How Fitting: Recent Episodes
Alison Hoenes
The podcast where you'll hear from independent fashion designers and entrepreneurs about how they grow their business making clothes that fit their customer and values.
Luxury doesn’t always look like designer clothes, high heels, and a “dream” fashion job in NYC. Sometimes it looks more like quiet morning moments getting ready for a big day, hand-stitched embroidery on a vintage table linen, and barefoot commutes to a home office in a Spanish apartment. Christine Lindebak has always appreciated these small details. With her bridal loungewear brand, Lindy Lindy, she has leaned into these details even more. Each piece is crafted using vintage textiles that share a luxurious story of their own.
In episode 119, hear why her lounge and sleepwear designs were a perfect fit for brides, how Christine’s identity and lifestyle massively changed when she quit corporate, and the ways that Christine has considered scaling that align with her values.
Christine Lindebak is a fashion industry veteran, having worked for Emilio Pucci, Mulberry, and Alexis Bittar. She is the founder of Lindy Lindy, creating bespoke homewear from vintage Spanish linens for brides seeking one-of-a-kind getting-ready attire. Christine is also the force behind Sewing and the City, selling fashion sewing patterns online and in shops around the globe and inspiring people of all ages to sew their own clothes.
This episode explores:Fitting the customer* Why the bridal loungewear market organically fit Lindy Lindy * How Lindy Lindy’s niche made marketing easier for Christine * How Lindy Lindy pieces are sized * Christine’s approach to pricing her pieces
Fitting the lifestyle* How Christine landed her first wholesale partnership * Why Christine quit her “dream” career in luxury retail * How Christine’s identity and lifestyle massively changed when she quit corporate
Fitting the values* The reason behind Christine’s premium sewing construction choices * How the textiles themselves shape Lindy Lindy designs * How Christine’s values play out in the day to day operations of Lindy Lindy * The ways that Christine has considered scaling that fit her values
People and resources mentioned in this episode:* Lindy Lindy website * Lindy Lindy Instagram * Sewing In The City website
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Rose and Doug Phillips asked: “how can we spend every day, together, doing what we love?” Their answer was Conscious Clothing. For two decades they built their business on this premise - even building the gorgeous, sun-filled Michigan studio where their team of ten designs and makes each piece of organic and natural fiber clothing.
Things haven’t always been dreamy, though. As the brand grew, work started to creep into the weekends. The pandemic hit. Then Doug lost his life and business partner. But, the heartfelt vision for Conscious Clothing remained. In this interview, Doug and General Manager Liz DeBraber share how they’re intentionally restructuring the business for the sake of themselves, their team, and their customers.
Doug Phillips is the owner of Conscious Clothing, an organic and natural fiber clothing company based in the Grand Rapids Michigan area. While navigating the challenges of designing and manufacturing in the US for over 23 years against a flood of cheap clothing imports, a mission was born. Exemplifying how a better way is possible by supporting local and organic is better for people and the planet. Doug hopes everyone realizes their power to create change with the purchase power they have and the brands they choose to support.
This episode explores:Fitting the customer* How Liz is completely revamping Conscious Clothing’s pattern library to better fit their customers * The process behind extending their sizing from XS-XL to XS-6X. * How their small team things about customer service
Fitting the lifestyle* How founders Doug and Rose built the business from the ground up to realize the life they wanted together * What they changed to keep the growing business from taking over their life * How a years-long season of grief forced Doug to make big changes in the business * Why sustainability is just as much about the lifestyle of the team than it is about the products they are making * How they are balancing R&D with production
Fitting the values* Why organic and natural fibers and made-in-USA production are important to Conscious Clothing * How the industry and consumer values about organic clothing has changed over the 20+ years they’ve been in business * Why Doug is happy that Conscious Clothing is not as unique as it once was
People and resources mentioned in this episode:* Conscious Clothing website * Conscious Clothing Instagram * Fox fiber® - breeder and grower of organic, naturally colored cotton
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Work smarter, not harder. That is what the high achieving women who wear Luxeire’s technical tailored button-ups are doing and what mother-daughter co-founders Gina Kuyers and Margot Adams do in their business as well. (Okay, sometimes they are working smart and hard). In just five years, they’ve grown the brand to 7 figures. They’re self-funding the business and the growth hasn’t come without risks. They’ve learned to experiment quickly and have found what investments pay off for them and which don’t. Their whole business is built for problem solving.
In episode 117, Gina and Margot share how they’ve focused Luxeire’s marketing and ad strategy around what matters most to their customers, how they take risks without jeopardizing their family life, and why producing in New York city fits their business values.
Gina Kuyers: Co-Founder and CEOThe idea for Luxeire emerged from founder Gina Kuyers’ frustration with the discomfort and high maintenance of beautiful clothing. Gina, unable to find any brands that offered the perfect fit, decided to take matters into her own hands and create one. With a 20-year career and a PhD in school psychology, Gina had spent decades applying research to real-world problem solving. She used this expertise to identify a significant gap in the fashion industry: the lack of stylish, comfortable, and low-maintenance clothing that fits perfectly.
Motivated by her own experiences and the needs of countless others, Gina set out to create Luxeire. Gina’s meticulous approach to research and problem-solving has been instrumental in the development of Luxeire's unique product line. She has leveraged her analytical skills to source the finest materials and employ innovative design techniques that ensure each piece is both functional and beautiful. Luxeire’s wardrobe staples are a testament to Gina’s commitment to quality, comfort, and sustainability, offering a perfect fit for modern lifestyles. Luxeire stands as a testament to her dedication to solving everyday problems with elevated, practical solutions.
Margot Adams: Co-Founder and Head of Marketing and SalesIn December 2020, Margot Adams, Gina’s daughter, joined Luxeire as the dynamic head of marketing and sales. Serving as the driving force behind the brand’s direct-to-consumer launch, Margot's leadership has been instrumental in reshaping Luxeire’s market approach. Margot attended the prestigious Parsons School of Design in New York City, where she immersed herself in business design with a special focus on marketing and sustainability.
While at Parsons, she honed her creative skills and developed a keen eye for aesthetics and trends. Her time as a marketing assistant and stylist for Sarah Flint further enriched her understanding of the fashion world, allowing her to blend practical experience with academic knowledge. This background has been instrumental in shaping Luxeire’s brand identity, infusing it with innovative marketing strategies and a strong emphasis on sustainable practices.
Margot’s creative vision and strategic insight have been pivotal in elevating Luxeire's market presence, ensuring the brand resonates with contemporary consumers who value both style and sustainability. Her ability to merge creative artistry with business insights continues to be a driving force behind Luxeire’s success.
This episode explores:Fitting the customer* Who the Luxeire customer is * The problems with classic tailoring that Gina and Margot set out to solve * How Margot focused Luxeire’s whole marketing and ad strategy around what matters most to their customers * Why it all started with a problem and one special fabric
Fitting the lifestyle* How Gina and Margot take risks without jeopardizing their family life * Gina and Margot’s vision for success * What Gina’s business plan looked like when she first started versus now * What has worked and not worked for Luxeire when it comes to hiring help
Fitting the values* Why producing in New York city fits Luxeire’s business values * What sustainability looks like in Luxeire’s products and business
People and resources mentioned in this episode:* Luxeire website * Luxeire Instagram
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If you’ve ever dreamed of having your products in stores but are hesitant to dip your toes into retail because of high overhead, lower wholesale margins, or lack of retail experience, Elizabeth Solomeina has a solution.
In episode 116, Elizabeth shares her refreshingly different approach to retail. Her multi-city retail space and press showroom, Flying Solo, is designed just for independent designers to grow their brands and community. It is a collaborative retail space where designers get to control how their collection is presented, get feedback directly from customers, and make higher margins without the traditionally long wholesale lead times.
Elizabeth Solomeina is the co-founder of Flying Solo, a revolutionary fashion retail and PR platform based in New York and Paris. With a background in design and entrepreneurship, Elizabeth has built one of the most influential independent fashion platforms in the world — supporting thousands of emerging brands over the years and redefining how fashion reaches the market.
This episode explores:Fitting the customer* Who the Flying Solo customer is * How Flying Solo presents diverse designers, collections, fits, and sizing cohesively to customers * The future of retail amidst today’s gloomy retail headlines
Fitting the lifestyle* What Elizabeth and her team look in the designer they stock * How brands can best prepare for a successful retail experience * How creatives can thrive by working together * How Flying Solo’s retail model gives so much more freedom and flexibility to designers
Fitting the values* Why Elizabeth believes so strongly in the value of collaboration and community * The benefits of creative experimentation for designers
People and resources mentioned in this episode:* Flying Solo website * Flying Solo Instagram * Elizabeth’s LinkedIn
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When your brand focuses on a specific body shape, creating clothes that fit is fairly easy. But what if you are designing for specific psychographics instead of demographics? What does fit look like then? Heidi Keil is the founder of Humble Hearts Clergy Apparel. She designs clothes for female pastors and chaplains – which is super niched on both faith values and vocation, not necessarily body type. Manufacturing clothes and a business that fits has been a prayer-filled journey for Heidi, but she serves in this way because she loves it.
In episode 115, hear how Heidi arrived at a size chart and a size range that fits the pastors she serves, why Heidi started Humble Hearts as a business but it’s turned into more of a hobby within her lifestyle, and how Heidi’s faith values and favorite bible verse inspire her humble approach to running her brand.
Heidi began designing clergy apparel, at the request of her pastor, when she was a student in an Apparel Design program. It was something Heidi continued to offer, somewhat sporadically, while working in the costume shop at The Guthrie Theater following graduation. When the theater closed due to the pandemic in 2020 she turned her time and attention to creating a line of clergy apparel (mainly due to her own need for something to fill her time). Gradually, with the help of family, friends, past instructors and work contacts she slowly developed an online presence. Humble Hearts Clergy Apparel is in its 5th year.
Where does the name come from? "...live a life worthy of the calling you have received. Be completely humble and gentle; be patient, bearing with one another in love." Ephesians 4:1-2
Heidi shares: "This small business has been a wonderful way to blend my interest in fashion and apparel design with my faith."
This episode explores:Fitting the customer* The number of iterations it took to get the Humble Hearts size chart and size range right * The things Heidi had to learn when she switched from her costume shop job to manufacturing clothing for Humble Hearts * How Heidi learned what details and functionality are important for clergy apparel * What changed when Heidi realized she didn’t have to do everything herself
Fitting the lifestyle* Why Humble Hearts started out as a business and has now become more of a hobby for Heidi * How Heidi’s season of life allows her the time flexibility to run Humble Hearts * How those around Heidi support her in this business * The activity that has the biggest impact on sales for Humble Hearts
Fitting the values* Heidi’s humble approach to running her brand * How the liturgical calendar affects Humble Hearts’ selling season * How Heidi’s work with Humble Hearts serves a greater purpose
People and resources mentioned in this episode:* Humble Hearts Clergy Apparel website * Humble Hearts Clergy Apparel Instagram * Heidi’s email
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What would you be willing to do to better serve your customers and mission? Paloma Soledad, a three-time stage IV cancer survivor and founder of LuxCare, is making some big changes in her business to help women going through medical treatments feel more like themselves and less like a patient. In episode 114, she tells the careful details and entrepreneurial journey that has gone into creating LuxCare’s stylish and medically accessible clothing.
Paloma Soledad is a fashion designer and three-time cancer survivor. Inspired by her journey with stage IV cancer, Paloma created LuxCare, a gifting platform, and line of clothing designed to help individuals facing medical challenges feel more like themselves. LuxCare offers adaptive garments, including headscarves for those experiencing hair loss, and versatile clothing that blends comfort, style, and medical functionality. Her brand focuses on sustainability, timeless styles, custom prints, and high-quality fabrics.
Paloma's career highlights include designing for films such as "Coraline," receiving the "Best Emerging Designer" award at Portland Fashion Week, and being named one of Entertainment Weekly’s “Eight Costume Designers turned Fashion Headliner.” Her work has appeared in SPIN Magazine, L'Officiel, Photobook Magazine, and on electronic billboards in Times Square.
With a commitment to slow fashion and environmental sustainability, LuxCare uses certified organic fabrics and continually seeks innovative materials. Paloma's designs are crafted to uplift and empower, offering both comfort and elegance. Raised in Hawaii, her design aesthetics were shaped by the natural wonders around her, instilling a deep respect for the planet's limited resources. Mostly self-taught, she learned from her mother as a child and honed her skills on the job. Today, Paloma seamlessly integrates beauty and craftsmanship into her fashion projects, significantly enriching the lives of those she designs for.
This episode explores:Fitting the customer* The LuxCare clothing details that made Paloma feel less like a cancer patient * The thoughtful details from design to packaging that provide care to each customer * How Paloma knew that it was time for a rebrand * What Paloma wished she’d thought about before choosing a brand name * Why gifting is a big part of the LuxCare brand
Fitting the lifestyle* The mental shifts needed to go from making everything yourself to producing at a factory * How Paloma moved from costuming in the film industry to designing fashion apparel * What Paloma had to learn when she transitioned from designer to entrepreneur
Fitting the values* Why Paloma compromised on her values to better serve LuxCare’s mission
People and resources mentioned in this episode:* LuxCare website * LuxCare Instagram * Paloma’s LinkedIn * FabScrap - textile reuse and recycling
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We’ve all been burned by an online clothing purchase that didn’t live up to its promised fit and quality. It is no wonder that women who don’t fit standard-size charts are hesitant to purchase from a new brand online. This is the challenge that AAM The Label CEO and founder Neha Samdaria has overcome within her brand that designs for pear-shaped women with fuller hips and thighs. In episode 113, Neha shares exactly what she did to build trust with her customers and factory, keep return rates super low, get stocked in Nordstrom, and have Buzzfeed and Forbes editors writing raving reviews.
Neha Samdaria is the founder of Aam The Label, a sustainable fashion brand for the ~25% of women with fuller hips and thighs than the standard size chart. Founded based on her own experience as a pear-shaped woman and bootstrapped entirely from her savings, the brand is now available at Nordstrom and has been featured in Forbes and Cosmopolitan. Neha holds an MBA from Stanford and a Bachelor's In Science from Caltech.
This episode explores:Fitting the customer* How Neha created her own unique size chart for AAM The Label that focuses on body shape more than size * How Neha conducts fit testing to make sure she gets the best fit for her brand and not just the individual fit models * How AAM The Label got placement in Nordstrom
Fitting the lifestyle* The exact things Neha did to build trust with customers online * How AAM The Label had to adjust to make wholesale work * Neha’s original goals and timeline for business success and how her goals are different now * The pros and cons of retail and wholesale * The biggest mistake Neha made starting out
Fitting the values* What AAM’s values of fit, quality, and sustainability & ethics look like in practice * How Neha found her factory, patternmaker, designer, and sample makers
People and resources mentioned in this episode:* AAM The Label website * AAM The Label Instagram * AAM The Label email * Neha’s LinkedIn * AAM The Label on Faire - wholesale marketplace * Traction: How Any Startup Can Achieve Explosive Customer Growth book by Gabriel Weinberg and Justin Mares
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What if clothes not only reflected the beauty and personality of the wearer, but brought together the skills, people, and livelihoods of a whole community? This is why Kristina Collins is passionate about producing her brand of jackets and sweaters in the USA as locally as possible. In episode 112, hear how she has focused her creativity and her sourcing to connect the community around her. This priority brings challenges, but also many opportunities to her fashion business. Kristina shares her transparent philosophy as well as her tips for brands wanting to set up a local supply chain of their own.
Kristina Collins clothing is women's jackets, blazers, and sweaters designed and made in the USA. Our mission is stand-out, high-quality garments that are sourced and made with our local community at heart.
This episode explores:Fitting the customer* Why made in the USA is important to Kristina and her brand * Why Kristina narrowed her offerings to just jackets and sweaters * The dilemma with pricing products as a small brand
Fitting the lifestyle & business* How Kristina Collins navigates the seasonality of a Fall/Winter focused brand * How Kristina is adjusting her design and production schedules to accommodate wholesale in 2025 * The production model that is working for Kristina Collins * Why Kristina recommends working with individuals instead of a full-package factory or agency when developing your brands first products
Fitting the values* The challenges and benefits of fitting your values in your fashion business * How to make local manufacturing and production connections * The types of fabrics and fibers that are easy to source in the USA * Whether sample sales or resale hurt a brand’s reputation
People and resources mentioned in this episode:* Kristina Collins website * Kristina Collins Instagram * Kristina Collins LinkedIn
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More and more in today’s fashion industry, women are the ones in charge and designing for themselves instead of for some unrealistic societal ideal. Kimberly Becker is doing this and going a step further for women’s rights with her brand K. Becker. In episode 111, hear how politics, feminism, and sustainability guide her work and how she’s using fashion to give back to causes that support women across the globe.
Kimberly started this journey as a Textile Major at RISD. After graduating, she worked in the garment district of Manhattan for about a decade off and on – beginning at Liz Claiborne, and then moving to upholstery fabric design, always focused on designing the fabrics. Kimberly’s time at Liz Claiborne gave her priceless experience, both about how the business was run and also in getting exposure to the suppliers and manufacturers from around the world.
Fast forward 25 years and she is creating art focused on women's rights. Her House Dresses and Dolls for Change were both discussions about how women are still facing an uphill battle in the world. Someone asked her why she wasn't designing clothing. They loved the way the dolls Kimberly was making were dressed. It took about 6 months for Kimberly to find the courage to try. That decision was life-changing. She’s one year in and the brand is settling into the collection and message she feels fits what she was aiming for.
K.Becker is a collection of sustainable pretty things that fit and flatters real women's bodies. Empowering women is vital. When we feel beautiful we are a force. All clothing is sewn in NYC, and knit in Brooklyn and the company is an all-women team. Kimberly donates 5% of all profits to women-focused causes.
In this episode, you’ll learn:* The two sides of feminism in fashion and where Kimberly sees both in the industry today * How politics and women’s rights activism sparked the idea for K. Becker * Why Kimberly moved away from describing her brand as petite * The thing that Kimberly asks her focus groups of women to bring * The balance between being too corporate and too personal as a brand * The core message and values that guide K. Becker * How Kimberly met her factory and patternmaker * The importance of consistency * Why Kimberly doesn’t like to use blended fiber materials * How Kimberly’s background in textiles influences her fabric and apparel design decisions
People and resources mentioned in this episode:* K. Becker website (use code "Fitting20" for a 20% discount!) * K. Becker Instagram * Kimberly’s email * Kimberly’s LinkedIn * Jane Hamill - Fashion Brain Academy - fashion business coach
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Classical music is rooted in rich history, formality, and tradition - but does the musicians’ concert attire still have to be? Blackstrad founder and professional flutist Mercedes Smith thinks it is time for a change of pace in performance wardrobes. In episode 110, hear how she is designing new concert black attire that resonates with the individuality of modern musicians while keeping the harmony of a unified ensemble.
Mercedes Smith has served as the Principal Flutist of the Utah Symphony since 2012, having previously held the same position with the Houston Grand Opera and Houston Ballet Orchestras.
She has performed in Carnegie Hall, throughout Europe and Asia, and at renowned music festivals including the Grand Teton Music Festival, Tanglewood, Music Academy of the West, Verbier Festival Orchestra, and Marlboro.
Never one to idle, Mercedes turned the pandemic into an opportunity, obtaining a real estate license and earning an M.B.A. from the University of Utah. Her latest endeavor is the creation of Blackstrad, a line of concert attire designed for the modern musician. She resides in Salt Lake City with her husband and three very silly dogs.
In this episode, you’ll learn:* The role fashion plays in music performance * The challenges musicians face in finding concert attire * The gender inequality of concert dress codes (it's not what you think) * How Mercedes got started on her brand * How to know when a design is done and get over perfectionism * What surprised Mercedes by how difficult it was * Why Mercedes wishes she had trusted her patternmaker more * Why Mercedes doesn’t like the term “sustainability” * The unique business model of Blackstrad * Mercedes’ plans for Blackstrad and her own future
People and resources mentioned in this episode:* Blackstrad website * Blackstrad Instagram * Blackstrad email
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Sourcing fabrics that fit their design, values, and budget is one of the biggest challenges designers face in making their designs a reality. It is such a relief when you can find a fabric supplier you can count on to grow your business. In episode 109, meet Thomas Oviedo, the Sales Manager at Carr Textile. In our conversation, he breaks down Carr’s fabric offerings, printing services, and rigorous quality testing process. Thomas also shares a list of questions to ask fabric suppliers to determine which fabric is the right fit for your project. Whether you are looking for 1yd or upwards of 10,000yds, Carr is here to help.
Thomas Oviedo is the Sales Manager at Carr Textile Corporation, a leading name in stock fabric programs, digital printing on all fibers, and cap component manufacturing.
With over 23 years of extensive experience in the textile industry across various sectors, Thomas has developed a deep understanding of market dynamics and customer needs.
With a remarkable 51 years in business, Carr Textile has established itself as a one-stop shop, offering an extensive range of fabric options and services to meet the diverse needs of the industry. Carr Textile boasts a current stock inventory exceeding 6 million yards, all available with no minimum order requirements, making it a go-to resource for customers.
Recently, Carr Textile acquired Philips-Boyne, a fine woven shirting company based in New York. This strategic acquisition positions Carr Textile to better serve various segments of the apparel industry, further enhancing its market reach.
In this episode, you’ll learn:* The innovative printing services Carr Textile offers within their TexTerra division * The pros, cons, and costs of different printing methods * What types of fabrics Carr Textile offers and specializes in * Where Carr produces and stocks their fabrics * The extensive fabric testing Carr Textile does in-house to ensure quality and consistency * The ways Carr Textile supports brands from start-up to large corporate * Good questions to ask your fabric supplier * Thomas’ outlook on the effects of potential tariff increases * The eco-friendly fabric lines and printing processes Carr offers
People and resources mentioned in this episode:* Carr Textile website * Carr Textile Instagram * Thomas’ email * Thomas’ LinkedIn
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Which is the bigger adventure: alpine skiing or starting a fashion brand? For Alta Reina founder Suzi Zook, they each provide their own set of thrills and challenges. In episode 108, Suzi tells of the peaks and valleys of starting her outdoor apparel brand made to fit tall women. From navigating sustainable sourcing of performance fabrics to overcoming pre-production self-doubt, Suzi is gearing up (in fun colors) for the long run.
Suzi Zook is the engine behind Alta Reina, a clothing brand focused on high-quality, responsibly sourced materials and U.S. manufacturing. Tailored for tall women, Alta Reina offers vibrant, functional clothing with practical details like pockets, combining style and functionality for women who need more than the standard fit.
Suzi holds a B.S. in Family and Consumer Sciences from Oregon State University, with a minor in music. A former rugby player and team president, she later became an assistant coach after graduation. Suzi has also worked as a substitute teacher in Oregon and Washington. After her time at REI, she pursued a graduate degree in Elementary Education from USC's Rossier School of Education.
Suzi’s seven-year tenure at REI gave her extensive experience across a variety of roles, including repairs, rentals, customer service, footwear, and marketing. Her marketing work involved creating promotional videos and making guest appearances on morning talk shows to promote outdoor recreation and REI products. Through her work at REI, she developed a deep understanding of how clothing and shoes fit and perform, helping customers find apparel that suits their bodies.
At 5’11", Suzi has always faced challenges finding clothing that fits her athletic frame. After years of crafting her own clothes, marrying a 6’10" partner, and raising two tall daughters, she realized the need for a brand that catered to women like her. The struggles her family faced finding well-fitting winter gear and swimsuits inspired the launch of Alta Reina (originally considered "Mountain Amazon").
In 2020, Suzi explored the market potential for a tall women's outdoor brand at the Outdoor Retailer trade show. Although the concept garnered interest, the COVID-19 pandemic delayed her plans. After recovering and caring for her family, Suzi enrolled in the Factory 45 mentorship program. Over the next two years, she sourced fabrics and U.S.-based manufacturers, overcoming setbacks like factories pivoting away from small designers. Eventually, she found a manufacturing partner in The Bronx, NY, and launched Alta Reina’s first line of base layers in Fall 2024.
Suzi is committed to ethical production, opposing fast fashion and ensuring fair treatment of workers. While polyester is used for its durability and protection, she is dedicated to responsible sourcing. Her journey is fueled by a passion for creating stylish, functional clothing for tall women.
Outside of work, Suzi continues to substitute teach and enjoys Nordic and alpine skiing, yoga, swimming, horseback riding, hiking, and mountain biking. She also sews and adds personal touches to her wardrobe.
In this episode, you’ll learn:* What didn’t fit about existing outdoor apparel in the market * What is so special about niche brands * How she got feedback on her brand concept before starting anything * Why Suzi prefers to DIY many things in her business * The point she realized she needed more education and accountability * How Suzi is funding Alta Reina * The point in development that scared her and how her husband’s advice helped her move forward * How Suzi got connected with her patternmaker (me) and her factory * The factors that influenced what products she started with * How Alta Reina balances sustainability with performance
People and resources mentioned in this episode:* Alta Reina website * Alta Reina Instagram * Outdoor Retailer trade show * Factory 45 sustainable fashion brand accelerator
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With age, comes wisdom - and also change. Women 50+ years old are often overlooked by the fashion industry, but Birdie & Claire founder Julie Corwin celebrates style at every age. As these women go through transitions in their lives and bodies, Julie’s business has changed as well. In episode 107, Julie shares how her brand has stayed flexible and draws inspiration from the experience of women who have come before her.
Julie is the founder and owner of Birdie & Claire, an independent women’s apparel brand dedicated to timeless, elevated style for women at every stage of life. The inspiration for Birdie & Claire came when Julie was shopping with her mom, aunt, and grandmother for an upcoming family wedding, and she noticed the limited age-inclusive clothing options available. Hearing their frustration about the lack of brands catering to women as they age inspired Julie to create a line that celebrates timeless style and confidence across generations.
After completing her MBA, Julie launched Birdie & Claire, producing thoughtfully designed small-batch collections in NYC, with knitwear sustainably crafted on demand in Brooklyn. Birdie & Claire’s focus on versatile, flattering pieces that mix and match seamlessly is rooted in the brand’s mission to create clothing that resonates with women of all ages and offers style, comfort, and quality that is made to last.
In this episode, you’ll learn:* How Birdie & Claire defines age-appropriateness * How Julie designs and runs her business with change in mind * Where Julie gathered research outside of customer interviews and what it revealed * The silver lining of starting her brand during the peak of the pandemic * Why Julie decided to offer both knitwear and cut & sew pieces in her brand * Why Birdie & Claire’s first collection was more casual when the initial idea was for eventwear * What Julie did to better understand the language of fashion * The stereotypes about and the diversity amongst women age 50+ * How Birdie & Claire supports Julie in her current stage of life * The wisdom Julie has learned from older women
People and resources mentioned in this episode:* Birdie & Claire website * Birdie & Claire Instagram * Julie’s Email * Wiser Than Me podcast * Fashion Reimagined documentary
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In episode 106, Erin shares how conversations have shaped their brand and how she turns those insights into empathetic action. It was after decades in the industry at big-name brands like Nike, Converse, and Nordstrom that Erin and her co-founder realized just how hard it is for plus-size women to find clothes that fit after an elevator conversation with a co-worker. That conversation sparked others that began Erin and Yi’s entrepreneurial journey as the founders of See ROSE Go.
Accomplished Chief Merchandising Officer with over 20 years of industry experience leading innovative strategies across fashion and retail, Erin’s career began as a Nordstrom buyer. It was with Nordstrom that Erin discovered her passion for enhancing the customer experience, through empathy and an in-depth understanding of the customer’s point of view.
Nike Inc. recruited Erin to lead an Outlet division for Men’s, Women’s, and Kid’s Apparel and Accessories. She was quickly promoted to direct Men’s Apparel Merchandising for the Asia Pacific / China region. More recently, she drove significant growth in women’s apparel, optimizing product lines and achieving exceptional GM% as the Global Women’s Merchandising Director. In these roles, Erin remained consumer-centric, leading insight strategy and product creation to enhance the overall customer experience through superior products.
In 2018, Erin co-founded See ROSE Go, a plus-size fashion brand with an ethos in intentional design, innovation, and mindful sustainability. Leading merchandising strategy, omni-channel distribution, and business development, Erin also successfully secured VC funding as a new founder with a newborn at home. In 2021, See ROSE Go received an honorable mention in Fast Company’s Innovation by Design Awards for the proprietary tech/lifestyle fabric, CoolROSE™. In 2023 Erin received a U.S. Patent for this fabric. CoolROSE™ was invented as a direct response to issues women deal with but seldom speak about - body heat, sweat, and pilling from friction between body parts.
Erin and See ROSE Go have been recognized by Forbes, CBS Money, and WWD for challenging industry norms. She was recently featured with her Co-Founder, Yi Zhou, in Authority Magazine as female disruptors shaking up their industry. It is the See ROSE Go mission to see women embrace their power and “go”. To Erin, style isn’t just how a woman looks, it is how she moves and feels and the impact she makes while wearing See ROSE Go. Get to know more about Erin and See ROSE Go at, https://seerosego.com/blogs/meet-the-founders
In this episode, you’ll learn:* How co-founders Erin and Yi start and continue conversations with women in their target market * How Erin organizes the insights from each conversation and breaks them down into actionable information * How Erin’s Nike background gives her a performance-focused product perspective * The market gap that See ROSE Go fills and the revelation that started it all * The process of developing and patenting their CoolROSE fabric * How Erin stays connected with the See ROSE Go community * How Erin and Yi have funded the brand and why they’ve changed approaches over the years * What Erin is most proud of
People and resources mentioned in this episode:* See ROSE Go website (Erin shared a 20% discount with How Fitting listeners! Use code SMILE.) * See ROSE Go Instagram * Erin’s LinkedIn
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In episode 105, hear the step-by-step timeline that Ari took to design, launch, and produce her first product for her historically-inspired maternity brand Glean & Grace. In our conversation, she reveals the ways the process didn’t go as planned, but how it has been rewarding and encouraging nonetheless.
Ari is a trained tailor turned sustainable clothing designer. Ari and her husband have 2 kids, a 3 year old and an 18 month old. She uses historic patterning and modern design to create beautifully functional clothing for mothers who want to feel like themselves again.
In this episode, you’ll learn:* How working with a factory was different than Ari expected * How Ari got connected with her factory and fabric supplier * What Ari sent to her factory to get started * How Ari’s perspective on designing clothing changed when she started making clothes for others instead of just herself * Why historical maternity clothes are a key source of inspiration for Glean & Grace * The exact timeline it took to launch Glean & Grace’s first product * Why Ari is thankful she didn’t meet her day-of-launch goal * What Ari is planning to do differently for her next collection
People and resources mentioned in this episode:* Glean & Grace website * Glean & Grace Instagram * Motif Handmade - fair trade handwoven fabrics * Thanapara Swallows - fair trade factory * Fashion Brain Academy - Jane Hamill * Mrs. Emily brand
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In episode 104, hear how Aiste designs for longevity, how she’s learned to do better when it comes to sustainability over the years, and what still needs to happen to make ethical fashion brands viable in the long-term. With over a decade in business, Aiste knows what works and what doesn’t and openly shares her knowledge.
Aiste Zitnikaite is a Lithuanian born designer based in Hyannis, Cape Cod, MA. Aiste studied fashion design at Lasalle College in Montreal, Canada and spent several years working in Montreal’s fashion industry. This is when she became more aware of some of the problematic practices of mainstream fashion brands such as wastefulness and the working conditions at overseas factories. This is when her interest in sustainable fashion truly developed. It was the early 2000s, so sustainability was not that often discussed in fashion.
Aiste’s passion for a more eco-conscious alternative led her to seek out brands that focused on ethical production but she found it hard to find designs that appealed to her aesthetic. In 2013, DEVINTO was created to fill that gap in the market as a sustainable, ethically conscious slow fashion label. Her specialty is in classic, elegant women’s wear that’s made to order (and often custom made) from her studio. Inspired by style that is at once feminine and empowering, elegant and defiant, while remaining simple and comfortable, Aiste designs, patterns, cuts and sews every piece in her studio.
Longevity is a key design component for DEVINTO. With a taste for vintage and French fashion, DEVINTO has a timeless aesthetic and a belief that while style and glamor should be easily accessible, fashion should not harm our planet. Production is purposeful that is why all designs are hand cut in small batches to minimize waste and overproduction. The customers are encouraged to reach out directly for more personalized fits. Aiste aims to bring back a more personal connection to clothing that was sadly lost in the wake of mass produced fashion.
In this episode, you’ll learn:* Why Aiste wanted to do better with her brand and what “better” means to her * Why most of Devinto’s collections are made with knit fabrics * How Aiste designs for longevity * How Aiste manages her time * How Devinto’s business model works with the seasonality of the location * Why Aiste sells on Etsy in addition to her own website * Why Aiste teaches sewing alongside running her own brand * What Aiste thinks it will take for sustainable fashion businesses to be more profitable
People and resources mentioned in this episode:* Devinto website * Devinto Instagram * Devinto TikTok * Aiste’s LinkedIn
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In episode 103, Kristen Chester shares the beautiful moments and the uncertain realities of growing a fashion brand. She started Casa Danu after surviving breast cancer which transformed the way she thinks about clothing. Her mission with the brand is to help women feel more alive and more like themselves no matter what they are going through. Tune in to hear how Kristen makes decisions about production, materials, and profitability in alignment with this mission.
Kristen is the founder of Casa Danu, a sustainable womenswear brand focused on vibrant, chic, and print-forward clothing (think caftans, kimonos, and coordinated sets) that has 1 goal: to help as many women as possible, especially those impacted by cancer, feel beautiful, empowered, and full of life.
Kristen started the brand after being diagnosed with breast cancer at 34 years old and 6 months pregnant. During this time, when she was at her lowest physically, mentally, and emotionally, she longed for comfortable clothing that helped her feel put together, beautiful, and ALIVE. Today, Casa Danu exists to uplift women going through similar challenges, cancer or otherwise, who feel that they have lost a part of themselves. Every Casa Danu purchase helps donate a beautiful garment to a deserving woman impacted by cancer, spreading a little extra joy where it’s needed most.
In this episode, you’ll learn:* Why joy and color became integral aspects of the Casa Danu brand * What transformed Kristen’s perspective on clothing * Why Kristen wanted to start her brand “right” and what “right” meant to her * How Kristen finds the budget to donate one product for every product sold * The ways Casa Danu has helped Kristen reconnect with herself and helped other women connect with each other * How Kristen makes decisions that are values-aligned in her business
People and resources mentioned in this episode: Casa Danu website * Casa Danu Instagram * Let My People Go Surfing* book by Patagonia founder Yvon Chouinard * Factory 45 - sustainable fashion brand accelerator * Masala Threads - ethical manufacturing consulting agency
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In episode 102, women’s workwear brand founder Aditi Sinha speaks out against pocket inequality for women in the workplace. Hear how she is leveraging extensive research and customer feedback to close this gap - not just with the size of pockets - through her brand Point of View Label.
Aditi Sinha is the founder & CEO of Point of View, a Seattle based functional and designer workwear brand on a mission to end pockets inequality for women through smartphone pockets in everything they make. POV has started the 'Pockets Pledge' movement, a change.org petition where women all over the world demand functional pockets from the fashion industry.
With over 15 years of work experience, Aditi is a big tech marketing executive alum with the likes of Amazon as well as early member of decacorn start ups back home in India. In her role as a founder and former corporate business leader, she has mentored multiple women and start ups in the early stages of their professional journey. Aditi is passionate about bringing meaningful change with respect to women's equity and diversity.
In this episode, you’ll learn:* Aditi’s point of view on women’s workwear * Why pocket inequality is a big deal in the workplace * The research Aditi did before starting POV and what it revealed about today’s women in the workforce * How Point of View Label’s brand tenants helped curate their debut collection * How Aditi met her co-founder Sakina * How Aditi collects and organizes customer feedback in a way that is useful for future reference * When polarizing designs are a good thing
People and resources mentioned in this episode:* Point of View Label website * Point of View Label Instagram
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In episode 101, Kalia Carter gets real about the challenges she’s faced creating BodyCon The Brand exclusively to fit full-bust women. She’s faced pushback from factories and internet trolls alike for her unwavering focus on full-bust fit, but she’s also created the pieces she’s always wished she could wear and has a growing community of women in her niche that get it and support what she’s building.
Kalia started BodyCon the Brand as a fuller-bust clothing brand. Growing up she had always struggled to find pieces she was comfortable in, that flattered her, and that actually fit. This applied to almost everything: bras, tops, dresses, and swimsuits. You name it! Everything was either too small on the chest and fit the waist, or fit the chest and was too big on the waist! Kalia started this brand to attempt to solve this problem! She first launched in March of 2024 and has been able to serve hundreds of happy customers. Kalia is actively working on new pieces and always looking for inspiration in new trends!
In this episode, you’ll learn:* How Kalia developed and stays firm on BodyCon The Brand’s full-bust size chart * How to communicate sizing effectively for e-commerce * The expensive lesson Kalia learned about manufacturing * Why Kalia uses a different factory for each of her designs * How Kalia develops her tech packs without having good comp samples to reference * The good and the bad sides of going viral for your business * The number one thing that has fueled BodyCon The Brand’s social media growth
People and resources mentioned in this episode:* BodyCon The Brand website * BodCon The Brand Instagram
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It’s episode 100 of How Fitting®! Each of these conversations with fashion designers and business owners has explored how they create clothing and grow a business that fits their customer, lifestyle, and values. I have enjoyed getting to know each of these people and seeing what drives their decisions and it has been a privilege to share their stories with you on this podcast over the past four years. Fashion has meaning and significance far beyond the superficial look.
To celebrate this 100-episode milestone, I asked you, the listeners, which episodes and guests have stood out to you the most. Whether it was because you saw your own story in theirs, picked up a new business idea, or gained the courage to pursue your own values more fully, I want to celebrate the impact these stories have had.
In this episode, you’ll hear highlights from five past episodes and what made them a favorite. Each guest and brand have found their unique fit, but there is so much in each story that we can relate to and learn from. How Fitting is that?
In this episode, you’ll learn:* How to reframe sales and marketing from sleazy to being of service to your customers and your business * The benefit of putting your community and lifestyle first in your business * What it takes to make it as a fashion entrepreneur * How long it took for this founder to go from zero knowledge of how clothes are made to turning a profit in her fashion brand. * How to find support and inspiration from your friends and family * How to overcome the fear of failure
Favorite episodes mentioned in this episode:* HF#72: Selling Your Products Without Selling Your Soul with Elizabeth Stiles * HF#90: Prioritizing Customer Research and Values To Shape A Modest Activewear Brand with Aja Cohen of Transcendent Active * HF#37: The Fun & The Reality of Fashion Entrepreneurship with Laura Briggs of The Shortlist * HF#92: Reaching Profitability In Fashion Business with Laura Briggs of The Shortlist * HF#81: The Basics of Timeless Slow Fashion with Emily Bracey of Juuney * HF#29: Equality, Power, and Functional Pockets For All with Kimberly Borges and Miriam McDonald of PWR WMN * HF#77: The Fat Success of Comfort and Good Fit with Marina Hayes of Peridot Robes * HF#95: The Underrated Skills That Will Get You Far in Fashion Business with Madison Powers of Madison Victoria * HF#58: Perfecting The Craft of High-End Tailoring with Keti McKenna of Ketivani
Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
In episode 99, Kat Williford recounts how her brand Pamut has shifted over the years to sustain her and now her team through cross-continental moves, hard times, and new family priorities. Kat puts people first, but doesn’t miss a beat on the creative or the financial aspects of her business either. Hear how her thriving business model works in this episode.
Kat is the owner and designer behind the slow fashion brand Pamut. After completing her BFA in Fashion at the Savannah College of Art and Design and working for years at a mall brand, Kat took a chance and moved to Budapest, Hungary. She rented out a little screenprinting studio and started printing tees, which they then sewed in her apartment. When she moved back to Raleigh, NC in 2016, she expanded upon the concept of custom and made-to-order clothing. Since then, Pamut (which means "cotton" in Hungarian) has grown into a successful small business. Based out of her Raleigh studio, Kat designs beautiful and timeless styles, all made from natural fibers and available in sizes XS-4XL. All Pamut pieces are cut and sewn by the Pamut team in-house.
In this episode, you’ll learn:* What Kat learned from working for both a slow fashion brand and a fast fashion mall brand early on in her career * How her patternmaking skills have helped her offer custom sizing profitably * Why Kat chose the made to order model for Pamut * The things Kat values more than certifications from the fabrics she sources * The benefits and risks of working for yourself * How becoming a mom has allowed Kat to be more productive * The best decision Kat has ever made in her business * The actual amount Pamut spends on new customer acquisition
People and resources mentioned in this episode:* Pamut website * Pamut Instagram
Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business.
Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
In episode 98, hear how Vktori founder Keona Moy is challenging societal norms as well as her own self-limiting beliefs as she grows her braless, bandless, neuro-inclusive clothing brand. Women are told so many shaming messages about how they should dress their boobs, but Vktori is setting a new example of embracing comfort on your own terms.
Keona Moy, with her 13-year healthcare background, founded VKTORI in response to the discomfort of traditional bras and the stigma of going braless. Her firsthand experience with sensory sensitivities at work fueled the creation of VKTORI, a revolutionary women’s wear brand. VKTORI's no-nip tee features a patent-pending and sensory-friendly construction which ensures comfort for all. VKTORI is at the intersection of fashion, wellness, and functionality, which allows women to be comfortable on their terms.
In this episode, you’ll learn:* How entrepreneurship has forced Keona to confront her devils * The societal pressures of dressing as a woman and how Vktori removes those pressures * The problem Keona started out to solve and how that evolved * How Keona has funded Vktori’s launch and growth * How Vktori’s messaging has changed based on customer feedback * How to decide what feedback to pay attention to and what is just a distraction * How Keona found the team and advisory board members who are excited about Vktori’s mission * How Keona’s perspective on her role as CEO has changed over the years
People and resources mentioned in this episode:* Vktori website * Vktori Instagram * Keona's LinkedIn * Join the waitlist for the new NahBra Tee
Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business.
Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
In episode 97, Patternier founder and designer Heather Rose Rauscher gives us a tour of the intricate layers of her innovative artwork and business. Working in the industry for over a decade, she’s learned the rules of textile design. Now, with her own brand, she breaks them. Her luxury fashion and home pieces juxtapose vintage with new and minimal with maximal to create a deeply creative story.
Patternier, the brainchild of Master Textile Designer, Heather Rose Rauscher, is a unique Art, Fashion, and Home company rooted in Textile Design. With a deep passion for vintage fabrics, which showcase design culture, Heather reimagines these pieces through her own lens. Using vintage quilts as the backdrop for her designs, she then hand-paints original patterns over the quilts to create a new textile design- and an original work of art. The new textile is then used to create unique home and fashion stylings.
Pushing it one step further- all fashion pieces are created from vintage silhouettes which Heather sources herself. Using motifs that would not normally be put together, such as, a chinoiserie Jacobean on an Americana Patchwork, Heather somehow makes it work in a sophisticated and inventive way. Any item from Patternier is meant to stand alone as a work of art, not just a luxury good.
Made 100% in New York- from the design and printing to the cut and sew, and quilting, keeping it local and sustainable is at the forefront of Patternier’s mission. Heather’s 10+ year’s in the textile industry ensures that all fabrics of rich cotton, silk, and linen are of the finest quality to match the craftsmanship of the collections.
In this episode, you’ll learn:* What Heather prioritizes in designing her fabrics, textile prints, and products * Why it is important to work for other companies before starting your own brand * How Heather knew it was the right time to start her own business * The innovative technique Heather uses to create the Patternier prints * How each print translates into fashion and home products * How Heather found her seamstresses * The drop schedule Patternier uses to maximize the newness of each print * How Heather gets more eyes on the Patternier brand
People and resources mentioned in this episode:* Patternier website * Patternier Instagram * Heather’s Instagram
Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business.
Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
In episode 96, we ask the question: is it possible for fashion brands to be both sustainable and profitable? My guest, Selina Ho, the founder and CEO of sustainable consultancy Recloseted, paints a picture of what a renewed fashion industry could look like and what it would take to get us there. She shares practical steps that brands can take now to improve their sustainability efforts at each stage of business and how to communicate those efforts in specific and honest ways.
Selina is the Founder & CEO of Recloseted and she's on a mission to transform the harmful fashion industry. Her consulting firm Recloseted launches + scales sustainable fashion brands and helps existing brands become more conscious. Selina is also the host of Recloseted Radio, the top podcast for sustainable fashion entrepreneurs.
In this episode, you’ll learn:* What a transformed fashion industry could look like * What it will take to make sustainable fashion the norm * A better way to set sustainability goals * How to approach hard sustainability conversations without backlash * Whether it is possible to be both sustainable and profitable * Why voting with your dollars also applies to fashion brands, not just consumers * Why sustainability can’t be the only selling point * How much money it actually takes to start a sustainable fashion brand
People and resources mentioned in this episode:* Recloseted website * Recloseted Fund Your Fashion Line Training * Recloseted How to Launch a Profitable Fashion Brand Masterclass * Recloseted Radio episode with Alison Hoenes (Jazzy, I’ll have the link on June 12th)
Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business.
In episode 95, Madison Powers speaks about the story, the underrated skills, and the business plan that have helped her “effortlessly creative” business go far in just a few years. Madison is strategic with her decisions, and crystal clear on her customer and business values, and shares so many little-talked-of realities of fashion business in this interview.
Madison was born and raised in Greensboro North Carolina, obtaining her bachelor's degree from NCCU in Business Administration and Marketing! After a year in Corporate America, Madison decided to put her love of business and fashion into something meaningful. Thus, creating her namesake label Madison Victoria; a slowly made, small-batch-produced woman’s label that offers classic silhouettes with creative and functional designs for the modern women. Creating a community for all and a safe space within the fashion industry for black and brown women.
In this episode, you’ll learn:* How Madison got into fashion despite being too scared to pursue a fashion degree in school * The strategic way Madison interviewed different manufacturing partners to make sure she found the best fit for her business * How to stay inspired as a creative without a travel budget * Why Madison recommends every business owner create a thorough business plan * How her business plan has helped her make better decisions in her business * The underrated skill that has helped Madison grow her brand (more than money could) * The importance of storytelling - including what, how, and whom to tell * Why it is so important to find the right day job before your business becomes full-time.
People and resources mentioned in this episode:* Madison Victoria website * Madison Victoria Instagram * FashionPedia fashion encyclopedia
Has listening to How Fitting helped you create a better fit in your fashion business? Episode 100 of this podcast is coming up and I’m planning a special episode featuring the most notable moments from the 104 guests I’ve had on this podcast so far – plus your story! Click here to tell me about your favorite How Fitting episode and how it has impacted you or your business.
Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
In episode 94, Freya challenges the assumption that synthetics are better for swimwear with her sensitive-skin-focused brand Solpardus – which means ‘sun leopard’. With natural-fiber swimwear and apparel, Freya cares for her skin and the community of other women living with psoriasis, eczema, and sensitive skin that she’s met through running her business.
Solpardus makes all natural bamboo swimwear and linen clothing with skin comfort at the forefront of our design. We marry style with comfort to bring 100% natural, British made, ethical and sustainable swimwear and relaxed tailoring that is perfect for psoriasis and eczema.
The idea for Solpardus came over lockdown in Cornwall when my own psoriasis was in full flare and incredibly sore. As with some other psoriasis sufferers, I find that a healthy dose of sunshine can work wonders for my skin. However, as I am sure any woman can attest to, synthetic swimwear is far from comfortable at the best of times and unbearable against inflamed skin! So I scoured the internet searching for natural fabric swimwear.
After only finding one brand in America and one in Australia (with neither delivering to the UK) I decided to make my own bamboo fabric bikini. I was thrilled to find that, in spite of the messy stitching and wonky elastic I had achieved with my small sewing machine, my first attempt was perfect for my skin. I wore it all summer taking full advantage of the glorious Cornish weather!
Since then I have made it my mission to challenge the status-quo of synthetic swimwear and bring it back to its natural roots! With Solpardus I also try to encourage women to find empowerment through both comfort and style, especially those with psoriasis, eczema or any other skin complaint. Solpardus, meaning “Sun Leopard”, is in reference to the pigment disparities that often occur when psoriasis heals in the sun giving the skin a leopard-like appearance.
In this episode, you’ll learn:* The assumption about fashion that Freya is trying to rewrite * How Freya’s sensitive skin sparked the idea for Solpardus * How Freya got manufacturers to take her seriously * How starting Solpardus challenged Freya’s assumptions about the fashion industry * The pros and cons of natural fibers for swimwear * What went into Solpardus’ first in-person event * How Freya cultivates self-awareness when it comes to her skin and her business
People and resources mentioned in this episode:* Solpardus website * Solpardus Instagram * Solpardus TikTok
Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
In episode 93, Oge Ajibe talks about what she’s learned (and where she’s learned) about inclusive fit and fashion business. After 6 years and multiple pivots in business, Oge has slowly created her own way to make sustainable, comfortable clothes that fit no matter your size. She’s uniquely created Oge Ajibe’s size chart, figured out pricing, stayed visible online, and she has big plans for the future of her brand.
Oge Ajibe is a company that educates consumers on portraying themselves across all aspect, of fashion. Our inclusive, sustainable apparel, all handcrafted in Canada, provides our customers with a unique sense of comfort and confidence.
In this episode, you’ll learn:* How fashion school did (and did not) prepare her for fashion business * What Oge did to build her confidence in the quality of her work * How Oge’s business evolved over the years * Why Oge thinks big brands are avoiding offering inclusive sizing even when small brands like hers can afford to do it. * The unique way Oge created her brand’s sizing to fit XS-5X * Why making custom clothing helped her RTW business * What Oge learned from the home sewing community * The journey one piece of clothing takes to get to the end customer * What success looks like for Oge
People and resources mentioned in this episode:* Oge Ajibe website * Oge Ajibe Instagram
Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
In episode 92, The Shortlist founder Laura Briggs gives us a detailed look at how her fun and cheeky petite-only brand has reached profitability. From pricing and production to business operations, Laura describes the growing pains she’s gone through and the huge milestones she’s reached as she’s scaled her 3-year-old business.
Laura was also my guest two years ago on How Fitting episode 37 where she talked about how she first started The Shortlist and what her first year of entrepreneurship looked like.
The Shortlist is a premium, limited edition petite fashion brand.
In this episode, you’ll learn:* Why Laura moved production from the UK to Poland * How many collections The Shortlist released before it became profitable * What the turning point was for profitability * What Laura is changing since realizing The Shortlist customer base is wider than she originally thought * The balance between innovative designs and familiar basics * How The Shortlist has built exceptional loyalty and repeat business from its customers * Laura’s genius system for celebrating how far the business has come at each step * The rollercoaster of launch day and what Laura is doing to minimize the challenges * How Laura balances sharing her personal entrepreneur story and The Shortlist brand voice in her marketing and copywriting * Laura’s plan for scaling The Shortlist this year * How Laura’s long-term goal for The Shortlist drives her decisions now
People and resources mentioned in this episode:* The Shortlist website * The Shortlist Instagram * The Shortlist LinkedIn
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In episode 91, hear how former opera singer Suzanne Vinnik designs bold, inclusive fashions that make women “feel seen” and encourage them to take up space for who they are. Knowing first hand what it is like to be exploited working in the arts, Suzanne runs her business differently. Her secret to success both on and off the stage is prioritizing community and personal relationships and paying everyone she works with living wages.
Suzanne Vinnik, a distinguished figure in both classical music and the fashion world, boasts a richly diverse career path. Originally traveling the world as an opera singer, Suzanne performed at renowned venues such as Carnegie Hall, Lincoln Center, and notable opera houses across Europe, Russia, Norway and the United States. As a leading soprano, some of her favorite operas included "Manon Lescaut," Nedda in "Pagliacci," Mimi and Musetta"La bohème," and Violetta "La traviata," captivating audiences with her emotive performances.
Parallel to her operatic endeavors, Suzanne embarked on entrepreneurial ventures, founding Shoperatic, a pioneering social media network and marketplace tailored for women in classical music. This platform served as a hub for artists to connect, collaborate, and showcase their talents, solidifying Suzanne's reputation as an innovator within the industry. Users could buy, rent, sell and promote their outside skills.
Driven by her passion for fashion and a commitment to inclusivity, Suzanne transitioned seamlessly into the realm of design, launching "byVINNIK," a luxury womenswear brand celebrated for its size-inclusive ethos and ethically manufactured garments. Based in the heart of Los Angeles, Suzanne's designs have graced the frames of Classical Music luminaries, Broadway stars, and prominent figures in television and film.
The impact of Suzanne's creations extends beyond the realm of entertainment, with her designs featured prominently on platforms like Disney+, Netflix, and HBOMax's acclaimed series "The White Lotus," on Jennifer Coolidge earning recognition with an Emmy nomination for Outstanding Contemporary Costumes. Her work frequently adorns red carpets, editorial spreads, and stages worldwide, embodying a fusion of sophistication, elegance, and inclusivity.
Suzanne holds a Bachelor of Music in Vocal Performance from Texas Christian University, supplemented by studies at prestigious institutions such as Mannes College of Music and Otis College of Design. She further honed her craft at the Opera Studio of Accademia Nazionale di Santa Cecilia in Rome, mentored by the late Renata Scotto, and as an Administration Fellow at The Dallas Opera's Hart Institute for Women Conductors.
Beyond her artistic pursuits, Suzanne is a passionate advocate for entrepreneurship, ethical manufacturing practices, and classical music education. Her expertise as a textile connoisseur, style forecaster, and classical music aficionado has positioned her as a sought-after keynote speaker at conferences, and universities, and as an expert for popular TV Shows like Today Show and Access Hollywood. Through her inspiring journey from opera singer to fashion designer, Suzanne empowers women of all backgrounds to embrace their confidence and individuality, embodying the transformative power of artistic expression.
In this episode, you’ll learn:* Why Suzanne left a worldwide career in opera to start a fashion brand * The transformative power of owning your boldness and dressing accordingly * How Suzanne created a loyal community before she even started her brand * How the personal relationships she’s built with her clients influences her design decisions * Why ethical production and paying fair wages are so important to Suzanne * The people on Suzanne’s team and what they each do in the business * How By Vinnik’s production model has changed and why * How Suzanne prioritizes her day to not burn out even though she’s “bad at boundaries” * What Suzanne has learned the hard way about the fashion industry * Why Suzanne designs a lot of outerwear for her collection
People and resources mentioned in this episode:* By Vinnik website * By Vinnik Instagram
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In episode 90, hear how Aja Cohen left her big corporate fashion career for a lifestyle - and fashion business - that put relationships and her values first. Transcendent Active is helping women embrace who they are and move confidently toward their goals. Her modest activewear designs aren’t just covering, but also comfortable, sustainable, and functional and are worn by more than just the modest community.
After designing fast fashion for over a decade, Aja Cohen launched an activewear brand for the woman she believed was not being spoken to in the marketplace - the modest woman. At the time, she struggled to find modest activewear pieces that weren’t made of heavy, non-breathable fabrics or couldn’t wick sweat away properly. More importantly, she couldn't find brands that matched her strong ethical values of sustainability and locally made. She knew there had to be a better option for women who wanted to workout, do good for Mother Earth, and honor their religious values. Transcendent Active was born at the height of the Covid pandemic and combines eco-conscious fashion with strong ethical values. Made in America from recycled plastic water bottles, the brand is committed to providing women of all faiths and sizes with high-quality, sustainable activewear. The signature All Day Active collection includes skirts, exercise dresses, quarter-sleeve tops, leggings, and bike shorts. Transcendent Active believes every woman deserves clothing that supports her lifestyle and faith while fostering confidence and style through movement.
In this episode, you’ll learn:* The positives and negatives of Aja’s corporate career in activewear design * Why knowing your customer is so important * How Aja has built a healthy business without selling on Amazon or manufacturing overseas * Why the pandemic was actually a great time to start a business for Aja * How Aja cultivates real connections and relationships with the people she works with * How Aja decides her priorities and delegates the work to get it done * How Aja approaches the difficult decisions of hiring and firing * How customer research has shaped Transcendent Active’s collection * Transcendent Active’s sustainability efforts * How to stay focused on your values
People and resources mentioned in this episode:* Transcendent Active website * Transcendent Active Instagram * Transcendent Active Facebook * Transcendent Active LinkedIn * Transcendent Active TikTok
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In episode 89, hear how Janet St Cyr & Diana Kerins have created a swim and resort brand inspired by nature and travel. Learn what this mother-daughter partnership did to land a dream collaboration with a luxury resort and how they are growing their business slowly and steadily.
Bambina is a women’s swim and resortwear brand owned and operated by mother-daughter duo Janet St Cyr and Diana Kerins. Their creations blend bold, vibrant aesthetics with unparalleled comfort to ignite confidence and happiness in those who wear them.
They’re committed to keeping production right here in the USA and their collections are sewn at a women-owned factory in the heart of New York City’s garment district. From how they source materials to how they manufacture and package their products, they’re always learning and seeking out the most Earth-friendly ways to bring their collections to you.
Bambina’s new resortwear launch for Summer ‘24 - The Cardamom Collection, includes a beachwear robe and sarong featuring a custom print inspired by the endangered species of the Cardamom Rainforest in Cambodia. A percentage of proceeds from every sale will go towards The Wildlife Alliance to protect these beautiful and vulnerable creatures.
In this episode, you’ll learn:* How nature, the environment, and travel inspire Bambina Swim collections * What it is like working as a remote mother-daughter partnership * Why Bambina business started out sporadic and what changed for Janet and Diana to take it more seriously * What Janet and Diana look for and design in a quality garment * Why Janet and Diana are intentionally growing the business slowly * How Bambina gets its funding * How Janet and Diana landed a collaboration with a luxury resort to stock their recent collection * What Diana and Janet’s goals are for the future of Bambina
People and resources mentioned in this episode:* Get 10% off at bambinaswim.com with code: HOWFITTING * Bambina Swim website * Bambina Swim Instagram
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In episode 88, textile sourcing rep Jay Arbetman of The Sourcing District walks us through how to source wholesale fabric for your independent fashion brand - even in low quantities. Jay shares insights on fabric quality, sustainable fibers, and how to not spend months on your fabric search. With decades in the business, Jay knows what questions designers should ask and what has helped his longest-standing clients be so successful.
Jay has been in the garment and textile business since he was a teen. He spent the 1980's in NYC selling to department stores and specialty stores throughout the country. When he stopped making apparel, he started selling buttons and zippers and eventually morphed into fabric. He now represents 10 suppliers and sells to indie designers throughout the country.
In this episode, you’ll learn:* Why fashion brands should never buy fabric at retail stores * What makes the suppliers Jay represents ideal for independent designers * What designers need to have prepared before talking to a sourcing rep * How to source fabrics in-person, over the phone, and at trade shows * How to not spend months on your fabric search * The questions Jay wishes designers would ask * Do you get what you pay for when it comes to fabric? * The cost of made in the USA textiles * What MOQs and timeline to expect for sampling and production * What differentiates successful designers in the long run * What is new in sustainable textiles
People and resources mentioned in this episode:* The Sourcing District website * Jay’s email * The Sourcing District Instagram * The Textile Show in Nashville April 3-4, 2024
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In episode 87, life-long lover of fashion and modest dresser, Rivky Itzkowitz, shares how she makes fashion work for her and other women like her through her brand Impact Fashion. Rivky seamlessly weaves her Orthodox Jewish values, skillful design and patternmaking, and fashion sense into each piece for sizes 2-28.
Rivky Itzkowitz is a fashion designer living in NYC. As a practicing Orthodox Jew, she was frustrated at not being able to find modest clothes that actually fit, so she set out to create her own. Her company, Impact Fashion, is among the only size-inclusive modest fashion lines on the market. Every style is fitted to perfection and is available in sizes 2-28 because there’s no reason why it shouldn’t be. She is also the host of the Be Impactful Podcast where she sits down with the women making a difference in their own corners of the world. You can find her @impact.fashion.nyc and see all of her designs on impactfashionnyc.com. Listen to the Be Impactful Podcast wherever you get your podcasts.
In this episode, you’ll learn:* How Rivky has always her love of fashion fit her personal values * The real cost of offering inclusive sizes (hint: it’s not what you’d think) * Why good design and good fit require caring for bodies of all shapes and sizes * The insights Rivky gained from working as a seamstress doing alterations * How Rivky chose her business name - and why the name is not actually that important * The three values that Impact Fashion is built on * How Rivky developed the inclusive size chart for Impact Fashion * The reasons why Impact Fashion switched from being a wholesale line to selling only retail * How Rivky structures her days to get everything done * Why Rivky started her podcast, Be Impactful, and the results she’s seen after 200+ episodes
People and resources mentioned in this episode:* Impact Fashion website * Be Impactful podcast * Impact Fashion Instagram
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In episode 86, Kirby Best, the CEO & President of the innovative on-demand factory Bespoke Manufacturing Company, talks about what on-demand production is and what it means for the future of fashion. Learn the pros and cons of an on-demand model and how to know if it is a good fit for your fashion business.
Kirby is currently the President & CEO of BMC.Fashion, iCreate.Fashion, and 3100 West.
His main focus is on creating value to the customer through "on-demand" and fully customizable products using the finest technical material possible.
He is the past President & CEO of Lightning Source Inc. the world's largest digital print-on-demand book manufacturer, and a division of Ingram Industries.
Kirby was the founder and CEO of Royal Book Manufacturing - a company that optimized the book manufacturing process for speed, efficiency, and cost. Kirby has served on several Boards including the BMI (Book Manufacturers Institute). He has written articles for trade journals, published several books and spoken at industry shows worldwide on the future trends in the manufacturing and information analysis industries.
Prior to his business career he represented Canada in many World Championships. He was the driver of Canada 1 - the four man bobsled and skied on the biathlon, speed and freestyle skiing teams for Canada.
Mountain Biking, Road Biking, Soaring and Polo are his top four sports today. He has four sons - all of which enjoy challenging him at everything!
In this episode, you’ll learn:* What on-demand production is and how it is different from the traditional production model * The benefits and downsides of on-demand production * What an on-demand production model can look like as a brand grows and scales * The type of products that are the best fit for BMC’s Phoenix plant * How the role of a designer might shift with widespread adoption of an on-demand production model * The costs of on-demand manufacturing versus traditional bulk production * The high-tech systems that BMC uses and the human roles that technology cannot replace * The lessons they learned from their first factory that have improved BMC’s Phoenix plant * The best way to prepare to work with BMC * Kirby’s outlook on the future of the fashion industry
People and resources mentioned in this episode:* Bespoke Manufacturing Company * Bespoke Manufacturing Company Instagram * 3100 West * Redefining Fashion: A Sustainable Future BMC video * The True Cost documentary
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In episode 85, design agency founder and intimate apparel brand co-founder Kristen Anderson reveals the inner workings of the lingerie and swim industry. Kristen speaks from her experience as an in-house designer, freelancer, intimate apparel design agency owner of KRSTN NDRSN, and co-founder of the intimates brand Iteration sharing the lessons she’s learned and the new innovations she’s excited about.
Kristen has been designing apparel for over 13 years and has built a strong reputation for her innovative products, technical and fit expertise, and deep understanding of the end user. Her wide-ranging design skills have been sought out by powerhouse brands and fast-growing start-ups such as Adore Me, Sheertex, Knickey, Lane Bryant, and Victoria's Secret. Kristen currently runs KRSTN NDRSN LLC, an intimate + swimwear design studio started in 2019, designing and developing garments for DTC start-ups, VC-funded brands, and independent labels.
As the founder and CEO of iteration, an apparel brand started by Kristen, she aims to leverage her intimate knowledge of apparel design, fit, and functionality to create better-made, more sustainable garments from conception to customer. Her extensive industry experience in intimates has allowed her to identify critical gaps in the market and opportunities to introduce innovative solutions. Kristen is passionate about sustainable fashion, thoughtfully engineered design, and constantly improving and enhancing the entire customer experience. She believes there is an opportunity to do better for the customer, the planet, and the factories.
Kristen was the first designer hired at Adore Me, where she contributed to a team that increased sales from $5 million in 2013 to nearly $84 million by 2016. During Kristen's tenure at Adore Me, it was the fastest-growing lingerie start-up in the United States. From 2016 to 2019, Kristen was the lead swimwear designer at SwimUSA. Kristen's career started in 2010 at Bennett & Company, where she worked on the Lane Bryant, Victoria's Secret, and Hanes brands. She earned her BS degree studying Design and Merchandising at Framingham State University, where she graduated with honors. She won the Young Alumni Achievement Award from FSU in 2016 and was accepted into the Project Entrepreneur program by UBS and Rent the Runway in 2018.
In this episode, you’ll learn:* How Kristen got into the intimates, lingerie, and swim niche * Kristen’s perspective on the industry having held in-house, freelance, and brand founder roles in her career. * Why her first brand never launched * The benefits of an outside perspective * How Kristen and her co-founder have co-created their brand, Iteration’s, products with a community of customers * The biggest lingerie pain points Kristen hears from women * The software that is inspiring Kristen's designs and business right now * The expensive lesson Kristen and her co-founder learned while visiting a factory in Sri Lanka * The speed of start-up life and why the direction actually matters more
People and resources mentioned in this episode:* KRSTN NDRSN intimates and swim design agency * Iteration lingerie brand * Kristen on Instagram
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In episode 84, UPPERCASE founder and designer, Sophie Kissling, tells us what she’s learned, the mistakes she’s made, and the smart choices she’s made throughout her career as a designer and personal stylist. She now weaves her experience seamlessly into smart closet services - including wardrobe edits and the UPPERCASE line that fills the gaps in sustainable wardrobes.
UPPERCASE was born as an expression of freedom. We created a collection for you to either fill in the gaps in your wardrobe or create an easy wardrobe. So you have the time to do whatever matters most to you, rest assured you are dressed for the occasion. Time is a precious thing and among other million things, time is also meant to enable a space where true dialogue within ourselves occur.
Our wardrobe should reflect who we are and be our ally. Help us achieve our goals and dreams. So you could say we basically sell time and freedom.
In a more personal level, it is also an expression of freedom because it was born as a means to gain financial freedom. As a divorced working mom, most of the decisions about my children’s future depended on the restrained financial situation we were at. I decided that in order to succeed in being truly independent I needed to become financially free first.
And being a self-educated designer and stylist for so many years, it felt right to finally fully dedicate to it. In the end, the ultimate goal is always love. Love for your community and love for what you do.
In this episode, you’ll learn:* How Sophie learned about fashion design and sewing * The mistakes Sophie made with her first fashion brand and how she’s approached UPPERCASE differently * Why Sophie chose to base her brand in (and move to) Miami, FL * Tips for editing a smart and sustainable wardrobe * The impact Sophie wants UPPERCASE to have and what she’s doing to make that happen * How Sophie’s personal styling background influences how she designs for UPPERCASE * How long it took to start her brand from initial concept to website launch * How Sophie found her factory * Why an on-demand production model makes sense for UPPERCASE’s mission and business
People and resources mentioned in this episode:* UPPERCASE website * UPPERCASE Instagram * Bespoke Manufacturing Company – on-demand factory
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In episode 83, Sadie Burton shares her story about starting her fashion brand, FRST John, with a focus on real women, real life, and real impact on her community. Hear what she’s learned about designing, marketing, and wholesaling and the big plans she has for FRST John’s impact in the future.
FRST JOHN is a purpose-driven brand focused on designing feminine yet functional womenswear. Each collection gives you a tailor-like fit as if it were made specifically for you. Beyond the fit, our Texas-based founder and designer knew it was necessary to create not only a beautiful brand but one steeped in philanthropy. Her own experiences with abuse have driven her to lead her life with purpose and help others who have struggled with the same. A portion of every garment sold from our curated collections are donated to local women’s shelters specializing in domestic and sexual abuse. Join us in empowering women, in style.
In this episode, you’ll learn:* Why Sadie started making her own designs after starting an online boutique * The ways Sadie designs for real women and real-life * The vulnerable story behind FRST John’s mission * Why philanthropy is an important part of FRST John * Sadie’s approach to styling and designing for FRST John * Why Sadie decided to focus on wholesale instead of DTC for FRST John * How Sadie was welcomed by other brand owners at her first trade show * Sadie’s experience selling FRST John at wholesale trade shows * The benefits of going to wholesale shows beyond taking orders * How Sadie is incorporating buyer feedback into her next collection * What FRST John’s design calendar looks like
People and resources mentioned in this episode:* FRST John website * FRST John Instagram * How Fitting episode #29 with Kimberly and Miriam of PWR WMN
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In episode 82, hear how attorney-turned-designer Sopi Mitil turned her frustration with the lack of well-fitting petite professional attire into a business: The Sopi Mitil Co. The brand offers short (but not just small) women stylish, professional attire that fits curves like a glove without a trip to the tailor.
The Sopi Mitil Co. is a fashion brand that has emerged as a beacon of empowerment and style for petite and curvy women. Founded by Sopi, a former attorney turned fashion entrepreneur, the brand was born out of her personal struggle to find stylish and professional clothing tailored to her size. Sopi's dedication to creating a solution to this common problem has resulted in a brand that offers: inclusive sizing, personalization, fashion diversity, sustainability, luxury, empowerment, and exclusive offers. The Sopi Mitil Co. has emerged as a trailblazer in the fashion industry, addressing the long-standing issue of inclusivity for petite and curvy women. It offers a new way to embrace style and confidence, making fashion a source of empowerment for women of all sizes.
In this episode, you’ll learn:* What Sopi disliked about the typical petite sizing * Where Sopi found women to participate in her customer research surveys when she first started the brand * The different types of petite bodies * Why Sopi produces her pieces in Italy * What Sopi looks for in a good factory and what things she’s learned are red flags to avoid * How Sopi’s mindset and business growth changed when she hired a team * The two types of people everyone needs in their support network * Why Sopi has a scale-up plan for her business * How Sopi incorporates customers’ and her team’s feedback into the designs
People and resources mentioned in this episode:* Sopi Mitil website * Sopi Mitil Instagram
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In episode 81, hear how Emily Bracey took what she learned in fashion school in a whole new direction that focuses on timeless, slow fashion, and ethical fashion in her brand Juuney. Inspired by her grandma June’s purposeful and resourceful closet, Emily creates basics that can go from a wedding to naptime and are made to be meaningful for generations.
Juuney was born out of the founder, Emily Bracey’s vision to bring the timeless elegance of her Grandma June’s dress collection to a new generation. Grandma June’s reverence for beauty and fashion imprinted on Emily and she carried that spark of inspiration through college at FIT and into starting Juuney.
“I still think about Grandma June’s closet and the experiences I had with her that shaped my perception of what timeless fashion is. Looking back, I can see that the love and care surrounding my Grandma June’s dresses truly enhanced their beauty and value. I still wear my grandma’s pieces and noticed that most of my friends don’t have pieces that have been passed down.”
I started sewing in early high school, but had been designing since 6th grade when I decided I wanted to be a fashion designer. I went to school at FIT in NYC and realized that the fast fashion world was not for me, but I knew one day if I kept working and saving money I could start my own brand that didn't hurt the planet and people as much as others.
In this episode, you’ll learn:* What Emily realized about the fashion industry while studying at FIT * The inspiration behind the Juuney brand and style * The pros and cons of using new fabric versus upcycled textiles * What gives clothes meaning * How Emily found her development agency and how she knew they were a great fit * How to know if a factory is actually paying fair wages * How long (and how many samples) it took to develop the June dress * How Emily balances running the business, designing, and sewing pieces * Why you need to treat yourself as a worker and not just as a boss in your small business * The questions Emily asked to figure out what her wholesale and retail pricing should be * The nuances of educating consumers on slow fashion as a brand that is selling fashion
People and resources mentioned in this episode:* Juuney website * Juuney Instagram * Maker’s Row - US manufacturing directory * Blank Canvas - development agency
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In episode 80, Joie LaFrentz shares all the thoughtful decisions that go into designing for Jola, her line of colorful basics with a twist . Learn how she balances design, production, sales, and admin for her business all from remote Iowa.
Joie LaFrentz was born and raised in Iowa and has always had a love for design, color, and fashion. She studied both fashion merchandising and design before ending up with an art history degree. After living all over the country, Joie settled back in Iowa to raise her family amongst hard-working people and open spaces. The idea of having her own line was always in the back of her mind, so after having four boys who were past their toddler years, she took numerous classes to ensure she had the foundation needed to launch JOLA. When she’s not trying to keep her growing crew fed or running to their activities, she spends every free minute sourcing sustainable fabric, manufacturing partners, marketing her line, and spreading the word on how color can be uplifting in our daily lives.
In this episode, you’ll learn:* The education Joie invested in before starting her brand * How the midwest lifestyle inspired the five blouse designs * The values Joie incorporated into her business from the start * How color plays an important role in Jola - and in our lives * How Joie found the perfect fabric even without prior experience with textiles or sewing * How Joie found her factory * Why manufacturing in the USA is important to Joie * How Joie has grown beyond her comfort zone to sell the Jola collection * The balance between transparency and privacy and authenticity that Joie has found for her business
People and resources mentioned in this episode:* Jola website * Jola Instagram * The New School (Parson’s School of Design) * Factory45 sustainable fashion brand accelerator
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In episode 79, hear how Jenna Loyal, the founder of Pro Hac Vice, has created a fashion-forward brand that petite women actually want to wear - all while working a full-time day job. With thoughtful fit, feminine details, and quality fabrics, Pro Hac Vice serves style in just the right proportions.
Jenna Loyal is the founder of Pro Hac Vice, a New York City based clothing brand for petite women, 5’4” and under. Pro Hac Vice makes well-fitting clothing with feminine silhouettes, unexpected details, and high-quality fabrics. Jenna's greatest passion for the brand is to make clothes that petite women will actually be excited to wear.
In this episode, you’ll learn:* What Jenna struggled with as a petite woman that made her start her own petite fashion brand * Why Jenna decided not to put together a whole business plan * Why Jenna started her branding and social media before having any products or even designs * How long the process took from design to finished product * How Jenna decided on the two initial pieces for the Pro Hac Vice collection * Why Jenna chose to work with a consulting agency to develop her designs instead of hiring freelancers * How Jenna balances a full-time legal career with running her brand * The skills from Jenna’s legal career background that help her in her entrepreneurial life
People and resources mentioned in this episode:* Pro Hac Vice website * Pro Hac Vice Instagram * CFDA resource directory
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In episode 78, mother-daughter duo Stephanie and Mary Cayten Brakefield share their passion for universal design that is fun, comfortable, and accessible. Their brand, Brakefields, is built on the idea that designing accessibility is better for people of all abilities and that fashion should be functional without sacrificing style.
It’s funny how the sum of all your experiences come together to create opportunities. Stephanie Brakefield learned to sew before she started kindergarten, making clothes and blankets for her dolls alongside her mom who was making beautiful garments for herself and her two daughters. In high school, Stephanie spent her free time designing and sewing clothes, painting and working with the disabled population.
Little did she know that some 40 years later, she would come full circle, finding herself creating a universally designed line of clothes with her daughter that encompasses all three of her teenage passions. A lot happened during those 40 years. She attended Vanderbilt University earning bachelor’s and master’s degrees in Special Education. She taught in the classroom for six years then turned her attention to her favorite job, raising her four children.
A couple of years ago when her youngest daughter, Mary Cayten, suggested they start a brand together, Stephanie was all in, and Brakefields was born! When the Pandemic hit in 2020, the two ladies reached out to women all over the world to find out what their closets lacked and what would make dressing easier.
With an initial focus on designing for disabilities, Mary Cayten and Stephanie soon realized that by adding adaptive features to their garments, their designs were desired by a much larger audience. Whether due to disability, motherhood, a demanding job, or simply an active lifestyle, all women need clothes that equip them for anything their day might ask of them. Quote from Stephanie: “Colors are like children; I could never pick a favorite. They all make me happy! I’ve surrounded myself with color, patterns, art, and fashion for as long as I can remember. In my eyes, leopard is a neutral and hot pink is a basic. I love combining my background in Special Education, love of art and design, and my desire to hear other’s stories into this brand we call Brakefields. And best of all, I get to work with my daughter every day!”
In this episode, you’ll learn: * What universal design means and why it is important * What is is like working as a mother-daughter team * The little details that make Brakefields pieces so accessible for all of life * How Stephanie and Mary Cayten share their work * How on-demand manufacturing allows them to offer more customization * The challenges in marketing accessible fashion * Stephanie’s and Mary Cayten’s long-term goal for Brakefields * Their biggest clothing pet-peeves
People and resources mentioned in this episode: * Brakefields website * Brakefields Instagram * Bespoke Manufacturing Company - on-demand factory
In episode 77, hear how Marina Hayes has grown her successful robe and lounge brand and a community of “fat activists” to provide more comfortable and well-fitting clothing options to plus size people. After selling out the first production run in less than two days, Peridot Robes has expanded their styles, fabrics, and the difference their clothes make for people that wear them.
Marina's entrepreneurial life began with reading The Babysitters Club at age 12 and was inspired to begin her first small business that very same year. Marina currently lives and loves in Chicago and owns 38 bathrobes. She still can't believe she gets to wear her pajamas to work every day.
In this episode, you’ll learn: * Why started her plus size brand with bathrobes * Why Peridot doesn’t work with influences or pay for ads - and what they do instead * How Marina finds and chooses models for Peridot product photoshoots * Marina’s tips for designing plus sizes that fit multiple body shapes * How Peridot sources its fabrics * The power and kindness of the Peridot community * How Marina balances being sustainable and paying ethical wages with offering accessible pricing * What is causing many big brands to fail at plus size collections * Why the message that the fashion industry is telling fat people is so damaging
People and resources mentioned in this episode: * Peridot Robes website * Peridot Robes Instagram * Ragfinders deadstock fabrics
In episode 76, Chamiah Dewey shares how she has built the UK’s first brand for short-statured (under 4’11”) people with empathy, diversity, inclusivity, and style at the forefront. Hear how she’s overcome the challenges of creating a whole new standard for fit and sizing – and the difference it has made in peoples’ lives.
Chamiah Dewey is the founder and CEO of Chamiah Dewey Fashion, the UK’s first clothing brand for short stature people, measuring under 150cm tall. She is an advocate in the disability, equality and inclusion conversation and freelance as a disability trainer and keynote speaker in the field. Chamiah began her career in the adaptive fashion industry while studying at London College of Fashion, she created and grew her brand alongside her studies, and for the past year, has been a full time director.
In this episode, you’ll learn: * Why Chamiah started a fashion brand for short-statured people when she is average height * Why Chamiah spent a year on research before developing any designs for her brand * How Chamiah designs for diversity and inclusion within her niche market * Why some factories didn’t take her seriously on her first collection * The challenges of creating a product that differs so much from the industry standards * The power well-fitting clothes can have * The reaction Chamiah got when she launched her brand (the UK’s first brand for people under 4’ 11”) * The moment Chamiah is the most proud of in her business
People and resources mentioned in this episode: * Chamiah Dewey Fashion website * Chamiah Dewey Fashion Instagram
In episode 75, Erica Sullivan Feggeler dives into how the sun-protective apparel brand idea she put together for a university business pitch competition her senior year has expanded its mission, product line, and impact. 2.5 years later, Low Ultraviolet is making waves in the UPF50 clothing market and creating a community that outshines skin cancer.
Erica is the founder and CEO of Low Ultraviolet (L.U.V.), a safe and fashionable UPF 50+ clothing brand on a mission to educate and protect the public from skin cancer. L.U.V. was founded in December 2019, a year after Erica's mom was diagnosed with progressive cases of malignant melanoma. After experiencing her own skin cancer scares at the young age of 21, she set out to create a safe and fashionable UPF 50+ lifestyle brand.
In this episode, you’ll learn: * Why Erica is passionate about sun-protective apparel * The gap Erica saw in the sun-protective apparel market * How the business idea first formed * How (and why) Erica has learned to take feedback with a grain of salt * How customer feedback has shaped Low Ultraviolet * Why Erica is glad she didn’t launch with her initial designs * How Erica and her Director of Analytics, Snigdah, use their unique perspectives to make decisions that meet their goals * Why community is important to Low Ultraviolet * How Erica’s role in the business has changed over the years and how that has affected the business growth
People and resources mentioned in this episode: * Low Ultraviolet website * Low Ultraviolet Instagram * Ultraviolet Tide podcast
In episode 74, drawing from decades of running her own successful fashion and retail business and coaching other fashion product brands to do the same, Jane Hamill shares practical strategies and lessons on identifying and connecting with the ideal customers for your brand. She shares what’s working and what’s not in today’s fashion business landscape.
Jane Hamill is the founder of Fashion Brain Academy which offers online classes and coaching for apparel and accessories designers on the BUSINESS side of things. Her goal is for every designer to make a living using their creativity while becoming business savvy – even if they hate sales and cringe at the idea of a marketing plan. Jane ran a successful women’s wholesale clothing line and boutique & her work has been seen in Entrepreneur, CNN, NPR, InStyle, WWD, Lucky, etc. Her clothing line was carried in stores across the country, including Macy’s, Saks, Bloomingdale’s. After 14 years and 2 kids, she sold her wholesale and retail business and started coaching. She loves every minute of helping other entrepreneurs work on their dream businesses. You can grab Jane’s free guide, “How to Find Wholesale Fabric in Small Quantities".
In this episode, you’ll learn: * What should come first - the product or the ideal customer * The three things that all ideal customers have in common * How to create a buyer persona for your brand and how it will help your business * How to attract your ideal customer and stay in contact with them * The list-building strategy that Jane is seeing really work for brands right now * Which marketing platform has the highest ROI * How to turn an audience into paying customers
People and resources mentioned in this episode: * Fashion Brain Academy website * Jane’s Instagram * Ideal buyer persona worksheet * 5 Elements of a Great Offer podcast episode * MNOP jewelry * Guild Party
In episode 73 - the second episode in our summer fashion business series - apparel business consultant and SEO expert Glynis Tao of Chase Your Dreams consulting demystifies SEO for fashion brands. She explains how SEO works, why fashion brand owners should care, and how an optimized e-commerce website helps you serve your customers better (and make more sales).
Glynis is a clothing brand owner turned Business Consultant & SEO Specialist with 20 years apparel industry experience. She helps fashion entrepreneurs and clothing brand owners launch, build and grow their fashion e-commerce business. She’s the founder of Chase Your Dreams, which is an apparel consulting agency that specializes in SEO for fashion e-commerce brands who want to increase organic traffic, rank higher in search engines and make more sales online. Glynis has expertise in technical design, product development, domestic and overseas garment manufacturing, fabric sourcing, new business development, and search engine optimization. She has been featured on the front page of the business sections of the Vancouver Sun, National Post, The Globe & Mail and has been interviewed on CBC Radio.
In this episode, you’ll learn: * The sections every fashion e-commerce website should have * The three things that should be on the top of your website home page * How a blog can bring traffic (and customers) to your website * What SEO is and why fashion brand owners should care about it * Key changes to your site that can improve your brand’s SEO * How to balance content creation for readers versus search engines * How to know if your SEO is working * Why SEO is like good customer service * When it might make sense to DIY your website’s SEO or hire a professional
People and resources mentioned in this episode: * Glynis’s website * Glynis’s Instagram * Google Analytics * Google Search Console
This week we kick of a summer mini-series diving into the business side of fashion!
In episode 72, fashion brand consultant Elizabeth Stiles shares her expertise on selling your fashion products without selling your soul. We talk about getting into a sales mindset that isn’t sleazy and practical tips on how, when, and where to sell so that you can make money doing what you love.
Elizabeth Stiles is a fashion & textiles brand consultant with 15 years experience in the retail industry working with the likes of Next, New Look, River Island & Urban Outfitters as a buyer & sales manager.
She’s incredibly passionate about helping creatives make more money in their business via online courses focused on selling & visibility.
For the past 3 years she has focused on launching & scaling independent brands including Olive & Frank, Megan Crosby and Lucy & Yak
In this episode, you’ll learn: * What Elizabeth learned about selling from her jobs in buying for a retailer and sales for a supplier * The common fears around selling that so many independent designers have * How to sell without being sleazy * Why it is important to know the customer (or buyer) before selling to them * What designers need to stop worrying about when it comes to sales * How sales and marketing differ * The three types of marketing platforms you need for your business * How often you should be selling * What to talk about when you are not selling * How to generate interest in your products before you launch them * How to get over the fear of showing your face on camera
People and resources mentioned in this episode: * Elizabeth’s Instagram * Elizabeth’s website * Oversubscribed book by Daniel Priestley
In episode 71, Patricia Luiza Blaj shares how her own relatable struggle to find clothing in her size led her to start Loud Bodies - an ethical, sustainable, and inclusive brand that offers sizes 2XS-10XL. Patricia believes that you too deserve to be happy, to wear beautiful clothes, and to be respected and represented by brands – and the Loud Bodies clothes and business reflect that.
Patricia Luiza Blaj is the Founder of ethical, sustainable & inclusive brand Loud Bodies, Patricia is passionate about social justice, sustainability and building a business that brings value by putting people at the heart of it. She is an advocate for garment workers' rights as she believes there is no such thing as sustainability without the ethical treatment of all people involved.
In this episode, you’ll learn:* Why Patricia started Loud Bodies * Why fashion is anything but superficial * The values that Patricia won’t compromise on for Loud Bodies * The unexpected pressures of moving to a more strategic and creative role as the business owner * How Loud Bodies clothes get made * Who is on the Loud Bodies team * How Loud Bodies practices sustainability in the business - and what areas they want to become more sustainable in * What goes into designing and creating clothes for an 2XS-10XL size range * How Loud Bodies grew an international following and customer base * How many garments Loud Bodies actually sold last year
People and resources mentioned in this episode:* Loud Bodies website * Loud Bodies Instagram * Loud Bodies Facebook * Loud Bodies Twitter
In episode 70, hear how Leah Longueville grew the onesie screen printing hobby she started in her spare bedroom when her daughter was a newborn into a thriving lifestyle brand for millennial moms. Over five years later, Polished Prints now sells retail and wholesale plus has its own brick and mortar shop with multiple employees. Leah shares practical tips on how it all happened and how her mindset has shifted over the years in this episode.
Leah Longueville is the Founder + CEO of Polished Prints, a lifestyle brand dedicated to creating products that bring positivity to you, your children and your home. Polished Prints started out as a passion project - a way to bring more inclusive and intentional apparel into the lives of her and her children. With a background in graphic design, Leah would create the artwork and then screen print it by hand onto onesies in her guest bedroom.
Today, Polished Prints has grown into a globally-recognized lifestyle brand with goods sold in retailers over the world. Our full collection of purposeful, everyday wears includes pullovers, t-shirts, and onesies, all of which are made in a sustainably-driven factory committed to protecting the environment and supporting the well-being of its makers.
As the CEO, Leah continues to drive the creative vision of the brand and product development, while also working to grow collaborations and partnerships. Prior to Polished Prints she ran a freelance graphic design and marketing agency designed specifically for small, women-owned businesses with a story to share.
In her free time, you can find Leah spending time with her husband and three children, exploring their new community in the metro-area of St. Louis.
In this episode, you’ll learn:* Why Leah started Polished Prints * Where Leah sourced blanks for the brand when she first started * How not having the pressure to make money allowed Leah to play and experiment with the products and brand of Polished Prints * How Polished prints grew from a guest-bedroom hobby to having a warehouse space, full-time employees, and brick and mortar shop. * Leah’s tips for making scary decisions that will grow your business * Why it is so important to understand your business’ finances * How Leah started manufacturing her own styles for Polished Prints * What Leah did to fund her first big production order * How Polished prints grew their wholesale orders from 4-5/yr to 6-7/day * The differences between what sells best online versus in store for Polished Prints
People and resources mentioned in this episode:* Polished Prints website * Polished Prints Instagram * Polished Prints email * Leah’s LinkedIn * To The Market ethical supply chain solutions * Faire wholesale marketplace
In episode 69, Crystal Cave gets real and honest about her decision to close Poppy Row - the inclusive and sustainable apparel brand she started in 2018. She shares what changed over the years in the business and in her personal life and why closing the brand is NOT failure, but growth.
Crystal Cave is a celebrity stylist turned style educator and fashion designer. She is the Founder + Creative Director of Poppy Row, a size-inclusive, eco-conscious clothing line.
Following her employment in branding + marketing, Crystal decided to follow her dream of becoming a celebrity stylist and worked between NY and Los Angeles on the teams behind many major brands including Taylor Swift, Usher, Willem Dafoe, Kate Upton, Mercedes, Billboard Music Awards, among many others.
After working with women across the globe, she realized there was a need in the marketplace for functional, transitional and stylish staples that were sustainably made, which lead to the creation of Poppy Row, a Los Angeles-based line of size inclusive, modular staples made from eucalyptus, carrying sizes 2-40.
Crystal’s style advice has been seen by over 1 billion people globally. She’s the recipient of Rent the Runway's Project Entrepreneur Class of 2018 and has been seen in Elle Magazine, Essence Magazine, ABC, NBC, CBS, Bustle, The Boston Globe, Live About, Mind Body Green, Huffington Post, The Curvy Fashionista, and many more.
In this episode, you’ll learn:* Crystal’s background before starting her apparel brand * What Crystal’s vision and goal for Poppy Row was when she first started * How Poppy Row and Crystal’s role in it shifted over the five years she ran the brand * The things that made Crystal re-evaluate Poppy Row * Why Crystal decided to close Poppy Row * The response Crystal received when she announced the brand closing * The importance of building a lifestyle that supports your personal goals as well as business goals * Why it is important to define you own version or success * What Crystal plans to do next
People and resources mentioned in this episode:* Poppy Row website * Product Visionary Instagram * Crystal Cave LinkedIn * Email Poppy Row * Crystal on How Fitting podcast episode 8.
In episode 68, Stacy Grace shares how being frustrated with the overabundance of synthetic underwear options available, she set out with her husband and co-founder Jeff to create Kent - a fully compostable, natural underwear brand. Three years after launch, Kent offers underwear and basics for women and men that are soft and breathable and you get to “plant your pants” when you are done with them.
Stacy Grace is the founder of KENT, the compostable underwear brand that’s on a mission to help save the planet, one super natural basic at a time. A Canadian living in LA, Stacy started her career in sustainable business consulting across apparel, consumer goods and entertainment in North America, UK and Europe and started KENT after being frustrated with her underwear drawer filled with scratchy, unbreathable and uncomfortable synthetics.
In this episode, you’ll learn:* The reason why Stacy wanted to start a sustainable underwear brand * Why small and mid-sized brands are the ones driving change towards a more sustainable future * What Stacy spent a couple years researching before launching Kent * The benefits of natural fibers for underwear * How Kent underwear can be home composted at end of life * The fun story behind the brand name Kent * The biggest lesson Stacy has learned in the three years of running Kent * Why Stacy wanted to have control over her supply chain and materials
People and resources mentioned in this episode:* Kent website * Kent Instagram * Kent email
In episode 67, Emma Rubinson takes us behind the scenes of her namesake label and shares how she designs artful fashion and experiences that encourage people to be their most authentic selves. Hear her creative perspective on design and what it took to produce her recent NYFW collection.
Hailing from the planet Neptune, Emma Rubinson is a rare species of light that only travels in prime numbers. She is fascinated by the human consciousness, and the connections we form with one another.
Emma’s work explores the human experience. Inspired by dreams, alternate realities, and psychological phenomena, she aims to empower people to embrace and express the true colors of their inner souls. She is constantly inspired by interactions with deep thinkers and big dreamers.
Growing up near NYC, Emma thrives in a fast-paced environment full of diverse perspectives. Simultaneously, Emma’s heart lives deep in the mountains with an appreciation for solitude and disconnection from the world. Contrast plays a major part in Emma’s work as she explores dichotomies in the universe and in her own life, and pushes the boundaries of comfort seeking growth.
Beyond fashion, Emma is a performer. Dancing and singing from a young age, she brings her collections and her audience to the stage by carefully designing the environment in which the work is experienced. Each show invites you into an alternate reality, challenging your perception of the world and inviting you to shamelessly wear your subconscious for the world to see.
In this episode, you’ll learn:* How Emma got into fashion * Why color is a big part of her life and work * How to develop a personal design style * Emam’s process for concepting and creating a collection * How Emma aims to create an experience beyond just the clothing with her work * How Emma got the opportunity to show her collection during NYFW * What contributed to Emma’s massive social media growth * Why Emma shares tips and resources for other designers on social media * Why Emma does not want her own brand to be her full-time job
People and resources mentioned in this episode:* Emma Rubinson website * Emma Rubinson Instagram * Emma Rubinson TikTok * Emma’s email
In episode 66, hear how Lizzie Gordon started a fashion brand making sports bras for bigger boobs after years of thinking “some bigger brand will be the one to make this”. Personally understanding the challenges women face trying to find sports bras in larger cup sizes, Lizzie set out to solve those challenges and she shares what she’s learned about being a business owner in the fashion industry in this episode.
Lizzie started working on B.X.M in 2020, with absolutely zero experience in both running a business and fashion/manufacturing. Meaning she had a steep learning curve/crash course in how to build a sustainable fuller bust sportswear brand.
She is originally from Scotland, just outside Glasgow, and moved down to London in 2013 to start an internship at a small design agency. Lizzie now lives in South East London with her partner and their dog Murdo.
Life outside of B.X.M is relatively quiet, Lizzie sings in a choir every week and they do some performances every few months. Apart from that, she dabbles in a bit of weightlifting in the gym and has recently got into cold water swimming in the local lake.
In this episode, you’ll learn:* The assumption that stopped Lizzie from starting her brand sooner * The research Lizzie did to test her concept and find innovative solutions * The must-have features Lizzie designed B.X.M. bras to include * The biggest business lessons Lizzie has learned since starting her brand * The four values that B.X.M. is built on * Ways B.X.M. is sustainable and ethical - and areas Lizzie is looking to improve sustainability efforts * Why Lizzie has no plans to expand beyond a larger cup size focus * How Lizzie dealt with imposter syndrome when starting a business with zero experience * What Lizzie did to get B.X.M. bras featured in multiple publications
People and resources mentioned in this episode:* B.X.M. website * B.X.M. Instagram * B.X.M. Facebook * London College of Fashion
In episode 65, Kahindo Mateene shares the inspiration, ethics, and inside entrepreneurial journey of her namesake label Kahindo. With a focus on African textiles, her business is built to empower the women who wear her clothes and the women who make them.
KAHINDO is a New York based ethical fashion brand that is inspired by our founder’s Congolese heritage and African upbringing and ethically Made in Africa using fair trade practices. KAHINDO is a celebration of the legacy and natural beauty of Africa. Our one-of-a-kind prints and dynamic color palettes are an ode to the continent’s rich culture and heritage and offer a fresh reinterpretation of traditional African fashion. Each piece is a wearable luxury that allows today’s adventurous woman to express her individuality in her own unique style.
At KAHINDO we believe that making conscious, responsible decisions today will create a better future for everyone. In fashion, sustainability is about much more than fabrics and material sourcing—it also extends to the people who create products and the fairness of the practices that surround their work. As part of our commitment to ethics and sustainability, we exclusively use ethically sourced materials and are devoted to fair-trade production practices. In addition, we are actively working to meet the United Nations’ Sustainable Development Goals, which include gender equality, climate action, access to quality education, and elimination of poverty.
In this episode, you’ll learn:* Why Kahindo went back to fashion school and started a brand * How Kahindo brings inspiration from African fashion into her collections * The importance of print and color in Kahindo’s design process * Kahindo’s tips for trying out more print and color in your wardrobe if you’re not usually a print person * How Kahindo got her line into Rent The Runway and Nully and why they passed on the first collection she showed them * Why Kahindo moved all her production to her hometown in the DR of Congo and Kenya * How even small brands can have a big impact * How Kahindo turned a defeating elimination from Project Runway into motivation to get her brand to where it is today * The effect having another full-time job versus being full-time with her brand has had on her business
People and resources mentioned in this episode:* Kahindo website * Kahindo Instagram * Kahindo email * Kahindo’s LinkedIn
In episode 64, Amanda shares how she started a sustainable fashion brand, Nicole & Rose, with the goal of making all women feel worthy, powerful, and included. From starting with just a dream of working in fashion to now running her own brand, Amanda’s journey is relatable and affirming.
Amanda has loved fashion for as long as she can remember and has always dreamed of starting her own clothing brand. For so long this dream felt like it could not be a reality, and so she followed a more traditional career path… but in the back of her mind (and heart)she was always hoping this dream may someday, somehow come true.
In the meantime Amanda picked up other hobbies, sewing being one of them! At first the idea of sewing her own clothes felt intimidating, but she bought a sewing machine, watched a ton of YouTube videos and realized right away it was something she really enjoyed!
Sewing gave Amanda a greater appreciation for clothes and really opened her eyes to how much time and effort can go into making clothing. It made her start to really question the fast fashion industry and how clothing was being made at such a quick (and cheap) rate. Amanda dug deeper and discovered more and more about the harmful effects fast fashion has on humans, animals and the environment.
As she continued to learn more about sustainability, Amanda discovered some really amazing slow fashion brands. She loved their approach to creating ethical, sustainable and timeless clothing that is made to last; the opposite of fast fashion. Amanda started to realize her childhood dream of creating a clothing brand might align with her values by starting a slow fashion brand - and so she took the leap!
With Nicole & Rose Amanda not only wanted to create a brand that values sustainability and ethical practices, but also makes others feel worthy, deserving and enough exactly as they are.
Nicole & Rose is a size inclusive slow fashion brand focused on empowering women to be their most authentic, beautiful and worthy selves. They aim to create timeless & effortless clothing that you will not only feel amazing in but also feel amazing about as it’s made with other humans, animals and the environment in mind.
Nicole & Rose collections are made up of versatile pieces that can be effortlessly worn together as a set or easily paired with items from your own wardrobe. Each piece has been thoughtfully created with comfort, ease and versatility in mind and the timeless design allows for them to be worn for many years to come. Each piece is ethically made in Calgary, Canada in small batches.
In this episode, you’ll learn:* What sparked her love of fashion from a young age * The journey that led Amanda to start a fashion brand * Why Amanda was intimidated to learn to sew * How Amanda’s perspective on fashion changed once she did learn to sew * The steps Amanda took to start her brand even before she felt like she was ready * Amanda’s journey with self-worth and how that shaped the mission of Nicole & Rose * Why launching a brand with inclusive sizing is more attainable than you might think * The power of good fit * How Amanda found the perfect factory for her brand (on the first try!)
People and resources mentioned in this episode:* Nicole & Rose website * Nicole & Rose Instagram * Factory45 founder Shannon Lohr on How Fitting #60 * Color Alchemist Studio
In episode 63, Tigist Ketema recalls the demoralizing fitting room experiences trying to find workwear that fit her curvy, petite frame and shares how she felt called to solve that for herself and other women by creating something that didn’t exist before: a luxury workwear brand designed and made just for petite women.
Tigist Ketema is the founder and designer behind Tigist Petites, the luxurious new designer ready-to-wear label for women under 5' 4". The eponymous brand is a true labor of love for its founder, Tigist Ketema, who has long struggled to dress her own 5' 1" hourglass figure. "I was continually frustrated by the lack of well-made, well-tailored silhouettes available in my size, particularly when it came to shopping for workwear. Every woman wants and deserves to feel strong, feminine and sophisticated in her own skin," says Ketema, "I'm committed to being the brand that provides petite women that outlet of expression." Tigist spent more than two years perfecting her first three dress styles (MSRP: $835 to $855) for Tigist Petites, each of which is available in three colorways; black, navy, and grey pinstripe. All designs by Tigist Petites are manufactured in New York and are available for purchase at TigistPetites.com.
In this episode, you’ll learn:* The challenges of finding workwear as a petite, curvy women * How fruitless shopping trips really affects your mindset * Why Tigist felt a calling to start a petite brand * How Tigist balances trusting her gut with trusting industry experts * Why Tigist started over on sampling after seeing the final sales samples * Tips for being your own fit model * Why Tigist decided to produce her line in NY * How sometimes done is better than perfect
People and resources mentioned in this episode:* Tigist Petites website * Tigist Petites Instagram * For press inquiries, email
In episode 62, hear how Bianca Bellantoni has built her sustainable fashion brand, Bellantoni, to be kind to animals and the planet - and how she’s grown as a designer and business owner in the process.
Bianca Bellantoni is a Canadian designer and the founder behind the sustainable and cruelty-free clothing brand, BELLANTONI, which she started in 2017. She has her Bachelors of Design from Toronto Metropolitan University and completed her studies with a focus on zero waste sustainable fashion. Her passion to become a sustainable fashion advocate started in 2012 when she learnt about the devastating effects the fashion industry as a whole was having on the environment, on animals and on the people who work within the supply chains. She knew she had to be part of the change, which led her to start her own sustainable fashion brand from the ground up. Since starting her brand, she has been a top 10 semi-finalist for the Canadian Sustainable Fashion Awards 2018, has spoken to students at universities and has been featured in OMNI News, Alternatives Journal, CBC and the Georgia Straight.
The mission behind BELLANTONI is to help people dress well while being kind to animals, people and the planet, and they do so by using certified sustainable and recycled textiles, manufacturing locally in Vancouver and planting one tree with TreeEra for every clothing piece sold. Each piece is thoughtfully designed to easily transition into anyone’s wardrobe and often has an element of modularity to it, which gives their customers multiple ways to wear their pieces.
BELLANTONI also takes responsibility for their textile waste through their Re•Nu Project, a zero waste initiative that aims to (Re)define the new (Nu) by giving new life to textile waste. They use leftover deadstock and scraps from their own production and from the fashion industry to create zero waste products such as their scrunchies, masks, Re•Nu Gift Wrap, and more. They also recycle all of their small fabric scraps with the local textile recycling company, Fabcycle.
In this episode, you’ll learn:* The things about the fashion industry that almost made Bianca stop studying fashion design * How Bianca got involved in the sustainable fashion community * What Bianca learned about fashion entrepreneurship from her job at a vegan outerwear startup * How Bellantoni incorporates its values of being kind to animals and the planet * The limitations and creative opportunities as a sustainable brand * How Bianca organizes her business and timeline for both wholesale and retail orders * What a day in the life for Bianca looks like * How to be creative while designing more commercial, basic products
People and resources mentioned in this episode:* Bellantoni website * Bellantoni email * Bellantoni Instagram * Bianca’s LinkedIn
In episode 61, longtime friends and Co-Founders Danny Burke and Brandon Winslow talk about how they dream big and work to achieve it. They share the story of their 7-years-in-the-making luxury streetwear brand MADE FOR ALL, the wins and challenges of running a brand, and what they’ve learned about entrepreneurship and each other along the way.
MADE FOR ALL Co-Founder and Head of Strategy Danny Burke is a proud, disabled United States Army veteran and gay, black professional with a passion for building meaningful, disruptive businesses. Danny holds a MBA in Organizational Behavior and Marketing Management from Claremont Graduate University and a BA in Organizational Behavior Studies from Pitzer College. Danny serves as Board Chair for the globally reaching gaming media non-profit Qweerty Gamers, which advocates for underrepresented communities in game development and game media. Danny Burke has been recognized by the California House of Representatives for his community organizing and the California State Assembly for his mental health advocacy. He also has a proud track record of advocacy work in support of local HIV-service organizations and queer resource centers.
Before co-founding MADE FOR ALL, Head of Operations Brandon Winslow built a successful career spanning the sports, entertainment, and real estate industries. As a visionary impresario of lifestyle and culture, Brandon is the founder of The Redline Group, a lifestyle agency that maximizes relationships, visibility, reachability, and manageability of luxury real estate brokerage and investments as a licensed agent with the agency. Brandon previously served as Director of Brand Management and Business Development at Roc Nation, the full-service entertainment company, providing inclusive artist and athlete management, label, publishing, touring, film and tv, and new ventures owned by Jay-Z.
MADE FOR ALL is a luxury streetwear brand designed and manufactured in the heart of the Los Angeles Fashion District. Founded in 2015 by Brandon Winslow and Danny Burke, MADE FOR ALL was born out of a shared love of minimalist style, luxury design and quality craftsmanship. More than just a brand, MADE FOR ALL is a ‘members only’ club for hardworking, dedicated dreamers committed to achieving their goals.
In this episode, you’ll learn:* Why Danny and Bradon decided to start a luxury streetwear brand * Why it took 7 years to finally launch the brand * How Danny and Brandon divide responsibilities and support each other as co-founders * Tips for talking about technical information with creative-minded people * The lessons they learned launching and marketing their first collection * What the name MADE FOR ALL means * Why Danny and Brandon think of their brand as a club and call their customers “members” * How Danny and Brandon stay motivated to achieve their goals * The surprising part of entrepreneurship that Danny and Brandon didn’t expect * Why negotiation is a necessary skill for entrepreneurs * How Danny and Brandon communicate new designs to their seamstress and factory
People and resources mentioned in this episode:* MADE FOR ALL website * Danny’s email * Danny’s Instagram * Brandon’s Instagram * MADE FOR ALL Instagram * MADE FOR ALL LinkedIn
In episode 60, sustainable fashion business school founder & CEO Shannon Lohr shares insights, practical tips, and marketing and mindset wisdom for starting a sustainable fashion brand based on her years of experience coaching successful fashion entrepreneurs through her Factory45 program.
As the Founder & CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch fashion brands that are sustainably and ethically made.
Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News.
Through her online business school, Factory45, Shannon has worked with over 500 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.
Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials.
Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She’s been named a thought leader for the future of fashion and was nominated as a "Woman of Note" by the Wall Street Journal.
In this episode, you’ll learn:* Why Shannon started Factory45 after seeing first hand the challenges of starting her own brand * What things new fashion entrepreneurs worry about that actually aren’t that important - and what to focus on instead * How to launch a minimum viable product to test your concept without sacrificing building a long-term business foundation * How to communicate your brand’s sustainability efforts in a way that won’t come across as greenwashing * How to work through the vulnerability of putting your designs out into the world * How to set your brand’s goals and values * The value of knowing your brand’s “why” * The two things in Shannon’s experience that distinguish successful fashion brands from the unsuccessful ones * How long it takes to launch a fashion brand * How Factory45 supports your sustainable fashion brand launch and beyond
People and resources mentioned in this episode:* Factory45 website * Shannon’s email * Factory45 Instagram * Factory45 LinkedIn * Factory45 one-page business plan template * How to Start A Sustainable Fashion Brand podcast * Vetta - Factory45 alum * Loti - Factory45 alum * Poppy Row - Factory45 alum - on the How Fitting podcast
In episode 59, Natalia Pavanelli brings us into her poetic exploration of the whimsy of little moments through her romantic, cottagecore brand Wandwoods. Her storytelling, industry experience, and purpose weave a captivating tale in this episode about chasing dreams and the realities of fashion entrepreneurship. “I am a Brazillian-Canadian fashion designer with a passion for […]
In episode 58, master clothing craftsman Keti McKenna tells the story of her fashion career from recently-immigrated geophysicist in NYC in the 1990s, to seamstress, to patternmaker at designer brands, and finally founder of her own high-end suiting brand Ketivani. Keti’s original career was as a geophysicist, but she always had a love of fashion […]
In episode 57, the owner of Canadian slow fashion brand Betty x Bow, Allison Kittle, shares how she combines comfort, versatility, and feminine flair to create thoughtful, elevated basics. Her pieces do it all, and so does she - Allison balances a full-time nursing career with operating Betty x Bow.
“My name is Allison Kittle, I am the owner and operator of Betty x Bow (pronounced Betty and Bow) a slow-fashion womenswear brand based out of Ottawa, Ontario Canada. We create timeless, effortless, classic silhouettes with a feminine flair that help women build a conscious capsule wardrobe. I was born and raised in the west end part of the city of Ottawa and still live in the area today. I have always had a passion for fashion for as long as I can remember. But my career did not start as a fashion entrepreneur but in healthcare, which I continue to work in both industries today. For the past 11 years I have worked as a NICU (neonatal intensive care) nurse. I have always felt fulfilled caring for others but as I got more invested into my nursing career I had this pull to also pursue my creative passion for fashion and chase this dream for myself. As a nurse you have to be thoughtful and purposeful in your actions and these qualities have transferred into my brand. There is intentionality with everything that is Betty x Bow.”
In this episode, you’ll learn:
- Why Allison decided to start a fashion brand after almost a decade of nursing
- The style and values that focuses the Betty x Bow collection
- What Allison looks for in the perfect fabric
- The thoughtful design process Allison uses to create Betty x Bow pieces
- Some of the function details that add feminine flair to the Betty x Bow collection
- How Allison got connected to her factory and technical designer
- Why she chose to produce her garments locally in Canada
- How Allison got over imposter syndrome when starting a business in an industry she had no formal training in
- Why there are transferable skills in any industry
- How Allison balances a full-time nursing job with running Betty x Bow
- The pressure to always be working as an entrepreneur
People and resources mentioned in this episode:
- Betty x Bow website
- Allison’s email
- Betty x Bow Instagram
- Betty x Bow on Pinterest
- Betty x Bow Tiktok
In episode 56, Anna Dougherty shares her story of belonging as she developed - and recently launched - her NYC-locally made wool outerwear collection - Anna Gray Collection. Hear how her background in outerwear wholesale and the street she grew up on as a child came together in her launch collection.
Anna Dougherty is a New York City based designer who founded Anna Gray Collection, a women's outerwear brand for those looking to add a little merriment, joie de vivre, and color to their lives. Anna Gray Collection pieces are ethically made in NYC.
Anna had a wide range of experience prior to launching her brand. She majored in fashion design at Meredith College, and worked in the retail and commercial real estate industries before moving to NYC. Once in NYC, she worked for a knitwear and outerwear company learning the ins and outs of the fashion industry. After losing her job due to the Covid-19 lockdowns, Anna decided to take the leap, hire herself, and launch her brand.
In this episode, you’ll learn:
- Why Anna decided to start her brand
- The things Anna learned in her wholesale sales job that are invaluable
- Why she chose outerwear as the focus of her brand
- How Anna sources her materials
- What her creative process looks like
- Why Anna chose to manufacture in NYC
- How Anna found her factory
- The benefits of being part of a brand accelerator program
- How Anna overcame the fear of being vulnerable and putting her designs out there
People and resources mentioned in this episode:
- Anna Gray Collection website
- Anna’s email
- Anna Gray Collection Instagram
- Anna’s LinkedIn
- Factory45 - sustainable fashion brand accelerator program
- Alison's Instagram Live with Shannon from Factory45
In episode 55, Laura Fisher of Revivall Clothing encourages us to slow down and get in touch with our values, our clothes, and the land around us. She shares the windy path (including a degree in Animal Science) that led her to start Revivall in 2009 and how she’s built the brand to “revive all clothing and materials”.
From Laura: “I am inspired by the women of the Wild West and the bygone era of durable clothes, warranties, and American manufacturing. I believe we can do fashion better...better for the planet...better for the people making the clothes and better for us. My passion is up-cycling and using dead stock fabrics and materials to reduce our impact on our planet. Everything is made with love and intention in Montana and Oregon.”
“My mission is to create well made, flattering, and wearable styles that will become staples of your wardrobe. These treasures are meant to be part of your story, part of your memories, part of your life. I care about you and am honored to be part of your story. We are a team. We are a community. We are part of a RevivALL and it's truly a blessing that we've found each other.”
“I believe in a higher power and that the Divine works through me. I am part of the creative process, but I don't take credit for anything that is created.”
In this episode, you’ll learn:
- How Laura found the group of women who are the ideal customers for Revivall
- How Revivall clothing encourages a slower way of life
- How Laura has built a business and life that aligns with her personal values
- Why there’s more to confidence than beauty
- How strength and femininity can coincide in clothing
- The challenges and creative serendipity of working with deadstock and reused materials
- Who is on Laura’s team and how she met her seamstresses
- Why Laura’s love of sewing held her business back for years
- What a week in Laura’s life looks like
- The benefits of letting your creativity lead
People and resources mentioned in this episode:
- Revivall website
- Laura’s email
- Revivall Instagram
In episode 54, Dana Todd, the founder of custom-made fashion marketplace Balodana, shares how she started the business after a successful career as CMO and tech start-up founder. Dana talks about how tech-based, made-to-measure, on-demand clothing is the bright future of apparel manufacturing and our closets.
Dana Todd is a 3-time founder, recovering CMO, and digital innovation pioneer with 20+ years making digital experiences for humans, including a patent for SEO technology. In 2019 she launched Balodana, the first multi-brand marketplace that is exclusively women's made-to-measure clothing. Balodana brings the skills of independent tailors and designers worldwide to US consumers who want to nail the art of the first impression. Women feel transformed, confident and beautiful in custom made clothing - it affects them on an emotional level like no other clothing purchase.
Dana became obsessed with custom clothing first as a means of delivering body fit and unique style, and then as a means to reduce wasteful garment production worldwide by scaling on-demand manufacturing. She is committed to accelerating innovation and collaboration in the fashion and garment production industry. She is a frequent speaker at global digital events and on fashion tech panels.
Balodana is the only clothing marketplace that inspires and perfectly fits women who want to master the art of the first impression. They represent designers and tailors worldwide who specialize in women’s made-to-measure clothing. Online shoppers choose from hundreds of custom style patterns, from underwear to evening wear, in all price ranges and categories. In an era in which consumers expect personalized experiences, tailor-made clothing is not only personal but the most sustainable way to buy new garments today.
In this episode, you’ll learn:
- Why Dana founded a fashion start-up after a career in marketing and technology
- What Dana learned from the research she did before starting Balodana
- How knowing your measurements gives you power over your wardrobe
- How Balodana merges fashion and technology to create a new business and manufacturing model
- The common misconceptions about made-to-measure clothing
- How made-to-measure designers can offer their styles through Balodana’s marketplace
- The custom-made customer experience of Balodana
- The projects Balodana is working on to standardize production to allow for custom fit and creativity
- The fashion tech Dana’s most excited about right now
People and resources mentioned in this episode:
- Balodana website
- Dana’s email
- Balodana Instagram
- Dana’s LinkedIn
- 3DLook - virtual fitting room technology
- TrueToForm - digital avatars from a smartphone body scan
- Pleneri - digital industry infrastructure
You’ve heard of fashion made with recycled polyester, but have you heard of fashion made with recycled flowers? In episode 53, Melissa Hargus Pierce gives us a glimpse into the creative and scientific natural dyeing process of Soul Studio - the sustainable, slow fashion brand she started with her mom.
Soul Studio is a Natural Dye House and Slow Fashion Label founded by Melissa Hargus Pierce and her mother Carol Hargus. They are known best for their ethereal and feminine silk fabrics created using plant based dyes and floral waste (Fashion Made from Flowers.) All wearable/functional art pieces are created using sustainable and ethical practices by their small team of women in Austin, TX.
In this episode, you’ll learn:
- Why Melissa and her mom began Soul Studio
- How Melissa advocates for self-expression
- Why Soul Studio uses only botanical dyes
- The science and creativity of natural dyeing
- Where Soul Studio sources their flowers
- Melissa’s favorite flowers for dyeing
- How Soul Studio encourages their customers to slow down and appreciate the details
- The three values that Soul Studio is built on
- How Soul Studio found and connects with its audience
- Melissa’s tips for running a business with a family member
- Why hosting dyeing workshops and classes have been so fun and successful for Soul Studio
People and resources mentioned in this episode:
- Soul Studio website
- Soul Studio email
- Soul Studio Instagram
- Soul Studio LinkedIn
- Soul Studio email list
In episode 52, discover how Claire Thomas-Morgan weaves exploration and imagination into her high-end childrenswear line Vivi Design Studio and how her business has grown into its unique identity over the years.
Claire Thomas-Morgan started out in fashion in the early 2000s, earning her BFA in fashion design from Washington University in St. Louis and MFA in fashion merchandising from Academy of Art University in San Francisco. Thomas-Morgan has worked as a women’s wear designer and buyer, visual merchandiser for J.Crew, and currently has her own children’s wear line, Vivi Design Studio.
Vivi was launched as an homage to Thomas-Morgan’s grandmother, Vivian, who taught her all about living life not only fashionably but fully. Thomas-Morgan aims to elevate children’s wear to a realm of thought-provoking, creatively classic, and everlasting design, while fostering discovery, acceptance, and expression of self. Her goals are to open children’s fashion to a more emotionally connected, intelligent, and artistic environment that allows healthy self exploration and expression.
In this episode, you’ll learn:
- Why Claire started a children’s line
- The skills Claire has used the most from the graphic design and photography major she started and the fashion design and merchandising masters she ended up getting
- The role of fashion in growing up and self-discovery
- How Claire weaves imagination and exploration into Vivi Design Studio collections
- The power of storytelling for Vivi Design Studio
- Why Claire started offering adult clothing in her children’s line
- How Claire approaches designing and fitting growing kids
- What Claire does to prepare for an impactful runway show
- How Vivi Design Studio settled into its specialty childrenswear niche
- Why the balance between creativity and commerciality hasn’t really been an issue for Vivi Design Studio
People and resources mentioned in this episode:
- Vivi Design Studio website
- Vivi Design Studio email
- Vivi Design Studio Instagram
- Claire’s LinkedIn
- Washington University in Saint Louis Fashion Design program
- Omaha Fashion Week
In episode 51, Miranda Sam walks us through her decision to discover a new side of fashion by learning industrial sewing before starting her fashion brand made specifically for short women – Shortlisted. Discover how the experience is changing the way she views fashion! “When we talk about body inclusivity these days, we’re most likely […]
Join me for this special episode 50 as I chat with three of my fellow patternmaker and product developer friends about how you can develop fashion that fits your customer, lifestyle, and values. We share our best industry tips and expert advice on making clothes that really fit – and building best practices for your […]
In episode 49, Erika Neumayer Ehrat shares how she’s built a niche business – Rare Dirndl – creating fashion-forward styles that still honor traditions to help American women celebrate German culture. “I started Rare Dirndl in 2010 because, as an active member of the German community in Chicago, I was so disappointed to see that […]
In episode 48, Ashley Alt shares her story of how getting dressed helped her feel more like herself after a time of difficult mental health, and how she’s now started a fashion brand, Valt, to help other women do the same and find joy in dressing up. Ashley is a writer + fashion designer based […]
In episode 47, Morgan Shapero shares how after over 20 years working as a designer in NYC, she relaunched her own brand Shapero in 2021 – and how that experience provides both freedom to design and do business her own way as well as new skills that help her in her day job. Morgan Shapero […]
In episode 46, Sharae Averhart, the designer and business owner behind the plus-size petite fashion brand MoraRae, shares the role fashion has played in her life and career and how through all her experience, she has learned to approach fashion design with compassion, empathy, and problem solving. Hi! I’m Sharae, the owner and designer behind […]
In episode 45, Nathalie, the founder of Dressarte Paris, shares how a busy lifestyle and an appreciation for custom-made clothes sparked the idea for a virtual atelier built on modern technology that connects clients all over the world with quality materials and bespoke designs. Having worked as an international corporate auditor for a French company […]
In this special solo episode, I (Alison Hoenes) share five things I’ve learned about running a fashion business on the 5th anniversary of Alison Hoenes Design. I’m celebrating AHD’s 5th birthday the whole month of June with some exciting updates, new products, and more to help you get your designs to production with confidence and […]
In episode 43, Olivia Mason of Olly Designs talks about how her background as a ballerina and her love of fashion combine to create functional yet beautiful fashion that does it all. Olivia has a degree in Ballet, Minor in business, and an associates degree in Fashion design. All of these things have led her […]
In episode 42, Nazia Siddiqui of Transcend shares her vision for a new normal for the fashion industry focused on ethical, sustainable, and artisan crafted clothes that puts the people at every level of the production chain at the forefront. In this episode, you’ll learn: How growing up in India influenced how Nazia sees fashion […]
In episode 41, Lucy Murray of the streetwear brand Luluna shares how a stressful job and complete hair loss led her to start sewing – and then start her own fashion brand. Lucy is the Founder, Designer and Creator of Luluna – an ethical brand for fun, quirky clothing. In this episode, you’ll learn: Why […]
In episode 40, Victoria Cates gives us a peek into the creative dollhouse of her whimsical, vintage-inspired slow fashion brand: Potion 23. Victoria Cates, Owner and Designer of Potion23, was born and raised in New York, earned a degree in fashion design at the Beverly Hills Design Institute in Los Angeles, and now calls St. […]
In episode 39, Rachel Thebault and Neda Talebian Funk, the co-founders of Woodley + Lowe, talk about how they keep it cute, comfortable, and socially conscious for their inclusive and sustainable Gen Z fashion brand. Neda Talebian Funk comes from a background in start-ups, fitness and retail companies. She began her career as an equity […]
In episode 38, Marquita Chanel of L’Vena Collection shares how she curates her brand image and makes a statement with her handmade jewelry and refashioned vintage creations while staying true to who she is. Marquita Chanel is the owner of Intended Images, LLC which focuses on bringing out the very best in women in regards […]
In episode 37, Laura Briggs talks about the fun, work, challenges, and rewards of starting her petite fashion brand, The Shortlist, without any fashion industry experience. The Shortlist creates gorgeous, limited edition fashion exclusively for petites. In this episode, you’ll learn: How Laura went from not even knowing how clothes were made to running a […]
In episode 36, Janna Volmert of JM Couturière walks us through her journey in custom bridal and how the experience is special and significant for both her and her clients. JM Couturière is a bridal and formalwear design service offering custom gown design, re-design, and intense alterations. Utilizing couture and commercial techniques, JM Couturière can […]
In episode 35, Terri Stipanovich, founder and CEO of small-batch manufacturing factory The Collective Thread, shares how her background in the non-profit world and mission to empower women to earn a living wage led her to start The Collective Thread as a resource for emerging designers, training ground for industrial sewing, and a place for […]
In episode 34, Natalia Trevino Amaro shares how she’s grown her slow fashion namesake label from a side project out of her parent’s midwest home to her full-time job since graduating from FIT in 2020. Natalia is a 22 year old fashion designer & content creator focusing on slow fashion and sustainability. In this episode, […]
In episode 33, KaLeena Thomas talks about what was missing in her career wardrobe, how entrepreneurship and community go hand in hand, and the meaning behind her brand J. Margaret Weaver. After more than a decade of struggling to find classic, high quality, and easy-to-care for professional work clothing and accessories, KaLeena Thomas decided to […]
In episode 32, Elizabeth Frenchman shares what worked and what didn’t about starting a sleepwear brand in her home town of NYC after retiring from a career in graphic design. Elizabeth Frenchman is an apparel designer who adheres to the “less is more” philosophy as well as G-d being in the details. She was born […]
In episode 31, Broads the Label founder Daron Linton shares how she turned a life-long clothing struggle into a fashion business. Daron Linton spent most of her life thinking that sleeves are bullshit. A sleeved shirt, dress, or jacket has meant a day of tugging, puckering, and restriction all because genetics (and a love for […]
In episode 30, Alexa McNeal of Cedar and Sand Swimwear shares why and how she launched a swimwear brand in October 2020 where every suit is made to adjust to your body – not the other way around. Alexa has been designing adjustable swimwear for every body type since October 2020 when she launched her […]
In episode 29, best friends and PWR WMN co-founders Kimberly Borges and Miriam McDonald share how they started a blazer company to “decorate the confidence” of working women – no matter what that work looks like – and to encourage women to wear their femininity with power and, of course, plenty of pockets. PWR WMN […]
In Episode 28, Meghan Forest Farmer shares her journey as a stylist turned ethical factory owner and how she founded The Bright Factory to restore dignity to formerly incarcerated women. Meghan Forest Farmer has woven her way through the fashion pipeline over the past 10 years, but currently works as a fashion stylist, both on […]
In Episode 27, I talk with Julia Navarro of Wear Color about the life motto that inspired her brand and how she’s created a business that fits her creativity, strengths, and values. Starting in 2020 in the midst of the pandemic, wear cOLor is a clothing brand that allows for everyone to break the fashion […]
In episode 26, Nics Asawasudsakorn shares about launching her petite-focused brand Lovanie and what inspired her to start a slow fashion brand inspired by wanderlust. Nics is the founder of LOVANIE, a slow fashion brand for petite women. Lovanie pieces are designed to fit women 5’4″ and under and are made locally in Seattle from […]
In episode 25, Alexis Giger talks about her career in fashion from design school, to working for fashion brands big and small, to starting her own mending business during the pandemic in order to make loved clothes last. Alexis Giger is a fashion designer and textile mender based in St. Louis, MO. She graduated in […]
In episode 24, Bhavana Jain shares about her entrepreneurial journey and how she celebrates and shares her cultural heritage through her women’s fashion brand BHAV. Bhavana Jain is CEO and lead designer of BHAV. BHAV is a women’s contemporary clothing brand based in Chicago, IL. The line is inspired by the rich diversity of South […]
Episode 23 is an honest and insightful conversation with Rachel Faller, co-creator and Creative Director of tonlé, about changing the incentives of the traditional fashion system, zero-waste design, and building reciprocal relationships that are equitable for all involved. Rachel Faller is an entrepreneur by trade and a creative at heart. She dedicates most of her […]
In episode 22, I talk with Elizabeth Williams – founder, designer, and patternmaker behind the outerwear brand Coat Check Chicago. Elizabeth shares her journey from costume seamstress to New York fashion designer, to fashion professor and how the skills she gained through all these experiences now help her run her own brand. Elizabeth Williams resides […]
In episode 21, Xi Chen, the founder and designer of Sonderlier, shares how she started her fashion brand on the idea that comfortable clothes should still be cute. She’s not alone in that belief as shown by the Kickstarter campaign for her first collection that reached 212% funding. Xi Chen is the Founder and Designer […]
Ashley Klein, the founder of sustainable brand Akala, joins me for episode 20 to talk about how and why she started her own brand after working in the fashion industry across varying roles from design to e-commerce. Ashley lives in Seattle with her husband, with baby on-the-way! Akala is currently her side hustle, as she […]
Bria Evans, the owner and designer of 31|25 THE LABEL, joins me in episode 19 to share what she’s learned about running a fashion business, staying grounded in her purpose, and how she’s giving herself grace in the process. 31|25–THE LABEL is a Women’s clothing brand where all garments are made-to-order. Bria’s been designing since […]
Sheri Turnbow, the entrepreneur behind Bespoke Southerly, joins me in episode 18 to talk about how she built the women’s made-to-order special occasion brand to provide women with the personalized experience, quality finishes, and investment pieces that they’ll want to wear to countless events. Sheri Turnbow is the Founder of Bespoke Southerly, a collection of […]
In episode 17, Alessandra Corona, founder and designer behind the sustainable sleepwear brand River Left, shares how her personal search for the perfect nightgown snowballed into a full-fledged fashion brand and how that sometimes-messy process has stretched her knowledge, grown her network, and even landed her in major publications less than half a year after […]
In episode 16, Krystle Marks, the founder of Lev Apparel, shares about how she started her clothing brand as part of her mission to empower women and restore dignified work to women most at risk for human trafficking. Krystle Marks is a fashion stylist turned clothing designer. She became passionate about fighting human trafficking and […]
In episode 15, Magda Lasota Morales – mom of two and founder of MLM brand – shares her story of starting a fashion brand and designing the “Little Breastfeeding Dress” after failing to find breastfeeding-friendly clothing that met her standards and worked for her lifestyle as a modern mom. “I live in Los Angeles with […]
In this episode, Vanessa Acosta – the Bolivian-American business woman behind Wasi Clothing shares about why representation in fashion matters, the importance of some underappreciated aspects in the industry, and how she’s overcome challenges and grown Wasi dramatically in the past year. Vanessa is the founder of the clothing brand Wasi Clothing. She is a […]
Audrey and Mary are sisters and co-founders of Paris Bloom – a dress brand that they started without prior fashion industry experience in order to create the classic styles they couldn’t find elsewhere. “Paris Bloom is inspired by our French great-grandmother, Mary Hanna. Mary Hanna grew up in the 1920s in the Michigan Upper Peninsula […]
Before ending her first career 14 years ago as an award winning journalist, Phyllis Brasch Librach became inspired to trade deadlines for hemlines. She wanted to take the tears out of shopping for her daughter and all daughters, mothers, sisters, aunts and friends with real curves. In a world where thin is too in, Librach […]
Argaman&Defiance creates everything from apparel to bedding to bridal by hand in their studio located in St. Charles, MO. They use a variety of surface designed techniques such as fabric dyeing, print making, and fabric painting to create the Argaman&Defiance collection. Lydia Crespo attended the School of the Art Institute of Chicago (SAIC) graduating in […]
Born in Caguas, Puerto Rico. With twenty years in the fashion industry, Nasheli’s design experience includes working as technical designer, draper, tailor and seamstress in couture sewing techniques for designers based in New York, Dominican Republic, Italy and Puerto Rico. She currently performs as Chair and Associate Professor in the Fashion Design Department at Moore […]
Emily challenges traditional fashion culture and encourages women to discover and protect the truest version of themselves… By constructing wardrobes thoughtfully and responsibly over a long period of time By dressing in ways appropriate to their roles to increase productivity By working through image insecurities as a method of facing larger self-esteem issues Emily creates […]
Crystal Cave is a celebrity stylist turned style educator and fashion designer. She is the Founder + Creative Director of Poppy Row, a size-inclusive, eco-conscious clothing line. Following her employment in branding + marketing, Crystal decided to follow her dream of becoming a celebrity stylist and worked between NY and Los Angeles on the teams […]
Having lost a family member at a young age to melanoma, Christie is passionate about elevating the importance sun safe practices and annual skin checks. After an extensive career as a marketing executive with national and international brands, she decided to co-create a brand with more direct impact and personal meaning. Ultimately, the Sun50 company […]
Shanna Britta Mellnick is a small business owner who designs and constructs contemporary women’s wear, specializing in customer-focused fit and style. A graduate of the apparel design programs at both Purdue University and the Fashion Institute of Technology at New York University, Shanna also gained exposure to a variety of designers, working with Michael Faircloth, […]
Mary Ruppert-Stroescu is an Associate Professor in the Sam Fox School of Design and Visual Art at Washington University in St. Louis. She holds a Ph.D. in Human Environmental Sciences and a MS in Textile and Apparel Management. With nearly 10 years of prior experience working in fashion design and manufacturing in Europe and North […]
Katrina Bennett is a Fiber Artist, Fashion Designer, and the owner of Katrina Z’Chori – a brand of handmade wearable art. With over 18 combined years of sewing and pattern making experience, Katrina conceptualizes, designs and produces hand knotted and hand-dyed wearables from natural fibers such as cotton and hemp twine, string or rope and […]
Taylor is the co-founder and lead designer at Taylor Tall. For tall women seeking clothing thoughtfully sized to fit them, Taylor Tall is a consciously crafted clothing line that designs and produces timeless basics, customized for a true fit. In this episode, you’ll learn: Why she chose such a narrow niche for her target market […]
Daphne Benzaquen is the creative designer, CEO and founder of daph., a St. Louis-based fashion and lifestyle brand inspired by her Peruvian heritage. She was inspired to start daph. while pursuing her M.B.A. at Washington University’s Olin School of Business. After having trouble finding a backpack that was functional, high quality, and fashionable, she decided […]
After watching the fashion documentary “The True Cost”, Jessica couldn’t “un-see” the facts about the impact of the fashion industry on the world. That began her journey to examine her own relationship with fashion and eventually start her brand, Mount Indigo, to spread awareness and advocate for a more sustainable fashion future. Jessica currently splits […]
Hello and welcome to the How Fitting podcast. I’m Alison Hoenes. On this podcast, you’ll get to hear from independent fashion designers and entrepreneurs about how they grow their business making clothes that fit their customer and values. I’ll be your host for this show, but I’m also a freelance patternmaker who helps independent womenswear […]