
Listen to this episode to understand how to build trust and see how everything else in your company is propelled forward!
Key Takeaways:
[1:45] Trust is a priority.
[3:41] Trust is choosing to make something that is important to you vulnerable to the actions of someone else.
[4:55] Brené Brown in her book The Anatomy of Trust resumes in the acronym BRAVING the main components of trust.
[6:54] B: Boundaries
[9:46] R: Reliability
[11:21] A: Accountability
[12:51] V: Volt
[15:42] I: Integrity
[16:15] N: Non-judgement
[17:04] G: Generosity
[19:08] Stay tuned for the upcoming webinar: 2020 Improve the Quality of Your Life.
Mention in this Episode:
Learn more about The Sports Entrepreneur
Listen to The Sports Entrepreneur Podcast
Follow Casey on Instagram and Twitter
Follow The Sports Entrepreneur on Twitter
Learn more about NinjaZone
Powered by the NinjaZone
Email Casey at podcast@theninjazone.com
The Anatomy of Trust, Brené Brown
In today’s episode you will hear about the one thing that is holding you back in your business and you might not even know it! It is the area of trust. Listen to this episode to learn how to improve the level of trust in your business and see how this propels your company forward.
Key Takeaways:
[3:23] Get on the email list to know more about the upcoming course Casey has for you.
[4:23] The Speed of Trust, Stephen Covey
[5:01] Your business can only grow as fast as the speed of how people trust the leadership and each other.
[5:48] Trust is not a simple concept but made up of many components.
[6:43] Brené Brown breaks down trust in an acronym: BRAVING
[7:03] Stephen Covey’s components of trust and courses of credibility:
-
Character, which is made up of:
-
Integrity (honesty, fairness, authenticity)
-
Intent (motive, transparency, behavior)
-
Competence, which is broken down into two parts:
-Capabilities (skills, knowledge)
-Results (reputation, credibility, performance)
[13:50] Culture is created one conversation at a time.
[14:25] Quality over quantity.
Mention in this Episode:
Learn more about The Sports Entrepreneur
Listen to The Sports Entrepreneur Podcast
Follow Casey on Instagram and Twitter
Follow The Sports Entrepreneur on Twitter
Learn more about NinjaZone
Powered by the NinjaZone
Email Casey at podcast@theninjazone.com
The Speed of Trust: The One Thing that Changes Everything, by Stephen M.R. Covey
“The Anatomy of Trust,” speech by Brené Brown
In today’s episode Casey explains why having a strategy to set our goals for the upcoming year is a must! It is the time to start thinking about how you want your life and business to look like in 2020, and for that, it is crucial to have a strategy; you need to create a map to assure that the following year is better than 2019.
Key Takeaways:
[1:10] Growth over goals!
[2:25] Take advantage of the energy break between Christmas and New Year for goal setting.
[3:54]Main components to create a year that guarantees it will be better than the last:
- Reflect
- Create
- Schedule
[4:10] The power of reflection.
[5:28] When you create you get to be the artist of your life.
[6:18] Separate your business into sections and paint a picture of how you want them to look like.
[8:30] Get your calendar and schedule your priorities.
[10:07] Manage your energy vs. your time.
[12:02] You need to plan in order to live with purpose and intention.
[12:51] Casey Wright presents her new course.
Mention in this Episode:
Learn more about The Sports Entrepreneur
Listen to The Sports Entrepreneur Podcast
Follow Casey on Instagram and Twitter
Follow The Sports Entrepreneur on Twitter
Learn more about NinjaZone
Powered by the NinjaZone
Email Casey at podcast@theninjazone.com
In today’s episode Casey is going to breakdown the four levels of the leadership tree. If you’ve ever found yourself in a situation where you felt confused about how to appropriately delegate, when is the right time to delegate, or how much you should delegate, this simple system you will hear about in this show, is exactly what you need.
Key Takeaways:
[1:08] Casey talks about leadership.
[1:40] A leader does not create followers but creates more leaders.
[2:32] The leadership tree has four main components (decision-making levels)
- Leaf
- Branch
- Trunk
- Root
[3:16] Leaf level: when you take action on your own, without reporting to anyone.
[4:29] Branch level: you make the decision but then report what you did and why you did it.
[5:25] Trunk level: you make the decision but before you act, you go to your superior who acts as a safety net.
[6:53] Root level: a major decision that the leader makes with input from many people, this is a decision that could highly affect the company.
[10:04] The path to greatness in a company is made through the decisions we make, not through how well we take directions.
[11:03] The goal is for the employees to think about what is the best decision and how it affects the company.
[11:42] Learning is provoked and unavoidable.
Mention in this Episode:
Learn more about The Sports Entrepreneur
Listen to The Sports Entrepreneur Podcast
Follow Casey on Instagram and Twitter
Follow The Sports Entrepreneur on Twitter
Learn more about NinjaZone
Powered by the NinjaZone
Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time, by Susan Scott
20-20 Vision Course with Casey Wright
In this episode, Casey will go deep into the subject of Work-Life balance or what she likes best to call Work-Life Return-on-Investment, the word ‘balance’ can sometimes be confusing if it is considered that the way to achieve it is to have 50-50. Casey will share her recipe for getting the most out of your resources, through achieving integration among the different aspects of your life, where each piece works in benefit of the other.
Key Takeaways:
[1:51] What does “balance” really mean?
[2:41] Achieving an integration where all pieces of your life are working for each other and not against each other.
[3:30] Work-Life ROI
[5:40] You are going to have different “rates of return” from different sources at different points in your life.
[8:36] Casey explains the concept of “Minimum Balances” applied to work-life balance.
[12:35] To reflect on a daily basis:
- Where are you are spending your time?
- What do you want to accomplish?
- Where are you going to get the most value?
[13:33] Setting goals for 2020
Mention in this Episode:
Learn more about The Sports Entrepreneur
Listen to The Sports Entrepreneur Podcast
Follow Casey on Instagram and Twitter
Follow The Sports Entrepreneur on Twitter
Learn more about NinjaZone
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In today’s episode, Casey Wright will dive deep into the fundamentals of the Profit First Money Management System; it’s based on a book that came out five years ago and Casey has been operating it in her company in the last three years, changing her business as well as her life. If you are interested in having your business serve you this episode is just right for you.
Key Takeaways:
[1:17] The Profit First Money Management System is a creative way to look at accounting.
[2:37] Three great takeaways for Casey’s company resulting from the use of Profit First System:
- Owners compensation
- Opening up books to the leadership team
- Structure roles based on the financial targets that each role should meet.
[11:28] The general formula for accounting is: Sales minus expenses = Profits is turned upside down: Sales minus Profits = Expenses, ensuring that the owner gets paid first.
[13:43] First principle: Make more for less.
[15:23] Second Principle: Serve sequentially.
[16:41] Third Principle: Remove temptation.
[17:52] Fourth Principle: Enforcing a rhythm and practice consistency.
[19:05] To grow means growing your bottom line, your margins, and the profitability of the company.
[19:54] What matters in the health of a business is what is left over.
[20:57] Casey talks about a company assessment including in Profit First which gives percentages of gross sales, owners compensation, profit, tax, and operating expenses, according to different ranges of incomes.
“Mention in this Episode:
Learn more about The Sports Entrepreneur
Listen to The Sports Entrepreneur Podcast
Follow Casey on Instagram and Twitter
Follow The Sports Entrepreneur on Twitter
Learn more about NinjaZone
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Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, by Mike Michalowicz
If you think your morning routine could be up-leveled and serve you better in order to improve the rest of your day, you need to listen to this episode. Casey is bringing answers and solutions to help you scale your business and life in a different way while having fun when you do it.
Key Takeaways:
[2:09] Casey shares her morning routine.
[5:54] Life SAVERS.
[6:12] Start your day with Silence.
[7:23] Use Affirmations every morning.
[8:24] Use the right Visualizations.
[10:14] Exercise for clarity.
[11:22] Read to expand your mind every day.
[12:18] Scribe: start journaling.
[14:20] Create a habit out of your morning routine.
Mention in this Episode:
Learn more about The Sports Entrepreneur
Listen to The Sports Entrepreneur Podcast
Follow Casey on Instagram and Twitter
Follow The Sports Entrepreneur on Twitter
Learn more about NinjaZone
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Miracle Morning: The Six Habits That Will Transform Your Life Before 8 AM,
by Hal Elrod
Miracle Morning for Parents and Families: How to bring out the best in your kids and Yourself, by Hal Elrod, Lindsay McCarthy, and Mike McCarthy
In this episode, Frank Sahlein, CEO of 3rd Level Consulting and Business Brokerage, is joining Casey to talk about industry trends and how much the value of an industry and its age impact the business. Frank’s been active in the children’s activity centers industry as an athlete, a coach, an owner, a consulter and now a broker.
In the sports industry, so much of the results tend to be thought of as a consequence of what we do every day, and this is true to an extent, while the growth of these businesses is also greatly influenced by the industry trends. During this episode, you will also hear about exit strategies and planning, which a lot of times is not even a question in the mind of the business owners, especially in passionate sports entrepreneurs.
Key Takeaways:
[2:42] Frank Sahlein talks about his current achievements.
[7:22] Frank Sahlein talks about the after-school industry.
[9:39] Technology is creating success pathways in the children’s activity centers industry.
[11:30] Frank talks about how the children’s activity centers started from a hobby to become a vocation and to later be considered an investable industry.
[14:55] The scalability of the industry and SDE (Seller’s Discretionary Earnings).
[18:49] Frank Sahlein gives advice to people involved in the Sports Industry.
Mention in this Episode:
Learn more about The Sports Entrepreneur
Listen to The Sports Entrepreneur Podcast
Follow Casey on Instagram and Twitter
Follow The Sports Entrepreneur on Twitter
Learn more about NinjaZone
Powered by the NinjaZone
3rd Level Consulting and Business Brokerage
Graphic from Frank Sahlein
Casey comes back to the subject of increasing your financial IQ. In this episode, Casey will introduce some of Robert Kiyosaki’s principles regarding Financial IQs that you can put into action right away, first by identifying which is your mindset about money and where you got it from, and then, figuring out your abilities to make money, protect it, budgeting, leveraging it, and lastly, dedicating time to always increase your financial intelligence.
Listen to this show and get financially smarter!
Key Takeaways:
[3:22] Learning to set goals.
[4:47] Rich Dad, Poor Dad.
[5:24] What is your mindset about money?
[6:13] You need to unparent yourself.
[6:49] The five financial IQs.
[7:29] Four different groups of people regarding who you are in the relationship to money.
[7:50] Four quadrants: The employee, the self-employed, the big business and the investor.
[10:03] First Financial IQ: Making money.
[10:47] Second Financial IQ: Protecting your money.
[14:53] Third Financial IQ: Budgeting.
[16.30] The importance of setting realistic expectations.
[17:30] Fourth Financial IQ: Leveraging your money.
[19:35] Fifth Financial IQ: Always increase your financial intelligence.
Mention in this Episode:
Learn more about The Sports Entrepreneur
Listen to The Sports Entrepreneur Podcast
Follow Casey on Instagram and Twitter
Follow The Sports Entrepreneur on Twitter
Learn more about NinjaZone
Powered by the NinjaZone
Rich Dad, Poor Dad. by Robert Kiyosaki
Rich Dad’s Increase your Financial IQ, by Robert Kiyosaki
Profit First, by Mike Michalowicz
In this episode Casey will blow your mind! You will hear about priorities, how to reduce overwhelmed, a little bit of fantasy football and most importantly, after 15 minutes of listening, you are going to be ready to get stuff done!
Key Takeaways:
[1:38] Priorities: the analogy of “the rock, the pebble and the sand”
[4:05] We have to put our rocks first.
[4:45] How are you spending your time?
[5:17] We have to be able to establish our priorities.
[6:50] It is not about what we do, but with what we choose not to do.
[7:12] How do I know which are my priorities?
[8:58] Brain dump.
[9:44] Pick’em fantasy football.
[12:50] The hiring system as a rock.
[14:23] Changes.
Mention in this Episode:
Learn more about The Sports Entrepreneur
Listen to The Sports Entrepreneur Podcast
Follow Casey on Instagram and Twitter
Follow The Sports Entrepreneur on Twitter
Learn more about NinjaZone
Powered by the NinjaZone
As a business owner, or manager, the more your employees are heard, the more they are engaged, and the better everything is. This week, Casey discusses the 12 best employee survey questions to ask to make sure your employees are being heard. And if you're listening and would like a copy of these questions, and aren't already signed up at thesportsentrepreneur.com, head there now, search for this episode, click the link, and we'll give them to you.
www.thesportsentrepreneur.com
casey@theninjazone.com
podcast@theninjazone.com
www.theninjazone.com
On this episode of The Sports Entrepreneur, Casey talks about your competition. Life itself is competition. But your competition in business isn’t the same as your competition as an athlete. This episode will really get you thinking differently about your competition in whatever industry you are in. Enjoy the show!
Casey@theninjazone.com
Podcast@theninjzone.com
The NinjaZone
On this episode of The Sports Entrepreneur, Casey discusses Keith Cunningham’s theory on the 4 hats of business an entrepreneur needs to wear - not all at once, but at various stages of the life of the business.
Keith Cunningham - The Road Less Stupid
Casey@theninjazone.com
Podcast@theninjzone.com
The NinjaZone
On this episode of The Sports Entrepreneur, Casey talks about the differences between your company policies and your company’s culture. You can have a handbook full of rules - but your culture is what moves the company forward. Enjoy the show!
Casey@theninjazone.com
Podcast@theninjzone.com
The NinjaZone
This week's episode of The Sports Entrepreneur features Casey discussing the benefits of personality tests, and in particular, the DISC personality test. Casey explains what the four letters mean and gives examples to get you thinking about your personality, and/or your coworkers, whether or not you go take the test at the link below. Enjoy the show!
Additional DISC Personality Test information
Free DISC test
Casey@theninjazone.com
The NinjaZone
This week’s episode of The Sports Entrepreneur features Casey discussing the one thing employees really want. Casey will provide the COMMUNICATION to you as to what it is employees really want, and discuss how to get the best from your employees, whether they are part-time or full-time.
Enjoy the COMMUNICATION.
This week’s episode of The Sports Entrepreneur features Casey discussing the difference between a fixed mindset and a growth mindset, based on the research done by Carol Dweck and her colleagues over 30 years ago. Casey also gives you a little test to see if you have a fixed or a growth mindset. Let us know what you learn about yourself!
casey@theninjazone.com
podcast@theninjazone.com
The NinjaZone
Carol Dweck
Tyler Allen is the Brand Ambassador and digital guru for NinjaZone and Casey’s 4 other gyms. He designs the websites and makes sure all the bells and whistles work. He works behind the scenes to make sure visitors to the websites have a pleasant experience and find what they are looking for. Today he and Casey will discuss reasons why your website probably needs a tune-up.
tyler@theninjazone.com
casey@theninjazone.com
podcast@theninjazone.com
Danny Wohlschlaeger is the director of curriculum for NinjaZone and essentially coaches all the coaches. But that barely scratches the surface. He has grown up in the NinjaZone family and been there since it’s concept. And in the meantime, he has faced so many of the good and bad things that life can throw at you and handled it all with grace and humility. If you know him you love him, and if you don’t know him, you will love him anyway. Enjoy the show!
casey@theninjazone.com
danny@theninjazone.com
NinjaZone
This week’s episode of the sports entrepreneur features Casey sharing her Weekly Sunday Calendar Ritual - for planning her upcoming week. She includes everything - business, family, and personal - to make sure things don’t overlap, and that her energy needs are going to be ok. Enjoy the show - this is a great one!
casey@theninjazone.com
podcast@theninjazone.com
The NinjaZone
This week’s episode of the sports entrepreneur features Casey discussing her tips for successful meetings. You can’t have meetings for the sake of having meetings - you need a plan, and Casey will share what she’s learned as a business leader to get her team to have meetings that matter and get results.
casey@theninjazone.com
podcast@theninjazone.com
NinjaZone
This week, Casey has an incredible conversation with two sports entrepreneurs, Steve Goody and Chris Stewart, of Pocket Radar. Pocket Radar manufactures the world's first pocket-sized sports radar gun as well as other radar products for a diverse set of applications. They provide a wealth of information in this interview about entrepreneurship, and the analogy you will hear from Steve, comparing entrepreneurship to college, is worth the listen all by itself, but there’s a LOT more you’ll gain from this episode about starting a business, the future of sports technology, and disrupting the marketplace.
Pocket Radar website
Pocket Radar on Amazon
casey@theninjazone.com
podcast@theninjazone.com
NinjaZone
This episode of The Sports Entrepreneur features a conversation between Casey and Audra Dittlinger about life, family, love, acceptance, listening, being genuine and honest, personal and professional development, and being the best at what matters most. Audra happens to be in customer service - but you wouldn't know it, because she doesn't talk to customers. She helps humans. People. Friends.
audra@theninjazone.com
casey@theninjazone.com
podcast@theninjazone.com
www.theninjazone.com
This week, Casey has a lovely conversation with Erica Barnes, director of licensing sales at NinjaZone. Erica has a unique background in leadership training at LuluLemon, and before that, acting, and her history brings a fresh perspective to her role at NinjaZone. She loves what she does, and believes you can connect with anyone by finding something in common with them.
Resources discussed:
StrengthsFinder 2.0
Love Languages
Ziva Meditation
erica@theninjazone.com
casey@theninjazone.com
podcast@theninjazone.com
The NinjaZone
This week, Casey sits down with Dr. Megan Noel, Director of Marketing for NinjaZone, and an early childhood specialist. Megan and Casey discuss marketing to millennials. Millennials are defined as having been born between the early 1980's to the end of 1990's, early 2000's - in other words, they are the ones having kids right now, and they are spending more than any other generation. They also have more tools available to reach them and capture their attention - as well as more distractions. They value experiences more than achievement, and want to raise well rounded children, and Megan and Casey have some great ideas on reaching them.
megan@theninjazone.com
casey@theninjazone.com
podcast@theninjazone.com
www.theninjazone.com
On today’s episode, Casey talks about your unique constraints - the things that are holding you back. Whether in your personal life or your business, there are constraints that are unique to you and your mindset can determine how you overcome those.
Resources discussed:
A Beautiful Constraint - by Adam Morgan and Mark Barden
Seth Godin's Alt MBA
This week, Casey discusses why you need to remind yourself why you're doing something in the first place. Like a tree, your reason, or your "why," is the trunk, and all the associated tasks are the limbs. But then life happens, with detours, interruptions, and other interference, and other branches and twigs and offshoots grow and suddenly you're "out on a limb" far away from your intention. But when you reconnect with the ideal, it keeps you reminded of the purpose, and keeps you focused and able to see it to completion.
Resources mentioned:
Elizabeth Benton - Your A+ Day
Voxer
Contact us at podcast@theninjazone.com
www.thesportsentrepreneur.com
On today’s episode Casey gets to chat with Patti Komara about lessons learned in 50 years of business. Patti’s business, Patti’s All American , is celebrating its 50th anniversary this year, opening in 1969 in the northwest corner of Indiana, just outside Chicago in what’s known as ‘the region’ to us Indiana folks. That in itself is amazing, 50 years, and they do it by following the most simple, yet all encompassing mission Statement a business can have. Their mission statement: create happiness. Patti has learned so much over the past half decade, and she’s excited to share some of it with you.
Tumblebear
Patti's All American
Contact Patti
The Sports Entrepreneur
NinjaZone
Email us
Email Casey
On today’s episode Casey sits down with Lisa Mitzel. Lisa is an Author, Speaker, Mental Training Coach, and Educator, who has written two books s: “Focused and Inspired: Keeping Our Athletes Safe in a Win-at-All-Costs World” and “Focused and On Fire: The Athlete’s Guide to Mental Training & Kicking Butt”. Lisa was a two-time Jr Olympic National Champion in gymnastics at age 15, an NCAA 6-Time All-American, NCAA National Champion on Floor, and was a member of 4 consecutive NCAA National Championship Teams at the University of Utah. She coached at the University of Stanford, and has a Bachelor’s degree in Psychology, a Masters in Writing, and is published in Routledge Handbook of Applied Sport Psychology. Most importantly, she is also a mom to three children. So her and Casey have a lot in common, and a lot to talk about. Enjoy the show...
Based on George Doran's SMART Goals from 1981, this week Casey shares her own variation - SMART Outcomes. You may not always hit goals, and that can be deflating, but you'll always have outcomes. They may not be the outcomes you want sometimes, but you'll have them, and you can use them to improve. When setting SMART Outcomes, they need to be Specific, Measurable, Achievable, Relevant, and Time bound. Visit this episode's page at thesportsentrepreneur.com for an exclusive worksheet to help you set your own SMART Outcomes, and each week we will then automatically send you whatever exclusive content we produce, as well as links to the latest episode of The Sports Entrepreneur each week! Thanks for listening!
Contact us at podcast@theninjazone.com
Check out NinjaZone HERE
On today’s episode Casey talks about getting unstuck. Whether you’re stuck on a problem, stuck in a pattern, stuck in suffering, or depression, or simply stuck in a rut, just finding answers doesn’t move you forward if you’re solving the wrong problems. You need to identify the problems you’re trying to solve and then use that solution focused thinking to get your answers. Casey has some great tips and techniques, so listen up, and then be ready to spring into action.
Resources/references:
Keith Cunningham - Thinking Time
Elizabeth Benton - Primal Potential
The NinjaZone
On today's episode, Casey discusses solution focused thinking - in other words, focusing on the answers, or solutions, instead of the questions or problems. By focusing on the solutions, you can avoid spending excessive time on the problem itself and bypass all the drama that can come from focusing on the negative aspects of the situation. Ask the question: "What would it look like if you could...?" In other words,what results do you want? Put your energy there, to attaining those results. She also discusses 'The Pregnant Pause" as a tactic to get clear in your thinking and in your responses - and the world would be a much better place if we all used this approach!
On today’s episode Casey has a short chat with Matthew Witenstein from Truce Business Supply. Truce was created when the founders realized the need for a cleaning product that people could trust; one that people don’t have to be afraid of getting on their skin, yet one that still cleans effectively and smells great doing it. Their products are really blowing up in the gymnastics industry, especially with the release of their safe and effective chalk remover. Matthew grew up with parents who owned a gymnastics facility - just like Casey - so of course, they have a very comfortable and enjoyable conversation about growing up as ‘gym rats’ in entrepreneurial families, and of course, the importance of good cleaning products that are good not only for the cleaners, but the kids in the gym too. Enjoy the show!
Contact us at podcast@theninjazone.com
Email Casey directly at casey@theninjazone.com
Email Matthew at matthew@truceclean.com
Truce
The NinjaZone
The Sports Entrepreneur
On this episode of The Sports Entrepreneur, Casey sits down with her longtime friend in the industry, Lynn Ledford, and they talk about what they love: business. Lynn Ledford clearly has a passion for business. With over 20 years as a successful leader in child based sports and education industries, Lynn is known as a decisive, analytical leader who guides with energy, high standards, compassion and creativity. During the conversation, Casey and Lynn discuss scaling your business' growth and the advantages of family friendly businesses. This is an episode where it's just so enjoyable to listen to two friends talk and share their expertise in the child sports and education industries.
Lynn Ledford | Cal Elite Kids
The SUMMIT
The Sports Entrepreneur
The NinjaZone
On this week’s episode Casey has a great conversation with Dr. Charbel Harb. Dr. Harb is a licensed chiropractic physician, who is also trained and certified in the areas of acupuncture, Dry needling, sports injuries, head, neck and orofacial rehabilitation, as well as pediatric care. As a highly qualified health professional, he expertly employs a wide range of complimentary therapies and techniques to identify and treat the underlying cause of your condition and restore and improve health. Casey and Dr. Harb discuss the newest techniques for recovery and rehabilitation, and save their best tips for the end! Be sure to visit www.thesportsentrepreneur.com for an exclusive download related to this podcast!
Dr Charbel Harb - Integrated Health Solutions
Contact Dr. Harb
Contact us at The Sports Entrepreneur
The NinjaZone
It’s not about being busy and working hard - it’s about the impact your work makes, and ultimately, the results.
It’s the way you work.
All minutes are not created equal, and you will see your best results when you know when your energy is highest, and best, for productive work. Eliminate distractions (emails, phone, etc) so you can focus on your end goals, put your head down, and get to it. The reactive stuff can wait. Remember that the pros prepare; rookies don't. Your business will thank you.
Resource mentioned: The Pomodoro Method
Visit thesportsentrepreneur.com for an exclusive download with tips and tools related to this episode!
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Like The Sports Entrepreneur on Facebook
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In your business, you don’t have problems. You have OTI's - Opportunities To Improve. Think of them as little nuggets of gold in a pot at the end of your personal rainbow. Keep those OTI’s there and when you have time to focus your energy on them, prioritize them and take them out, one at a time, align them with your goals and get to work! Don’t assume you have to tackle everything that comes up right when it comes up – wait until you have the time to commit 100% and that’s how you will see results that make a difference.
Resources mentioned:
Eisenhower Matrix
80/20 Rule (Pareto Principle)
NinjaZone
Visit our website at www.thesportsentrepreneur.com for an exclusive download related to this podcast
Email us with feedback at podcast@theninjazone.com
Contact Casey directly at casey@theninjazone.com
Follow Casey on Instagram for a daily dose of inspiration @caseywrightnz
On this week's episode, Casey sits down with Randy Sikora, CEO of two Florida Gymnastics schools and director at USA Competitions. In regards to hiring, Randy and his team have learned to really trust their gut. Once your systems are in place for attracting great people, what does your intuition say? Give them a trial run. And if one person on the team has a valid objection in regards to hiring somebody, they don’t hire them. And finally, Randy’s golden nugget: whoever is hiring that person, have them give an estimate of how long they think that person will work for the company. It may prevent you from hiring somebody great, but if you don’t think they will be there very long, it’s not worth the time, and expense, to hire and train someone who very well may be gone in three months, right?
More information on Randy and USA Competitions HERE
Email us with feedback at podcast@theninjazone.com
Contact Casey directly at casey@theninjazone.com
Follow Casey on Instagram for a daily dose of inspiration @caseywrightnz
Check out The NinjaZone HERE
Every business will have strengths and weaknesses, and just like athletes, you can make up a LOT in your All Around score if you can be strong where others are weak. In this episode, Casey focuses on 4 areas to concentrate on in your business: leadership, operations, smarketing (sales + marketing), and money, and helps you give your own business a score - so you can improve.
Remember: You don’t have a problem you have a practice. Think about a gymnastics practice. Gyms look different, coaches look different, athletes look different. So often people are looking for a glass-ring solution - when in actuality it’s your PRACTICE that is producing the results.
And don’t confuse effort with results. In the end, it’s results – your score – that matters most.
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It's not easy - and it will never be easy. But if it's time to let someone go, if you can change your mindset into believing that you are helping this person, not hurting them - which is the truth - then you can avoid the drain emotionally, and financially, on your company. Like a rose bush needs pruned in order to better grow, so does your business. Put the life of that person into their own hands to get better with these tips and nuggets of wisdom from The Sports Entrepreneur!
Visit www.thesportsentrepreneur.com for bonus content!
Contact us at podcast@theninjazone.com
Email Casey Wright directly at casey@theninjazone.com
Check out the NinjaZone at www.theninjazone.com
Resources mentioned:
"Necessary Endings" by Dr. Henry Cloud
"EntreLeadership" - Dave Ramsey
Employee retention is one of the biggest pain points in any organization - especially small businesses, and/or those that rely on part time workers and split shift employees (gyms, for example, where there are often AM and PM shifts). In this episode, Casey dives into the 2 biggest keys to employee retention. What are they? Listen, you'll learn all about it! And go to www.thesportsentrepreneur.com for an exclusive download related to this episode!
Imagine trying to get better at golf, but never keeping score. How would you really know if you're getting any better? In this episode, Casey discusses the lessons she's learned on measuring every aspect of your business, from tangibles to intangibles, so you can focus on the growth of your business - because like the title says, "You can't manage what you can't measure!" Be sure to visit this episode's page at TheSportEntrepreneur.com to access exclusive bonus content only available at our website! to access bonus content only available here!
The title of this episode is taken from Peter Drucker and has been called one of the most important quotes in business. More information can be found here: Peter Drucker / Drucker Institute
Follow Casey on Twitter - @caseywrightnz
Follow Casey on Instagram - @caseywrightnz
Learn more about NinjaZone https://theninjazone.com/
Contact us at podcast@theninjazone.com
Contact Casey directly at casey@theninjazone.com
In this episode, Casey shares her tips and secrets on creating more time. Impossible? Yes, in a true sense. Everybody has just 24 hours in a day - no more, no less. But by adapting the business practices of batching, delegating, and automating, you can create more time for yourself to work on your business, not in your business - as well as have more opportunities for all your other outside interests.
Learn more at The Sports Entrepreneur
Follow Casey on Twitter - @caseywrightnz
Follow Casey on Instagram - @caseywrightnz
Learn more about NinjaZone https://theninjazone.com/
- What is considered honorable changes over time as we grow as a culture and gain new information. Sticking with something just because it’s always been that way is a truly lousy reason to persist in a behavior that causes harm. And you can either complain that things change, or embrace the change and use it as a tool to adapt and grow.
- As a leader, a coach, a mentor, a parent, we need to prepare kids for their world - not for our world. If their world embraces technology and says and means something else and if their culture is doing and saying something else, we need to prepare them to navigate that.
- You have to love your customers more than you love your product. They are the reason for your existence. And if your goal isn’t to serve your community and your customers , then you really can’t complain about a lack of business.
- Bonus takeaway: to create the best athlete, first create the best human.
Casey has had great success in running her 6 gyms and making the transition from artist to entrepreneur. But one of the biggest things you have to learn to do as a business owner is adapt - to shifting cultures, beliefs, attitudes - to better serve your community. The Faces had a song called Ooh La La and the chorus goes: “I wish that I knew what I know now, when I was younger.” We all do - but since we don’t have time machines, we have to learn and adapt quickly or our business may not be here next year.
Resources and links discussed
Seth Godin's Blog - https://seths.blog/
Follow Casey on Twitter - @caseywrightnz
Follow The Sports Entrepreneur on Twitter - @TSE_podcast
Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
In this episode of the Sports Entrepreneur, Casey discusses parenting and coaching tips with Janis Meredith. Janis is a family coach who focuses on helping parents (and especially sports parents) raise children who are champions in life and in the game. She provides personal coaching, has written 8 books, and is passionate about helping families thrive.
Key Takeaways:
- As a sports parent, remember what it’s all about – your kids, learning and growing, and who they become in the process. It’s not about your ego as a parent. It’s a long-term goal, not a short-term one.
- Once they get to a certain age, let your child speak for themselves and fight their own battles. It prepares them better for the future, in sports and in life.
- It’s ok to ask for help – it’s not an indication of how you are as a parent – so let the ego go. It indicates you want to get better at what you do.
Bonus takeaways:
- In coaches, look for people who inspire the kids to be better humans and help them to become better leaders – not just better athletes.
- We all have things to give. There is nothing in your life that needs to be wasted.
Resources and links discussed
Learn more about Janis at jbmthinks.com
Follow Janis on Facebook - Parents Raising Champions
Follow Casey on Twitter - @caseywrightnz
Follow The Sports Entrepreneur on Twitter - @TSE_podcast
Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
In this episode, Casey talks with Bob Hubbard, founder of Hubbard Swim Schools, about personality tests, communication, and the art of listening. Bob approaches business the same way he approaches his life – with a desire to smile and have fun!
Top three takeaways:
- If you use personality tests, strength tests, etc, you have to follow up on your processes. It’s like doctor’s orders – if you don’t use them, you don’t get better (and neither do your employees). Take your information you’ve gathered and make sure people are in the right place.
- Team huddles are important – it gets everybody on the same page. And when you share the same information with your families and students, it holds you accountable.
- Be quiet. If you ask for somebody’s opinion, or are getting feedback (or a complaint), be quiet and fully listen. Don’t formulate your answer while they are still talking. People need to know they are being heard.
Resources mentioned:
Caliper Assesments
Gallup Q12 Employee Engagement Survey
Rockefeller’s Habits
- Learn more about Bob at hubbardswim.com
- Follow Bob’s blog – hubbardswim.com/blog
- Follow Casey on Twitter – @caseywrightnz
- Follow The Sports Entrepreneur on Twitter – @TSE_podcast
Key takeaways:
- You don’t want struggle to turn into suffering. Bringing struggles into light allows you to set goals and create habits to avoid them in the future.
- If you learn to ask great questions, you get great answers. By answering a question with a statement, you’re just ensuring that you will likely get that question again.
- Align your schedule with your energy - 9am energy and 4pm energy is completely different. Try to be proactive in the mornings when your energy is high, and reactive in the evenings when your energy is more depleted.
Resources mentioned: Ray Dahlia “Principles”; Brene Brown “Dare To Lead”; Tony Robbins Events and Seminars
Top 15 Business Lessons Learned
- Strategy changes with scale
- Don’t assume that they know
- Questions, questions, questions
- Zoom in, zoom out
- Principles are necessary
- Emotional sobriety
- a. 9am and 4pm energy is completely different b. Energy management is everything
- Clarity is kind, and lack of clarity is unkind
- People need people
- There are always more layers
- Difficult decisions are a lot easier to make when you have the right messaging (and the answers are most likely in the math)
- Personnel decisions separate the strong from the week
- Forgive yourself for what you didn’t know and hold yourself accountable for what you do know
- People can and will change; let them, watch them, and praise them
- Leadership is a dichotomy, it’s a spectrum, it’s a number line, it’s a grey-scale
Key takeaways:
- Kind of continuing a theme we started last time on the show with Casey and Matt Iseman, Nicole took the risk to go talk to Alicia Sacramone, a silver medalist with the 2008 United States Olympic team, and the second most decorated American gymnast in world champion history. They hit it off, and Alicia is now Vice President of the company, and had Nicole not had the courage to approach her, who knows where her business might be today. In the end, it’s all about connections, and all people are looking for connections and opportunities. And in this day and age, with all the tools out there, it’s easier than ever before to connect.
- Your time is not only valuable and deserves compensation, but your services reflect not only you but your contractors and team as well. If you go above and beyond, you deserve to set your prices accordingly and get paid. You can’t make a living doing your hobby for free. If you are a passion driven entrepreneur, make sure you have somebody to keep you in check.
- Streamlining your business practices allows you to be more efficient and service more people with your processes and behind the scenes tasks, and in doing so actually allows for MORE individualization and creativity because you have not only saved time, but established boundaries to stimulate that creativity.
BONUS QUOTE: “If you commit 100% you literally can’t fail.”
Key Takeaways:
- Just because something looks good on paper, you don’t live your life on paper. If your heart isn’t into something the way it needs to be, then you owe it to yourself to do the best for yourself.
- You can't plan life, and you can't plan how your business is going to go. You can't plan how your career is actually going to go. You can have an idea but you can't control what opportunities you get. So the ability to be flexible, the ability to respond in the moment is something you have to hone in on. You’re only as good as the job that you currently have, and so you’re always looking for that next hustle and you’re always working to develop connections.
- If you have a dream in the back of your mind, something you feel you are supposed to do, there’s no secret to getting started: Just do it. There’s never going to be the right time. There’s nothing mystical about it. It’s connections.
BONUS QUOTE: "On the show itself (American Ninja Warrior) you’re not competing against the other athletes. You’re competing against who you were the day before. Just because you’re not the best at something, doesn’t mean you still can’t participate and derive great benefit from it." - Matt Iseman
Resources and links discussed
- Learn more about Matt at www.mattiseman.com/
- Follow Matt on Twitter - @mattiseman
- Arthritis Foundation:www.arthritis.org/
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- A better “us” makes a better “you” and a better “you” makes a better “us” -- and you truly get what you give. The only way that we get pushed forward is when the others are around us are trying to do what we're trying to do, and “my success” becomes “our success.” When the culture of a business turns to a team rooting for each other’s successes is when you really start to win.
- Every person that you meet could be the most important person that you meet. Every practice that we do every day could be the one that actually turns a corner. You never know when the hinge moments are coming, so continue to work as if it’s coming around the next turn.
- As coaches, we work in the business of planting trees. We're never going to see, and we often have no idea, the long-term impact we make on somebody's life simply by just telling them how much we believe in them or what a great job that they do.
Resources and links discussed:
- Learn more about Rob at drrobbell.com
- Follow Rob on Twitter - @drrobbell
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- Give your leaders and your employees all the tools that they need to be successful and then get out of their way. Always, always look for feedback from them - positive and negative.
- Learn your customer's frustrations and try to find the moment it happens. The better you know their frustrations, the sooner you can correct them.
- If you have people that are upset - customers or employees - they're usually just passionate people. They can be passionate negatively...but they can also be passionate positively. You can influence this.
Resources and links discussed:
- Learn more about Mark and Jackrabbit at: jackrabbitclass.com
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- Don’t overthink it and don’t be afraid to create conversations. Remember there's no perfect pitch - just start conversations and consistently follow up to find success.
- If you’re debating a new hire, look at where there is a drain of your energy and where your competencies are lacking to find the holes in your organization. It’s not about what you think you need, it’s about what you actually need.
- It's all about hard work, execution, and dedication for a long time. That’s the formula. There’s no such thing as a rich quick scheme
Resources and links discussed:
- Follow Jason on Instagram - @jasonkhalipa
- Listen to Business of Fitness podcast and the AMRAP Mentality podcast wherever you get your podcasts
- Purchase As Many Reps As Possible on Amazon at https://www.amazon.com/As-Many-Reps-Possible/dp/1684019818
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- It doesn't matter how old you are or what industries you've been in, every business is essentially the same - people don't know exactly what they're doing when they start out and they just figure it out as they go along.
- Be detail oriented in everything you do, but don’t get so consumed that you're not taking the next step because of it.
- When working with children, the goal should be to both give them the technical skills and also the emotional tools. Creating confident kids is the ultimate end goal.
Resources and links discussed
- Learn more about Beam Queen Bootcamp on Facebook at https://www.facebook.com/BeamQueenBootcamp/
- Follow Samantha on Twitter at @SamanthaPeszek
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
- Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- Sports are supposed to be fun - that’s why we did them and that’s why our clients and customers do them. Don’t take the fun out of it.
- You have to be ready to reset and do that same thing again if you want to be an elite business owner or an elite entrepreneur or just have a successful business.
- Enjoy the journey each day - it’s not about the medal or the end goal. Love to learn. Try a “Live in the Moment Monday”!
Resources and links discussed:
- Learn more about Flip Fest at flipfest.com and Ninja Fest at ninjafest.com
- Follow John on Twitter - @jrflipfest
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- Sports business are most successful when they focus on instruction and not just the competition
- The 500/3 rule - when to use it and how it changes the structure of your business
- Bosses, coaches, or owners that don't consider themselves leaders are putting themselves at a big disadvantage. Your job, and the way you make decisions, changes when you wake up every day and say “I'm a leader.”
Resources and links discussed:
- Learn more about Boot Camp at www.metzgerbootcamp.com
- Talk to someone at Kids First at 513-489-7575
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- If you document things, overtime known obstacles will begin to present themselves to you. It’s the “puberty of business”!
- Youth sports are full of busy parents. You have to actively work to combat burnout in your youngest athletes.
- Relationships with parents and families are integral to your success
Resources and links discussed:
- Learn more about High-Performance Athletic Development - https://www.hyperformancead.com/
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- The first step is thinking of yourself as the person you want to be. Picturing success is the first step in being it.
- Consider going to business for yourself but not by yourself.
- How you do anything is how you do everything.
Resources and links discussed:
- Learn more about the Stacked Pickle and franchising - stackedpickle.com
- Follow Gary on Instagram - @garybrackett
- Follow Gary on Twitter - @garybrackett58
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- It is possible to use intention and planning to clone yourself and empower your people at the same time.
- There are seven steps for a reason - work the plan in full to make the biggest difference.
- When in doubt, always go back to step 1.
Resources and links discussed
- Check out Simon Sinek’s “The Why” - Watch the Talk and Visit His Website
- Check out Tim Ferris’ take on Fear Setting
- This Forbes article on time blocking is a great one!
- And so is this blog on how to do 1:1s with your people.
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
- Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- It is possible to use intention and planning to clone yourself AND empower your people at the same time.
- There are seven steps for a reason - work the plan in full to make the biggest difference.
- When in doubt, always go back to step 1.
Resources and links discussed:
- Check out Simon Sinek’s “The Why” - Watch the Talk and Visit His Website
- Check out Tim Ferris’ take on Fear Setting
- This Forbes article on time blocking is a great one!
- And so is this blog on how to do 1:1s with your people.
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
- Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- Invest in your business by educating yourself
- Get your team involved in the evaluation, planning, and the transition process for big decisions.
- Set up your exit process and know your financials
Resources and links discussed:
- Learn more about the All About Kids Sports Center facilities: https://allaboutkids.cc/
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- Don’t be afraid of failure.
- Set your goals and drive hard toward those goals. It’s ok to be competitive.
- Coaching is truly a leadership position.
Resources and links discussed
- Learn more about the Athletic Lab: https://www.athleticlab.com
- Follow Mike on Twitter - @MikeYoung
- Connect with Mike on Instagram - @MikeYoungPhD
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- “You have to see it to be it”
- Use your strengths to become a leader in the industry and fill in the gaps.
Resources and links discussed:
- Learn more about Megan: https://www.megan-perry.com/
- Learn more about She Inspires Sports: https://www.sheinspiressports.com/
- Follow Megan on Twitter - @missmegs42
- Follow Megan on Instagram - @missmegan42
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- Fill in your weakness with other people.
- People and children don’t have the ability to focus due to overstimulation.
- Practice self-discipline daily.
Resources and Links discussed
- Follow Olivia on Instagram - @tornadoroney
- Learn more about Crouching Tigers: www.crouchingtigers.com
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- “Don’t delay your greatness” – why taking the leap is scary but necessary.
- Knowing how to take and use feedback as an opportunity to grow.
Resources and Links discussed
- Follow Bryan on Twitter - @bryankryder
- Connect with Bryan Kryder on LinkedIn
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
Learn more about NinjaZone at www.theninjazone.com
Key Takeaways:
- “The “energy audit” – what brings energy and takes it away and how to harness both.
- Creating your perfect day, making a schedule to...
- Retention goals – say their name.
Resources and Links discussed
- Follow Jared on Instagram - @jabyczko
- Connect with Jared Byczko on Facebook
- Email Jared at jared@crossfitnaptown.com
- Learn more about DRNK CLTR: https://www.drnkcltr.com/ or Naptown Fitness: http://naptownfitness.com/
- Follow Casey on Twitter - @caseywrightnz
- Follow The Sports Entrepreneur on Twitter - @TSE_podcast
- Learn more about The Sports Entrepreneur at www.thesportsentrepreneur.com
Learn more about NinjaZone at www.theninjazone.com
Casey Wright is an entrepreneur and changemaker dedicated to providing early positive experiences to children all over the world. In 2015, Wright founded NinjaZone, a fusion of gymnastics, martial arts, obstacle training, and parkour, for children walking to age 13. Committed to changing the face of youth athletics, Wright also owns six gymnastics gyms, leads a number of philanthropic endeavors, and coaches entrepreneurs on how to find success in the sports business industry.
Connect with Host:
- LinkedIn – Casey Wright
- @caseywrightnz