Grow Your Law Firm: Recent Episodes

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Welcome to episode 253 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Sheldon, co-founder De Facto Digital Consulting. Kyle is a 10-year veteran in the legal marketing field. He co-founded De Facto Digital Consulting with John Schroeder with the objective of bringing transparency and accountability to the industry. What you’ll learn about in this episode: 1. Why Accountability is Key in Digital Marketing * Firms often feel lost when evaluating their marketing performance, relying heavily on reports from vendors. * A third-party audit can cut through the confusion and provide a clear picture of what’s really working. 2. How PPC and SEO Need Hands-On Attention * PPC campaigns can easily drain budgets if not actively managed, especially with irrelevant keyword targeting. * SEO takes time, especially in competitive markets, and requires a well-executed, keyword-focused strategy to see results. 3. Why All Marketing Vendors Are Not Created Equal * It's tough to know if your marketing agency is delivering real results or just fluffing up reports. * Accountability measures ensure your marketing dollars are driving real progress, not just numbers on a page. 4. How Lead Conversion Starts with Solid Intake * Poor intake practices, like failing to follow up on inquiries, can leave potential clients (and profits) on the table. * A well-trained, proactive intake team is essential to turn leads into actual clients, maximizing your marketing investment. 5. Ways Full-Funnel Visibility Drives Success * To capture the most leads, firms need to be visible across multiple channels—SEO, PPC, local ads, and organic search. * A comprehensive, multi-channel approach gives firms the edge in today’s competitive digital landscape.

Resources: http://www.defactodigitalconsulting.com/ https://www.facebook.com/DeFactoDigital Twitter: @defacto_digital https://www.linkedin.com/in/john-schroeder-b87b3821a/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 252 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Patrick Iyampillai, an attorney and Partner of Hale Law. Patrick Iyampillai is an attorney and Partner of Hale Law, a personal injury law firm in Sarasota, Florida. He graduated from Florida State University with a Bachelor of Science and earned his law degree from Stetson University. Following graduation, outside of pro bono work, Patrick has dedicated himself to solely practicing plaintiff personal injury law. He has worked on hundreds of injury cases throughout the negotiation, litigation, mediation, and trial phases, and through them, he has recovered millions on behalf of the wrongfully injured and deceased. Patrick is the current President of the Manatee County Bar Association Young Lawyers Division, and he is proudly a member of the Million Dollar Advocates Forum. Recently, Patrick was awarded an inaugural 36 Under Thirty-Six Professionalism Award by The Florida Bar Young Lawyers Division, and last year he received a 35 Under 35 Award from SRQ Magazine. He has been invited to speak at Stetson Law, IMG Academy, and The Florida Holocaust Museum, and he is regularly featured on ABC 7 WWSB’s "Attorney Spotlight" program. In his spare time, Patrick enjoys golfing, traveling, playing guitar, attending concerts, seeking out the best food, and volunteering with Teen Court of Sarasota. What you’ll learn about in this episode: 1. The Importance of Annual Planning: * Planning marketing strategies and budgets for the upcoming year. * Reflecting on past performance and setting goals for the future.

1. Employee Recognition and Engagement: * Conducting an annual breakfast meeting to appreciate and reward employees.

2. Involving all team members in setting collective goals and incentivizing achievements.

3. Diversified Marketing Approach: * Utilizing various marketing channels like TV, radio, billboards, and digital platforms.

4. Creating a memorable slogan to differentiate the firm in a competitive market.

5. Strategic Branding: * Developing a unique and memorable brand identity.

6. Standing out in a crowded market by creating a distinct brand message.

7. Challenges in Growth: * Dealing with recruitment and training challenges during rapid expansion.

8. Promoting internal growth by providing advancement opportunities for existing staff members.

Resources: https://halelaw.com/ https://www.facebook.com/gotohalelaw https://x.com/gotohalelaw https://www.linkedin.com/in/patrickiyampillai/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 251 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Marc Whitehead, Founding partner of Marc Whitehead & Associates. Marc Whitehead is double board certified in both Personal Injury Trial Law and Social Security Disability Law. He dedicates his practice to disability law, specializing in long-term disability insurance denials, Social Security Disability and Veterans Disability. He has authored multiple books on the topic of disability benefit claims and litigation. Based in Houston, Texas, Marc runs a national practice and has successfully litigated disability claims in 44 states and counting plus Puerto Rico. Marc is the editor and publisher of the bi-monthly newsletter, “The Successful Barrister--Marketing, Management & Life Skills that Probably Won’t Get You Disbarred.”Marc is an adjunct practice advisor for Atticus, through which he advises and coaches other lawyers on running successful practices. Mr. Whitehead is a past president of the Houston Trial Lawyers Association (HTLA), and a member of the Board of Directors of the Texas Trial Lawyers Association (TTLA). He is actively involved in the American Association for Justice (AAJ) where he was a past chair of the Insurance Law Section. He was also a member of AAJ’s Marketing and Practice Development Committee among many others. Mr. Whitehead generously donates to AAJ as a PAC Eagle and his firm is an AAJ Leaders Forum member. What you’ll learn about in this episode: 1. Why Daily Planning is Essential: * How to start your day with clarity. * Ways to pinpoint key tasks to drive your day forward with intention.

1. How to Leverage Time Effectively: * What makes a Sunday planning session powerful.

2. The role of a 90-day plan.

3. Learn the Eight Levers of Profitability: * How brainstorming can unlock potential.

4. Why no idea is too big or too small.

5. Why Focus and Adaptation Matter: * How laser-focus can transform your productivity.

6. The secret to staying relevant.

7. What it Means to Play Business as an Infinite Game: * Why recognizing progress fuels motivation.

8. How business is an ongoing journey.

Resources: https://www.facebook.com/MarcWhiteheadandAssociates https://www.linkedin.com/in/marcwhitehead/ www.successfulbarrister.com www.disabilitydenials.com Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 250 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken delves into the intricate world of associate attorney compensation. Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52. Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – his goal remains the same: “To help as many lawyers as possible create the practice of their dreams. More profits. More Cases. And a law firm that gives you freedom to live the life you want and experience greater success on your own terms." What you’ll learn about in this episode: 1. Compensation Models & Revenue Balance: - Salary, commission, or hybrid structures can be utilized for associate attorneys. - Associates should aim to earn no more than 20% of their revenue to maintain a balanced pay structure. 2. Hybrid Plans & Financial Alignment: - Consider implementing hybrid plans that combine base salaries with outcome-based commissions for attorneys. - Align attorney pay with the firm's financial health to incentivize revenue growth. 3. Transition to Commission-Based & Testing and Adjustment: - Transitioning to commission-based pay, including advance draws and performance incentives, can motivate attorneys to increase revenue. - Continuously test and adjust compensation strategies based on the firm's gross income and attorney performance. 4. Simplified Approach & Financial Benefits: - Simplify compensation structures by opting for a straight commission with advanced draws, potentially supplemented by a base salary and percentage for litigation attorneys. - Lawyers and associate lawyers may make more money with commission-based pay structures. 5. Customization & Consultation: - Tailor compensation strategies to the firm's setup, case nature, and attorney performance for optimal revenue and motivation. - Seek personalized advice and guidance on unique compensation situations to enhance overall success. Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 249 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Hampton, Owner of YouTube RainMakers. Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and litigator, Jeff has handled more than 100 jury trials, garnering extensive experience in the courtroom. As the founder of two successful law firms, Jeff has demonstrated a unique talent for scaling service-based businesses. He established Fulgham Hampton Criminal Defense Attorneys and STR Law Guys, each specializing in distinct areas—criminal defense and asset protection for real estate investors, respectively. Under Jeff's leadership, these ventures have flourished into multi-seven figure enterprises. A trailblazer in digital marketing for legal services, Jeff has leveraged the power of YouTube to amplify his personal brand and drive substantial revenue growth. His main channel, Hampton Law, boasts over 250,000 subscribers and has been instrumental in generating millions of dollars in additional sales and revenue. Furthermore, Jeff's innovative strategies extend to smaller, niche-focused channels, such as those serving STR Law Guys, which despite having fewer than 4,000 subscribers, contribute an impressive $30,000 to $50,000 per month in revenue to his nationwide asset protection law firm. Recognizing the transformative potential of YouTube for service-based businesses, Jeff now shares his expertise through law firm growth coaching and his comprehensive YouTube Rainmakers program. This initiative aims to empower entrepreneurs and professionals in scaling their personal brands and business revenues through effective YouTube strategies. What you’ll learn about in this episode: 1. Consistency and Planning: - Batch produce content to stay ahead and avoid running out of ideas. - Script out videos in advance to maintain a steady flow of content. 2. Strategic Content Creation: - Focus on creating engaging titles and thumbnails to capture viewer interest. - Integrate case law into content with intriguing titles based on interesting case facts. 3. Efficiency in Video Production: - Repurpose longer videos into YouTube Shorts to drive traffic to main content. - Utilize a team for tasks like creating titles and thumbnails to streamline production. 4. Patience and Persistence: - Success on YouTube takes time to build authority and followers. - Optimize content for SEO to attract viewers and potential clients over time. 5. Overcoming Camera Shyness: - Start with shorter videos or YouTube Shorts to build confidence on camera. - Analyze viewer engagement to identify successful content for longer videos. Resources: YouTube: https://www.youtube.com/@YouTubeRainmakers Instagram: https://www.instagram.com/youtuberainmakers/ Facebook: https://www.facebook.com/profile.php?id=61564522703044 LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 248 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken underscores the critical role of vision and leadership in law firms, emphasizing the need for clear core values and a mission statement to drive the firm toward its goals. Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52. Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – his goal remains the same: “To help as many lawyers as possible create the practice of their dreams. More profits. More Cases. And a law firm that gives you freedom to live the life you want and experience greater success on your own terms." What you’ll learn about in this episode: 1. Importance of Client Service: - Make client satisfaction a priority. - Prioritize client feedback for improvement. 2. Creating a Strong Workplace Culture: - Develop core values for the firm. - Foster a culture of excellence and respect. 3. Hiring A-Players: - Aim to have 60-70% of staff as A-players. - Recruit individuals who are growth-oriented and effective communicators. 4. Defining Your Firm's Vision: - Establish a clear vision and mission statement. - Identify your firm's unique brand and messaging. 5. Leadership Responsibilities: - Lead by example in promoting client-centric values. - Surround yourself with top talent in key management roles. Resources: https://www.pilmma.org/ Facebook: https://www.facebook.com/PILMMA Instagram: @pilmma LinkedIn: https://www.linkedin.com/company/pilmma/posts/?feedView=all Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost

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Welcome to episode 247 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development at Consultwebs. Tanner Jones is a seasoned expert in online marketing for law firms, particularly personal injury firms, with over 20 years of experience at Consultwebs. He is known for his valuable insights and practical strategies that help law firms enhance their online presence and maximize their marketing efforts. Tanner's approach focuses on building strong brand identities, optimizing phone answering processes, and creating efficient website designs to generate leads and establish credibility in the legal industry. What you’ll learn about in this episode: 1. Marketing Considerations: - Understanding your audience and your brand. - Who answers your phone and what does your sign-up process look like. 2. Your Website is your Virtual Office: - Quick-loading, mobile compatibility, consistency, content, etc considerations. - Building your trust, showcasing your brand, your assets, and your accomplishments. 3. Turning Potential Clients into Clients: - Recognizing the importance of providing clear conversion and contact opportunities on website pages. - Utilizing tools like Intaker to enhance user experience, increase engagement, and improve conversion rates. 4. Lead Generation and Brand Building: - Monitoring data metrics and leads generated through marketing efforts. - Benefits of combining brand building and lead generation to reach and retain clients. 5. Reaching a Wider Audience Online: - The importance of prompting clients to review your law firm on Google Business Profiles. - Strategic video content creation and leveraging platforms like YouTube, without relying too much on AI. Resources: https://www.consultwebs.com/ https://www.linkedin.com/in/tannerjonescw/ (877) 278-5590 Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding individual and team dynamics in a workplace setting, emphasizing that it is not a measure of intelligence or personality but a reflection of operational strengths and how individuals take action. With a professional journey rooted in both medical and legal coaching expertise, Erica stands out as a seasoned authority in the consulting realm, particularly within the intricate landscape of law firms. Her track record has proven she's all about actionable strategies that make a true impact and drive measurable results within the business. As a longtime certified Kolbe® consultant, she is especially passionate about helping law firm owners and their teams leverage their operational strengths to remarkably improve communication and productivity. Erica considers helping her clients break through barriers and thrive to be one of life's greatest joys. What you’ll learn about in this episode: 1. Elevating Team Performance with Kolbe®'s Personalized Insights * Discover how personalized Kolbe® scores can transform team dynamics and boost communication. * Learn how the tool identifies and addresses potential conflicts and communication barriers, setting the stage for a harmonious work environment. 2. Maximizing Team Potential Through Operational Strengths * Delve into Erica's perspective on the tool's emphasis on operational strengths over traditional metrics. * Explore the benefits of aligning team members with roles that match their strengths, fostering peak performance. 3. Crafting Efficient Teams Through Role Alignment * Uncover the strategy behind role alignment, identifying trends and strengths crucial for efficient teams. * Learn how matching individuals with roles based on their natural strengths can significantly enhance team cohesion and productivity. 4. Revolutionizing Hiring Practices with a Strategic Approach * Explore the impact of combining multiple assessments, including Kolbe®, IQ tests, and the DISC test, in creating a comprehensive candidate profile. * Understand how this strategic hiring approach ensures candidates are aligned with specific role requirements, setting the stage for success. 5. Resolving Team Conflicts Through Kolbe®'s Power * Discover the transformative power of the Kolbe® Assessment Tool in enhancing team dynamics and operational efficiency. * Why leveraging the Kolbe® assessment is deemed one of the most effective ways to understand and address potential conflicts within the team.

Resources: erica@thriveconcepts.org http://www.thriveconcepts.org/ https://www.linkedin.com/in/erica-c-935213171/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 245 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, Legal Soft Founder. Hamid Kohan is the founder of Legal Soft, a company specializing in AI-driven solutions for law firms. Hamid is a leading expert in the development and implementation of referral networks to enhance firm profitability. His passion for innovation and strategic growth has positioned him as a key figure in revolutionizing law firm operations. What you’ll learn about in this episode: 1. Embracing AI Integration in Law Firms: - Exploring promising outcomes and navigating challenges. - Ensuring compliance with model rules of ethics in AI implementation. 2. Referral Profit-Boosting Strategies: - Understanding referral networks' significance for law firms as a resource. - Harnessing the power of dedicated platforms for nationwide referrals. 3. Enhancing Productivity: - The evolution of the legal industry towards multistate virtual operations. - Leveraging AI-enhanced virtual assistants for streamlined workflows. 4. Increasing Efficiency with Referrals: - Key factors in successful referral handling for case management and fee collection. - Implementing robust tracking and management tools for effective referral network utilization. 5. Online Presence: - Staying updated on social media sites and the effects for potential clients. - The importance of an engaging online presence to set your law firm apart. Resources: https://legalsoft.com/hamid-kohan/ ; https://www.linkedin.com/in/hamid-kohan-0367276/ ; https://www.instagram.com/legal.soft/?hl=en ; https://www.threads.net/@legal.soft ; https://www.tiktok.com/@lega Legal Soft Solution https://www.facebook.com/legalsoftsolution https://twitter.com/legalsofttweets https://www.linkedin.com/company/legalsoftsolution/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 244 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gary Martin Hays. Gary Martin Hays is a successful attorney based in Atlanta, Georgia. With a thriving practice in a competitive market, Gary is known for his emphasis on personal client interactions to build strong relationships and improve case outcomes. He is recognized for his use of edutainment videos to educate and entertain viewers, establishing trust and credibility in the community. Gary's extensive experience in marketing, including television, radio, and online platforms, has contributed to his firm's long-standing presence in the legal field. Additionally, his commitment to community involvement and continuous learning, as evidenced by his numerous publications, demonstrates his dedication to providing valuable legal services and resources to clients and colleagues alike. What you’ll learn about in this episode: 1. Marketing Strategies: - Understand consumer needs such as addressing medical bills. - Cautiously invest in advertising, put yourself out there, and spread the word. 2. Importance of Personal Client Interactions: - In-person meetings and accessibility establish strong relationships. - Improve case outcomes through personal connections. 3. Enhancing Personal Injury Claims: - Accurate assessment of traumatic brain injuries (TBIs). - Utilization of services like Brain Cushion for valuable diagnostic tools. 4. Building Client Trust: - Demonstrate compassion and share past successes to build trust. - Create edutainment content for client engagement and education. 5. Transition and Growth of Law Firms: - Asking for help, broadening your network, and attending learning events. - Be open to feedback so you can mitigate negative reviews that could hurt your business. Resources: https://www.garymartinhays.com/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 43 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, CEO of Roux Advertising. Eric Morgan is advertising professional based in New Orleans and the founder of Roux Advertising. With a wealth of experience in media strategy planning, Eric is a go-to expert for clients seeking guidance on navigating the complexities of advertising platforms. Eric's passion for discussing advertising trends and strategies shines through in his presentations and interactions, making him a valuable resource for businesses looking to enhance their brand recognition and generate leads. What you’ll learn about in this episode: 1. Considering investing in Streaming & Broadcast: - Understanding the differences and the roles they play in consumers lives, and what the best decision may be for your firm right now. - Consumption patterns changing over the years and fragmented and consolidation of Streaming, and how that affects ROI with Streaming and Broadcasting. 2. User Data: - Growing focus on data monetization in streaming, with user data becoming a primary asset for attracting investments. - Data analytics adoption is essential for law firms to stay competitive in digital advertising. 3. Strategizing for your Firm - Highlighting the significance of choosing specific days for advertising based on call volume patterns. - Creative rotations in advertising and client-aligned strategies can boost engagement and campaign success. 4. Maximizing Results: - Strategic brand presence helps to save firms time and energy while improving brand recognition. - Importance of active client participation, preparation, and follow-through in marketing strategies. 5. The Value in Having Help: -Specialized knowledge and professional guidance are necessary to navigate pricing, audience reach, and post-analysis for successful advertising outcomes. - Objective advisors can prioritize ROI, and use their prior experience to customize your plan and maximize your results. Resources: Website: Roux Advertising - New Orleans Agency Built for Law Firms Email: eric@rouxadvertising.com LinkedIn: Eric Morgan | LinkedIn Twitter: https://x.com/RouxAdvertising Facebook: https://www.facebook.com/RouxAdvertising/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost

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Welcome to episode 242 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Phillip Kearns, Chief Process Officer and Intake Director of Kearns Legal Solutions. Phillip Kearns is a professional with extensive experience in running, creating, and scaling law firms to enhance efficiency. He has a diverse background, having worked as a chief process officer, intake director, and even managed a Social Security department. With over 20 years of experience in the legal industry, Philip is dedicated to optimizing processes, improving profitability, and helping law firms succeed. What you’ll learn about in this episode: 1. Creating Processes: - Conduct an assessment to identify gaps and involve high-performing team members. - Implement a start, stop, stay approach to address issues, prioritize changes, and avoid overwhelming staff. 2. Incremental Implementation: - Address gaps step by step, testing for effectiveness before full implementation, and avoid trying to change everything at once. - Identify opportunities for automation and outsourcing to streamline processes and improve efficiency. 3. Team Involvement: - Establish a dedicated team within your firm to continually review and improve processes at all levels. - Get your firm members involved and invested in the improvement of the firm by creating a committee to oversee changes. 4. Positive Work Environment: - Well-defined processes reduce stress on team members and create a positive work culture. - Consistent processes lead to an outstanding product delivery, enhancing client satisfaction and driving more cases. 5. Efficiency and Resource Management: - Efficient processes enable quicker case resolution, better resource utilization, and smoother onboarding for new members. - Solid processes aid in predicting cash flow, reducing stress on the team, and improving client service over time. Resources: Website: http://www.klegalsolutions.com/ Phone Number: (336) 972-2814 Email: info@klegalsolutions.com Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 241 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Daya Naef, CEO of The Success Partner. As a seasoned entrepreneur, business coach, and consultant, she specializes in guiding individuals and business leaders to unlock their full potential and achieve their goals. With over 20 years of experience in the industry and five companies to her name, she understands the unique challenges her clients face and has a proven track record of helping them overcome obstacles and thrive. What you’ll learn about in this episode: 1. Pursuing Profitability and Sustainability In Your Business: - Building a well-rounded business by exploring new aspects and expanding your knowledge. - Strategizing and prioritizing to facilitate comprehensive, hands-off, company growth. 2. Balancing Life as a Lawyer and Entrepreneur: - Cultivating self-awareness and retrain yourself to manage all work aspects effectively. - Maintaining a healthy work-life balance during the transition to entrepreneurship 3. Embracing Honesty and Self-Awareness : - Understanding your strengths, weaknesses, and personality traits. - Reflecting on what you truly want and where your skills are most effective. 4. Aligning Vision and Mindset: - Identifying your personal goals and the vision you have for your firm. - Acknowledging the importance of mindset in shaping your business direction. 5. Effective Delegation and Planning: - Establishing structures, processes, and procedures to support business growth. - Considering bringing on professionals to help share responsibilities and enhance your team. Resources: Website: https://www.thesuccesspartner.net/ LinkedIn: https://www.linkedin.com/in/dayanaef/ Twitter: https://twitter.com/DayaJNaef Facebook: https://www.facebook.com/TheSuccessPartner Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 240 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karlyn Ankrom, the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a variety of brick and mortar businesses who were decidedly social allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week What you’ll learn about in this episode: 1. Importance of Authenticity:

• Outsourcing social media can be effective if there is a strong partnership where the marketer understands the client's voice.

• Authenticity in content helps build trust and resonates more with the audience.

• Educational and Engaging Content:

• Providing valuable information, like tips or common mistakes, engages potential clients better than direct advertising.

• Content that educates while engaging can enhance the audience's understanding and connection with the brand.

• Targeting Audiences:

• Understanding where your audience spends time online (e.g., TikTok for younger audiences, LinkedIn for professionals) is crucial.

• Tailoring content to fit the platform and audience ensures better reach and engagement.

• Use of Video Content:

• Short-form videos, like Instagram Reels, are effective for engagement and reaching a broader audience.

• Utilizing b-roll content with caption overlays can be a simple yet impactful way to connect with viewers.

• Fun and Experimentation in Social Media:

• Incorporating fun and experimentation into social media strategies can lead to better engagement.

• Reducing stress around content creation and embracing a more relaxed approach can improve results.

Resources: ohsnapsocial.com/resources Facebook: https://www.facebook.com/ohsnapsocial/ LinkedIn: https://www.linkedin.com/in/karlynankrom/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 239 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chad Celi. Chad, a two-time bestselling author, has garnered national attention with appearances on NBC's Today Show and features in Forbes Magazine. He founded a marketing agency grounded in the principles of the renowned marketing consultant Jay Abraham, who has experience in over 119 different industries. After successfully selling his agency a few years ago, Chad now exclusively works with personal injury law firms under the brand ChadGPT, providing AI and alternative marketing ideas. He is dedicated to combating boredom in law firm marketing, with a client list that includes notable personal injury attorneys such as Mike Morse, Darryl Isaacs, Gordon McKernan, James Scott Farrin, Richard Harris, Scott Monge, and Jacoby & Meyers. What you’ll learn about in this episode: 1. Take Away: * Subtopic * Subtopic 2. Take Away: * Subtopic * Subtopic 3. Take Away: * Subtopic * Subtopic 4. Take Away: * Subtopic * Subtopic 5. Take Away: * Subtopic * Subtopic Resources: http://www.chadgpt.law/ https://www.linkedin.com/in/444chadceli/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 238 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jim Sullivan, founder of eDiscovery AI. With over a decade of experience consulting on predictive coding and analytics use, he has a passion for analytics and calculates recall and precision metrics in his sleep. His life is a non-stop adventure of trying to find better ways to solve problems. What you’ll learn about in this episode: 1. AI in Document Review: * Automation of document review for relevance in legal cases * AI's ability to understand context, sentiment, and sarcasm

1. Application and Efficiency: * Versatility in reviewing text, images, and audio files

2. Cost-effective model accessible to both large and small firms

3. AI Adoption and Security Concerns: * Gradual adoption by larger firms with proof of concept and security audits

4. Importance of data privacy and confidentiality

5. AI Beyond eDiscovery: * Assistance in drafting legal documents and conducting research

6. AI as a tool to enhance efficiency without replacing lawyers

7. Advice for Lawyers: * Encouragement to experiment with AI tools like chat GPT

8. AI's role in automating repetitive tasks and allowing lawyers to focus on strategy and analysis

Resources: https://thebookonaidocreview.com/ https://www.facebook.com/people/EDiscovery-AI/100092870051403/ https://twitter.com/ediscoveryai https://www.linkedin.com/in/sullivan9999/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 237 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Talve, CEO of Expert Institute A leader in legal tech that provides law firms with data and intelligence on expert witnesses and significant litigation concerns. Under his stewardship, Expert Institute has played a pivotal role in some of the most important cases of the past decade - totaling more than $300B in verdicts and settlements. Expert Institute has grown to become one of the foremost businesses dedicated to partnering with leading plaintiff firms. The company has been involved in high-profile matters ranging from Camp Lejeune to opioid litigation, to numerous mass shooting incidents, and more recently, Boeing airplane investigations, and thousands of single claimant cases each month. What you’ll learn about in this episode: 1. Expert Matching * The Expert Institute meticulously analyzes data and information to match lawyers with the best subject matter experts for their specific case needs. * They consider professional accolades, experiences, credentials, and past litigation records to ensure expert suitability.

1. Radar Product * The Expert Institute offers Radar, a product providing real-time research on opposing experts.

2. Radar allows lawyers to thoroughly investigate opposing experts, offering valuable insights and continuously updated information.

3. Early Case Evaluation * The Expert Institute provides early case evaluations by doctors to determine case viability.

4. This early evaluation helps lawyers efficiently assess the worthiness of a case, saving time and resources.

Resources: https://www.expertinstitute.com/about/our-team/michael-talve/ https://www.facebook.com/TheExpertInstitute/ https://twitter.com/expertinst?lang=en https://www.linkedin.com/in/michael-talve-03aaa12/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 236 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Stevenson, founder of Stevenson Klotz Injury Lawyers. Eric Stevenson has been practicing law in Pensacola, Florida, for 26 years and is licensed in both Florida and Alabama. His early career included roles as an insurance defense lawyer and an assistant state attorney. Since leaving the State Attorney's Office in 2003, he has primarily focused on personal injury and criminal defense. In 2015, he and his law partner, Chris Klotz, founded Stevenson Klotz Injury Lawyers in Pensacola, Florida, dedicated to helping clients in the Northwest Florida and Southern Alabama region. The firm has offices in Pensacola and Mobile, Alabama. Eric was born and raised in Pensacola and is a fourth-generation Pensacolian. He has been happily married to his wife, Carrie, for 24 years and they have two children: Cole, who is excelling in college at his alma mater in Sewanee, Tennessee, and Lucy, who is an outstanding student and lacrosse player at Pensacola High School. What you’ll learn about in this episode: 1. Implementing Daily Themes in Case Management * Allows for efficient handling and progress tracking * Categorizes cases for specific focus each da

1. Conducting Morning Stand-Up Meetings * Includes paralegals and case managers

2. Ensures alignment among staff through quick check-ins

3. Utilizing Business Coaches and Mentors * Provides valuable outside perspectives and guidance

4. Gains external perspectives for problem-solving and growth

5. Assigning Specific Daily Themes * Enhances workflow efficiency with categorized cases

6. Prevents issues from being overlooked through strategic case handling

7. Building Your Team * Fosters collaboration among paralegals and case managers

8. Manages distractions effectively with daily themes and regular meetings

Resources: http://www.stevensonklotz.com/ https://www.facebook.com/stevensonklotz https://www.linkedin.com/in/erstevenson/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 235 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Maria Monroy. Maria Monroy is the Co-founder and President of LawRank, a leading SEO company for law firms. Prior to founding LawRank, Maria developed a depth of knowledge and expertise in management, customer service, processes and procedures, and sales while working for industry leaders like AT&T. Since 2013, Maria has been a passionate advocate for and ally to LawRank’s attorney clients, helping them grow their brands, reach new clients, and ultimately achieve SEO success. She’s known and respected in the legal SEO industry for her expertise in digital marketing, as well as her ability to break down complicated concepts and terms and explain them in truly accessible ways. To Maria, it’s not just about getting results for her clients. It’s about helping them understand what’s going on behind the scenes in an effort to make their specific SEO project a success. When she's not thinking up new ways to support her clients, Maria enjoys working out, reading, and spending time with her three young children. What you’ll learn about in this episode: 1. Importance of Local SEO: * Local SEO helps law firms optimize their online presence for local searches, increasing visibility in local search results, directories, and maps. * Targeting local clients through local SEO strategies can lead to more website traffic, leads, and client conversions.

1. Strategies for Local SEO: * Create and optimize a Google My Business profile.
2. Use local keywords in website content.

3. Collect positive reviews from satisfied clients.

4. Evaluating SEO Fit: * Assess if SEO aligns with the firm's marketing goals, target audience, and budget.

5. Analyze the firm's current online presence, competitive landscape, and growth potential to determine the suitability of SEO.

6. Developing an SEO Strategy: * Conduct keyword research.

7. Optimize website content.
8. Build high-quality backlinks.

9. Monitor performance metrics to track success.

10. Essential Factors for SEO Success: * Quality Content: High-quality, relevant content that addresses potential clients' needs improves search engine rankings and attracts organic traffic.

11. Link Building: Backlinks from reputable websites establish the firm as an industry authority and improve visibility.
12. Local Citations: Consistent name, address, and phone number across directories enhance local SEO rankings.
13. On-Page Optimization: Optimizing meta tags, headings, and images with relevant keywords boosts search engine visibility and organic traffic.

Resources: https://lawrank.com/podcast/ https://www.facebook.com/LawRankMarketing https://www.linkedin.com/in/maria-monroy-2b350199/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 234 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jason Hennessey, CEO at Hennessey Digital. Jason Hennessey, entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. Jason's expertise has fueled the growth and successful sale of multiple businesses, starting with a pioneering dot-com venture in the wedding industry. Serving as the CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years. He is also the author of two Amazon bestsellers titled Law Firm SEO and Honest SEO. As a sought-after keynote speaker and a frequent guest on podcasts and webinars, Jason shares his wealth of knowledge. He contributes as a columnist to respected publications such as the Washington Post and is a regular contributor to Entrepreneur, Forbes, Inc., Newsweek, and Rolling Stone Magazine. Jason's accomplishments extend to being honored with the Gold TITAN Business Award in the Entrepreneurship, Branding, Advertising, & Marketing category, as well as being recognized as a National Law Review Go-To Thought Leader. Jason's journey has been enriched by his experience as a United States Air Force veteran and his attainment of a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. Commencing his SEO career in Las Vegas and later establishing a strong presence in the legal industry in Atlanta, Jason now resides in the Los Angeles area with his wife, Bridget, and their three children. What you’ll learn about in this episode: 1. Digital PR for Quality Backlinks: * Importance of digital PR in generating high-quality backlinks * Securing backlinks from reputable sources to boost website popularity and domain authority

1. SEO Fundamentals and Google My Business: * Technical optimization and quality content creation tailored to user intent

2. Impact of Google My Business on local search rankings

3. AI in Content Creation: * Leveraging AI-generated content alongside data-driven strategies

4. Enhancing search rankings through AI integration

5. Intake Management: * Addressing intake issues to convert leads into signed cases

6. Improving intake processes to maximize marketing efforts

7. Building Trust and Credibility: * Importance of building trust and credibility in attracting and retaining clients

8. Effective SEO and digital PR strategies to enhance client relationships

Resources: https://www.instagram.com/jasonhennessey/?hl=en https://www.youtube.com/channel/UCrorwnhMIn2-uxBuitqFLbA hennesseydigital.com jasonhennessey.com https://www.facebook.com/hennesseydigitalgrp/ https://twitter.com/jasonhennessey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/jhennessey/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 233 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster, Senior Partner at Eckstein, Summers, Armbruster & Co (ESA & Co). With over 30 years of experience, Adam has helped clients grow their sales and profits by leveraging the power of TV, digital, and mobile advertising. As a Fox Business commentator and contributor to several publications, Adam shares insights and analysis on the latest media trends and their impact on consumers and businesses. Core competencies include designing and executing high-ROI campaigns, creating and implementing customized TV, web, and mobile plans, delivering keynote speeches, webinars, and training sessions, and applying the proven methodology used by the top one percent of all sales professionals. The mission is to help clients and audiences engage their customers and prospects effectively and stay ahead of the curve in the dynamic media landscape. What you’ll learn about in this episode: 1. Importance of Video Content: - Utilize various platforms like YouTube, Meta, and LinkedIn for video content. - Video content feeds AI algorithms, boosting visibility and engagement. 2. Evolving Marketing Strategies: - Embrace video marketing to engage audiences effectively. - Test different ad formats to determine what resonates best with viewers. 3. Responsive Client Engagement: - Immediate responsiveness is key to winning clients in urgent situations. - Differentiate your firm by emphasizing trustworthiness and responsiveness. 4. Online Reputation Management: - Online presence and responsiveness are crucial for client retention. - Leverage CRM data to analyze client patterns and improve conversion rates. 5. Competitive Market Strategies: - Brand and differentiation are essential in competitive markets like Atlanta and Miami. - Monitor key metrics like Google costs per click and conversion rates for marketing optimization. Resources: https://www.linkedin.com/posts/adam-armbruster-4bb862a_my-fox-business-interview-with-legendary-activity-6868984099739181057-q-T2?utm_source=share&utm_medium=member_desktop https://www.facebook.com/AdamonTV/ https://www.linkedin.com/in/adam-armbruster-4bb862a/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost

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Welcome to episode 232 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with RJon Robins, an 8-figure entrepreneur, licensed attorney, and author. RJon started How to Manage a Small Law Firm from his kitchen table when he was flat broke in 2009 before embarking on the National Small Business Success CLE Tour in 2010, where he was sponsored by Microsoft and LexisNexis. Since spending more nights on the road than at home in 2010, RJon has achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members. Operating in multiple countries, he works in the business about 90 days a year and spends the other 170 workdays launching new, instantly profitable business ventures. His company has been recognized by INC Magazine as one of the 5000 Fastest Growing Companies in the country every year since 2015 and has been named an INC Best Place to Work. Today, he is the author of the #1 Amazon Bestselling books The Automatic Marketing Machine and Profit First For Lawyers, which has sold over 25,000 copies. He speaks to thousands of law firm owners every year on his proprietary framework The Doctrine of Sacrifice vs. The Doctrine of Profit to help them break free from the mindset that suffering is required to build a profitable business and to truly define the meaning of profit. What you’ll learn about in this episode: 1. Take Away: * Subtopic * Subtopic 2. Take Away: * Subtopic * Subtopic 3. Take Away: * Subtopic * Subtopic 4. Take Away: * Subtopic * Subtopic 5. Take Away: * Subtopic * Subtopic Resources: https://htm.live/growyourlawfirmpodcast https://www.facebook.com/HowToManageASmallLawFirm/ https://www.linkedin.com/in/rjonrobins/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 231 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Seann Patrick Malloy, Managing Partner of Malloy Law Offices. Seann started his personal injury law practice in 2013 and successfully grew it from a single employee to a team of 52. His firm operates in Maryland, D.C., and Virginia, with offices in all three jurisdictions. Seann enjoys exploring innovative methods to scale the law firm, experimenting with various marketing strategies, and fine-tuning operations. He is also passionate about discussing the business aspects of personal injury law. Seann resides in Bethesda, Maryland, with his wife and their twin 15-year-olds. What you’ll learn about in this episode: 1. Overcoming Initial Struggles and Sparking Growth * Seann shared his early challenges were a lack of systems and marketing strategy. * A pivotal moment came when he attended a PILMMA conference in 2016, revolutionizing his approach.

1. Implementing Strategic Changes Post-Conference * Seann took decisive action by hiring his first intake person, which proved pivotal.

2. Emphasized the crucial role of effective lead handling and intake processes in driving growth.

3. Building a Robust Intake Department * Recognized the intake department's critical role in converting leads into cases.

4. A well-structured intake team has significantly driven the firm's impressive growth.

5. Gaining Insights from Mastermind Groups * Joining Ken's mastermind group in 2020 provided Seann with valuable insights and strategies.

6. Peer-to-peer learning and support have been instrumental in navigating challenges and achieving success.

7. Leveraging Effective Marketing Strategies * Seann's firm has invested substantially in Google Ads and in-house digital marketing.

8. Exploring offshore talent for specialized roles has further enhanced their marketing capabilities.

Resources: https://www.malloy-law.com/ https://www.facebook.com/MalloyLawOffices/ https://www.instagram.com/malloy_law/ https://twitter.com/MalloyLawLLC https://www.linkedin.com/in/seann-malloy Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 230 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mary Ellen Murrah, the Chief Strategy & Marketing Officer at Vista Consulting Team. She joined the Vista Team in 2019. Mary Ellen spent more than 16 years managing and marketing a national, legal case management software company. That position introduced her to thousands of personal injury law firms across the country. She was a familiar face at annual legal events and a frequent voice on topics ranging from legal marketing to data integrity. Over the years, she’s forged meaningful relationships with legal vendors, which has provided keen insight on almost every corner of the legal industry. She is skilled in identifying law firm business improvement opportunities and brings her extensive operations, team management, and industry knowledge to the Vista team. Mary Ellen has a true passion for tackling projects with common sense management. Her eye for detail, human resources experience, and deep operations skills are an asset to help law firms grow their businesses and help attorneys foster and maintain efficient, profitable practices. Mary Ellen lives in Baltimore, MD, where she and her wife orchestrate the chaos of life with two teenage boys and three rescue dogs. She enjoys crafting and baking with her family. With a passion for grammar, travel, and terrible puns, she feels she’s landed at home with the Vista team. What you’ll learn about in this episode: 1. Take Away: * Subtopic * Subtopic 2. Take Away: * Subtopic * Subtopic 3. Take Away: * Subtopic * Subtopic 4. Take Away: * Subtopic * Subtopic 5. Take Away: * Subtopic * Subtopic Resources: Guest Socials Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 229 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with John M. Cooper, Founding partner at Cooper Hurley Injury Lawyers and a veteran of Virginia personal injury law practice, to delve into the complexities of railroad worker injury cases governed by FELA and the challenges of dealing with railroad companies like Norfolk Southern and CSX. They highlight the importance of expert witnesses, early legal representation, and understanding the specific rules of railroad injury law to secure fair compensation for injured workers. John M. Cooper is one of the founding partners at Cooper Hurley Injury Lawyers and a veteran of Virginia personal injury law practice. A native Virginian, he was raised in Norfolk and Virginia Beach by parents who practiced law. After graduating from the University of Virginia School of Law in 1988, John returned home to work for a federal judge in the U.S. District Court for the Eastern District of Virginia, Norfolk Division, which launched his passion for and career in personal injury law. What you’ll learn about in this episode: 1. Filings claims under the Federal Employers Liability Act (FELA): - Railroad worker injury cases governed by the Federal Employers Liability Act (FELA) offer unique challenges due to the complex laws involved. - FELA allows employees of major railroads like Norfolk Southern and CSX to sue for damages, requiring specialized legal expertise for fair compensation. 2. Expert Witnesses and Railroad Injury Law: - Expert witnesses are crucial in proving liability and dealing with railroad companies' claims departments. - It is essential in these cases to deal with slow responses from Amtrak and understand the specific rules and procedures of railroad injury law. 3. Legal Representation Crucial for Injured Workers: - The adversarial relationship between railroad companies and injured workers necessitates early and robust legal representation. - Amtrak's high duty of care to passengers and potential obstacles posed by mandatory arbitration clauses make legal representation crucial. 4. Legal Complexities and Nationwide Practices in Railroad Crossing Accidents: - Visibility issues at railroad crossings leading to accidents often place responsibility on the driver, creating further legal complexities. - Navigating the nationwide practice of railroad injury cases is facilitated by remote communication options and in-house investigators. 5. Strategic Venue Selection in Amtrak Injury Cases for Optimal Jurisdiction: - Venue options in railroad injury cases can be creative and strategic, allowing for flexibility in choosing the most advantageous jurisdiction. - Amtrak cases present additional complexities in venue selection, where representing clients across different states can be managed effectively for their best interests. Resources: refertocooperhurley.com https://www.linkedin.com/in/john-m-cooper-a70a3a44/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost

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Welcome to episode 228 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken interviews Vivek Rao, co-founder and CEO of Foundation AI. They highlight how well-organized data and technology can streamline document management in law firms, increasing efficiency, reducing costs, and enhancing client satisfaction. The conversation emphasizes the value of using AI as a solution to specific business problems rather than just a standalone technology. Vivek Rao is co-founder and CEO of Foundation AI, an intelligent document processing company focused on automating document intake and routing, data entry, and other tedious tasks for litigation firms. Prior to founding Foundation AI in 2019, Vivek ran the medical lien unit at one of California’s largest workers’ compensation firms while moonlighting as counsel to numerous startups ranging from webstars to venture-backed startups. Vivek started his AI journey over a decade ago when he served as corporate counsel of Enlightiks, a healthcare AI platform focused on the medical provider space. After Enlightiks was acquired in 2016, Vivek recruited and convinced the technical brains behind it to apply their AI expertise to solve the document processing challenges that plague litigation firms. Five years later, Foundation AI processes millions of documents a month for some of the nation’s top personal injury firms. Vivek earned his B.S. in Business Administration from USC and his JD and MBA degrees from UCLA. What you’ll learn about in this episode: 1. Importance of Well-Organized Data and Maximizing Efficacy with Technology: - Well-organized data allows for better access, sharing, and utilization, giving law firms a competitive edge. - Leveraging technology, like AI systems, can automate manual tasks, enhance efficiency, and optimize the use of other software tools. 2. Benefits of Document Automation: - Document automation not only saves time and money but also ensures consistency and easy data extraction for informed decision-making. - Automation tools, like Foundation AI Astronaut, act as a bridge to reduce manual labor and facilitate the effective use of digital platforms in law firms. 3. Value in Problem-Oriented AI Solutions: - AI should be viewed as a tool to solve specific business challenges rather than just a standalone technology. Companies that offer AI solutions tailored to solve practical problems demonstrate more value than those solely focused on selling AI technology. 4. Continuous Evaluation for Operational Efficiency in Firm Scaling: - Proper utilization of automation tools can enhance efficiency as law firms grow, preventing cost escalation and ensuring sustainable profitability. - Regular assessment of workflows and technologies is crucial to maintain operational efficiency and profitability as a law firm expands. 5. Limitations of Foundational Models and Utilizing Specialized AI Models: - Foundational models like GPT, though powerful, may lack specificity for legal tasks and exhibit overconfidence, leading to potential errors. - Specialized AI models like Bert and Roberta offer tailored solutions for tasks like data extraction and question answering, addressing the limitations of general foundational models.

Resources: https://www.linkedin.com/company/foundation-ai/ http://www.foundationai.com/legal https://www.facebook.com/profile.php?id=61550019396552 https://www.linkedin.com/in/vivekrao-foundationai/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 227 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Lively, President of Cathedral Capital. Brooke emphasizes the importance of data-driven strategies like EOS and scaling up and highlights the crucial steps to prepare a law firm for sale, focusing on clean financials, efficient operations, and staff training. The conversation delves into hiring the right people, implementing proper procedures, and fostering a deliberate culture to ensure consistency, efficiency, and growth within a law firm. Brooke discovered her passion for helping entrepreneurial lawyers build their firms by working with her father. After getting her MBA in Corporate Finance and Investments at TCU and a quick stint at a hedge fund, Brooke found herself helping her family establish a new firm, which hit the 7-figure mark within 18 months. Soon thereafter, she started talking to other lawyers who asked, “Can you do for us what you do for your family?”. That was when she realized that most attorneys aren’t running their firms by the numbers. They are making decisions based on their gut and that causes a lot of anxiety – not to mention a loss of profitability. With that insight, Brooke started Cathcap, a fractional CFO company designed to maximize law firm profitability. Over the past decade, Brooke and her team have helped hundreds of firms make data driven decisions to drive faster growth and more predictability in their businesses. As a CFO, Brooke looks at every part of a firm that touches the money – and that’s the whole firm. This eventually led her to become an EOS® Implementer. Through EOS, Brooke helps firms get clarity on their vision, discipline and accountability to increase traction, and a healthy functional leadership team. Brooke weaves the technical knowledge of her MBA with her real-world experience to create entertaining speeches that have been heard around the world for groups such as Entrepreneur’s Organization, Bar Associations, and at conferences like PILMMA, 360 Advocacy, and the Louisiana Association of Justice. She has written numerous books, including her international best-selling series From Panic to Profit and her latest, Exit On Top. Brooke has been featured in Forbes, CNBC, US News and World Report and has a monthly financial column in Attorney at Work. She is a frequently requested podcast guest. 1. The Importance of Vision, People, and Data in EOS: - Ensuring everyone is on the same page about the firm's direction. - Having the right individuals in the right roles. 2. Addressing Issues and Improving Procedures: - Identifying and solving problems permanently. - Documenting processes for consistency and efficiency. 3. Achieving Traction and Alignment: - Getting everyone aligned and rowing together towards the vision. - Bringing the vision down to practical implementation. 4. Preparation for Law Firm Sale: - Creating a timeline for Sale Readiness for clean financials and profitability. - Creating characteristics of a firm that's a joy to own. 5. Transitioning from Working in the Firm to Managing the Firm: - Being able to manage the firm with minimal effort. - Reaching a stage where you're managing managers and not day-to-day operations. Resources: cathcap.com https://www.facebook.com/CathedralCapital https://www.linkedin.com/in/brookelively/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 226 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, President and CEO of Legal Soft. Hamid and Ken discuss how AI and automation transform the legal industry, improving client interactions and retention. They delve into the importance of leveraging technology for client acquisition, personalized communication, and nurturing lasting relationships to boost law firm profitability and efficiency while adapting to the evolving landscape of legal practice. Distinguished Serial Entrepreneur, Author, and Legal Tech Innovator Hamid Kohan is a dynamic force in the business world, celebrated for his exceptional ability to scale law firms of all sizes. His journey began in Silicon Valley, where he served as the Director of Business Development at Sun Microsystems, collaborating with prominent figures like Eric Schmidt (Google CEO) and Carol Bartz (Yahoo CEO). From there, he took on the role of President at Web Radio, orchestrating a remarkable ascent to a valuation of $1 billion and leading the company to a successful IPO on the New York Stock Exchange. Currently, Hamid stands as the President and CEO of Legal Soft, spearheading the revolution of the legal industry and virtual legal staffing. His visionary leadership has propelled Legal Soft to the forefront of legal tech innovation, optimizing law firm operations and driving efficiency. Moreover, Hamid is the esteemed founder of Magic Law Group, a prestigious national law firm specializing in personal injury, lemon law, employment law, and workers' compensation. His entrepreneurial prowess has established Magic Law Group as a leading force in the legal landscape. Notably, Hamid is an award-winning author, with influential books like "How to Scale Your Stupid Law Firm," "How to Scale Your Stupid AI Law Firm," and the upcoming "How to Tune-Up Your Practice." These acclaimed works equip legal professionals with invaluable strategies, enabling them to achieve growth and success. With an unwavering commitment to legal tech innovation, Hamid Kohan is at the forefront of AI initiatives in the industry, further solidifying his position as a thought leader and trailblazer. What you’ll learn about in this episode: 1. How to leverage technology for client retention: - Establishing formal programs for client retention - Nurturing existing clients for referrals and repeat business 2. The AI Impact in Law Firms: - Utilizing AI for client acquisition - Enhancing marketing strategies with AI insights 3. Importance of Regulations in AI Implementation: - Ensuring transparency and compliance with regulations - Disclosing the use of AI tools to clients and audiences 4. Using AI in Case Management: - Streamlining case management processes with AI - Automating document collection and medical record summaries 5. Simplifying AI Adoption in Law Firms: - Providing all-in-one AI solutions tailored to specific practice areas - Making AI tools user-friendly and easy to navigate Resources: https://www.tiktok.com/@legal.soft?lang=en https://www.threads.net/@legal.soft https://www.instagram.com/legal.soft/?hl=en https://legalsoft.com/hamid-kohan/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 225 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jon Cumberworth. They discuss the vital role of a fractional COO in law firms, emphasizing the importance of clarity in vision and communication for team alignment. They delve into leveraging technology, AI, and offshore resources to optimize efficiency and profitability, highlighting the transformative impact on business growth and success. Jon Cumberworth's primary focus is on assisting service-based businesses in defining and implementing frameworks and systems that enable them to achieve their revenue, profit, and leadership development objectives. With over 19 years of experience in both international and domestic business operations and leadership, he appreciates the opportunities that have led to success in various roles across multiple industries. His achievements include progressing within a global sales team to become General Manager in Dubai for an 8-figure steel supply and manufacturing business and negotiating the successful acquisition of a bootstrapped company he co-founded. Having worked in both large corporations and bootstrapped startups, Jon has discovered the critical importance of intentional and sincere efforts in creating a positive company culture and investing in leadership development for long-term business success. He recognizes that achieving these goals demands consistent dedication and focus from the top down. Jon understands that a company's performance is largely influenced by its people. He prioritizes hiring individuals who align with the company's core values over those who merely fit the skillset and experience criteria. For Jon, it is essential to foster a culture where team members feel comfortable sharing ideas and concerns, as this openness is vital for their growth and development. What you’ll learn about in this episode: 1. Importance of Clarity in Vision:

• Having a clear vision of who you serve and what products/services you offer is crucial for strategic growth.

• Utilizing technology, AI, and automation can streamline processes, increase profitability, and save time for adding value.

• Role of Fractional COO:

• Fractional COOs play a key role in implementing the firm's vision and building teams for growth.

• Businesses may struggle with finding and keeping great employees, emphasizing the need for effective hiring processes.

• Execution is Key:

• Knowledge alone is insufficient; successful outcomes require putting knowledge into action effectively.

• Considering offshore resources and AI can enhance efficiency and profitability without the need for significant staff expansion.

• Strategic Growth in Stages:

• Growth, profitability, and freedom often come in stages, with clarity being the foundation for progress.

• Empowering team members with technology to handle tasks like data analysis and call grading can increase efficiency and bottom-line growth.

• Identifying Business Needs:

• Asking critical questions about business growth goals and team challenges can help determine the need for a fractional COO.

• Overcoming hiring difficulties and conveying a clear vision to employees is essential for business success and talent retention.

Resources: https://www.linkedin.com/in/joncumberworth/ https://www.facebook.com/profile.php?id=100091565901209 https://twitter.com/ActingExecs Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 224 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with David Klein, Director of Business Development at ConsulTV. They discuss the benefits of Connected TV Advertising, offering a special deal for podcast listeners. David shares insights on tracking digital marketing campaigns and reflects on his experience with traditional TV advertising strategies. David works with law firms and their agencies across the country helping them maximize the effectiveness of their programmatic media buying. After 15 years of managing pay-per-click advertising, SEO, targeted display ads, social media marketing, and website building, he joined ConsulTV in October 2021 to help digital advertisers move toward programmatic ad buying, especially in the OTT and online video arena. What you’ll learn about in this episode: 1. How to Allocate Sufficient Budget: * Ensuring that enough budget is set aside for streaming ad campaigns is crucial, as underfunding can lead to poor outcomes. * Just like direct mail campaigns require substantial investment for significant results, streaming ads need proper financial backing to be effective. 2. Focus on Targeting and Frequency: * The success of streaming TV ads heavily depends on how accurately audiences are targeted. * Controlling how often ads are shown to the same viewer is essential to maximize impact without causing viewer fatigue. 3. Understand Cost Differences: * Although streaming ads might have higher costs per thousand impressions (CPMs) than traditional TV ads, the benefits of targeted reach and customization can justify the expense. * Viewing the higher costs as an investment in more precise and impactful advertising can lead to better overall returns. 4. Technological Advancements in TV: * With more affordable smart TVs becoming common, the reach of streaming ads extends to a broader audience. * Enhancements in TV technology not only improve user experience but also expand how advertisers can engage with potential clients. 5. Strategic Advertising for Lead Generation: * The primary objective of any advertising effort is to generate leads and drive business growth. * Monitoring and analyzing the results of digital marketing campaigns ensures that law firms can adapt and optimize their strategies in an ever-changing media landscape.

Resources: https://www.consult.tv/ https://www.facebook.com/Consult.tv https://twitter.com/ConsultvandOLV https://www.linkedin.com/in/davidkleinsalesleader/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 223 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development, and Matt Smyers, Senior Digital Advertising Advisor, at Consultwebs. They discuss essential strategies for optimizing Local Service Ads (LSAs) on Google, emphasizing the importance of quick response to calls and messages, consistent positive reviews, and effective use of the LSA dashboard. The discussion also touches on the significance of bid and budget management, lead nurturing and adapting marketing strategies to Google's evolving algorithms and AI influences. As Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and our clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how we may accomplish their digital marketing goals. Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies.

He was originally drawn to Consultwebs because of how we have remained a leader in the niche of legal marketing. Tanner often quotes the Canadian hockey player, Wayne Gretzky, when he says, “Skate to where the puck is going, not where it has been.” For Tanner, Consultwebs strives to do just that. He says, “I’ve always been drawn to companies with an intentional focus because it often breeds stronger results, efficiencies, and scalability.” When it comes to what sets Consultwebs apart, Tanner’s first thought is the distinctiveness of our team. “We are proud to have built one of the strongest teams in the country, ranging from licensed attorney content writers, innovative social media consultants, and award-winning designers, to expert programmers, and highly experienced search marketing consultants. We know that we are only as strong as our individual team members, and we hire accordingly.”

Tanner is a native of Waynesville, North Carolina, where he lives with his wife, daughter, and son. Aside from spending time with his family, Tanner also enjoys camping, hiking, fishing, hunting, golfing, and playing “any other competitive sport available.” However, he admits that his goal for sports has gone from “win” to “don’t get injured.”

Matt Smyers is a non-practicing attorney who brings more than 10 years of experience in the legal marketing industry to his role as a Senior Digital Advertising Advisor at Consultwebs.

Matt helps law firms and clients connect through the strategic planning and execution of digital advertising campaigns, using Google Adwords, Facebook, Bing, Yahoo and other paid online advertising opportunities.

“Law firm marketing requires a very specific set of skills and a deep understanding of the legal industry,” Matt says. “It is our commitment at Consultwebs to marketing exclusively for law firms that allows us to understand our clients so well and to deliver the results that we deliver.” What you’ll learn about in this episode: 1. Optimizing LSA Effectiveness: * Rapidly respond to calls and messages to improve user experience and enhance Google ranking. * Focus on accumulating positive feedback on Google Business profiles while actively managing and responding to reviews.

1. Strategic Use of LSA Dashboard: * Use the dashboard to detect useful patterns and keywords for more accurate targeting.

2. Employ the notes section for adding pertinent keywords and additional details for each lead to refine targeting.

3. Enhancing Lead Engagement: * Gain a comprehensive understanding of various lead stages, such as 'Booked' within the LSA dashboard.

4. Maintain regular activity and interactions with leads to demonstrate engagement and improve visibility.

5. Budgeting and Bidding Strategies: * Evaluate the benefits of automatic bidding versus manual adjustments to optimize ad performance.

6. Experiment with different budgeting strategies to discover the most cost-effective approach for your firm.

7. Prioritizing Responsive Communication: * Ensure phone calls are answered immediately to capture every opportunity.

8. Enable and utilize the message function to provide swift responses to potential clients' inquiries.

Resources: https://www.consultwebs.com/ Business Facebook: https://www.facebook.com/consultwebs/ Twitter/X: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 222 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken was interviewed by Lawrence LeBrocq on his podcast Victim to Victory: The Personal Injury Playbook. Ken shares his fascinating journey into personal injury law, including how he got involved in the personal injury law field. Hardison's personal experience with his mother's car accident led him to pursue a career in helping people who needed to be helped. Coming from humble beginnings, Lawrence A. LeBrocq, Esq. knew from an early age that he wanted to be an advocate for those who needed it most. This desire to help others motivated him to become the first person in his family to go to college. What you’ll learn about in this episode: 1. Client-Centered Communication: * Keeping clients informed about the status of their cases builds trust and alleviates anxiety. * Being available to answer questions and provide explanations ensures clients feel supported throughout the legal process.

1. Attention to Detail: * Collecting and analyzing all relevant facts and evidence strengthens the case.

2. Accurate application of laws and legal procedures can significantly impact the outcome.

3. Client Referrals: * Positive client experiences and successful case resolutions encourage referrals.

4. Developing lasting relationships with clients fosters trust and ongoing loyalty, which can lead to more referrals.

5. Compassion and Empathy: * Recognizing the emotional and physical challenges clients face can enhance the attorney-client relationship.

6. Implementing supportive communication and legal strategies helps clients feel valued and respected.

7. Continual Learning and Growth: * Keeping abreast of new laws and legal trends is crucial for providing competent legal representation.

8. Engaging in ongoing education and skill enhancement ensures competitiveness in the field.

Resources: https://www.garcesgrabler.com https://www.facebook.com/GarcesGrablerLebrocq/ https://twitter.com/ggl_njlaw https://www.youtube.com/channel/UC1Y-uofxcHnnLPDVHzRGWgw Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 221 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tom Conlon, the founder and CEO of North Street. Tom Conlon, the founder of North Street, is a seasoned professional with over two decades of expertise spanning design, web programming, copywriting, operations, and team leadership. Tom's journey began in the consumer publishing sector, where he honed his skills as a web designer, developer, and later as a writer and editor for esteemed media platforms such as Wired, Men’s Journal, AOL, and Popular Science. A graduate in Communications with a minor in History from Fordham University, Tom is deeply involved in fostering entrepreneurship. He is a valued member of the New York City chapter of the Entrepreneurs’ Organization, where he contributed significantly as chair of the Accelerator program, supporting small businesses. Reflecting on his career trajectory, Tom's entrepreneurial spirit was ignited after experiencing a major setback in his twenties. Following the closure of a beloved magazine he worked for, he transitioned into freelancing as a writer and web designer, ultimately evolving into a business owner with a dedicated team. Today, as the CEO of North Street, Tom leads a dynamic team specializing in branding, strategy, and design solutions. Tom's passion for creativity, coupled with his hands-on experience and leadership, ensures that North Street delivers impactful and innovative solutions to their clients. What you’ll learn about in this episode: 1. Clear Calls to Action are Fundamental: * Guiding Potential Clients: A clear CTA directs potential clients towards actionable steps, facilitating their journey from interest to engagement. * Lead Generation and Conversion: Crafting compelling CTAs with the help of specialized agencies can significantly boost lead generation and conversion rates for firms. 2. Establishing Expertise Attracts Engaged Audiences: * Showcasing Knowledge and Experience: Through thought leadership and educational content, firms can demonstrate their expertise, gaining trust and credibility. * Building a Loyal Client Base: By positioning themselves as authorities in their field, firms attract an audience that values their expertise, leading to a more engaged and loyal client base. 3. Differentiation is Key in a Saturated Market: * Identifying Unique Value Propositions: Understanding and communicating what sets a firm apart from its competitors is crucial for market differentiation. * Effective Communication Strategy: Specialized agencies can help firms articulate their unique selling points clearly to target audiences, enhancing market positioning. 4. Partnering with Specialized Agencies Elevates Brand Identity: * Access to Expertise and Insight: Agencies provide valuable expertise and insights tailored to the unique challenges of the legal and financial sectors. * Strategic Marketing Approaches: A specialized approach to branding and marketing can help firms navigate the competitive landscape more effectively, setting the stage for growth and success. 5. A Strategic Approach is Essential for Growth: * Comprehensive Branding and Marketing Strategy: Integrating a well-thought-out strategy into branding and marketing efforts is vital for attracting and retaining clients. * Long-term Success and Industry Leadership: Firms that adopt a strategic approach are better positioned to achieve long-term success, establish themselves as industry leaders, and differentiate themselves in a crowded market.

Resources: https://northstreetcreative.com/ Social Media https://x.com/NorthStCreative?s=20 https://www.linkedin.com/in/thomas-conlon/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 220 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Dana Brooks, a partner at Fasig Brooks in Tallahassee, Florida. Dana shared valuable tips on cash flow management and scaling a law firm while prioritizing client service. Dana Brooks, a resident of Tallahassee for over 30 years, hails from the Florida Panhandle. As the first in her family to achieve a college degree, Dana transitioned from a career as a clinical social worker and family law mediator to become a medical malpractice trial lawyer. Her fervor lies in advocating for and safeguarding the rights of women and girls, a cause she actively champions through her social media and professional platforms. In collaboration with her law partner, Dana has overseen the expansion of their personal injury law firm, growing from three to nine lawyers and employing fifty staff across three cities. This success has been achieved by placing a premium on fostering strong relationships with clients, staff, and referral sources. What you’ll learn about in this episode: 1. Discover the power of consistency in your firm’s growth 2. Gain insights into understanding and managing your firm’s average costs and expenses. 3. Explore how the unique backgrounds and skills of your team members can become your firm's strongest asset in scaling operations.

Resources: http://www.fasigbrooks.com/ http://www.functionalfeminism.com/Facebook: FasigBrooks Dana's Social Media: Facebook: dana.n.brooks1 Instagram: dana.n.brooks Twitter: @DanaNBrooks Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 219 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, the President/CEO of Roux Advertising in New Orleans. Eric discusses the importance of social media marketing for lawyers. They delve into strategies for building brand awareness, engaging with audiences, and utilizing platforms like YouTube to boost visibility and growth. The conversation highlights the significance of a solid content strategy, creative messaging, and community involvement for law firms looking to maximize their online presence. As the President/CEO of Roux Advertising, Eric takes a strategy-first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying, creative production, and analytics across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrah’s Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge. Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 29 years of marketing, strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University’s Communications Department and is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs’ Organization and the Tulane Association of Business Alumni. What you’ll learn about in this episode: 1. Unlock the Personal Side of Legal Practice: * Explore the impact of showcasing personal aspects, community involvement, and charity events in transforming lawyers into relatable figures. * Discover how this approach significantly boosts engagement and visibility, giving your legal brand a human touch. 2. Revamp Your Social Media Strategy through Experimentation: * Dive into the world of crafting a powerful content strategy. * Experiment with various content types, from staff highlights to community involvement, and tailor your approach dynamically based on audience reactions. 3. Utilizing YouTube Shorts: * Delve into the effectiveness, affordability, and scalability of YouTube advertising. * Uncover the unique advantages of YouTube shorts, providing an accelerated path to growth and increased engagement for your legal brand. 4. Navigating the Challenge of Multiple Social Media Profiles: * Overcome the complexities of maintaining brand consistency and community engagement across various profiles. * Establish clear guidelines and role delineation to streamline your social media presence effectively and make sure your audience understands. 5. Social Media Mastery for Legal Success: * Learn to harness the full potential of social media marketing and elevate your online presence for lasting client relationships. * Explore personal engagement strategies, innovative content approaches, leverage YouTube advertising tools, and maintain a consistent brand message across profiles.

Resources: https://rouxadvertising.com/ Social Media: https://www.facebook.com/RouxAdvertising/ https://twitter.com/RouxAdvertising https://www.linkedin.com/in/eric-morgan-b6a6042/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 218 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Mullins, CEO of Mullins Media Group, LLC. Chris emphasizes treating intake teams like sales teams to improve conversion rates and revenue. They discuss strategies such as mystery calls, call scoring, and training new staff to enhance customer interactions and maximize success in converting calls to clients. Chris Mullins is a thought leader in the legal world of intake and attorneys. As the preeminent sales and communications consultant in te legal industry, Chris is the go-to for all things intake nd attorneys. For decades, Chris has been a "phone sales decree" focusing on better communication skills, empathy, sales, intimacy, conversion, retention, and Clint control in the legal industry. As the host of the acclaimed podcast Lawyers Tell All™, Chris takes you on a deep dive that shows you the reality of the profession through powerful conversations with innovators in the trenches. What you’ll learn about in this episode: 1. Discover the Power of Effective Intake for Law Firms’ Success * Explore how inadequate intake procedures in personal injury law lead to significant financial losses and why enhancing intake strategies is crucial for maximizing conversion rates and revenue. * Uncover the secrets to preventing financial setbacks by prioritizing effective intake processes, as highlighted in this eye-opening podcast episode. 2. The Impact of Promoting Without Proper Training * Learn about the common pitfall in law firms – promoting top-performing intake staff without adequate training – and the resulting loss of valuable conversion skills. * Discover the importance of implementing a dedicated team member for feedback and performance scoring, ensuring continuous improvement in the intake process. 3. Transform Your Intake Team with a Sales Mindset * Dive into the concept of adopting a sales team mindset for your intake team, complete with commission-based incentives and career advancement opportunities to motivate staff. * Hear how this approach not only boosts conversion rates but also attracts skilled professionals who excel in the nuanced art of sales and customer interactions. 4. Unlock the Secrets of Mystery Calls and Call Scoring for Intake Success * Explore the effectiveness of mystery calls and call scoring as powerful tools for evaluating and improving the intake process. * Gain practical tips on how analyzing call recordings and assessing communication effectiveness can enhance customer interactions, ultimately increasing success rates. 5. Embrace Continuous Improvement and Professionalism * Embark on a journey of continuous improvement as the episode delves into the essential components of a successful intake strategy. * Uncover the transformative impact of maintaining professionalism, active listening, and effective communication skills – elements that not only improve financial outcomes but also enhance the overall client experience and the reputation of your law firm.

Resources: http://www.intakeacademy.com/ http://www.lawyerstellall.com/ LinkedIn: @chrismullinsphonesalesdoctor Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding individual and team dynamics in a workplace setting, emphasizing that it is not a measure of intelligence or personality but a reflection of operational strengths and how individuals take action. With a professional journey rooted in both medical and legal coaching expertise, Erica stands out as a seasoned authority in the consulting realm, particularly within the intricate landscape of law firms. Her track record has proven she's all about actionable strategies that make a true impact and drive measurable results within the business. As a longtime certified Kolbe® consultant, she is especially passionate about helping law firm owners and their teams leverage their operational strengths to remarkably improve communication and productivity. Erica considers helping her clients break through barriers and thrive to be one of life's greatest joys. What you’ll learn about in this episode: 1. Elevating Team Performance with Kolbe®'s Personalized Insights * Discover how personalized Kolbe® scores can transform team dynamics and boost communication. * Learn how the tool identifies and addresses potential conflicts and communication barriers, setting the stage for a harmonious work environment. 2. Maximizing Team Potential Through Operational Strengths * Delve into Erica's perspective on the tool's emphasis on operational strengths over traditional metrics. * Explore the benefits of aligning team members with roles that match their strengths, fostering peak performance. 3. Crafting Efficient Teams Through Role Alignment * Uncover the strategy behind role alignment, identifying trends and strengths crucial for efficient teams. * Learn how matching individuals with roles based on their natural strengths can significantly enhance team cohesion and productivity. 4. Revolutionizing Hiring Practices with a Strategic Approach * Explore the impact of combining multiple assessments, including Kolbe®, IQ tests, and the DISC test, in creating a comprehensive candidate profile. * Understand how this strategic hiring approach ensures candidates are aligned with specific role requirements, setting the stage for success. 5. Resolving Team Conflicts Through Kolbe®'s Power * Discover the transformative power of the Kolbe® Assessment Tool in enhancing team dynamics and operational efficiency. * Why leveraging the Kolbe® assessment is deemed one of the most effective ways to understand and address potential conflicts within the team.

Resources: erica@thriveconcepts.org http://www.thriveconcepts.org/ https://www.linkedin.com/in/erica-c-935213171/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 216 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Frankie Fihn, a digital marketer with a strong background in SEO. With 16 years of experience, Fihn has developed a deep understanding of retargeting and its benefits. He emphasizes the importance of using multiple creatives and variations in retargeting ads to avoid overwhelming potential customers and make them feel like they are learning about the firm organically. Fihn's perspective is shaped by his successful experience in digital marketing, where he strategically retargeted ads across different platforms and showcased the best testimonials and information videos to increase conversion rates. What you’ll learn about in this episode: * Importance of Brand Repetition in Law Firm Advertising:

• Brand repetition is crucial for capturing potential clients' attention. - Bold marketing efforts, including retargeting, are key to success. * What is Retargeting and How it Works:

• Retargeting targets individuals who have previously engaged with a website. - It uses tracking codes to show personalized ads based on browsing habits. * Implementing Effective Retargeting Strategies:

• Use a variety of creatives and testimonials across different platforms. - Ensures potential clients see different aspects of the firm, building familiarity and trust. * Benefits of Retargeting for Law Firms:

• Targets individuals already interested in the firm's services, making it cost-effective. - Increases brand authority and credibility, leading to higher conversion rates. * Challenges and Considerations in Retargeting:

• Avoid repetitive ads to prevent potential clients from feeling stalked. - Navigate platform restrictions and seek expert advice for successful campaigns. Resources: Business Facebook: Facebook.com/frankie.fihn/ X/Twitter Handle: @frankiefihn LinkedIn Profile: LinkedIn.com/in/frankfihn Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 215 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Andrea Belk Olson, a distinguished professional in customer experience improvement and founder of Pragmatic, a company committed to enhancing customer experience across various businesses. She shares her expertise through her Customer Mission podcast, Harvard Business Review, and other platforms. Olson's perspective on improving customer experience is shaped by her belief in the universality of a great customer experience, regardless of the industry. Trained as a behavioral scientist, differentiation strategist, and customer-centricity expert, she teaches executives the art and science of strategic differentiation through understanding customer and organizational behavior. Andrea is the author of What to Ask: How to Learn What Customers Need but Don’t Tell You and an ongoing contributor to multiple major publications, including Harvard Business Review, Entrepreneur Magazine, INC., Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). She is also literally a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School and a Business Coach for the Tippie College of Business Startup Incubator. What you’ll learn about in this episode: Direct Interaction is Essential for Understanding Customer Needs: * Engaging in conversations beyond generic surveys * Gaining insights into client frustrations, fears, and expectations

Improving Customer Experience in the Legal Industry Requires Innovation: * Addressing slow processes and communication gaps * Utilizing tools, communication, and technology for better client satisfaction

A Client-Centric Culture is Crucial for a Positive Customer Experience: * Importance of employee behavior and conversations in shaping customer perception * The organization must prioritize client needs and experiences

Overcoming Fear of Direct Customer Engagement is Necessary: * The challenge of moving beyond generic feedback mechanisms * The importance of true understanding through direct dialogue

Measuring Client Satisfaction Goes Beyond High-Level Metrics: * The limitations of scorecard metrics in providing actionable insights * The focus on specific aspects of client experience for real improvements

Resources: https://www.andreabelkolson.com/ https://www.pragmadik.com/ Social Media: https://twitter.com/Pragmadik https://www.linkedin.com/in/olsonandrea1/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 214 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Moses DeWitt from Just Call Moe to discuss the importance of differentiation, originality, and providing value to the audience in successful social media branding for lawyers. Moe DeWitt is an experienced Florida personal injury attorney and has recovered millions for his clients. He’s fought against insurance companies and large corporations, advocating for the injured and getting the compensation his clients deserve. Moe regularly commentates for multiple media outlets throughout Florida. He appears weekly on The News Junkie on Real Radio 104.1, and on the DeWitt Law Review show airing on WDBO 580AM News Talk Radio in Orlando. He also appears weekly on The Cat Named Mo Show on Tampa 102.5 The Bone and Real Radio 92.1 in West Palm Beach. National media outlets, including Newsweek, have also utilized his sound legal advice. Beyond his services for Florida accident victims, Moe founded the non-profit Helmet Heads of Florida to provide helmets to children across the region. His organization’s mission is to help prevent minors from suffering traumatic brain injuries by wearing the proper safety gear. Helmet Heads of Florida has provided over 2,000 helmets to Florida children to date. Moe believes that injury attorneys have a duty to make the world safer. What you’ll learn about in this episode: Mastering Differentiation in Legal Social Media Branding: * Discover innovative strategies to disrupt the typical social media scroll and captivate your target audience. * Learn how unique backgrounds, intros, and even unconventional locations can make your legal brand stand out.

The Power of Authenticity: * Understand why a less polished, more genuine content approach can foster stronger connections with your audience. * Explore the benefits of creating more organic and relatable content, such as phone-produced videos or slightly grainy images.

Content Creation Dynamics: * Delve into the merits of using videos and still pictures to engage your audience across different platforms. * Gain insights into how a balanced mix of content types can enhance trust and likability towards your brand.

Consistency and Quality in Content: * Learn the importance of regular content creation to maintain brand visibility and recognition. * Discover why relying solely on AI for content and the value of incorporating your legal expertise and knowledge can be a pitfall.

Choosing the Right Platforms and Testing Strategies: * Get guidance on selecting the most suitable social media platforms based on audience demographics and your branding goals. * Find out how to use social media as an experimental ground for refining your mass media campaigns before significant investments.

Resources: http://www.justcallmoe.com/ Social Media: https://www.facebook.com/JustCallMoeInjuryandAccidentAttorneys https://twitter.com/DeWittLawFirm https://www.linkedin.com/in/moe-dewitt-6a927217/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 213 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Pratik Shah from EsquireTek to discuss the transformative role of artificial intelligence (AI) in the legal industry, focusing on streamlining tasks and enhancing efficiency. A Southern California native, Mr. Shah began his legal career as a Deputy District Attorney with the County of Sacramento where he worked on the trial team. He led numerous trials to verdict in Sacramento County before returning to Southern California to open a solo practice. Pratik H. Shah currently serves as the Associate Director of Litigation at Panish | Shea | Boyle |Ravipudi LLP, working alongside the firm’s Director of Litigation on trial strategies, as well as with referral lawyers to ensure a smooth transition of cases brought to the firm by outside counsel. Prior to joining Panish | Shea | Boyle | Ravipudi LLP, Mr. Shah served as Co-Founder and Partner at Shah D’Egidio APC Injury Lawyers, a civil litigation law firm in San Diego focused on personal injury. He also Co-Founded the legal technology platform, EsquireTek, and continues to serve as the Chief Executive Officer of the software company. Pratik is a past President of the South Asian Bar Association of San Diego, an active member of both the Consumer Attorneys of San Diego and the San Diego County Bar Association. What you’ll learn about in this episode: The Impact of AI on Legal Workflows: * How AI simplifies the written discovery process * The automation of response documents and information extraction

Enhancing Client Satisfaction with AI: * The benefits of providing clients with an easy-to-use interface * Improving the speed and efficiency of client communications

AI as a Tool, Not a Replacement: * The distinction between automating tasks and strategic decision-making * How AI frees up lawyers to focus on high-skill, critical tasks

Choosing the Right AI Solutions: * The importance of security and compliance in AI tools * How to ensure AI solutions are reputable and industry-compliant

The Evolutionary Perspective on AI in Law: * Comparing the adoption of AI to historical technological advancements * The potential of generative AI to revolutionize law firm operations

Resources: Pratik Shah – Personal Links * LinkedIn: https://www.linkedin.com/in/pratik-shah-8916198/ * Instagram: https://www.instagram.com/thecloseresq/ * Facebook: https://www.facebook.com/pratik.shah.908

EsquireTek – Company Links * Company Website: https://www.esquiretek.com/ * Facebook: https://www.facebook.com/EsquireTek/ * Instagram: https://www.instagram.com/esquiretek/ * LinkedIn: https://www.linkedin.com/company/esquiretek * X: https://twitter.com/EsquireTek * YouTube: https://www.youtube.com/@esquiretek

The Bootstrapped Solo Podcast * Apple Podcasts: https://podcasts.apple.com/us/podcast/bootstrapped-solo-podcast/id1619810185 * Spotify: https://open.spotify.com/show/0QzxXyqFW5ZqhTQl3B0SSY * YouTube: https://www.youtube.com/playlist?list=PLQgKdxe3wrYtiEG_5EEG5l3-5PnPXK-1K

Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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In this episode of #GrowYourLawFirm, host #KenHardison speaks with Karl Seelbach, an experienced defense attorney from Austin, Texas, who founded his firm and specializes in personal injury defense. Leveraging his nearly 20 years of expertise, he developed Scribe AI, a software to enhance efficiency and reduce costs in depositions, reflecting his commitment to improving the plaintiff's side of legal proceedings. What You'll Learn from This Episode: 1. Embracing Legal Technology: * Integration of Scribe AI in depositions * Streamlining legal processes with AI and video technology 2. Efficiency in Legal Practice: * Early deposition strategy for quick truth-seeking * Swift transcript generation for faster case progression 3. Importance of Video Evidence: * Enhancing case strength with visual and auditory cues * Utilizing video to improve understanding of testimonies 4. Professional Relationships in Litigation: * Valuing respectful interactions with opposing counsel * Fostering repeat business and referrals through professionalism 5. Balancing Innovation and Ethical Practice: * Navigating the challenges of new technologies in law * Ensuring thoroughness while leveraging efficiency tools

Guest Resources: https://skribe.ai/ Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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In this episode of #GrowYourLawFirm, host #KenHardison speaks with Victoria Collier, founder of Quid Pro Quo. Victoria brings a unique perspective to law firm valuations and exit planning, drawing from her extensive background in elder law, estate planning, and asset protection. After successfully building and selling her seven-figure law firm, Victoria established quid pro quo to meet expert guidance in valuations and exit planning demand. Her perspective, shaped by her own experiences, emphasizes the importance of exploring various selling options and ensuring affordability for associates. She views quid pro quo as a valuable resource for lawyers navigating the complexities of business transfers. What You'll Learn from This Episode: 1. Unlock the Secrets of Law Firm Valuation:

• Discover the multifaceted approach to valuing a law firm, going far beyond just the previous year's income.

• Learn why regular valuations are crucial for enhancing your firm's market value.

• Explore Innovative Payment Options for Law Firm Sales: * Delve into the flexible payment arrangements, including cash and SBA loans, that can facilitate a smooth sale.

• Learn how diverse payment methods can attract a wider range of potential buyers.

• Net Profit: The True Indicator of Future Success: * Understand why net profit predicts your firm’s future more accurately than gross revenue.

• Get tips on structuring your business to maximize your firm's selling price.

• Navigating the Challenges for Solo Practitioners: * Find out why many solo practitioners overestimate their firm's value and how to avoid this pitfall.

• Learn the importance of team building, systematizing processes, and proper data management for a lucrative sale.

• Adopt a Business-Oriented Approach for Better Outcomes: * Realize the importance of viewing your firm as a business asset for informed decision-making.

• Equip yourself with the knowledge to increase your chances of a successful sale.

Guest Resources: https://quidproquolaw.com https://www.linkedin.com/in/victoria-collier-292797103/ Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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In this episode of #GrowYourLawFirm, host #KenHardison speaks with Mary Blackiston, a seasoned copywriter with a strong background in working with lawyers and a deep understanding of effective copywriting in the legal field. Copywriting plays a crucial role in the success of any law firm's marketing efforts. It is the art of crafting persuasive and compelling written content that engages potential clients and motivates them to take action. What You'll Learn from This Episode: Effective Copywriting for Lawyers - Copywriting in legal services is crucial for engaging potential clients. - Understanding client pain points and concerns is vital for impactful copywriting. The Role of a Copywriter - A copywriter can significantly improve the effectiveness of your content, inspiring action. - Outsourcing to a copywriter can bring new insights and help highlight unique differentiators. Choosing the Right Advertising Platform - Platform Selection: The choice depends on audience awareness, Google Ads for active solution seekers, and Facebook Ads for brand awareness. - Understanding your audience's level of awareness is key to choosing the most effective platform. Addressing Customer Questions - Addressing client concerns is crucial in building trust and credibility. - Businesses can establish a stronger connection by empathizing with clients’ worries. Strong Call to Action - A well-crafted call to action can significantly influence an advertisement’s effectiveness. - Focusing on the benefits and outcomes, like offering free resources as lead magnets. Customer-Centric Copy - Customer quotes and testimonials enhance the copy’s authenticity. - Focusing on the reader's needs rather than self-promotion makes the copy more relatable and effective. Guest Resources: https://nomadcopywriting.io/ Ultimate landing page checklist for lawyers link https://nomadcopywriting.io/checklist-lawyers/ Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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• Ken Hardison introduces Lawrence LeBrocq, a Pennsylvania attorney specializing in personal injury and workers' compensation.
• Lawrence shares his humble beginnings, growing up with limited resources, and his journey to becoming a successful lawyer.
• The challenges of growing a law firm, particularly in terms of recruiting quality personnel.
• Lawrence emphasizes the importance of treating clients like family and consistently following up with them.
• The value of having a strong litigation team and not settling cases for less than they are worth.
• The significance of marketing and how it helps build a firm's reputation and credibility.
• The role of mastermind groups in sharing ideas and learning from top lawyers across the country.
• Lawrence's advice for lawyers looking to grow their firms: Take on cases, try them, and know your cases better than anyone else.
• The unpredictability of jury verdicts and the importance of thorough preparation.

Contact Information:

• Lawrence LeBrocq's law firm: Garces, Grabler & LeBrocq
• Website: www.ggllegal.com
• Phone: [908-436-0001]

Disclaimer: The above show notes are a summary of the podcast episode and may not represent the entirety of the discussion. For the full conversation, listeners are encouraged to refer to the original podcast episode.

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In this episode of #GrowYourLawFirm, with host #KenHardison speaks with Janelle Bailey, a personal injury attorney based in Seattle, WA. Janelle shares her remarkable journey of starting from scratch in a new city and achieving over 400% growth in her law practice within two years. This episode is a must-listen for any legal professional looking for real-world insights into building a successful law firm. What You'll Learn from This Episode: 1. Janelle's Background and Move to Seattle: * Discover Janelle's journey from Kansas City to Seattle, her legal background, and the decision-making process behind her move. * Understand the motivations and challenges of starting a law practice in a new city. 2. The Impact of PILMMA and Masterminds: * Learn how Janelle's participation in PILMMA and attending the PILMMA Summit in New Orleans helped her create vital connections for growing her firm. * Hear about the transformative effect of mastermind groups on her practice. 3. Strategies for Rapid Growth: * Insights into Janelle's approach to growing her firm from zero to over 400 cases in just two years. * Discover the strategies she implemented, including building relationships, changing case management systems, and hiring effectively. 4. Overcoming Challenges and Leveraging Resources: * Janelle discusses the challenges of rapid growth, including cash flow and staffing issues, and how she navigated these hurdles. * Learn how leveraging resources like changing case management systems and hiring overseas staff helped streamline her practice. 5. The Power of Networking and Learning from Others: * Janelle emphasizes the importance of learning from the success and failures of others in mastermind groups, saving time and resources. * Understand the impact of being surrounded by successful individuals and how it can positively change your mindset. 6. Looking Forward: Goals and Aspirations: * Janelle shares her goals for the next year, including doubling her cases and profits, and further automating her firm for more efficient operation. 7. Advice for Legal Professionals: * Janelle provides valuable advice for lawyers starting or struggling with their practice, emphasizing the importance of building relationships and joining mastermind groups for accelerated growth and success.

Resources:Janelle Bailey | Washington Law Injury (washingtoninjurylaw.com) @WA_InjuryLaw Twittwe/X @washingtoninjurylaw IG Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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In episode of #GrowYourLawFirm host #KenHardison welcomes Ben Leader, a distinguished attorney from Rock Hill, SC, and managing partner at Elrod Pope Law Firm. Ben shares his inspiring journey of significant progress and growth in the legal industry, especially in the challenging landscape of personal injury and workers' comp cases. Dive deep into the transformative strategies and insights that propelled Ben's firm to new heights. What You'll Learn from This Episode: 1. Ben Leader's Professional Journey: * His path from Clemson University to becoming a managing partner at Elrod Pope Law Firm. * The evolution of his firm over 40 years and how they adapted to the changing legal landscape. 2. The Power of Mastermind Groups: * How joining a mastermind group catalyzed Ben's professional growth. * The decision-making process and the skepticism that turned into one of the firm's best investments. 3. Revolutionizing Law Firm Marketing: * Insights into Ben's role in managing the firm's external relations and marketing strategies. * The initial detachment from marketing strategies and the subsequent realignment for better results. 4. Importance of Strategic Planning and Adaptation: * Tackling challenges in the legal field and implementing new strategies for steady growth. * The impact of embracing innovation and change in the law field. 5. Client Reviews and Their Impact: * The transformative effect of focusing on Google reviews and client satisfaction. * Strategies to incentivize staff for obtaining positive client reviews and the dramatic increase in the firm's online reputation. 6. Enhancing Intake Processes and Internal Efficiency: * The critical role of efficient intake processes in boosting case sign-ups. * Ben's experience with auditing and significantly improving the firm's call response rates. 7. Setting and Achieving Ambitious Goals: * The firm's journey from signing 160 cases annually to aiming for over 500. * The importance of setting achievable targets and the firm's strategies to meet them. 8. The Value of Peer Learning and Accountability: * Building relationships and learning from the experiences of peers in the mastermind group. * How accountability within the group fosters a culture of continuous improvement and success. 9. Future Aspirations and Continuous Improvement: * Ben's goals for the next year, including increasing case sign-ups and enhancing satellite office reviews. * Plans to integrate core values into the firm's culture and operations for sustained success.

Resources: @elrodpopelawfirm @attorneyleader Facebook - https://www.facebook.com/ElrodPope/ Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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In this week's #growyourlawfirm podcast, Ken has the privilege of speaking with & being a guest on Victoria Collier's Podcast, " SMART LAWYERS Transition to position" They discuss #KenHardison remarkable journey from humble beginnings to becoming a highly successful #lawyer and business owner. Ken's narrative is a testament to the power of strategic marketing and business acumen, exemplified by his bold move of borrowing half a million dollars for advertising, resulting in a significant uptick in cases. Throughout the conversation, Ken delves into the challenges he faced, emphasizing the necessity of establishing robust infrastructure and systems to navigate rapid growth. As well as having a client-centric approach. Key Takeaways: 1. The Entrepreneurial Journey: Ken reflects on his personal journey, from founding a law firm to successfully navigating the complexities of entrepreneurship. 2. Building A High-Performing Team: Ken emphasizes the critical role of assembling a team of "A players" for sustained growth. 3. Marketing Strategies for Law Firms: A deep dive into the ever-evolving landscape of legal marketing. 4. PILMMA: Navigating Resources for Law Firm Owners: Introduction to PILMMA and its role in providing resources, coaching, and mastermind groups tailored for law firm owners. PILMMA mastermind program https://www.pilmma.org/mastermind/https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/

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Welcome to episode 205 of the #GrowYourLawFirm podcast, hosted by #KenHardison #PILMMA. In this episode, Ken sits down with @RyanShin from #SettLIT to talk about revolutionizing legal workflows with AI.

Ryan Shin's journey began in the fitness industry, working for Orange Theory. He later transitioned to the tech side, working in Silicon Valley for various companies and eventually becoming a consultant.

With a robust tenure spanning over two decades in revenue generation, Ryan has carved a niche from seed to Series C startup stages. He played an instrumental role in shaping the franchise landscape by conceptualizing and executing the operations for Orangetheory Fitness, successfully launching its first 33 international franchises testament to his entrepreneurial acumen. In the heart of Silicon Valley over the past decade, Ryan's leadership has been pivotal in sculpting SaaS organizations, scaling teams from the ground up to 75+ reps and driving revenues from $0 to an impressive $100M+ ARR. As a testament to his expertise and commitment to fostering growth, Ryan ardently mentor's sales leaders, account executives, and business development representatives, disseminating revenue generation strategies across the nation.

What you’ll learn about in this episode:

Discussed the importance of understanding law firms' operations and needs.

Highlighted the value of stripping unnecessary elements and focusing on operational efficiency.

Benefits for law firms in obtaining comprehensive client information for personal injury cases.

Addressed misconceptions about AI and its role in replacing human roles.

How law firms should to start exploring and incorporating AI into their workflows.

Resources:

https://www.settlit.legal/

https://www.linkedin.com/company/settlit/

ryan@settlit.legal

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 204 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Cheryl Leone, with Law Firm Coach, to discuss Cheryl's role in helping him grow his law firm, especially in areas of management and processes. Ken and Cheryl joined forces in 1998. Cheryl has held every position in a law firm and can say 'been there done that' Dave came on board 1/2/2000 bringing to the table the best business practices he had learned as a retired IBM project manager. Merging the two of them. Dave and Cheryl created Catalyst with a promise to transform dreams into reality... For seven years, Cheryl and Dave acted as mentors, consultants, and held positions of CEO and CO0 with Ken through catalyst. They made strong changes in how to run and manage and market a law firm. Their business theories transformed Ken's firm into a multimillion-dollar law firm. He hit his first million at four years. He continued to grow and thrive by embracing change through effective business management tools. Ken was able to successfully retire as a practicing attorney and created PILLMA many years ago, so he could share with others how to build multi-million-dollar law practices through change. He remains active with PILMMA which has become a leader in managing and marketing law firms. The three of them are well recognized coaches and mentors to other attorneys nationwide. Cheryl and Dave are semi-retired and do life coaching to some law firm owners. Law Firm Coach is a division of Catalyst Group, Inc., a mentoring company located in Raleigh, North Carolina. Combining some 75 years experience in the business and law firm field, Cheryl Leone and Dave Favor argue they are simply mentors, sharing their knowledge and expertise where it is needed. Using time tested values based management practices, strategic planning and the principles of high performance, the two of them create profitable, productive and balanced law firms and lawyers that withstand the test of time. What you’ll learn about in this episode: 1. Embracing change is essential for law firm growth. 2. Strategic planning is crucial for long-term success. 3. Internal support and staff buy-in are pivotal for implementing changes. 4. The value of client relationships and over-delivering for client satisfaction. 5. Sacrifices, including time, energy, and financial investment, are integral to achieving growth. 6. Continuous learning and adaptability are key in the ever-evolving legal landscape. Top of Form Resources: Cheryl Leone cjleone@catalystgroupinc.com www.lawfirmcoach.com Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

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Welcome to episode 203 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lexamica co-Founder, Gabriel Stiritz, to discuss how Lexamica is transforming the way the legal industry handles referrals.

Gabriel is a versatile leader with expertise ranging from operations to creative direction. After driving success at a multi-state nonprofit and Sanford Law Firm, he co-founded Lexamica, a case referral platform revolutionizing the plaintiff-side legal community. Lexamica empowers law firms to serve more clients and boost revenue through a power attorney referral network. Gabriel's vision is to create ecosystems where both legal professionals and clients thrive.

What you’ll learn about in this episode:

● Learn about Gabriel Stiritz and his background

● How referrals play a crucial aspect in the legal industry

● Discover how Leamica can help your law firm

● The benefits of utilizing the Lexamica platform

● Importance of continuous client communication

Resources:

https://www.linkedin.com/in/gabriel-stiritz-540aa166/

https://lexamica.com/

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 202 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Hebenstreit from PMP to discuss navigating through the ever-evolving landscape of legal marketing.

Prior to joining PMP, Kyle was with Deloitte Consultings Strategy & Analytics practice, where he worked side-by-side with established companies to transform their operations to enable growth opportunities in today’s increasingly digital, data-driven marketplace.

Kyle previously worked in the media and entertainment industry at Skydance Media, where he supported creative development for the company’s feature film department and, ultimately, became Chief of Staff to the CEO. During Kyle's tenure at Skydance, the company produced several major motion pictures and expanded its business to include television, gaming, and fashion.

Kyle received a BS from the University of Southern California and an MBA from Indiana University, Kelley School of Business.

What you’ll learn about in this episode:

• Discover different advertising revenues
• Learn about the important of building your brand
• Understanding and recognizing consumer behaviors
• How to measure success beyond immediate ROI
• Know how to adapt to the legal industry changes

Resources:

https://www.pmpmg.com/

https://www.facebook.com/pmpmg

https://www.linkedin.com/company/pmp-practicemadeperfect/

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 201 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Ashley Johnson, Founder of Dogwood Patent and Trademark Law to discuss the importance of safeguarding your law firm’s identity.

Using My Two Passions in One Law Firm. Prior to becoming a patent attorney, I completed undergraduate degrees in Chemistry and Biochemistry, as well as a Masters Degree in Biochemistry from North Carolina State University. After law school, I chose to practice patent law because of the technical background that it required. Practicing patent law allows me to combine my love of technology with assisting inventors and new businesses to create products that are helping improve the world.

There was one major struggle I faced when I worked for the larger law firm, and it was the personal touch that I felt like I needed to provide my clients but lacked the time. I chose to start my own patent law firm in 2019 after 17 years of practicing law because I wanted to be able to help my clients in a one-on-one setting where they can get the insight and guidance that they need.

As the founder of Dogwood Patent and Trademark Law, it has been so rewarding to help small businesses and startups at each step of the patent process. Our clients come from a variety of backgrounds, from medical devices and engineering design to green technology and consumer products.

What you’ll learn about in this episode:

• Learn about Ashley Johnson and her company
• How Trademarks can protect your Firm’s brand
• Why you should use Trademarks
• Discover the value of utilizing Trademarks
• Learn why you need to regularly monitor your brand

Resources:

https://www.facebook.com/DogwoodPatentandTrademark

https://www.linkedin.com/in/ashley-johnson-patent-attorney-raleigh-nc/

www.dogwood-law.com

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 200 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for a solocast to discuss year-end planning tips and tricks to help your law firm succeed in 2024.

Ken Hardison is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

What you’ll learn about in this episode:

• The importance of evaluating your Marketing Budget
• Why you need to do a year-end financial assessment
• How to utilize tax benefits for technology upgrades
• Ken’s top recommendations for starting 2024 off right

Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 199 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kerri Coby White, CEO of KerriJames, to discuss the Intake Game Changer for your Law Firm.

Kerri Coby White is CEO of KerriJames and author of the upcoming book The Law Firm Growth Machine. KerriJames helps law firms accelerate growth in just 30 days, leveraging data and utilizing AI to expand their reach and drive revenue all while reclaiming time.

Their client list includes firms ranging from large, multi-million-dollar law firms to solo and lifestyle practitioners for whom they develop growth strategies, build systems, and leverage data to deliver long-term, sustainable growth.

Kerri has more than a decade of experience in legal business development and marketing and has advised hundreds of lawyers helping them convert more prospects into profitable clients.

A board member of Trusted Legal Partners (TLP), Kerri is also a frequent speaker on the small and consistent strategies that, compounded over time, result in significant growth gains for law firms.

What you’ll learn about in this episode:

• The importance of knowing your firms highest call volume
• How to become a data-driven law firm
• Learn why you should invest in your intake team
• Kerri’s advice on the top call centers
• Why you should continuously strive to improve

Resources:

https://www.kerrijames.co/

https://www.linkedin.com/in/kerricobywhite

https://www.facebook.com/KerriJamesConsulting/

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 198 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Leonard Scheiner, CEO + Founder of Geek Haus, to discuss using the power of Public Relations to elevate your law firm.

Leonard Scheiner has worked with numerous Fortune 500 companies, law firms, and industry experts for more than a decade to build memorable brands, create valuable online authority, and scale new client acquisition to predictably grow the top and bottom lines of a firm.

One client achieved over a 300% increase in revenue, while others have earned tens of millions of dollars’ worth of new business driven by Leonard’s frameworks and tactics. Often, Leonard has been at the creative and strategic epicenter of dramatic revenue growth and business transformation.

Earning his MBA from Pepperdine University in beautiful Southern California, and combined with in-house law firm marketing experience, this sets the foundation for the work Leonard does through is agency.

Today, Leonard is the CEO at Geek Haus, a law firm PR and marketing agency based in Los Angeles.

What you’ll learn about in this episode:

• Learn how Leonard got started with Geek Haus
• See how Public Relations can help your Law Firm
• Discover PR strategies specific to Personal Injury Lawyers
• Using PR to enhance your Law Firm’s credibility
• Strategic planning can lead to effective + cost-efficient results

Resources:

https://www.gogeekhaus.com

https://www.leonardscheiner.com

https://www.linkedin.com/in/leonardscheiner/

https://www.facebook.com/leonardscheiner

https://www.instagram.com/leonardscheiner

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 197 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Moebes, founding attorney at Moebes Law, to discuss how Michael has mastered referral partnerships.

Michael Moebes, Esq. is the eponymous founding attorney at Moebes Law, LLC: a law practice dedicated to representing injured individuals. Specifically, Moebes Law specializes in workers’ compensation, veterans disability, and personal injury claims. Has an accident ruined your life? You should probably give Michael Moebes a call.

Michael began his professional career as a client representative with IBM before resigning to attend law school at Georgia State University in Atlanta. He spent three years representing employers and insurers at the insurance defense law firm of Drew, Eckl & Farnham in midtown Atlanta before joining the legal team at Liberty Mutual Insurance Company for two years. These five years taught him how insurers evaluate injury claims in terms of validity and financial exposure in addition to teaching him about the nuances of practicing injury law throughout the great state of Georgia.

In 2009, Michael started Moebes Law, LLC and has passionately represented the injured ever since. In fact, he has recovered millions of dollars and won countless medical procedures in the course of his representation of injured workers and veterans since starting his firm. He is active in the National Organization for Veterans Advocates, the Workers Injury Law and Advocacy Group, and numerous local and national bar organizations. He’s a registered neutral by the Georgia Supreme Court as well.

Michael has been named a “Rising Star” (before he was over 40) and then a “Super Lawyer” by the Georgia “Super Lawyers” organization multiple times, an honor given to 2.5% of attorneys in their practice field as voted upon by their peers. He has also been named among the “Legal Elite” by GeorgiaTrend magazine. He has lectured at the Georgia Trial Lawyers annual convention, the “Fundamentals of Law Practice” course at Georgia State University College of Law, and the “National Return to Work Week” radio show. In 2013, he was interviewed for the companion guide of “Solo By Choice,” a guide to starting one’s own law firm.

When not practicing law, Lieutenant Colonel Moebes served as a Medical Service Corps officer with the U.S. Air Force Reserves for 23 years before retiring in 2020. He deployed three times in support of Operation Iraqi Freedom: twice to Balad Air Base, Iraq and once to Andrews AFB, Maryland. In the course of his decorated military service, he facilitated the aeromedical evacuation of thousands of wounded warriors, and he participated in the Jessica Lynch rescue mission in 2003. He was featured in cover story articles in the Daily Report newspaper after both Iraqi deployments. The three-part “Iraq Diary” article published in October 2003 won national recognition.

When not serving his country or his clients, Michael enjoys traveling, writing, and time with his three young children, wife, and dog of questionable lineage. He and his family are active members at Buckhead Church and support several local charities, including Wellspring Living, the Sandy Springs Conservancy, and the Anti-Defamation League; he was selected to the Glass Leadership Institute for the ADL. He serves as Treasurer of the Board for Act 3 Theater in Sandy Springs and Secretary for the Sandy Springs Bar Association. He was chosen for Leadership Sandy Springs in 2013 (becoming an LSS Ambassador in 2014).

What you’ll learn about in this episode:

• Discover Michael’s journey to becoming a Lawyer
• Learn the importance of referral partnerships
• Tips for building your own referral relationships
• How Summits and CLE events can help you grow your network
• What it means to have Reciprocal Referrals
• The importance of following up after a case settles

Resources:

https://moelaw.com/

https://www.linkedin.com/company/callcolonelmoe/

https://www.facebook.com/CallColonelMoe/

https://twitter.com/CallColonelMoe

https://www.tiktok.com/@callcolonelmoe

https://www.instagram.com/callcolonelmoe/

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 196 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with the Vista Consulting Team; Tim McKey, Sarah Waggoner, and Rebekah Summerville, to discuss the best practices and strategies for streamlining legal operations to improve efficiency in your Law Firm.

Tim co-founded Vista Consulting in 2009, along with his partner Chad Dudley. Vista’s aim was to help plaintiff law firms reach their full potential. In December 2017, Tim acquired Chad’s interest in Vista. Tim and Chad remain very close friends to this day! Tim has decades of CPA experience with local, regional, and national CPA firms. However, it is through Tim’s prior consulting practice that he found his passion. He has worked with many business owners, assisting them with defining and attaining success in their business and personal lives. Developing a management philosophy with business owners along with the associated systems and processes that assist in delivering outstanding management to Vista’s client teams is Tim’s forté.

Tim’s experience and interest allow him to assist Vista clients with developing a realistic vision of their firm into the future, creating a strategic plan to achieve that vision while working with firm owners in designing their desired lifestyle. From a technical standpoint, Tim assists Vista clients in reviewing firm tax entity structure, accounting systems analysis, and financial reporting.

Additionally, Tim is the managing partner of The McKey Business Group (MBG) CPAs. MBG is a small consulting CPA firm located in Baton Rouge, Louisiana. The firm only works for select businesses, providing consulting services (building the roadmap for the future), as well as traditional CPA products and services. When working with Tim, there usually are “light bulb” moments…he calls them BFOs (a Blinding Flash of the Obvious). Sometimes, he says, business is just not that complicated. Tim’s ability to mentor successful businesspersons, gently push them to new levels of thinking, while providing creative perspectives, contributes to Vista clients’ success, as well as Vista’s success.

Tim’s strategic vision for Vista has made a great contribution toward developing a team of consultants who take a comprehensive approach to working with their clients. Identifying and solving operational issues is not the only goal…enhanced profitability and having fun doing it is real success.

Personally, Tim has 2 daughters, Sarah and Caroline, 3 granddaughters, Mary Grayson (MG), Ryleigh, and Kate, 1 grandson, Timothy, and 1 wife, Jodi. A self-proclaimed business nerd, Tim enjoys reading, pondering and discussing future business trends, models, and disruptive change, tennis, exercise, and the pursuit of the “abundant life.

Sarah Waggoner joined the Vista team as the Director of Talent Acquisition in 2021. She began her career in Birmingham, Alabama as a Med/Surg nurse in 2008, then moved to Kingwood, Texas where she worked in Med/Surg and labor and delivery. She’s also served as the director of a Teddy Tennis franchise, a pro at Kingwood Country Club, and the Children’s Director at Kingwood First Baptist Church. Using her diverse background, Sarah brings incredible organizational skills and a unique perspective to our team. In her role as Director of Talent Acquisition, Sarah is responsible for all talent acquisition efforts, helping clients navigate the process of finding, identifying, and onboarding top talent. She works closely with the Vista Operations Consultants to understand their client’s talent needs.

Sarah graduated from Samford University in Birmingham, Alabama in 2007 with a degree in nursing. She also lettered four years in tennis at Samford. Sarah lives in Kingwood, Texas, with her family.

Rebekah Summerville joined the Vista Consulting Team at its inception as an Accounting Consultant. She’s worked with Vista founder Tim McKey at McKey Business Group since 1996 and still serves as their Chief Financial Officer and CPA. She manages to balance the dollars and cents for both the McKey Business Group and the Vista Team. She has a knack for explaining complex accounting concepts in a no-nonsense, easy-to-digest way. Rebekah graduated from Belhaven University in Jackson, MS, with a degree in accounting.

She’s a huge fan of both of her athletic kids and enjoys spending lots of time cheering them on at all of their sporting events and practices. When she’s not on the bleachers, you can find her spending quality time with friends and family. She also enjoys running and Pilates as a stress relief.

What you’ll learn about in this episode:

• Learn how to properly plan for succession
• Understand what a Fractional CFO is
• Why you should embrace the legal industry evolution
• The importance of evaluating your firm’s financial health
• How to acquire top talent for your firm

Resources:

https://vistact.com/

https://www.facebook.com/Vistact

https://www.linkedin.com/in/timmckey/

https://www.instagram.com/vistaconsultingteam/

https://www.linkedin.com/company/vista-consulting-team/

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 195 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Founder and CEO of Bridge Legal, Ed Scanlan, to discuss pioneering legal tech solutions.

Ed is the Founder and CEO of Bridge Legal. Launched in 2018, Bridge Legal stands as the leading platform for high-volume litigation firms and funders offering comprehensive solutions for capital deployment, client acquisition, and case maturation. Bridge's software platform, Bridgify, provides predictive analytics to manage risk and improve ROI for funders and firms.

Prior to Bridge, Ed founded and was CEO of Total Attorneys. Since its inception in 2002, Total Attorneys was a pioneer in legal technology and digital marketing, inventing the legal lead generation industry and growing to serve thousands of law firms across the United States until its sale to Internet Brands in 2014.

In 2021, Ed launched the specialty finance company Ute Capital, which provides capital to firms building mass tort portfolios. In 2022, Ute raised a $50MM institutional facility to fund its strategies.

Ed was inducted into the Chicagoland Entrepreneurship Hall of Fame, was listed in Crain's Chicago Business 40 under 40, named Collegiate Entrepreneurs' Organization's Young CEO of the Year, and was a Midwest Finalist for the Ernest and Young Entrepreneur of the Year Award. He has been featured in multiple publications, including the New York Times, Business Week, Inc., Smart Money, Crain's Chicago Business, and the Chicago Tribune.

What you’ll learn about in this episode:

• Learn about Ed Scanlan’s background
• What Bridge Legal can do for your law firm
• Learn about Bridge Legal reporting and analytics
• Find out how they handle “burstable” staffing needs
• How Bridge Legal is using AI to predict lead quality

Resources:

https://www.facebook.com/bridgelegaltech

www.bridgelegal.com

https://www.linkedin.com/in/edmundscanlan/

https://bridgelegal.com/services

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 194 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for a solo cast to talk about transforming your Law Firm using his niches to riches method.

Ken Hardison is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

What you’ll learn about in this episode:

• The importance of choosing your niche
• How cars are increasing their safety features
• Learn how to become an expert in your niche
• Tips for establishing yourself as expert
• Why you should set yourself apart from other Attorneys

Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 193 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez, law firm operations guru, entrepreneur, and technologist; to discuss law firm efficiency and technology.

Eric Sanchez has just about done it all within law firm operations and legal technology. A veteran of the U.S. Marine Corps, Eric developed strong leadership skills and a solid work ethic that has fueled his success in the years to come.

For over two decades, he led one of the largest and most successful plaintiffs’ practices in the Southeast. He was the chief architect for many of the firm’s core systems. His greatest work was in In re Black Farmers Discrimination Litigation, which resulted in a settlement of $1.25 Billion dollars and maximum fee award of nearly $100 Million dollars. Eric’s unique approach to problem-solving, combined with his passion for technology, led him to design the intake and case management platform now marketed by legal technology company, GrowPath. Eric holds a M.A. in Public Policy and Administration from Northwestern University, a B.S. in Criminal Justice, and is a prolific inventor holding 25 technical patents raging from cybersecurity, database management, and email.

After exiting GrowPath, Eric is again focused on his passion: law firm operations. As the founder of Maestro Strategic Partners, he serves as its managing partner. In that capacity he offers consulting services ranging from strategic advisory, marketing, operations, and technology.

What you’ll learn about in this episode:

• The importance of addressing inefficiencies in your Law Firm
• How to use AI to improve your Law Firm’s efficiency
• Why you shouldn’t surround yourself with “yes” people
• Learn how to conduct an annual audit of your core systems

Resources:

https://mstratpartners.com/

Additional Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 192 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to discuss the benefits of creating an offshore team to unleash your law firms growth potential.

Ken Hardison is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

What you’ll learn about in this episode:

• Why you should outsource your workforce overseas
• Learn the challenges that come with Remote Employees
• Ken’s top 3 Agencies for hiring offshore employees
• The importance of having an effective onboarding and training process
• Get advice for fostering connections with your remote team

Resources:

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 191 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Mills, the Managing Director of Business Design Corp to discuss how to go from chaos to clarity and building a process-driven law firm.

Michael Mills is an entrepreneur and visionary who has revolutionized the way businesses approach process implementation. With an impressive track record in the business world, Michael has made a significant impact through his entrepreneurial endeavors and expertise in process implementation.

Michael has owned several successful businesses, including multiple software companies and a consulting firm. His extensive experience in these ventures has provided him with valuable insights into the intricacies of building and scaling companies.

Recognized as one of the pioneering Certified E-Myth Coaches in the United States, Michael worked alongside a team of talented CECs to assist numerous business owners, both large and small, in transforming their companies into process-dependent organizations.

Drawing upon his extensive knowledge gained from years of E-Myth experience, Michael spearheaded the development of The TouchStone Business System in 1994a groundbreaking web-based application specifically designed for process organization and implementation.

This innovative system has been installed in thousands of businesses worldwide, empowering them to streamline their operations and achieve greater efficiency.

As the Managing Director of Business Design Corporation and TouchStone Business Systems, Michael continues to make a profound impact in the field of process implementation. With over 25 years of industry experience, his expertise is unparalleled in this niche. Michael and Business Design Corporation stand out as the foremost authority in leveraging processes to optimize business outcomes.

What you’ll learn about in this episode:

• Importance of having well-defined processes
• Why you should get started with building out processes
• Learn how to write easy-to-follow processes
• How to transition from People to Process dependency

Resources:

eBook: https://bit.ly/BDCFiveStepPlan

www.linkedin.com/in/michael-mills-BDC

https://www.businessdesigncorp.com/

https://www.facebook.com/BusinessDesignCorp

https://www.youtube.com/@BusinessDesignCorporation

https://twitter.com/TouchStoneBDC

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 190 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken is interviewed by Tanner Jones, Host of the LAWsome Podcast by Consultwebs. Ken and Tanner discuss PILMMA’s recent study on How Consumers Choose a PI Lawyer.

Ken Hardison is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

What you’ll learn about in this episode:

• Insights on law firm consumer behavior studies
• Conducting a study on personal injury consumer behavior
• Characteristics clients seek in law firms
• Trends in Personal Injury Marketing
• Top Tips to resonate with PI Clients

Resources:

https://www.consultwebs.com

https://www.youtube.com/watch?v=yzh8MepnLdk&list=PLE4Q2ufz2OSEuIJQvysVbUwdEWk9tGoza&index=5

Consumer Report:

https://online.flippingbook.com/view/778438206/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 189 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for another solo cast to discuss one of his favorite topics – Mastermind Groups and how they can help your Law Firm succeed.

Ken Hardison is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

What you’ll learn about in this episode:

• Learn how a Mastermind Group is valuable to your firm
• Know the benefits to being in a Mastermind Group
• The importance of tracking numbers and setting benchmarks
• What it means to be an authentic Mastermind Group
• Understanding the “Mastermind Effect”

Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 188 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roux Advertising’s President, Eric Morgan to discuss the importance of building a winning marketing strategy.

As the President/CEO of Roux Advertising, Eric takes a strategy first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying and creative production, across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrahs Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge.

Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 28 years of strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola Universitys Communications Department and is a fellow of Loyolas Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs Organization and the Tulane Association of Business Alumni.

What you’ll learn about in this episode:

• Learn how to make your law firm stand out
• Understanding your brand and your unique value proposition
• What it means to create a Brand Strategy
• Learn what “Strategy” is not
• Why building long-term relationships is crucial for your law firm

Resources:

https://rouxadvertising.com/

https://www.facebook.com/RouxAdvertising/

https://twitter.com/RouxAdvertising

https://www.linkedin.com/company/rouxadvertising/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 187 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to do a solo cast to discuss the importance of mastering Referral Systems in your Law Firm.

Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

What you’ll learn about in this episode:

• Learn why you should implement referral systems
• What types of referrals you could be utilizing in your firm
• How great client service can create lasting relationships
• The importance of creating a Client Advisory Board
• How to keep top-of-mind awareness with your past clients

Resources:

• https://www.pilmma.org/aiworkshop
• https://www.pilmma.org/the-mastermind-effect
• https://www.pilmma.org/resources
• https://www.pilmma.org/mastermind

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Welcome to episode 186 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Keith Dyer from LawFirmBuilder to discuss how growing your business will help you grow your law firm.

Born and raised in North Carolina. Keith owned an Ad agency for 23 years with clients like ECU, the Wyndham Championship and Lorillard Tobacco. Keith started his own Fractional CMO, LawFirmBuilder and has been doing that for the last 10 years.

What you’ll learn about in this episode:

• Learn what it means to be a Fractional CMO
• How LawFirmBuilder can help your law firm
• Why top-of-mind awareness marketing is important
• Benefits of hiring a Fractional CMO
• Learn the difference between a CMO and Marketing Director

Resources:

https://lawfirmbuilder.com/

https://www.facebook.com/lawfirmbuilder

https://www.linkedin.com/in/keithdyercmo/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 185 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Matt Hill and Chad Hill to discuss how you can co-pilot your law firm with AI to grow your law firm.

Matt Hill focuses his practice on representing the disabled veterans. He represents veterans and their dependents across the nation. In addition to representing the disabled, Mr. Hill is a recognized authority on VA law. He has authored several books on VA service connected benefits. Matt gives presentations across the nation on VA disability compensation. He is the treasurer for the board of directors of the National Organization of Veterans Advocates (NOVA).

Chad Hill is the CEO of LawOps.ai. He has spent his career at the intersection of marketing and technology. He grew up working at his parent's PI and SS law firm.

What you’ll learn about in this episode:

• How Matt and Chad got started with AI
• Learn what Lawops.ai can do for your law firm
• Why you should utilize AI tools to increase your staff’s productivity
• The risks to using AI tools in the courtroom
• How AI and offshore are going to reduce staffing overhead

Resources:

https://www.lawops.ai/

https://www.hillandponton.com/

https://www.linkedin.com/in/matthew-hill-317b8a58/

https://www.linkedin.com/company/lawops/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 184 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mirena Umizaj from Mirena & Company, to discuss how you can diversify your law firm by growing your firm’s inventory.

In the past decade, Mirena successfully deployed a billion dollars to law firms nationwide. She has worked on the largest class-action suits and mass tort settlements in the United States, including the BP Oil spill, IVC Filter, Mesothelioma, Transvaginal Mesh, RoundUp, Hernia Mesh, Boy Scouts, Opioids, Human Trafficking, Route 91-Las Vegas Shooting, Military Earplugs, Talcum Powder, and JUUL litigations.

Mirena is also a Settlement Planning specialist who goes beyond the standard legal conventions, infusing thoughtful and flexible options to clients who receive a recovery. Whether for the Plaintiff or Firm, she improves their bottom line, helping them achieve financial goals of any size and nature. Best of all, her compassion for the plight of the claimant sets her above the rest as she ascertains their well-being through the entire process of the litigation. Mirena’s knack for finance and heart to serve provides firms and plaintiffs with holistic, intuitive, and integrated planning to create cutting-edge portfolios.

To bring it all full circle, Mirena supplies firms with comprehensive legal concierge services by giving Plaintiffs and Attorneys smooth procedures, detailed reports, and systems of navigating legal planning and funding complexities. By her awareness of market trends and how it affects all aspects of the law she offers a strategic edge in civil justice. She has the wherewithal, drive, discipline, and passion for directing and participating in cases that change our world.

Mirena’s career began in UNICEF, working as a translator for American troops who assisted Kosovos genocide victims. She subsequently found her way into the US Department of Justice & Immigration, paving the way for her outstanding reputation today.

At the young age of 17, Mirena immigrated to the United States from Albania. She earned her degree with honors in International Relations and Communications, graduating from Rollins College in Winter Park, Florida. She fluently speaks three languages, frequently traveling between the US and Europe.

What you’ll learn about in this episode:

• How Mirena got started in the legal business
• Learn how to grow your inventory
• Why you should think of your law firm as a business
• You should stop resisting CFO’s
• How Mirena & Co help law firm owners

Resources:

www.mirenaandco.com

https://www.facebook.com/MirenaandCo/

https://www.linkedin.com/company/frameless-consulting-llc/

https://www.instagram.com/mirenaandco/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 183 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan from Legal Soft, to discuss the many moving parts of AI and how this is going to impact your Law Firm.

Hamid Kohan is a serial entrepreneur, public speaker, and award-winning author, with a track record of scaling law firms of all sizes. Hamid started his career in Silicon Valley where he served as Director of Business Development of Sun Microsystems, working alongside Eric Schmidt (Google CEO), Carol Bartz (Yahoo CEO). Hamid was then recruited to serve as the president of Web Radio, Growing the business to a valuation of $1 Billion, and eventually taking the company public on the New York Stock Exchange. Currently, Hamid serves as the president and CEO of Legal Soft, leading the company in its efforts to revolutionize the legal industry. Hamid is also the founder of Magic Law Group, a premier nationwide law firm specializing in the areas of personal injury, lemon law, employment law, and workers compensation.

What you’ll learn about in this episode:

• Who Legal Soft is and what they offer
• How ChatGPT is only one part of the AI era
• How AI is going to impact your law firm
• Using AI from Discovery to the Verdict in a trial
• Learn how to reduce your overhead by hiring offshore

Resources:

https://www.facebook.com/legalsoftsolution

https://www.linkedin.com/in/hamid-kohan-0367276/

https://legalsoft.com/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 182 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kaitlin Nares, Partner and Founder of Hagen Nares PLLC, to discuss what it means to be efficient during a time Kaitlin calls “The Great Resignation.”

Kaitlin Nares is a partner and founder of Hagen Nares PLLC. Kaitlin is known for her compassion, professionalism, and clear communication. Kaitlin co-founded Hagen Nares PLLC as the culmination of her passion for the law and her desire to help families that have been severely injured at no fault of their own. Kaitlin empathizes with her clients because she identifies with her clients. As a mother, Kaitlin understands that countless people are waking up in the middle of the night worried about themselves or their injured spouses and children, mounting medical bills, missed calls from debt collectors, lost work, and the run-around from insurance companies. Kaitlin believes that these people deserve a caring and patient advocate.

Kaitlin is experienced going toe to toe with the nation’s largest insurance companies. These companies have chosen profit over safety resulting in catastrophic consequences for families. Kaitlin's area of expertise includes truck wreck litigation and traumatic brain injuries. These are some of the toughest civil cases. They require a mastery of the laws, regulations, science, and medical literature. Kaitlin is a trial lawyer and willing to hold these large companies accountable. Her goal is to change laws and policies to make our communities safer.

Kaitlin prioritizes communication and understanding, and values honesty and trustworthiness. Kaitlin lays out for her clients the complicated process of collecting against insurance companies. She then educates her clients on their diagnosed injuries and paints a picture of their medically recommended long-term treatment needs. Along the way, Kaitlin takes over the frustrating, and many times, disheartening, phone calls with insurance adjusters. She communicates with her clients during each step of the process so they can make well-informed legal decisions. Kaitlin is trial tested and will advocate for your family.

Kaitlin serves on the board of Colorado Trial Lawyers Association and is a member of the American Academy of Justices Traumatic Brain Litigation section.

Kaitlin resides in Denver, Colorado and enjoys exploring the Rocky Mountain region. Kaitlin loves spending time with her two babies- 23-month-old Brody Parker and 7-month-old Noah Kennedy.

What you’ll learn about in this episode:

· How Kaitlin started with her Law Firm

· Why it’s important to have a specialized area of practice

· Learn how to build a good culture with remote employees

· The importance of tracking monthly KPI’s

· Becoming more efficient with less meetings

Resources:

www.HNTrialLaw.com

https://www.instagram.com/coloradolawyermom

https://www.facebook.com/hagennares

https://www.linkedin.com/in/kaitlinnares/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 181 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gregg Goldfarb, host of Cut to the Chase; to discuss what the new Insurance Law means for Florida Attorney’s.

Gregg Goldfarb is an accomplished attorney who has been fiercely advocating for injured clients for 25 years. He has a proven track record of success, having helped thousands of clients in complex litigation cases, securing millions of dollars in compensation for their injuries. Gregg's expertise covers a wide range of cases, including whistleblower litigation, mass tort claims, accidents, PIP insurance claims, and civil rights claims.

In addition to his legal work, Gregg is also a respected member of his community. He has been an advocate for the disabled community for over 15 years and has served as the past President of the South Florida Center for Independent Living. Gregg has also founded an environmental non-profit called Clean Miami River, further showcasing his dedication to making a positive impact.

With a bachelor's degree from the University of Virginia and a law degree from the University of Miami School of Law, Gregg has a wealth of knowledge and experience. He has worked on over 3,000 legal cases in state and federal court, ranging from defective product cases to police misconduct cases.

Moreover, Gregg Goldfarb is the host of the podcast Cut to the Chase, which focuses on compelling legal and public interest news, as well as science. The podcast features interviews with industry experts discussing current breaking news in the legal world, and sometimes even covers basic information on matters ranging from science to insurance. As of late last year, Gregg has produced over 100 episodes of Cut to the Chase, showcasing his passion for informing and educating his audience.

What you’ll learn about in this episode:

• Learn How Gregg got started as a Lawyer
• Why Gregg started his podcast Cut to the Chase
• What the new insurance law means for you
• How to pivot with the changes in the legal industry
• Marketing and how it has changed in the last 10-15 years

Resources:

• https://www.youtube.com/channel/UCvh1RvBY7j8nb8d23nk0OlA
• https://www.instagram.com/masstortguy/
• https://www.cuttothechasepodcast.com/
• www.gregggoldfarb.com
• https://markets.businessinsider.com/news/stocks/miami-attorney-gregg-goldfarb-reaches-100th-episode-milestone-with-his-cut-to-the-chase-podcast-1031991431
• https://www.accesswire.com/viewarticle.aspx?id=730206
• https://www.linkedin.com/in/gregggoldfarb/
• https://twitter.com/GreggMGoldfarb
• https://www.facebook.com/GreggGoldfarbLLP

Additional Resources:

• https://www.pilmma.org/aiworkshop
• https://www.pilmma.org/the-mastermind-effect
• https://www.pilmma.org/resources
• https://www.pilmma.org/mastermind

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Welcome to episode 180 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Nelson, the Senior Manager of Vertical Marketing at CallRail to discuss how to convert from a lead into a client.

Chris Nelson is the Senior Manager of Vertical Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer durables and professional services, Chris leads CallRail's efforts to grow in key industries and is responsible for the lead intelligence platform's Go-To-Market strategy and activities in partnering with lawyers and law firms. A graduate of Syracuse University and the University of Kentucky College of Law, Chris practiced for 6 years in small and mid-sized firms before joining one of his clients as general counsel and head of HR. He subsequently moved full-time to the company's business side, where he was responsible for Strategy and Marketing, including all strategic planning, business development, and marketing activities. Chris played a key role in the company's efforts to build a service culture and expand geographically into new products. As a Marketing leader adept at driving revenue and profitability, he is energized by the opportunity to work with lawyers on growing their firms.

What you’ll learn about in this episode:

• Learn what CallRail is and what they do
• How CallRail products can help your Law Firm
• The importance of tracking where your leads come from
• What conversion intelligence is and how it can benefit your Law Firm
• How to improve your clients experience

Resources:

• https://sta.mx/lt1
• https://www.linkedin.com/in/christopher-nelson-205588140/
• https://twitter.com/CallRail
• https://www.facebook.com/CallRail

Additional Resources:

• https://www.pilmma.org/aiworkshop
• https://www.pilmma.org/the-mastermind-effect
• https://www.pilmma.org/resources
• https://www.pilmma.org/mastermind

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Welcome to episode 179 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster to discuss how you can create value using your power brand.

Adam is a senior partner with ESA & Company, a business growth firm headquartered in Red Bank, New Jersey. Adam’s business experience transforms organizations by turning traditional media marketing and advertising myths into profit realities. His special focus is how to create a winning message, an effective media plan, and an overall umbrella theme to an advertising plan that drives consumer response.

Adam’s success is driven by his ability to identify areas of untapped potential within the advertising budget, develop the right message to deliver to new customers, and then zero-base advertising plan to create maximum new customer counts and profits.

Adam previously served with the ABC/Disney Television Station Division as Director of Retail Marketing. He appears regularly on the Fox Business Network, TVWeek.com, Ward’s Dealer Business, MSNBC.com, Advertising Age, The Wall Street Journal, International Business Times, TV NewsCheck.com, Entrepreneur Magazine, Investors Business Daily, E! Television, The Boston Globe, Travel Weekly and more.

What you’ll learn about in this episode:

• Who Adam Armbruster is and what ESA does
• How Marketing has changed in the last decade
• What it means to be a power brand attorney
• Learn how to become a household name in your market
• Why you should embrace AI in your law firm

Resources:

https://www.linkedin.com/in/adam-armbruster-4bb862a/

https://twitter.com/AdamonTV

https://powellandsons.com/

Here is what business owners found out the hard $$$$ way: https://adaptdigitalsolutions.com/blog/videos/one-reason-why-angi-leads-is-getting-so-many-complaints/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

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Welcome to episode 178 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Dr. Jean Oursler who developed The Caveman Brain to discuss how measuring your Law Firm’s growth can help you better manage it.

With a Ph.D. in Business Psychology, Dr. Jean is one of the country’s top business consultants, a top-rated speaker, a world-class business performance coach and the creator of Caveman Brain®. Dr. Jean developed The Caveman Brain® Business Growth System to help individuals, teams, and companies who want to accelerate their business growth. This groundbreaking business growth system is the only one that uses skill set, mindset and tool kits to specifically align an individual, a team, and a company to achieve maximum results in the shortest time possible. Dr. Jean says when you use this customized, done for you system, you can achieve results in as little as 30 days and what is great is that you can do it on your own or have one of our certified Growth Coaches™ to assist you.

As a business psychologist, Dr. Jean employs a business growth philosophy grounded in a no-nonsense, results-focused approach, completely personalized to meet the needs of her clients. In fact, Dr. Jeans clients call her The Results Queen® because she is all about getting unprecedented results- at an unprecedented speed - that creates and maintains unprecedented levels of performance.

Dr. Jean uses her mission, To Leave You Better, Than I Found You, to help everyone understand what your Caveman Brain® is so you can prevent it from holding you back and use it to propel you forward to better results in your business. This engaging purpose and passion come across in all her presentations whether they be on a stage or in front of a microphone.

What you’ll learn about in this episode:

• Learn how Jean Oursler became a business consultant
• What makes a great partnership?
• Why Mastermind Groups and Coaching are important for your firm’s growth
• Utilizing programs to maximize your law firm
• Top 3 things you need to do in order to succeed

Resources:

• https://cavemanbrain.com/
• https://www.facebook.com/cavemanbrain
• https://www.linkedin.com/in/jeanoursler/
• https://www.youtube.com/user/JeanOursler

Additional Resources:

• https://www.pilmma.org/aiworkshop
• https://www.pilmma.org/the-mastermind-effect
• https://www.pilmma.org/resources
• https://www.pilmma.org/mastermind

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Welcome to episode 177 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, the VP of Business Development from Consultwebs to discuss Google Analytics 4 and how it’s going to affect your Law Firm.

As Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for Consultwebs and their clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.

What you’ll learn about in this episode:

• What is GA4 and why do you need it
• The new features being included with the GA4 updates
• How GA4 is going to change your Marketing
• How is AI impacting Law Firms
• When does the GA4 changes take effect

Resources:

• https://www.consultwebs.com
• https://www.facebook.com/consultwebs/
• https://twitter.com/Consultwebs
• https://www.linkedin.com/company/consultwebs/

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 176 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Legal Soft’s President + CEO Hamid Kohan to discuss building your law firm to be smarter and more efficient.

Hamid Kohan is a serial entrepreneur, public speaker, and award-winning author, with a track record of scaling law firms of all sizes. Hamid started his career in Silicon Valley where he served as Director of Business Development of Sun Microsystems, working alongside Eric Schmidt (Google CEO), Carol Bartz (Yahoo CEO). Hamid was then recruited to serve as the president of Web Radio, Growing the business to a valuation of $1 Billion, and eventually taking the company public on the New York Stock Exchange. Currently, Hamid serves as the president and CEO of Legal Soft, leading the company in its efforts to revolutionize the legal industry. Hamid is also the founder of Magic Law Group, a premier nationwide law firm specializing in the areas of personal injury, lemon law, employment law, and workers compensation.

What you’ll learn about in this episode:

• Learn how Hamid got started in his career
• How is Legal Soft different from other VA firms
• In what way is AI going to affect Law Firm Owners
• How to stay up to date with the ever-growing changes
• Learn what it means to “Tune Up Your Practice”

Resources:

• https://www.facebook.com/legalsoftsolution
• https://www.linkedin.com/in/hamid-kohan-0367276/
• https://legalsoft.com/

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 175 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to talk about the Focus and Discipline you need to grow your Law Firm.

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

What you’ll learn about in this episode:

• Why some Attorney’s struggle to take the time off work
• How to succeed in growing your Law Firm
• Focusing and executing on ONE goal
• What GRIT means and how to get GRIT
• Tips for increasing your Focus & Discipline at work

Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 174 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with BluShark Digital Founder Seth Price and We Do Web Co-CEO Alex Valencia to discuss the future of AI and how it's going to affect the Legal industry.

An accomplished attorney and transformational thought leader, Seth Price is a founding partner and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark Digital. Seth took a two-person law firm and scaled to 40 lawyers in less than a decade. Now Seth has taken the same digital power that built the firm to create a best-in-class digital agency focused on the legal sector in BluShark Digital.

Alex is a successful entrepreneur, marketer, and the president of We Do Web, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal and Entrepreneur, as well as a Forbes Council Member and contributor.

What you’ll learn about in this episode:

• How to leverage AI in your content
• Will Google continue to be the number #1 search engine
• Learn what speakers will be present at the PILMMA Super Summit
• Utilizing AI to increase your work productivity
• Why you should invest in an AI prompt engineer

Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 173 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down for another solocast to discuss Google My Business and Local Service Ads.

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

What you’ll learn about in this episode:

• How Law Firms can utilize Local Service Ads (LSA’s)
• The benefits to using Google My Business
• Tips for getting the most out of your GMB & LSA’s
• Why Google Reviews are important

Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 172 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to discuss how to increase your lead conversions by investing in your Intake department.

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

What you’ll learn about in this episode:

· Why you should stop spending money on getting more leads

· How hiring a dedicated Intake person can make you money

· Tips for increasing your intake conversions

· Utilizing the PILMMA Intake Trainings for your team

· Why your Intake person should have to sell to you

· The Key Metrics to track in your Intake Department

Resources:

• PILMMA Intake Training 2.0:
• Intake with Chris Mullins – Monthly Training; 3rd Wednesday of every Month at 3:00 PM EST

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 171 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken hosts a solocast to discuss the hottest AI tools like ChatGPT and how you can get the most out of AI for your law firm.

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

What you’ll learn about in this episode:

• What is ChatGPT
• How ChatGPT can help your law firm
• The benefits to using AI in your business
• Examples of using ChatGPT and AI

Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 170 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Author and Lawyer, Fiona McEntee to discuss how she “saves the whales” and her fight with Immigration Law.

Fiona McEntee is the Managing Attorney of McEntee Law Group in Chicago. Fiona is a Member of Media & Advocacy Committee for AILA National, the bar association with over 16,000 immigration lawyer members. She is regularly featured in national and international media including MSNBC, CNN, and The New York Times.

Fiona frequently speaks/writes on the extraordinary ability visa and green cards (O-1/EB-1A) and on immigration options for startups including the new International Entrepreneur Parole.

Fiona was also asked to submit a statement to Congress on the need for a startup visa and how the outdated U.S. immigration policies push entrepreneurs and startups to other countries.

In her spare time, Fiona wrote and published Our American Dream, an award-winning children’s book on immigration, and U.S. Immigration Options for Startups: Accelerate Your American Dream, an eBook released in January 2023.

What you’ll learn about in this episode:

• How Fiona got started as a Lawyer
• Why she is passionate about Immigration Law
• How she grew her firm from 1 to 14 employees
• Her niche with Start-Up Immigration
• How an 8-minute interview changed her world

Resources:

• https://www.linkedin.com/in/fionamcentee/
• https://twitter.com/USVisaLawyer
• https://www.facebook.com/McEnteeLawGroup
• https://www.ouramericandreambooks.com/

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 169 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones from Consultwebs to discuss the risks of relying on Artificial Intelligence to generate legal content or communications.

As Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for the company and its clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.

Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies.

What you’ll learn about in this episode:

• What AI (Artificial Intelligence) is
• Using AI to create your website content
• Risks of relying on AI too heavily
• Keeping the human touch while using AI

Resources:

• https://www.consultwebs.com/
• https://www.facebook.com/consultwebs/
• https://twitter.com/Consultwebs
• https://www.linkedin.com/company/consultwebs/

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 168 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Robert Ingalls from LawPods to discuss how a podcast can benefit and create value in your law firm.

Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.

Robert’s path to Podcast Producer to the Am Law 100 was anything but direct. For years he battled anxiety from the pressure, long hours, and constant conflict of a litigation career. When he was finally ready to throw in the towel, he had no idea what to do next. With no business/marketing background and only a love for podcasts he discovered while creating a podcast for his law firm, Robert decided to see if lawyers would pay him to help them launch podcasts. With very few takers in the early days, Robert spent two years in a corporate banking gig, grinding nights and weekends to finally bring LawPods to life.

As a speaker, Robert frequently speaks on topics including Positioning Your Firm Podcast for Success, Prioritizing Mental Health, Entrepreneurship, and Law Office Technology. In his spare time, he enjoys teaching podcasting at community events, spending time with his wife and daughters, and skateboarding/snowboarding.

What you’ll learn about in this episode:

• How Robert got started with Podcasting
• The value behind starting a podcast
• How you can utilize a podcast to get more leads
• You can repurpose one video into multiple videos for increased content
• How LawPods can help you with your podcast

Resources:

• https://lawpods.com
• https://www.instagram.com/lawpods
• https://www.tiktok.com/lawpods
• https://www.facebook.com/lawpods
• https://www.twitter.com/lawpods
• https://www.linkedin.com/in/robertingalls

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 167 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Pamela Perry from Pam Perry PR to discuss how to get started with PR and how it can benefit your law firm.

Dr. Pam Perry is an award-winning communication and PR professional. She helps established experts and experienced entrepreneurs to stand out from the crowd so they can attract clients by promoting their buzz-worthy brand story. She is the publisher of SPEAKERS MAGAZINE and podcast host of Get Out There and Get Known.

After working with Dr. Pam, her clients have been featured on CNN, Impact Network, CNBC, Fox Soul, Sirius XM, Oprah Magazine, Essence, Ebony, Black Enterprise, PBS and many other major media outlets.

She has been called by Publishers Weekly a PR Guru and featured in many major publications (including several covers), and on more than 500 radio and TV programs. She also has a 25-year career expertise in marketing, public relations, and journalism including work with The Detroit Free Press, Michigan Chronicle, and several radio stations.

Dr. Pam has worked with many nonprofit organizations, like the Charles H. Wright Museum of African American History and the Detroit Area Agency on Aging, developing their social media presence, online brand, and digital marketing programs. She is also the author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry and 115 PR Tips on How to Brand Your Ministry (both available on Amazon.com)

Known as the master of connecting the right people, for the right project, at the right time Dr. Pam Perry PR works hard to help her clients brand (and get paid) like a superstar. For more information, visit www.pamperrypr.com.

What you’ll learn about in this episode:

• Why a PR firm could be beneficial for your law firm
• How Pamela got started in PR and when she started Pam Perry PR
• Getting started with Public Relations
• Tips for doing PR on your own
• How to get featured in a newspaper

Resources:

• pamperrypr.com
• https://www.linkedin.com/in/pamperryprcoach
• https://www.facebook.com/pamperryprpage/
• https://twitter.com/pamperry

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 166 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Sam Mollaei to discuss Artificial Intelligence and how you can make it work for your law firm.

As a lawyer and legal disruptor, Sam has grown 3 of his law firms to 7-figures before the age of 33, received 4 ClickFunnels TwoCommaClub Awards as a lawyer, generated more than 11,500 legal clients, and gathered over 2,916 5.0 Star Google Reviews for his law firm, Sam now helps busy lawyers grow and automate their own automated virtual law firm.

What you’ll learn about in this episode:

• What Artificial Intelligence means today
• How AI tools can change how you do business
• The benefits of using AI in your law firm
• The limitations of using Artificial Intelligence
• ChatGPT, Dalle, Quillbot and many more!

Resources:

• www.mylegalacademy.com
• https://www.facebook.com/groups/legalfunnel
• https://www.linkedin.com/company/legalfunnel

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 165 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Cassidy Lewis from Cooper Hurley Injury Lawyers to discuss database marketing; what it is and how you can use it in your law firm.

Cassidy Lewis is the Chief Marketing Officer at Cooper Hurley Injury Lawyers where she has proudly led the firms branding, digital, and advertising efforts since 2017. Prior to Cooper Hurley Injury Lawyers she gained experience in several marketing roles that includes political campaign strategies, client services, sales, and owning her own marketing business. Lewis has both her bachelor's and master's degree in marketing along with several certifications. Outside of work she enjoys spending time with her husband, littles, and watching any history documentary.

What you’ll learn about in this episode:

• Getting started with database marketing
• What database marketing is and how your firm can utilize it
• Mailings are NOT dead
• Using statics in your marketing to increase your case leads
• Opportunities that you may be missing

Resources:

• www.cooperhurley.com
• https://www.facebook.com/VirginiaBeachinjurylawyer
• https://www.linkedin.com/in/cassidy-lewis-74822536/

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 164 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Paige Richardson to discuss Milestones new program Pathway and how it can help your Law Firm become more efficient.

As director of settlement administration at Milestone, Paige guides trial lawyers through the post-settlement payment process, from funding to individual claimant distributions.

Having worked with thousands of client firms on the administration of over 400 settlements, Paige has a passion for informing personal injury firms and vendors alike on mass tort procedure to ensure a well-organized path through the fund administration process. Paige is driven to honor injured claimants at the center of these settlements, working to provide their funds as timely and efficiently as possible.

At home - when she’s not chasing her kids - Paige enjoys frequenting museums, practicing yoga, and spending time at the beach.

What you’ll learn about in this episode:

• Learn about Milestones and what they offer
• How to preserve your investments and annuities
• Learn about Pathway and how it can benefit your Law Firm
• How to reduce time and become more efficient with your award payments
• How COVID has changed the Legal Industry

Resources:

• https://www.linkedin.com/in/paige-richardson-265966163/
• https://www.facebook.com/milestoneandcompany
• https://www.facebook.com/milestoneandcompany
• Emails:
  • Paige Richardson prichardson@milestoneseventh.com
  • Samuel Dolce-Powers, Esq. sdolce@milestoneseventh.com
  • Patrick S. Hoover, Esq phoover@milestoneseventh.com

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 163 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Justin Lovely and Amy Lawrence from The Lovely Law Firm in South Carolina to discuss a Valentine’s Day special edition; Lawyers in Love!

Justin Lovely and Amy Lawrence started The Lovely Law firm from a small 8x8 office space with an old desk from Amy’s dad and a chair on each side of the desk. Now 10 years later, they have two locations serving all over South Carolina.

Justin has been seen on MTV’s Teen Mom 2. He has answered legal questions on a Monday morning radio show on WRNN for the Myrtle Beach listening area and is often asked to give commentary to local television stations on criminal and civil legal matters. Justin has been asked to speak at legal conferences about the success of his law firm. He is also co-host of their very own Carolina Justice Report podcast.

Amy has been named to the top 40 under 40 lawyers in South Carolina and the Top 100 lawyers in South Carolina by the National Trial Lawyers. Amy also serves as a Board Member to the Appalachian School of Law Alumni Association. You can currently watch Amy on MTV’s Teen Mom 2 and she has filmed for the Dr. Phil show. She is also a frequent commentator for local TV stations in criminal defense matters. Amy has been featured as an “ask a lawyer” radio show contributor, Mondays on WRNN for the Myrtle Beach listening area. She is also co-host of our Carolina Justice Report podcast.

What you’ll learn about in this episode:

• How Justin and Amy met in law school
• How they grew their firm from a small room to a large office building
• What they define success as
• The secret to working together while being married

Resources:

• https://www.justiceislovely.com/
• https://www.facebook.com/Myrtle.Beach.Personal.Injury.Lawyers/
• https://www.youtube.com/channel/UCpTN2theSXgUQ2Owm4Zaqpg
• https://www.instagram.com/thelovelylawfirm/

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 162 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode All-Star Dental Academy Founder and CEO Alex Nottingham JD MBA is joined by Ken Hardison, the Millionaire Maker. Alex and Ken talk about a strategy for meetings that boosts productivity and can lead to doubling your profits.

Ken Hardison is known as the “Millionaire Maker” for a reason – having helped lawyers across the country double, triple, or quadruple their law practices and income. He shares insight, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again.

Alex is the CEO and Founder of All-Star Dental Academy. He has authored the dental practice game-changer book “Dental Practice Excellence” and co-wrote a bestselling book with Brian Tracy. Alex has shared the stage with Michael Gerber (the author of “The E–Myth Revisited”), and lectures nationally and internationally to prestigious dental organizations.

Resources:

• https://www.allstardentalacademy.com/dental-training/million-dollar-meetings/
• https://www.allstardentalacademy.com/

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 161 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Kristen David from Upleveling Your Business to discuss why your systems & processes are important and how to get started so you can scale your business.

Former legal malpractice defense and medical malpractice defense attorney (almost 15 years as a trial lawyer). Built up my law firm business and sold it. My policies and procedures Manuals were a $100k negotiating point. I know run a successful business helping business owners build and implement systems in all parts of their business so they and their teams can Thrive!

What you’ll learn about in this episode:

• How to streamline your processes and systems
• Learn what the “Buy Don’t Rent” method is
• Why you need to create a good workflow
• Learn how to delegate – you should not be doing everything!
• Where and how to get started with your systems and processes

Resources:

• www.UplevelingYourBusiness.com
• https://www.facebook.com/UplevelingYourBusiness
• https://www.linkedin.com/in/kristendavid
• https://twitter.com/kdavid12

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 160 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Kristi Jane, the CEO and Founder of KristiJane Agency to discuss the holistic marketing approach her team takes and how it can change your online marketing.

Since the early 2000s Kristi has been a pro-active student, teacher, editor and curator of all things search-related! For 2 decades she has shone the light on what works and what is hype. A data geek to her core and with a no-nonsense attitude, Kristi questions everything until she sees actual results in real-time in the real world! Kristi leads the KristiJane team with a tireless drive to show measurable results to clients that stand both the test of time and changes in the search engines!

Sitting on the cutting edge of search for over a decade she was the Chief Editor for Search Engine News (SEN), the industry's leading Internet Marketing Trade Magazine since 1997. Kristi has led and organized Certified Professional Internet Marketing Training Courses since 2006 on topics ranging from Local Search to Master’s Level Lead Generation Strategies. With an eye for customer care and a passion for growing businesses, Kristi is the one you want focused on your business!

What you’ll learn about in this episode:

• Learn what a Holistic Marketing approach is
• How your content could be working against you
• What does it mean to have an Authoritative website
• How to create quality link building
• Roadproof and How it can help your firm
• Two ways to check the quality of your website

Resources:

• https://kristijane.com/
• https://app.wordtune.com/
• https://openai.com/dall-e-2/
• https://pagespeed.web.dev/
• https://pagespeed.web.dev/report?url=https%3A%2F%2Fshumanlegal.com%2F

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 159 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down to discuss planning for an unexpected exit as a Law Firm Owner.

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

What you’ll learn about in this episode:

• Why you should plan for an unexpected exit
• The importance of having a Trust Attorney
• How to get started to prepare for the unexpected

Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 158 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down to discuss how the power of adding a book to your marketing arsenal can help you get more cases.

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

What you’ll learn about in this episode:

• The benefits of writing a book to market your firm
• How to leverage utilizing books
• Using books as a referral system with your clients
• How to write a book and self-publish it
• Learn 9 ways to use a book to market your firm

Resources:

PILMMA’s Super Summit: https://www.pilmma.org/summit/

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

PILMMA’s Free Resources: https://www.pilmma.org/resources/

PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 157 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down to discuss creating your goals for the new year and how to accomplish them to make 2023 your best year!

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

What you’ll learn about in this episode:

• How to look back at what you’ve accomplished this year
• Not to be so focused on what you haven’t accomplished
• What are the “5 Main Things”
• How to accomplish your 5 Main Things
• How to achieve your goals for each Quarter
• How to make 2023 Your Best Year Ever!

Resources:

PILMMA’s Super Summit: https://www.pilmma.org/summit/

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

PILMMA’s Free Resources: https://www.pilmma.org/resources/

PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 156 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Gary Sarner and they talk about radio, the secret media powerhouse, and how to utilize it for your marketing strategy.

In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. There’s a reason that Gary named his media strategy company ROI360+. It’s because Gary and his team are focused on strategies that will maximize their clients’ return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there’s no television in your car!

What you’ll learn about in this episode:

• How Gary got started with ROI360+
• They key to winning in marketing
• What it truly means to get an endorsement
• The benefits of using radio advertising to market your firm
• The questions to ask when hiring a radio advertiser

Resources:

Website: https://roi360plus.com/

Facebook: https://www.facebook.com/ROI360plus/

Instagram: https://www.instagram.com/roi360plus

LinkedIn: https://www.linkedin.com/in/garysarner/

Additional Resources:

PILMMA’s Super Summit: https://www.pilmma.org/summit/

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

PILMMA’s Free Resources: https://www.pilmma.org/resources/

PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 155 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Blom and they talk about getting the most out of the Employee Retention Tax Credit (ERTC) claim.

As a partner at The Lake Law Firm, Michael Blom focuses on personal injury, pharmaceutical drug injury, medical device liability, and mass tort litigations. Mr. Blom works with attorneys nationwide on mass tort case acquisition and co-counseling services. Mr. Blom also works with business owners to recover refundable tax credits through the employee retention credit.

What you’ll learn about in this episode:

• What the Employee Retention Tax Credit is
• How long do you have to file ERTC claims
• Maximize the most of the ERTC claim
• Qualified time period
• Who qualifies for the ERTC credit

Resources:

Website: www.thelakelawfirm.com

ERTC Advisors: https://ertcadvisors.org/

Facebook: https://www.facebook.com/thelakelawfirm

Twitter: https://twitter.com/thelakelawfirm

LinkedIn: https://www.linkedin.com/company/thelakelawfirm

Additional Resources:

PILMMA’s Super Summit: https://www.pilmma.org/summit/

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

PILMMA’s Free Resources: https://www.pilmma.org/resources/

PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 154 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Greg Ward and they talk about building a great law firm using processes and procedures.

Attorney Greg Ward is the founder and managing partner of the Ward Law Group, one of South Florida's largest car accident law firms.

He is an experienced courtroom lawyer and negotiator who fights tirelessly to make sure car accident victims in Florida (Miami / South Florida) receive the compensation they deserve for their physical injuries and financial losses.

Together with his wife and co-founder, Jany Martinez-Ward, Greg focuses on serving the Hispanic community throughout Florida and beyond, bringing quality legal service to a community that is often underserved. For over a decade he has been an advocate for Spanish-speaking car accident victims and their family members who need assistance with complex and intimidating legal issues.

The Ward Law Group distinguishes itself from other firms by providing clients with services tailored to their specific needs as Spanish-speakers. Greg believes that his clients deserve lawyers who speak their language and understand their stories. Greg ensures that his staff is trained to understand the challenges and limitations of every client so that they will receive what they are entitled to including exceptional service.

Greg used to work for insurance companies. So, he has a deep understanding of how insurance businesses operate. He also knows the issues that can determine the ultimate success or failure of a case. This experience has given the Ward Law Group an edge in helping Spanish-speaking victims of car accidents who have suffered injuries and emotional trauma because of the wrongful actions of others. As a result of Greg's expertise, and practicing law for over 20 years, clients in Miami/South Florida have recovered over $250 million in compensation.

"Insurance companies make money collecting premiums, not paying claims. So, there is a natural desire for insurance companies to want to reduce their payouts. This can put profits over people. At the Ward Law Group, we stand against that. I stand against that. Greg explains.

In 2012, he founded the Ward Law Group with partner and wife, Jany. Initially, it was just the two of them, crammed into a small office with a folding table and a laptop. Soon their hired two other employees. With limited resources and funds, they took on the mission of assisting car accident victims in Hispanic communities in South Florida. Today, the Ward Law Group is one of South Florida's most reputable law firms dedicated to helping Spanish-speaking clients get justice for their injuries. Within the first decade, the Ward Law Group grew from a two-person team to over 120 team members devoted to helping accident victims and their families.

It is rare to find a personal injury law firm where over 95% of the staff speaks Spanish. Our firm has been able to fill a void. It has truly been a blessing to be able to serve the Hispanic community and provide the legal representation that they are in need of Greg adds.

What you’ll learn about in this episode:

• How Greg went from having nothing to creating a successful law firm
• Having a great story to build your law firm
• Remembering to celebrate the milestones within your company
• How offshore employees can benefit your firm
• Creating systems & processes to keep your firm running smoothly
• Utilizing call auditing with your team
• The importance of revenue per employee

Resources:

Twitter: https://twitter.com/gregorycward

Instagram: https://www.instagram.com/attorneygregward/

LinkedIn: https://www.linkedin.com/in/gwardlaw/

Additional Resources:

PILMMA’s Super Summit: https://www.pilmma.org/summit/

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

PILMMA’s Free Resources: https://www.pilmma.org/resources/

PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 153 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Verne Harnish and they talk about compensation design for your workforce.

Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over
16,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today.

Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners on six continents, Verne has spent the past four decades helping companies scaleup.

He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest book, Scaling Up Compensation, rocketed to the #1 HR book on Amazon.

Verne also chairs the annual ScaleUp Summits and serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture, Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

What you’ll learn about in this episode:

• The five questions cutomers have and why you need to be prepared to answer them
• The importance of the language you use to refer to your workforce
• Strategist as the number one role of a succesfull leader
• The five principles for effective compensation design
• Leaving the past behind to move forward
• Incentivizing behaviors in your employees that make clients reach for their wallets
• Being different with your branding
• How there is nothing more unequal than the equal treatment of unequals
• When and how you should structure bonuses
• How peers work harder for each other than the boss

Resources:

Website: www.scalingup.com

Additional Resources:

PILMMA’s Super Summit: https://www.pilmma.org/summit/

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

PILMMA’s Free Resources: https://www.pilmma.org/resources/

PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 152 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jason Melton and they talk about the benefits to hiring offshore employees.

Jason started his career fighting for victims in Florida's criminal courtrooms and has continued that drive for equity and accountability in the civil arena against insurance companies and some of the country’s largest corporate entities. He is a life member of both the Million Dollar and Multi-Million Dollar Advocates Forum. Jason has also earned an AV Preeminent rating by Martindale-Hubbell and has been listed among Florida's Super Lawyers. He is a founding member of the National Academy of Motorcycle Injury Lawyers and was named Top 20 Motorcycle Injury Lawyer in the United States in 2020. Jason was also named among the top 100 High Stakes Litigators for his experience in cases worth over $2,000,000. Less than one-half percent (0.5%) of litigators in the United States are qualified for this distinction.

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What you’ll learn about in this episode:

• How remote work is here to stay
• The benefits of hiring offshore employees for your company
• How hiring offshore lawyers to do paralegal work was a game changer
• Learn why offshore is becoming more popular

Resources:

Website: https://www.thefllawfirm.com/

Facebook: https://www.facebook.com/whittelandmelton/

Instagram: https://www.instagram.com/jasonmeltonesquire/

LinkedIn: https://www.linkedin.com/in/jason-melton-206990/

Additional Resources:

PILMMA’s Super Summit: https://www.pilmma.org/summit/

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

PILMMA’s Free Resources: https://www.pilmma.org/resources/

PILMMA Join Page: https://www.pilmma.org/mastermind/

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Using Automation for Intake Efficiency

Welcome to episode 151 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joseph Ruotolo and they talk about using chat features to qualify leads.

Joe is the Strategic Partnerships Manager at Intaker. He collaborates with Intaker's channel partners to drive results for their mutual client family with a focus on legal marketing technology and intake strategy. Before starting his career in tech, Joseph dedicated himself to teaching, both as a lecturer in mathematics and as a learning coach, where he helped bright young minds prepare for success in the most competitive colleges across the country. Joseph carried his passion for relationship building and analytical problem solving into the fast-paced startup world when he joined Intaker in 2020. Now, his mission is to help legal marketing agencies and channel partners equip their clients with the best-in-class automation tools to ignite their growth.

What you’ll learn about in this episode:

• Engaging leads with AI chat to qualify leads
• The importance of video marketing
• Why you need to include empathy and be authentic
• Guidance on creating video content
• An overview of Intaker and what makes it work
• Providing resources to unqualified leads to soften the rejection

Resources:

Website: http://intaker.com

Twitter: https://twitter.com/intake_r

Facebook: https://www.facebook.com/intaker/

LinkedIn: https://www.linkedin.com/company/intaker/

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Welcome to episode 150 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with David Haskins and they talk about types of growth strategies.

David Haskins is the Founder & CEO of DRIVE Law Firm Marketing. He got his start in Law Firm Marketing back in 2009 helping Attorney David Aylor launch his practice. With little more than some creativity and hard work, they grew the office to 4 locations in 3 years. Since then, he has worked with over 100 law firms creating and implementing smart, aggressive growth strategies.
His philosophy on marketing came from his early days at the firm, where money was tight and every dollar, lead, and new case was vital to the firm’s growth.

What you’ll learn about in this episode:

• Lead magnets and if they’re useful on your homepage
• The importance of your organic ranking
• Secrets for LSAs
• Places to find your lead leaks
• Why you should check in on your intake calls

Resources:

Website: https://wedrivecases.com/intake-accelerator/

Facebook: https://www.facebook.com/WeDriveCases

Twitter: https://twitter.com/wedrivecases

LinkedIn: https://www.linkedin.com/in/skinnysc

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Year End Planning

Welcome to episode 149 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken has another solocast to go over your end of year planning.

Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success.

With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction- the kind that comes from building an ethical and exceptional law practice. Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

What you’ll learn about in this episode:

• How to review your budget for the end of this year
• Ways to set up your monthly budget for next year
• Five examples of things to plan for in 2023
• How to balance cash flow and cash reserves
• Why daily huddles are necessary for big wins, daily priorities, and getting unstuck
• Reasons to attend the PILMMA Super Summit
• Where to get “The Mastermind Effect”

Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Using Your Authentic Self for Social Media Advertising

Welcome to episode 148 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Dennis Yu and they talk about being authentic in social media.

Early search engine engineer with now the best-selling book in social media on Amazon. Creator of "dollar a day" strategy. On a mission to create a million digital marketing jobs. Avid fan of Ken Hardison and Ali Awad.

What you’ll learn about in this episode:

• Letting the algorithm work for you
• How to humanize your business
• Ways to be yourself in your content
• The importance of showing gratitude
• What the “Dollar A Day” testing strategy is
• A guide to how often to post on social media in a day

Resources:

Website: https://www.dennis-yu.com/

TikTok: https://www.tiktok.com/@dennisyu5

Facebook: https://www.facebook.com/getfound

LinkedIn: https://www.linkedin.com/in/dennisyu/

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Riches & Niches: Maximizing Your Wealth in Your Firm

Welcome to episode 147 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Darren Wurz and they talk about becoming the lawyer millionaire.

Darren specializes in serving the unique financial planning needs of attorneys and law firm owners. He is the host of The Lawyer Millionaire Podcast and author of The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence, published by the American Bar Association.

What you’ll learn about in this episode:

• The biggest money mistakes attorneys make
• Where to consider making investments
• Why a 401k is the best thing for you

Resources:

Website: https://wurzfinancialservices.com/

Facebook: https://www.facebook.com/wurzfinancialservice

Twitter: https://twitter.com/wurzfinancial

LinkedIn: https://www.linkedin.com/in/darren-p-wurz/

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Implementing New Software with Attorneys

Welcome to episode 146 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Ashley O’Neil and they talk about implementing new software and establishing patterns of growth.

As Director of Customer Success, Ashley is responsible for ensuring that our users reach their productivity and growth goals with GrowPath. She spends her day-to-day working with customers and keeping them informed about underutilized, new, and upcoming features to help them boost their bottom line.

Prior to joining GrowPath, Ashley worked as a paralegal for a large law firm, handling intakes and her own caseload. She helped develop new procedures for her department when the firm transitioned to GrowPath as their case management system (and saw immediate results).

Ashley builds professional and personal relationships with her clients and leverages creative technological processes to help firms maximize their efficiency

What you’ll learn about in this episode:

• Implementing case management software and training staff to use it.
• The details of keeping case information organized and easily searchable.
• Organization of tasks making it easier for all members of staff to complete tasks.
• How to avoid the mistake of “too many cooks in the kitchen” when dealing with case management.
• Give yourself and staff the grace to learn and increase productivity.

Resources:

https://growpath.com/

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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National Podcast Day Special

Welcome to episode 145 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Matt Dubin, Scott Monge, and Bertrand Russell Parnall and they talk about what tools they used to create successful practices.

Matt Dubin has spent more than 20 years honing his skills as one of the top personal injury lawyers in the State of Washington. He has earned a rare “AV Preeminent” rating from Martindale-Hubbell, the highest rating available for legal ability and ethical standards. Matt has been recognized as a Top 10 Personal Injury Attorney in the Nation by the National Academy of Personal Injury Attorneys, and a Top One Percent Lawyer by the National Association of Distinguished Counsel. He has been named a Top 100 Lawyer by the National Trial Lawyers. Matt has recovered nearly $20 million on behalf of his clients.

Scott Monge of Monge & Associates, a 200-member law firm headquartered in Atlanta, GA. Identified by Trial Magazine of One of the Most Influential Law Firms in America

Monge Lawyers have argued and won cases before state Supreme Court.

Bertrand Russell Parnall is an Albuquerque native, salutatorian of the Class of 1988 at Albuquerque High School, and co-captain of the district football champion Bulldogs. He earned his undergraduate degree from Rice University with a double major in history and French, and his law degree from the University of New Mexico School of Law after coming home to Albuquerque. Prior to starting his own firm, Bert worked in legal aid for the U.S. District Court for New Mexico, as a senior trial prosecutor in Valencia County (Los Lunas) criminal courts, and as a partner at another personal injury law firm.

What you’ll learn about in this episode:

• What it means to go from failure to failure with enthusiasm
• Matt, Scott, & Bert’s keys to success
• The importance of the 3 Ts
• How to build for tomorrow
• Advice on managing remote workers
• Strategies to handle potential market challenges

Resources:

Matt Dubin -

Website: https://www.dubinlawoffice.com/

YouTube: https://m.youtube.com/c/Dubinlawoffice

Facebook: https://www.facebook.com/dubinlawoffice/

Twitter: https://twitter.com/dubinlawgroup

Scott Monge –

Website: https://www.becauseyouwanttowin.com/

Bert Parnall –

Website: https://www.hurtcallbert.com/

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Five Behaviors of A Cohesive Team

Welcome to episode 144 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down talks about building a great team.

Ken Hardison, is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country triple or quadruple their law practices and income by bringing them the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

What you’ll learn about in this episode:

• How trust works within a team
• Why you need conflict and not a group of “yes” people
• This importance of clarity and being committed to a decision
• What accountability looks like
• Creating incentives for teams instead of individuals

Resources:

Book: The Five Dysfunctions of A Team by Patrick Lencioni

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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The Importance of Content Consistency & How to Make Your Lead Form Work For You

Welcome to episode 142 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jason Hennessey and they talk about your content and lead response time. .

Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, business executive, author, podcast host, and thought leader whose commitment to transparency and continuous innovation has earned him a reputation for excellence in search marketing since 2001. A serial entrepreneur, Jason has founded and sold multiple successful businesses and has grown Hennessey Digital from a small consulting firm into an Inc. His debut book Law Firm SEO is an Amazon Best-Seller and is described as the holy grail of digital marketing for lawyers.

What you’ll learn about in this episode:

• Insight into the Helpful Content Update by Google
• Why AI generating content is bad for business
• The benefits of video content
• Ways to improve your intake form and response
• Why you need consistency in your content

Resources:

Website: https://hennessey.com/

TikTok: https://twitter.com/jasonhennessey

Facebook: https://www.facebook.com/hennesseydigitalgrp

LinkedIn: https://www.linkedin.com/in/jhennessey/

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Creating A Community Among Your Peers

Welcome to episode 142 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with James Grant and they talk about creating a community among your peers.

Attorney James Grant is the co-founding partner of Georgia Trial Attorneys, a premier personal injury law firm, representing injured victims throughout the southeast. Mr. Grant and his team have helped thousands of families across the southeast recover physically and financially from the greed of insurance companies! James partners with other law firms to assist in litigation when insurance companies refuse to offer a fair settlement. He also offers counsel to other law firms across the county to help build better businesses.

What you’ll learn about in this episode:

• Why you should know, like, and trust who you work with
• The benefits of virtual assistants
• What hiring globally can do for your budget
• How to build a structured process from initial hire to start date
• When being cheap can come back to haunt you

Resources:

Website: http://www.8334thewin.com/

Instagram: https://www.instagram.com/accidentattorneyjg/?hl=en

TikTok: https://www.tiktok.com/@accidentattorneyjg

Facebook: https://www.facebook.com/georgiatrialattorneys

LinkedIn: https://www.linkedin.com/in/james-grant-ba0b5328/

Email: James Grant JGrant@8334TheWin.com

Phone: 678-701-9023

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Texting--The New Marketing Tool Driving Intake and Engagement

Welcome to episode 140 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Eliot Schreiber and they talk about texting as a marketing tool.

Come hear Eliot Schreiber, COO of TextLegal, discuss the emergence of text-to-short code technology, and how it is quickly becoming table stakes in the marketing tools "arms race" by law firms seeking to drive increased client intake and community engagement.

What you’ll learn about in this episode:

• Benefits of text marketing
• How texting can turn into brand and lead generation
• Getting documentation in real time
• Branding and reinforcing vanity numbers
• Use of text for shortening intake and getting higher qualified lead

Resources:Website: https://www.TextLegal.net/

LinkedIn: https://www.linkedin.com/company/textlegal-llc/

Facebook: https://www.facebook.com/TextLegal

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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How to Use SEO and Send Traffic to Your Personal Injury Law Firm's Website

Welcome to episode 139 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Chris Dreyer and they talk about sending traffic to your personal injury law firm’s website.

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Googles organic search results. His company has the distinction of making the Inc. 5000 list four years in a row.

Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his grown up career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.

Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000.

In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.

Chris' first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.

What you’ll learn about in this episode:

• Why the physical location of your personal injury law firm is important for your SEO rankings.

• How many new websites aren’t crawled because Google doesn’t know they are there.

• Why you must have great content and a relevant keyword phrase that matches the content to rank on Google.

• How AI created content can be valuable if it’s serving your customer.

• Why you should be posting interesting and relevant video content to your company’s social media accounts.

Resources:

Website: https://rankings.io/

LinkedIn: https://www.linkedin.com/in/chrisdreyerco/

Facebook: https://www.facebook.com/rankingsio/
Twitter: https://twitter.com/rankingsio

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Make Someone’s Day: Powerful Advice For Effective Leadership

Welcome to episode 138 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Howard Prager and he tells you how great leaders are always making someone’s day.

Howard Prager is president of Advance Learning Group, and an author, speaker, executive coach, and leadership consultant who strengthens people and organizations through insightful leadership and management programs. With extensive experience in F500 companies, consulting, and executive education, Howard's work with small businesses, nonprofits, and large organizations has earned him eight professional awards. Howard brings his diverse talents and perspectives as an association leader, tuba player, and sports writer to all his work. He is an active volunteer, facilitator, and mentor in higher education, professional associations, and youth organizations.

What you’ll learn about in this episode:

• Creating loyal and productive employees by making their day
• Observing your environment to know what to do for your team
• Identifying and considering solutions to issues
• Planning, pausing, and acting as a successful maxim
• Being open and sharing your insights to network and build business

Resources:

Website: www.howardhprager.com

LinkedIn: https://www.linkedin.com/in/howardhprager/

Facebook: https://www.facebook.com/howardhprager
Twitter: https://twitter.com/howardhprager

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

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Personal Touch: A Grassroots Approach to Growing Your Firm

Welcome to episode 137 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Justin Wolfe and he tells you about all of the personal touches that can help you grow your law firm.

Justin Wolfe is an Atlanta-based plaintiff's personal injury attorney and owner of Wolfe Law Group, LLC. He has been named a Georgia Super Lawyer Rising Star in 2019, 2020, 2021, and 2022. Justin is a graduate of the State Bar of Georgia Young Lawyers Division Leadership Academy.

What you’ll learn about in this episode:

• Getting all of your systems in order when starting a law firm to hit the ground running
• Differentiating yourself in a saturated market
• The importance of your list of past clients
• Sending a newsletter that will interest your clients
• A Grassroots approach to marketing

Resources:

Website: https://www.wolfelawgroupga.com/

LinkedIn: https://www.linkedin.com/in/justinlwolfe

Facebook: https://www.facebook.com/WolfeLawGroupGA/
Twitter: https://twitter.com/JustinLWolfe

Additional Resources:

• PILMMA’s Super Summit:https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources:https://www.pilmma.org/resources/
• PILMMA Join Page:https://www.pilmma.org/mastermind/

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Using Your Existing Clients to Generate All the Leads You Need

Welcome to episode 136 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Brian Ouellette and he tells you how you can generate leads with your existing client base.

Financial advisor/TV personality, turned sports apparel company founder, turned pro athlete trusted advisor coach, turned trusted advisor SaaS founder, Brian Ouellette is driven to help more people by helping more trusted advisors guide people and businesses thru this challenging time.

What you’ll learn about in this episode:

• Using the clients that you already have relationships with to build your referrals
• Invitation-only as a status climber
• Leading with questions to build better relationships and identify needs
• Growing a network of complementary businesses

Resources:

Website: tip.askmyadvisor.co/blueprint

LinkedIn: https://www.LinkedIn.com/in/sbrianouellette

Twitter: https://twitter.com/sbrianouellette

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Shifting Your Leadership Style From Disconnected To Connected

Welcome to episode 128 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Renie Cavallari and she shares her expertise on effective leadership.

Known as a dynamo who colors outside the lines and called the no bullsh*t coach, Renie Cavallari is an award-winning organizational anthropologist and is the owner of 4 companies, most notably the founder of Aspire, www.poweredbyaspire.com, a globally recognized firm which specializes in transformational leadership training that shifts human behavior and strategically improves performance. She is also the founder of the RCI Institute, www.rciinstitute.com, an awakening human potential research and leadership development organization which focuses on senior-level executive coaching.

For over 25 years, Renie has worked with thousands of leaders and entrepreneurs around the globe to help their companies be better at what they do by providing practical action-oriented applications and proven processes to improve performance.

The author of six books, including the Aspireseries, Renie focuses on self-leadership and how to turn on your motivational switch to play all in. Her latest book, HEADTRASH, the Leading Killer of Human Potential, is an Amazon best seller that recently won the best new business book from the prestigious Hollywood Book Festival Awards.

What you’ll learn about in this episode:

• Cultivating culture to foster a synergy with your team
• Shifting from the disconnected to the connected side of your emotional brain
• Engaging your team in dialogue to increase productive action
• Bein aware that you can control the narrative of your world
• Getting rid of the “HEADTRASH” to create a successful environment

Resources:

Website: www.dupheadtrash.com

LinkedIn: https://www.linkedin.com/in/renie-cavallari-aaa7521/

Facebook: https://www.facebook.com/renie.cavallari

Twitter: https://twitter.com/dumpheadtrash

Contact Info:

Company: Aspire

Email: Renie Cavallari djohnson@strategicvisionpr.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Setting Up Shop In The Metaverse

Welcome to episode 128 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Richard Grungo and he shares his expertise on establishing a presence in the metaverse to position yourself for the future.

Richard Grungo is a certified civil trial attorney concentrating on personal injury litigation. His innovative litigation strategies using the latest technologies have resulted in significant jury verdicts and settlements for his clients over the last 24 years. Rich is also a leading voice in new and emerging technologies, being featured in Law journals and Mainstream News outlets for his knowledge and experience regarding the Metaverse and NFTs and how they figure into the future of business and the law field.

What you’ll learn about in this episode:

• How bartending for tips on the Jersey shore is like convincing a jury to award damages
• The metaverse, its implications for the future, and how to use it to grow your law firm
• Learning about the metaverse from your children and the games they play
• Starting a law firm in the metaverse
• Digital assets and payments in crypto

Resources:

Metaverse Property Location for Grungo Colarulo: Decentraland -36, 150

Website: https://gcinjurylaw.com/

LinkedIn: https://www.linkedin.com/in/richardgrungojr/

Facebook: https://www.facebook.com/gcinjurylaw

Twitter: https://twitter.com/grungolaw123

Contact Info:

Company: Grungo Colorulo

Email: Richard Grungo rgrungo@gcinjurylaw.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Welcome to episode 133 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Christine Miles and they talk about how listening can contribute to the growth of your business.

Christine Miles is an author, professional keynote speaker, consultant, executive coach, thought leader, entrepreneur, and radio show host. She is the Founder and CEO of EQuipt, a training and consulting company that helps leadership teams grow sales, develop people, and create cultures of understanding. She developed the Listening Path™, a transformational workshop on listening to understand, which has been taught at various Fortune 100 corporations, universities, law firms, and privately held companies.

She is the author of the critically acclaimed and award-winning book, What Is It Costing You Not To Listen?

What you’ll learn about in this episode:

• What we are not taught about effective listening
• Deconstructing what you learn and systemizing it
• Keeping your curiosity even if you are an expert
• Bringing out expertise and insight from others
• Emotional skills as the hallmark of great leadership
• Truly listening to understand
• The power of asking someone to tell you more
• Asking about emotions and not just facts

Resources:

Website: https://www.equipt-people.com/get-the-book/
Facebook: @cmileslistens
Contact:

Christine Miles cmiles@equipt-people.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Developing Systems To Reach Your Full Potential

Welcome to episode 131 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Tim McKay and they talk about how to develop systems that will help your firm reach its full potential.

Tim co-founded Vista Consulting in 2009, along with his partner Chad Dudley. Vista’s aim was to help plaintiff law firms reach their full potential. In December 2017, Tim acquired Chad’s interest in Vista. Tim and Chad remain very close friends to this day! Tim has decades of CPA experience with local, regional, and national CPA firms. However, it is through Tim’s prior consulting practice that he found his passion. He has worked with many business owners, assisting them with defining and attaining success in their business and personal lives. Developing a management philosophy with business owners along with the associated systems and processes that assist in delivering outstanding management to Vista’s client teams is Tim’s forté.

Tim’s experience and interest allow him to assist Vista clients with developing a realistic vision of their firm into the future, creating a strategic plan to achieve that vision while working with firm owners in designing their desired lifestyle. From a technical standpoint, Tim assists Vista clients in reviewing firm tax entity structure, accounting systems analysis, and financial reporting.

Additionally, Tim is the managing partner of The McKey Business Group (MBG) CPAs. MBG is a small consulting CPA firm located in Baton Rouge, Louisiana. The firm only works for select businesses, providing consulting services (building the roadmap for the future), as well as traditional CPA products and services. When working with Tim, there usually are “light bulb” moments…he calls them BFOs (a Blinding Flash of the Obvious). Sometimes, he says, business is just not that complicated. Tim’s ability to mentor successful businesspersons, gently push them to new levels of thinking, while providing creative perspectives, contributes to Vista clients’ success, as well as Vista’s success.

Tim’s strategic vision for Vista has made a great contribution toward developing a team of consultants who take a comprehensive approach to working with their clients. Identifying and solving operational issues is not the only goal…enhanced profitability and having fun doing it is real success.

What you’ll learn about in this episode:

• Aligning your passions with your business to deliver the greatest results
• Grading your law firm with operational metrics to discover your areas of need
• What a healthy firm’s cash flow should look like depending on the stage of its growth
• Cultivating accurate financial numbers to get the real picture
• The importance of developing systems for existing clients that foster referrals
• The unique needs of each law firm to maximize potential and finding a tailored approach
• How to manage your cash flow and lines of credit to stay ahead of the game
• The advantages of paying associates on a commission basis

Resources:

Website: www.vistact.com

LinkedIn: https://www.linkedin.com/company/vista-consulting-team

Facebook: https://www.facebook.com/Vistact

Contact Info:

Company: Vista Consulting

Email: tmckey@vistact.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Using Facebook To Grow Your Law Firm

Welcome to episode 131 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Luke Russell and they talk about how to use Facebook to grow your law firm.

Luke Russell founded Russell Media in 2009 after working in web development since 2006 – but RM isn’t the first business he has owned. That distinction goes to Luke’s first venture of collecting rock crystals from the playground in grade school and selling them to the other students for $0.50 apiece!

Luke has been honored to travel the country and speak at conferences and private engagements about websites and social media marketing. He has worked as a contracted Director of Marketing for a national law firm for almost 4 years. One of Luke’s biggest strengths lies in his ability to take a topic and distill it into simple terms so that people can understand and take action accordingly.

What you’ll learn about in this episode:

• Making sure to have content that is compelling in a social context
• Working hard to make a connection with your followers
• The power of education-based marketing
• The magic of staying in front of people consistently
• What re-targeting is and how it can help you
• Leaning into your authentic self to get results

Resources:

Website: www.russellmedia.us

Facebook: https://www.facebook.com/RussellMediaUS

LinkedIn: https://www.linkedin.com/in/lukewrussell

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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The Information Age: Using Data To Grow Your Firm

Welcome to episode 130 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Neil Goffman and Melanie Weires and they talk about how to use data to grow your law firm.

Prior to becoming GrowPaths Chief Executive Officer, Neal Goffman served in leadership roles involving sales, marketing, and operations efforts at some of the world’s largest software/IT companies including IBM Global Business Services and Wolters Kluwer. Most recently, Neal served as Vanguards Chief Operating Officer and facilitated a successful all-cash exit for $110M. A proven self-starter and problem-solver, he has also successfully launched and/or sold several software startups.

Melanie Weires is the Business Intelligence and Implementation Analyst at GrowPath. She is responsible for assisting customers on their data migration and power BI reporting needs.

Before joining GrowPath, Melanie was the COO/CMO at a large multi-location, multi-state personal injury law firm where she integrated GrowPath as an overall end-to-end business system. Melanie strives to continuously improve customers’ overall data, data strategy, and reporting through power BI reporting. By having these goals in mind, she aims to deliver unparalleled value to law firms, by improving their workflow and business decisions.

What you’ll learn about in this episode:

• Current trends in using data for law firms
• How GrowPath software can help your law firm
• Lessons law firms can learn from other industries
• How to implement your data for a winning strategy
• Improving reporting within your law firm

Resources:

Website: www.growpath.com

LinkedIn: https://www.linkedin.com/in/neal-goffman-584264/

Facebook: https://www.facebook.com/GoGrowPath/

Twitter: https://twitter.com/growpath?lang=en

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Always Learning To Maintain A Culture Of Excellence and Grow

Welcome to episode 129 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Mike Bottaro and they talk about how to maintain your culture of excellence and continue to grow.

As a college student, Mike Bottaro knew he wanted to become a lawyer. There, Mike read a New England lawyer’s book about standing up to large corporations on behalf of sick children. Mike met that lawyer who inspired him to learn about personal injury law as a calling to help people and make our communities safer. Later in life, Mike suffered his own injuries and obstacles that grew his spiritual faith and gave empathy for the injured. It is these life experiences that Mike brings with him every day in helping his clients recover and achieve justice after a personal injury.

What you’ll learn about in this episode:

• Always continuing to learn to maintain a culture of excellence
• Striving to differentiate yourself with authenticity
• Keeping core values front and center to strengthen a team
• Learning from those who have done it
• Fostering the bonds with team members
• Practicing law as an honorable endeavor

Resources:

Website: https://bottarolaw.com/

Mike Bottaro’s Website: https://bottarolaw.com/about-us/meet-our-attorneys/mike-bottaro/

LinkedIn: https://www.linkedin.com/company/the-bottaro-law-firm-llc

Facebook: https://www.facebook.com/RhodeIslandPersonalInjury

Twitter: https://twitter.com/rilawyer

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Law Firm Marketing And Management Tips From An Expert

Welcome to episode 128 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Micki Love and she shares her expertise on marketing and management for law firms.

Micki Love is the President and Chief Brand Strategist of cj Advertising. She oversees all agency accounts and launched cj Consulting. Her insight on marketing, strategy, management, and leadership helps guide the agency and their family of clients toward a bright and successful future.

Micki began her career as a runner for Hughes & Coleman, a small personal injury law firm in Kentucky where she was involved in all aspects of marketing and managing at the firm. Over the course of her tenure with Hughes & Coleman, the firm grew to over 175 team members with nine offices in four states. Throughout that time, she helped organize the M&L Legal Marketing and Management seminars, conducted financial comparison groups, and helped implement a cutting-edge intake department and operational efficiency system. She eventually came to lead the firm as their Chief Operating Officer.

What you’ll learn about in this episode:

• Combining a law firm operational background with a marketing background
• Starting with intakes and converting them to build an efficient firm
• Your medical records process and how to streamline it
• Looking at your negotiation process and optimizing it
• Average fees and how to increase them
• Case-grading to know what you have in the works and that they get to the right attorneys
• Why it’s best to have an in-house medical records department
• The difficult labor market
• After-hour call centers that deliver

Resources:

Website: https://www.cjadvertising.com/

Facebook: https://www.facebook.com/cjAdvertising/

LinkedIn: https://www.linkedin.com/in/milove/

Twitter: https://twitter.com/cjadvertising?lang=en

Contact Info:

Company: cj Advertising

Email: Micki Love mlove@cjadvertising.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Benefitting From What You Have Built: Buying or Selling Your Law Firm

Welcome to episode 127 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Tom Lenfestey and they talk about buying or selling a law firm.

Tom Lenfestey is the Founder of The Law Practice Exchange, LLC as well as a practicing North Carolina attorney, licensed CPA and Accredited Business Intermediary. Tom’s years in private practice focused on transition and succession planning for other professions including creating, advising and implementing strategic business and estate plans for those clients. In doing so, he came to recognize the lack of knowledge, attention and options that were available in the legal profession to attorneys and their own practices, specifically in the realm of succession planning and other transition or exit opportunities. As a result, Tom founded The Law Practice Exchange in 2013 to provide education, options and brokerage and consulting services to the legal profession on selling, buying and overall law firm succession strategies.

Tom has served on the Transitioning Lawyers Commission and Professional Vitality Committee with the North Carolina Bar Association and provides numerous educational events to attorneys hosted by state and local bar associations, legal insurers and law related professional organizations on the topics of succession planning, selling your law practice, valuing a law practice and others related to lawyer transitions. In addition, Tom has been interviewed or published in a number of legal publications in regard to transition planning for lawyers and law firms.

Tom is an author of the book Designing a Succession Plan for Your Law Practice and numerous other articles and resources about selling, buying and valuation of law firms.

What you’ll learn about in this episode:

• Helping transact business deals for other professionals and seeing a need to help Lawyers complete deals
• The effects of COVID on the sales of law firms
• A remote world and its effects on what a buyer looks for when buying a law firm
• Structuring the sale of your law firm to minimize tax hits
• Not signing a deal until you know it is tax advantageous
• How to value your law firm
• Lawyers as risk-adverse buyers
• The ease at which deals are getting done because of the influx of funds in the space
• Non-attorney ownership as a wild card possibility in the future
• Private Equity’s role in the market for law firms in the future
• The lowering age and demographic shift of those selling, and what it means
• The importance of knowing your potential options when ready to sell

Resources:

Website: https://thelawpracticeexchange.com/

LinkedIn: https://www.linkedin.com/company/the-law-practice-exchange/

Facebook: https://www.facebook.com/lawpracticeexchange/

Twitter: https://twitter.com/LawPracticeExch

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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The New Landscape of Legal Marketing With Social Media

Welcome to episode 125 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Ali Awad and they talk about why social media is the way you should be marketing your law firm.

Ali Awad is the owner of CEOLawyer, a multi-million dollar law firm servicing personal injury victims nationwide. Before becoming an attorney, Ali had seven different companies where he went from making $10,000 a week in middle school doing online sales to running a 7-figure car audio business. By age 24, he earned his doctorate in law and masters in business, making him one of the youngest JD/MBA graduates in the entire state of Georgia.

One of his main strategies for client acquisition has been social media marketing. Because he provides free legal advice on Instagram (@ceolawyer) and many other social media channels, he has amassed a following of over 1.5 million followers. Engaging with followers through giveaways, polls, trivia and replying to every comment has allowed the CEOLawyer community to grow greatly in size.

Ali is dedicated to content creation and has developed a unique content strategy for developing ‘blastable’ videos in bulk. He has monthly content shoots with his media team where he creates 60+ videos in a single day. Whether it’s a video post, a meme, a car crash video, or a graphic post, any content can be run as an ad. This is his main marketing strategy. Ali also runs a media company, CEO Media, that is dedicated to teaching attorneys and other professionals how to brand and market themselves through social media. He believes most professionals need help with understanding and leveraging platforms such as Instagram, Facebook, YouTube, and LinkedIn, and Ali is now on a mission to change the way professionals use social media.

What you’ll learn about in this episode:

• How Social Media can give you a lower cost per case
• Finding yourself with the problem of signing on too many cases
• Becoming the big fish in the small pond of your market
• Free engagement and awareness with social media
• Social media as a brand building platform as opposed to a lead generating platform
• Why you don’t have to spend money on TV, radio, and billboards
• Educating the public with social media, creating relationships, and building trust
• Waiting to convert until after you build awareness and engagement
• Why you don’t want every available client, only the right ones
• Creating content that people want to share and creating a snowball effect
• 1000 followers on social media as enough to take over a market
• Knowing when you need to become a better leader

Resources:

Website: www.ceolawyer.com

Facebook: @ceolawyer

Instagram: @ceolawyer

Contact Info:

Company: CEOLawyer

Email: Ali Awad: aliawadlaw@gmail.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Being Proactive To Take Advantage of Business Incentives In The Tax Code

Welcome to episode 125 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Boris Musheyev and they talk about why you should be proactive with your tax planning.

Boris Musheyev, CPA is a tax and accounting firm specializing in tax planning and strategy for entrepreneurs and business owners. We use proven tax strategies to save our clients tens of thousands of dollars on taxes every year when implemented correctly. We personalize each and every strategy to ensure that our client's family and business situation is thoroughly examined to maximize tax savings. Our team is made of high-performing professionals who take diligence and care in every step of the process when handling clients taxes.

What you’ll learn about in this episode:

• Being proactive and using tax strategies to contribute to business growth
• Income shifting from a higher tax bracket to a lower tax bracket
• The difference between C corporations and S corporations
• Understanding how the tax code is incentivized to help business owners save money
• Self-rental strategies to acrue depreciable assets
• Creating different business entities to shift income
• The changes to the tax code with the changes in political control

Resources:

Website: www.taxplanningcall.com

Facebook: https://www.facebook.com/borismusheyevcpa

Contact Info:

Company: BORISMTAX INC

Email: Boris Musheyev accounting@Borismtax.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Finding The Perfect Marketing Recipe

Welcome to episode 124 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Eric Morgan and they talk about finding the right marketing recipe.

Eric Morgan has a rich background of over 27 years of strategy, media planning and buying, and analytics experience in offline, online, non-traditional and promotional advertising campaigns. His insight and approach have helped design media strategies and campaigns for brands including Morris Bart, LLC, Frank D. Azar & Associates, Wayne Wright Injury Lawyers, Shelly Leeke, Harrahs Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge.

Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. Having over 27 years of strategy and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University’s Communications Department, and is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs Organization and the Tulane Association of Business Alumni.

What you’ll learn about in this episode:

• The difficulty in discerning where your leads come from when marketing with several mediums
• How marketing is like a gumbo where different ratios and mixtures will give you different returns
• Tinkering with your marketing to find the recipe that gives you the conversion rate that you want
• Finding your niche in your market and capitalizing on the right cost per case for you
• Reaching frequency and how it’s more nuanced than you think
• Do ads on live TV pay off?
• Is there a real benefit to the QR code?
• Knowing your brand and your strategy as the answer to everything else

Resources:

Website: www.morganandco.com

Contact Info:

Company: Morgan & Co.

Email: Eric Morgan eric@morganandco.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Creating True Wealth and a Life That You Love As a Woman Lawyer

Welcome to episode 121 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Davina Frederick and they talk about how woman lawyers can create true wealth and the life that they want.

Davina Frederick is a Florida-licensed attorney, law firm growth strategist, and business coach for women law firm owners. Prior to starting her own law firm in 2007 and growing it successfully during the 2008 recession and its aftermath, she enjoyed a career as a professional services marketer. In 2013, she founded D. Frederick Media and Marketing, LLC, with the goal of helping professional service business owners implement their marketing strategies.

Since most of Davina’s clients were women law firm owners who wanted the inside-scoop on how Davina had successfully created and scaled her own law firm, she began to focus on serving just women law firm owner clients. In 2020, Davina rebranded her company to reflect this shift, creating Wealthy Woman Lawyer.® Wealthy Woman Lawyer® assists women law firm owners in scaling their law firms into $1M+ wealth-generating businesses, without overwork or overwhelm.

Davina is the author of two books: The Wealthy Woman Lawyers Guide to Law Firm Marketing in the Virtual Age: 10 Bold Actions to Take Now to Attract Your Ideal Clients with Total Ease; and The Wealthy Woman Lawyers Guide to a Systems-Driven Law Firm Business: 7 Essential Systems You Need to Take Back Your Time, Avoid Burnout, and Create Lasting Wealth. She’s also the founder and host of the Wealthy Woman Lawyer podcast.

What you’ll learn about in this episode:

• Changing the mindset of thinking you have to do everything as a business owner
• Why law partnership is seemingly male dominated
• Societal shifts that are empowering women and encouraging their rise in the professional world
• Continuing your learning process to find higher levels of success
• Knowing you are not the best person for every job in your business
• Not asking how when looking to get something done, but asking who instead
• Getting over the hurdle of finally hiring that associate
• True wealth as being in a place where you are be able to decide how you spend your time
• Creating a community of women lawyers who are working towards the same thing

Resources:

Website: www.wealthywomanlawyer.com

LinkedIn: https://www.linkedin.com/in/davinafrederick/

Facebook: https://www.facebook.com/wealthywomanlawyer

Twitter: https://twitter.com/dbfrederick1

Instagram: https://www.instagram.com/wealthywomanlawyer/

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Adapting To Changes In The World With Your Web Presence

Welcome to episode 122 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Tanner Jones and they talk about how to adapt to changes in the world with your web presence.

As Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and their clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.

Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies.

What you’ll learn about in this episode:

• The evolution of how customers are expecting to be served
• Keeping a virtual presence to conform to a new normal
• Establishing a virtual case management system
• The difficulties of managing employees across several locations
• Growing your firm through acquisition
• Competing with the 800-pound gorillas in your market
• Marketing yourself in a true authentic way
• Marketing through education and providing helpful information
• The benefits of working in person with on-air radio personalities
• Giving back to your community and creating social impact

Resources:

Website: https://www.consultwebs.com/

LinkedIn: https://www.linkedin.com/in/tannerjonescw/

Facebook: https://www.facebook.com/consultwebs/

Twitter: https://twitter.com/consultwebs?lang=en

Contact Info:

Company: Consultwebs

Email: Tanner Jones tjones@consultwebs-email.com

Assistant Info: Maren Hudson - mhudson@consultwebs-email.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Networking and Learning From Others to Grow Your Law Firm Welcome to episode 121 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Christopher Early and they talk about how networking can help grow your law firm. Christopher Earley started his own firm, The Law Office of Christopher Earley, nearly 20 years ago, straight out of Law School because of a tough job market. Beginning as a one-man band, Chris has grown his firm into a thriving business with a large team. His firm’s core principle is to help the community, and Chris dedicates his career to advancing the rights of injury victims against powerful insurance companies.

Chris has authored several book part of a series called, The Truth Series, writes a monthly column for the American Bar Association, as well as for Massachusetts Lawyers Weekly, and writes three different newsletters each month.

Chris gives back to the community by aligning his office with the Greater Boston Food Bank and the Chelsea Collaborative, grassroots organizations that help those in need.

What you’ll learn about in this episode:

• Betting on yourself and going out on your own to start your own practice
• Deciding to scale your firm and networking to learn what you need to make it happen
• Putting an emphasis on service to your clients to achieve growth
• Knowing you don’t have to be the best trial lawyer to have a successful business
• Building a culture-oriented business
• Finding the right team members to drive success and growth
• Christopher’s Attorney Newsletter and how it can help your law firm
• Your list as your most important asset for growing your firm
• How authoring a book can be an amazing lead generator and maybe even get you out of a traffic ticket

Resources:

Website: www.chrisearley.com

LinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/

Facebook: https://www.facebook.com/lawofficeofchristopherearley/

Twitter: https://twitter.com/LawyersInjuries

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Crafting The Story That Will Make You Stand Out

Welcome to episode 120 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Paul Furiga and they talk about crafting the story that will make you stand out.

Paul Furiga is president and chief storyteller of WordWrite. Since its founding in 2002, WordWrite has grown into the Pittsburgh region’s largest independent public relations agency.

WordWrite has become the region’s go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. Recent engagements have included labor negotiations, COVID-19 health crises and rare book thefts.

In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of America (PRSA) with The Renaissance Hall of Fame Award. WordWrite has received numerous awards for its work, from PRSA, IABC and other professional organizations. Its work has also appeared in PR News books as case studies of excellence. Paul’s passion for storytelling inspired him to form WordWrite and to write a book on the importance of storytelling in business, Finding Your Capital S Story, available on Amazon.

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where he served clients including Alcoa, Bridgestone/Firestone and Rutgers University.

Previously, Paul spent two decades as a journalist. He edited the Pittsburgh Business Times from 1994 to 1998. Paul was an editor and correspondent for the Thomson Washington, D.C. bureau from 1988-1993, where he covered Congress, the White House and four presidential nominating conventions. He also was senior editor of OhioWeek and a reporter for The Cincinnati Enquirer.

What you’ll learn about in this episode:

• The power of storytelling to convey a message
• Indentifying your “capital S, story”
• Telling a story that tells a prospect why they should hire you as opposed to the other firm
• The five burning questions you need to answer to improve your marketing
• Law as a game-changer for society
• Getting all of your team members to share the same story
• How easy it is to spend on strategies that don’t produce a return
• Your unique mix of paid, earned, shared, and owned content
• How to get people to ask you to tell them more

Websites: www.capitalsstory.com

www.wordwritepr.com/storycrafting

LinkedIn: https://www.linkedin.com/in/paulfuriga/

Facebook: https://www.facebook.com/wordwritepr

Twitter: https://twitter.com/paulfuriga

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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The Advantages of an In-House Marketing Team

Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Cassidy Lewis and they talk about the advantages of an in-house marketing team.

Cassidy Lewis joined Cooper Hurley Injury Lawyers in 2017 as the Chief Marketing Officer. Prior to joining the firm, Cassidy received her business administration degree from Elizabeth City State University and recently completed her master’s degree in marketing and executive leadership. She has worked in every facet of marketing including campaign management, the non-profit sector, public relations, and digital advertising.

In addition to her eventful career, Cassidy is a passionate environmentalist and human rights activist involved in numerous organizations throughout the community, including the executive board of Urban League of Hampton Roads Young Professionals. Cassidy says she enjoys working at Cooper Hurley Injury Lawyers because, “The same loving and family environment that we have with each other in the office gets extended to every client that we work with. That’s what makes us different.” Cassidy is married to her best friend and is mommy to the prettiest girl and cutest boy on earth.

What you’ll learn about in this episode:

• What an in-house marketing division can do to grow your law firm
• Working hand in hand with marketing vendors to cover all of the bases
• How to connect and market to referral sources
• The prohibitive cost pay-per-clicks and why it may not be best for some
• Where you need to be with your Google reviews
• The advantage of a dedicated group for intakes
• Reverse engineering client complaints
• Understanding your measurements for success
• Making sure you have the manpower to stay consistent with your marketing
• How to market your multiple locations

Resources:

Website: www.cooperhurley.com

LinkedIn: https://www.linkedin.com/in/cassidy-lewis-74822536/

Facebook: https://www.facebook.com/VirginiaBeachinjurylawyer

Twitter: https://twitter.com/cooperhurley

Contact Info:

Company: Cooper Hurley Injury Lawyers

Email: Cassidy Lewis clewis@cooperhurley.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Dealing With That Difficult Employee

Welcome to episode 118 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jonno and they talk about getting the difficult employee in your office to step up or step out.

Jonno White is the author of Step Up or Step Out: How to deal with difficult people, even if you hate conflict. Jonno is also the CEO and Founder of Clarity, a consultancy based in Brisbane, Australia, that exists to fill the world with healthy organizations.

Jonno is passionate about investing in people to become everything they’re meant to be.

Clarity helps leaders through one-on-one coaching, board, and executive team offsites, employee and customer surveys and keynotes and workshops for conferences and staff teams.

What you’ll learn about in this episode:

• Investing in the individual for them to become all that they can be
• Doing your own job really well and watching everyone else follow
• Talent wins games but teams win championships
• Asking yourself how that difficult person on your team got there
• Understanding the difference between a difficult employee and a different employee
• The expenses involved in replacing an employee
• Making sure to have clear expectations
• The importance of having the small battles and never the big battle
• How so much of great management happens in the hallways

Resources:

Website: https://store.consultclarity.org/book

LinkedIn: https://www.linkedin.com/in/jonno-white-983486136

Facebook: https://www.facebook.com/Clarity-108805891004575

Twitter: https://twitter.com/jonno_white

Book: https://store.consultclarity.org/book

Contact Info:

Company: Consult Clarity

Email: Jonno White jonno@consultclarity.org

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Compensation Design to Scale Your Business

Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Verne Harnish and they talk about compensation design for your workforce.

Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over
16,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today.

Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners on six continents, Verne has spent the past four decades helping companies scaleup.

He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest book, Scaling Up Compensation, rocketed to the #1 HR book on Amazon.

Verne also chairs the annual ScaleUp Summits and serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture, Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

What you’ll learn about in this episode:

• The five questions cutomers have and why you need to be prepared to answer them
• The importance of the language you use to refer to your workforce
• Strategist as the number one role of a succesfull leader
• The five principles for effective compensation design
• Leaving the past behind to move forward
• Incentivizing behaviors in your employees that make clients reach for their wallets
• Being different with your branding
• How there is nothing more unequal than the equal treatment of unequals
• When and how you should structure bonuses
• How peers work harder for each other than the boss

Resources:

Website: www.scalingup.com

Contact Info:

Company: Scaling Up

Email: Verne Harnish vharnish@gazelles.com

Assistant Info: Donna Whitwell donna@scalingup.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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From 22 Clients to Serving Over 55,000 Clients!

Welcome to episode 116 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jim Farrin and they talk about how to grow your firm from 22 clients to over 55,000 clients.

President and CEO Jim Farrin founded the Law Offices of James Scott Farrin in 1997 and grew it into one of the largest and most successful plaintiffs’ practices in the Southeast. As an attorney, businessman, and advocate for others, Jim has led the firm to recover over $1.2 billion in gross for 50,000+ clients over the last 24 years.

Jim is the Owner and Advisor of GrowPath, the ultimate software for personal injury firms. Learn more about how GrowPath can help your firm at https://learn.pilmma.org/growpath-vendor-directory.

What you’ll learn about in this episode:

• Growing your firm by setting out to do good for others
• The difficulty of measuring your marketing impact when your platforms overlap
• TV as an effective marketing strategy even if your clients don’t admit it
• Asking what made a client call as a valuable intake question
• The growing power of internet advertising
• The rising cost per case of TV advertising
• Client referrals as the most cost-effective marketing strategy
• Eminent domain as a worthwhile niche
• Using public information to reach out to prospective clients
• As a leader, setting the tone of always striving to be better
• Making your firm an appealing destination for the top talent

Resources:

Website: https://www.farrin.com

LinkedIn: https://www.linkedin.com/in/jamesfarrin/

Facebook: https://business.facebook.com/LawOfficesofJamesScottFarrin

Twitter: https://twitter.com/farrinlaw

Contact Info:

Company: Law Offices of James Scott Farrin

Email: Jim Farrin jfarrin@farrin.com

Assistant Info: lhicks@farrin.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Marketing Through Education

Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joe Stanley and they talk about marketing by means of education.

A native of Syracuse New York, Joe holds a Bachelor of Science Degree from the college of Environmental Sciences and Forestry and graduated Summa Cum Laude from the Syracuse University’s law school in 1981. He’s licensed to practice in all New York State and Federal Trial Courts. He’s a member of the New York State Bar Association, Onondaga County Bar Association, and the American Association for Justice, NYSLTA Academy of Trial Lawyers. He’s Board Certified in Civil Trial Practice by the American Board of Trial Advocacy.

Joe is an advocate for the injured who has litigated cases involving car accidents, medical malpractice, product failure, construction site injuries, and premises liability, nursing home abuse and neglect, construction accidents, and all personal injury areas. He has orchestrated a top-notch workers compensation / social security disability focused team. So, the personal injury and we can work hand-in-hand.

His reputation as a meticulous litigator with a history of success is matched by his ability to connect with his clients personally while fighting for their compensation. He started his charity Music for the Mission nearly a decade ago in a sincere effort to give back to the community. The non-profit 501c3 is all Volunteer and has worked diligently to feed/shelter over 30,000 families across Northern, Central, and southern NY. He focuses on advocacy and imparting knowledge to consumers and individuals to help them better understand their rights.

Joe is father to two sons and a daughter, and he and his wife live in Skaneateles, New York.

What you’ll learn about in this episode:

• The early days of marketing your firm with radio
• Establishing a virtual case management system
• The difficulties of managing employees across several locations
• Growing your firm through acquisition
• Competing with the 800-pound gorillas in your market
• Marketing yourself in a true authentic way
• Marketing through education and providing helpful information
• The benefits of working in person with on-air radio personalities
• Giving back to your community and creating social impact

Resources:

Website: https://stanleylawoffices.com/

Website: https://www.musicforthemission.org/

LinkedIn: https://www.linkedin.com/company/stanley-law-offices/

Facebook: https://www.facebook.com/CuzJoeKnows

Twitter: https://twitter.com/joestanleylaw?lang=en

Contact Info:

Company: Stanley Law

Email: Joe Stanley Joe@StanleyLawOffices.com

Assistant Info: Bloom@AngelaMoonan.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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An Empowered Path To Success

Welcome to episode 114 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Dana Brooks and they talk about an empowered path to becoming successful.

Attorney Dana Brooks has a diverse background in the legal and mental health fields, as she works as both a paralegal, certified family law mediator, and mental health counselor, among other professions. The day she was sworn in to the State Bar in 2008, she was named a partner at the law firm of Fasig | Brooks. She is well-known throughout Florida for her knowledge and dedication, having appeared on radio and in print as well as being honored by many of the country’s most prestigious legal honors. She is a skilled advocate and a proud member of her local community, having put in thousands of hours as a volunteer as well as helping many through her social work. She has learned that when people hire a lawyer, it’s not a fight they want. They just want it to be over. They want to know that she is taking care of it. There is no such thing as a peaceful lawsuit, but she gives her clients the next best thing: the best and fastest resolution possible with the least amount of intrusion into their lives.

Dana represents people of all ages and walks of life. Each client’s situation is unique, but every person who comes to me needs help and feels vulnerable. Her clients know that she respects and appreciates their worries. What you’ll learn about in this episode: * Being named a partner at a law firm hours after graduating law school * The payoff of taking a risk that others avoided * As a woman, having to prove it was your merits that got you to where you are * Using your experiences in former careers to help your career in law * Delivering life-changing results to your clients * Using TV to build credibility * Spending your marketing dollars in the places that bring you clients * Authoring a book to empower others and market your business * Helping to empower and build up women * Asking for help and guidance from someone who knows more than you

Resources: * Website: https://www.fasigbrooks.com/ * LinkedIn: https://www.linkedin.com/company/eubanks-barrett-fasig-&-brooks * Facebook: https://www.facebook.com/FasigBrooks * Twitter: https://twitter.com/fasigbrooks

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Using A Global Perspective to Grow Your Law Firm

Welcome to episode 113 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Rob Levine and they talk about using a global perspective to grow your law firm.

For the past 15 years, Rob Levine, as founder and President of Rob Levine and Associates, has been a staple in the Southern New England Personal Injury business. Rob is committed to helping people, exemplifying leadership and building businesses. At sixteen, when most kids his age were simply out being kids, he became part of the Glen Rock Volunteer Ambulance Corps, holding a position of EMT (emergency medical technician). He was promoted within a year to Crew Chief. This was the beginning of his call to serve.

The next phase of Rob’s career took him to college for Administration of Justice and to the Rhode Island Army National Guard. There he served three years as a military police officer. After his national service and graduating from college, he took a step toward serving the community. He was hired as a police officer by the Central Falls Police Department. Seeing the many needs of the citizens of Central Falls during his first six months on the force, Rob decided it was time to do more. He began a writing project for a grant and secured sixteen thousand dollars for the department’s first K-9 Drug Enforcement unit. Upon his appointment as the K-9 Officer, he went to California for formal training. In addition to his patrol duty, Rob and his dog were instrumental in fighting the ever-present drug problem in the city. His police work was not the only thing he was focused on, Rob also concentrated on his personal development. Rob began to attend law school, was learning how to fly helicopters, practicing in a Robison R-22, helicopter. After graduating from law school Rob retired from the police department and began to practice law continuing to help those in need. Rob also continued to feel the need to serve the community as a volunteer and became a Ski Patroller. Rob now works and volunteers his time as a paramedic, riding on an ambulance, trying to make a difference. Rob Levine & Associates, The Heavy Hitter.

What you’ll learn about in this episode:

• Working as in-house counsel for a business and facilitating huge growth of the company
• Learning all areas of the law by practicing it
• The opportunity to learn so much from a mastermind group
• Going remote and global after COVID
• Why happy employees are the best thing for your clients
• Keeping communication active with a remote workforce
• Hiring employees from around the globe and the savings it brings
• Records retrieval and the headaches a streamlined platform can cure

Resources:

Website: https://www.roblevine.com/

Website 2: https://recordsontime.com/

LinkedIn: https://www.linkedin.com/in/roblevinelaw/

Facebook: https://www.facebook.com/roblevinelaw

Twitter: https://twitter.com/roblevinelaw

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Positioning Yourself Front and Center to Build A Successful Law Firm

Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Michael Bryant and they talk about positioning yourself front and center to grow your law firm.

Michael A. Bryant is the managing partner of the Waite Park law firm of Bradshaw & Bryant, PLLC, where he devotes his practice to representing clients suffering from minor, serious, and catastrophic injuries. Mr. Bryant has extensive experience negotiating with insurance companies, as well as litigating personal injury and wrongful death claims throughout Minnesota. He was named MTLA Trial Lawyer of the Year. Mr. Bryant is a member of the Academy of Certified Trial Lawyers of Minnesota (ACTLM); the Stearns/Benton County, Minnesota State (civil trial specialist – certified by the Civil Litigation Section), and Federal bar associations; the Minnesota Criminal Defense Lawyers; The Association of Trial Lawyers of America; the Minnesota Association for Justice; and the Warren Burger Inns of Court. He has been elected to the American Board of Trial Advocacy. He earned his B.A. degree from Gustavus Adolphus and his J.D. degree from William Mitchell College of Law.

What you’ll learn about in this episode:

• Delivering award checks personally to create top of mind awareness
• Devoting the time to take every phone call to grow your firm
• The right strategy for marketing with radio
• How the combination of repetition and reputation brings you business
• Devoting the resources to call back and follow up with every client right away
• Technological advancements in the automotive industry and how it will affect the future of what types of cases are litigated
• The costs associated with the back log of cases and how to deal with it
• Why you should listen more than you talk
• The costs associated with starting a PI firm
• Law as the best system in the world and what makes us American

Resources:

Website: https://www.minnesotapersonalinjury.com/

LinkedIn: https://www.linkedin.com/company/bradshaw-and-bryant-pllc

Facebook: https://www.facebook.com/BradshawandBryant

Twitter: https://twitter.com/BBlaw

Contact Info:

Company: Bradshaw & Bryant, PLLC

Email: Mike Bryant mike@minnesotapersonalinjury.com

Assistant Info: Kayla kayla@minnesotapersonalinjury.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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A Proactive Approach to Protecting Your Intellectual Property

Welcome to episode 111 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Courtney English and they talk about how important it is to protect your intellectual property.

Courtney English is a business, trademark and copyright attorney. She lives in St. Louis Missouri and serves clients both locally and nationwide. She focuses her practice on being proactive to help her clients enforce their intellectual property rights and avoid costly litigation. Before going on her own, Courtney worked in large commercial companies drafting contracts, negotiating deals, protecting intellectual property and over all helping corporations to avoid suit and costly issues. She brings these types of strategies to all her clients - both big and small - to ensure that they have ability to move their business forward and achieve their dreams.

What you’ll learn about in this episode:

• Why you should trademark the name of your law firm
• Copywriting as a small investment that is well worth it
• All the creative ways others can steal your web traffic
• The lack of a fine line in the courts when it comes to trademarks and copywrites in digital marketing
• Making sure to get the rights of content that writers produce for your website
• How easy it is to be busy and not make money
• The level playing field women find in private practice as opposed to the corporate world
• How nuanced trademark and copyright law is and how it is better left to specialists

Resources:

LinkedIn: https://www.linkedin.com/in/courtney-english-esq-9ab19567/

Facebook: https://www.facebook.com/cenglishlaw

Calendly: https://calendly.com/cenglishlaw/copyright-consultation

Contact Info:

Company: https://cenglishlaw.com/

Email: Courtney English courtney@cenglishlaw.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Growing Your Law Firm to Create Generational Wealth

Welcome to episode 110 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Moshe Amsel and they talk about how to grow your law firm to create generational wealth.

Moshe Amsel is the host of the Profit with Law Podcast and the Law Firm Growth Summit. He helps law firm owners grow their practice with a focus on creating generational wealth.

As a married loving husband and father of 6 children ranging from 22 years to a newborn, he is very familiar with the struggles of running a successful business and still prioritizing his family.

Moshe has 20 years’ experience in the IT industry as a business executive. He has extensive experience in Sales and Marketing, having closed over $30 million in sales in a single year. In addition to Profit with Law, Moshe also owns an accounting practice, DreamBuilder Financial, where he helps clients with business advisory and tax strategy servicesTop of Form

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What you’ll learn about in this episode:

• How chasing responsibility can keep you from pursuing your dreams
• A generational success story starting with an escape from Nazi Germany
• The advantages created with preceding generations providing a secure financial foundation
• Operating a good effective law firm and having nothing to show for it
• Flipping the script on your business to find success and get your time back
• The help needed to take the steps you know you need to take but are afraid to
• Indecision as a killer of growth
• Leveraging your strengths and delegating your weaknesses
• Asking the right questions as the key to everything
• The benefits of a business coach to see their business holistically and identify its strengths and weaknesses
• Understanding how to invest and deploy capital in a meaningful way

Resources:

Apple Podcast: https://podcasts.apple.com/us/podcast/profit-with-law-profitable-law-firm-growth/id1457441443

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9wcm9maXR3aXRobGF3LmxpYnN5bi5jb20vcnNz

Stitcher Podcast: https://www.stitcher.com/show/profit-with-law

Website: https://www.profitwithlaw.com/blog/

LinkedIn: https://www.linkedin.com/showcase/profitwithlaw/

Facebook: https://www.facebook.com/profitwithlaw

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Creating A Business Culture to Better Serve Your Clients and Grow your Firm

Welcome to episode 109 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Craig Goldenfarb and they talk about how creating a positive culture can better serve your clients and help to grow your business.

While Mr. Goldenfarb is primarily occupied with building the teams that directly manage client cases, he is devoted to serving the legal needs of our “Critical Case” clients. Mr. Goldenfarb directly handles pre-suit and litigation matters that involve significant loss, such as catastrophic injury cases, nursing home abuse, wrongful death, negligent security, and heart attacks in public places (AED law).

Whether a client suffers due to an auto accident, boating accident, medical malpractice, defective product, nursing home neglect or abuse, addiction rehab abuse, premises liability, slip and falls, heart attacks in public places, or cases involving Wrongful Death, Mr. Goldenfarb takes pride in being able to fight the insurance companies to obtain fair compensation for his clients.

What you’ll learn about in this episode:

• The role model that Craig’s mother, one of the first female law professors at Harvard Law, was and how it shaped his career
• The importance of personality and people skills in a law firm
• The benefits of having a mentor and all the things they can teach you
• Looking at starting a law firm as a business and not just a profession
• The exponential growth that comes with focusing on your business instead of living in your business
• The many dividends focusing on culture pays
• How happy employees make for very happy clients
• Craig’s Personal Injury Response Unit and how it helps build his brand in positive ways
• Working remote because of new realities and what that will look like going forward
• Onboarding employees from far-flung places and whether or not it is worth it
• The growing influence of digital marketing
• The power of networking and collaboration to grow your business

Resources:

Website: https://800goldlaw.com/

Facebook: https://www.facebook.com/lawofficesofcraiggoldenfarb/

LinkedIn: https://www.linkedin.com/company/law-offices-of-craig-goldenfarb-p-a-/

Twitter: https://twitter.com/craiggoldenfarb?lang=en

YouTube: https://www.youtube.com/channel/UCSIYod5uqslFCJPFh2gOCjg

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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How to Operate and Market A Prosperous Yet Caring Personal Injury Firm

Welcome to episode 108 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with J. Chad Parker and they talk about all that comes back to you when you focus on giving the right care and attention to your clients.

1. Chad Parker has been board certified in personal injury trial law by the Texas Board of Legal specialization since 1998 and practices in Tyler, Texas. Prior to starting his personal injury practice, he spent over 20 years as an insurance defense lawyer. His vast trial experience and jury verdicts over the last three decades sets him apart in the market that he serves and he is recognized as a formidable opponent by insurance company attorneys.

Mr. Parker is known for taking cases both big and small because he truly cares that the wrongly injured achieve the fair and positive outcome they deserve. Call J. Chad Parker and Don’t Get Hurt Twice!

What you’ll learn about in this episode:

• How and why Chad made the transition from insurance defense to personal injury
• The advantages gained with experience on the “other side”
• The nexus of Chad’s hook, Don’t Get Hurt Twice, and how he uses it to market his practice
• Chad’s methods of separating himself from his competition with a focus on compassion
• The importance of being able to pivot when changes in the legal landscape occur
• Marketing yourself in a smaller marketplace
• Finding opportunities in cases where others see little worth
• How a large staff can provide the support needed to give clients the attention and care that they deserve
• The unexpected surprises that come with leaving a large firm and starting your own
• What personal injury lawyers should know about the insurance companies that they don’t know
• The power of staying consistent and visible with your advertising

Resources:

• Website: https://www.jchadparker.com
• LinkedIn: https://www.linkedin.com/in/j-chad-parker-2b1683105
• Facebook: https://www.facebook.com/JChadParker
• Twitter: https://twitter.com/jchadparkerlaw?s=20

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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A Glimpse Into Lem Garcia’s Humble & Intelligent Approach To Law

Welcome to episode 107 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Lem Garcia and they talk about hi law firm and how he built the successful firm that he has.

Lem Garcia founded Lem Garcia Law in 2014. With only a few thousand dollars of his own money in the bank, lots of donated time and handiwork from his family, and bargain furniture found on Craigslist, Lem Garcia Law was born. It has become one of the fastest growing and most well-respected personal injury law offices in Southern California, having recovered millions of dollars for clients, with top settlements of $1.75M, $1.3M, $1.1M and $1M. Lem attributes the success of the firm to always doing what is best for his clients and its unique Lem Garcia Law Promise, which delivers top-notch personal service and results.

What you’ll learn about in this episode:

• Information on Lem’s background and how he built a multimillion dollar law firm from just a coupe thousand dollars.
• Why Lem decided to go into personal injury law and to help others in that way.
• What Lem does to create a personal touch and a personal service so as to get the amount of referrals that he does.
• What Lem attributes his high settlement figures to.
• Advice for young lawyer who are just starting out in their career.
• The reasons that Lem went into journalism as an undergraduate and how that informed his decision to go into law school (hint: to help people!).
• The best advice the Lem has received in the past several years.
• Why it is so important to stay humble, especially as you find success in life.

Resources:

• Website: https://www.lemgarcialaw.com/
• LinkedIn: linkedin.com/westcovinacaraccidentattorney
• Facebook: https://www.facebook.com/lemgarcialaw/
• Twitter: https://twitter.com/wcovinainjury

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Lessons From The Attorney Who Invented The Field Of Truck Crash Cases

Welcome to episode 106 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joe Fried and they discuss his career, how he became to be so successfully recognized within his niche, and his advice for other attorneys trying to grow their firm.

Joe Fried is considered by many to be the preeminent truck accident attorney in the country. His office is in Atlanta, Georgia, but he has handled cases in over 35 states recovering more than $1 billion for his clients. He is the Founder of the Academy of Truck Accident Attorneys, former Chair of the American Association of Justice Truck Litigation Group, former President of the National Trial Lawyers Trucking Trial Lawyers and founding Chair of the National Board of Truck Accident Lawyers. He is among the first lawyers to be Board Certified by the National Board of Trial Advocacy in Truck Accident Law and sits on the NBTA Board. In addition to his expertise in trucking, Joe is a former police officer with advanced training in crash investigation and reconstruction, human factors, psychodrama, storytelling and neurolinguistic programming. He is widely known for his creative and unique approaches to preparing and presenting cases and for his ability to craft and present the compelling human story in each of his cases. Joe handles a small number of catastrophic truck crash cases at a time so he can focus his resources on achieving the best possible results for his clients. He spends the rest of his time working as a trucking safety advocate, author, and educator. Joe has authored books, DVDs and articles on trucking and litigation best practices, and has Joe given over 600 presentations on these subjects to lawyers, judges, and trucking industry stakeholders.

What you’ll learn about in this episode:

• Information on Joe’s background and how it is he came to specialize in trucking accidents
• Why it is that if you focus on what you’re passionate about and don’t focus on the money that the money will eventually come.
• How it was that Joe was able to basically invent the field of truck crash cases.
• Information about Joe’s new book A Law Enforcement Guide To Truck Safety Standards.
• The ways that Joe was able to differentiate himself in the first year he was handling truck crash cases, and lesson within that for others (including things such as going to truck driving school himself).
• How Joe got the insight that he needed to market his services to other lawyers as opposed to the general public.
• A look at the not-for-profit Joe created, the Academy of Truck Accident Attorneys.
• The way that Joe is a great marketer, by striving to raise the standard and truly help people, which can be just as effective as investing in advertising.
• A few pieces of simple advice for young lawyers looking to grow their practice.

Resources:

• Website: https://www.friedgoldberg.com/the-firm/joseph-a-fried/
• Facebook: https://www.facebook.com/FriedGoldbergLLC
• LinkedIn: https://www.linkedin.com/company/fried-goldberg-llc/
• Twitter: https://twitter.com/TruckingAttys
• Website: Trucksafetystandards.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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One Of The Nation’s Most Successful Attorneys Shares His Stories And Advice.

Welcome to episode 105 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Morris Bart and they discuss exactly how he became the second largest personal injury attorney in the country and his advice for other lawyers for marketing, hiring, and persevering.

Mr. Bart has been a trial lawyer for over 40 years. During his career, he has developed a national reputation as a leader in handling pharmaceutical, medical devices, and other Mass Torts litigations. In this area, he has successfully achieved many multi-million dollar recoveries for his clients. Mr. Bart has also been a pioneer in legal marketing in America and has lectured extensively on the subject at Tulane University, Loyola Law School, and University of New Orleans.

What you’ll learn about in this episode:

• Morris Bart’s background, and how he went into law and eventually found himself as one of the biggest personal injury lawyers in the country.
• What Morris did to be on his way to become one of the most respected marketers in his profession.
• How Morris came up with his ubiquitous tag line “One Call, That’s All”.
• Why television marketing needs to be the cornerstone of any attorney’s advertising budget, even in the age of digital.
• Why having charisma is an important part of an advertising campaign, regardless of the amount of money one has to spend.
• What Morris has, and hasn’t, changed about operating his firm during the pandemic.
• The issues that Morris has had recently when it comes to hiring new employees and what he’s doing to address that.
• Advice for young lawyers who are trying to succeed in a difficult market.

Resources:

• Website: https://www.morrisbart.com/
• LinkedIn: https://www.linkedin.com/company/morrisbartlawfirm
• Facebook: https://www.facebook.com/MorrisBartLawFirm
• Twitter: https://twitter.com/morrisbart?lang=en

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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How Your Firm Can Receive Cash From The IRS Through ERC Today

Welcome to episode 104 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with John Gentille and they discuss how his company, ERC Today, helps businesses to apply for and receive employee retention tax credits.

John is a visionary connector and graduated from Chowan University. As Chief Revenue Officer, John oversees the company’s sales, partnerships, and strategies surrounding business development. John spent most of his career at ADP. Aside from traveling the world with ADP, he generated millions in revenue and also developed several strategic partnerships.

What you’ll learn about in this episode:

• John Gentilly’s background, how he got into working around the Cares Act, and how he started ERC Today.
• The steps they take at ERC Today to help firms and companies get money from the government for retaining employees during Covid.
• What exactly is the employee retention tax credit and how it works.
• What qualifies a business for this credit and what type of employees qualifies.
• How it works with what type of impact your business has had to experience due to covid.
• The calculations inherent in deciding what kind of cash payment from the IRS you could receive.
• How ERC Today bills the clients that they work with.
• The site that firms can go to (listed below) to learn more about the process as well as what information they will need to begin the process.

Resources:

• Website: erctoday.com/pilmma
• LinkedIn: linkedin.com/in/johngentille/
• Facebook: https://www.facebook.com/ERCtoday/
• Instagram: https://www.instagram.com/erc_today/?hl=en
• Contact Info:
• Company: ERC Today
• Email: John Gentille Gentille@erctoday.com
• Mobile: 803-833-0309

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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How “The Hammer” Cares For Clients, Works Hard, And Employs Smart Marketing

Welcome to episode 103 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Darryl Issacs and they discuss how he has grown his firm through proper care for his clients, knowing how to work hard while working smart, as well as employing some very shrewd marketing endeavors.

Attorney, Darryl Isaacs, also known as “The Hammer”, is CEO and President of Isaacs & Isaacs P.S.C., which he co-founded with his late father, Sheldon N. Isaacs in 1993. The firm has helped thousands of clients recover over two billion dollars practicing in Kentucky, Indiana, and Ohio. The firm handles Car Accidents, Truck Accidents, Wrongful Death, Traumatic Brain Injury, Dog Bites and Class Action cases. Darryl created and manages several “Mastermind Marketing Groups”, whose law firms have earned over 70 billion dollars in revenues. Darryl has shot over 700 commercials with one of his Superbowl Commercials receiving over 15 million views. He is a dynamic self-promoter and independent, “out of the box thinker” who strives to find solutions to help others.

What you’ll learn about in this episode:

• Darryl’s backstory, what initially drew him into law, and how he evolved into a prominent PI lawyer.
• A look into Darryl’s reputation for having an aggressive demeanor in the court room, and why it is that he has found that the more you litigate the better your settlements.
• The impressive size of Darryl’s practice, but also why he believes it’s important to not become too big of a firm.
• How to approach social media marketing, which platforms provide the best results, and how it levels the playing field.
• Why Darryl decided to build a full sized courtroom at his office, and the benefits that has provided.
• Information about Darryl’s Super Bowl ad, which got him 15 million views!
• Why when it comes to advertising, it’s not about matching competitors dollar for dollar, it’s about taking care of clients and doing what you do as best as you can.
• Advice for young lawyers out there trying to make it, especially if they are in personal injury law.

Resources:

• Phone: 502-817-1000
• Website: https://www.isaacsandisaacs.com/
• Facebook: https://www.facebook.com/isaacsandisaacs/
• LinkedIn: https://www.linkedin.com/in/darryl-isaacs-21534162/
• Twitter: https://twitter.com/isaacsandisaacs?lang=en
• Company: Isaacs Isaacs PSC
• Email: Darryl Isaacs darryl@isaacsandisaacs.com
• Assistant: Haley oneal@isaacsandisaacs.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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From Little Money In His Pocket To Running One Of The South’s Largest Firms, With Scott Monge

Welcome to episode 102 of the Grow Your Law Firm podcast. In this episode Ken sits down with Scott Monge and we hear his story about how he grew his own firm and advice on how others can do the same.

Scott Monge’s passion for helping innocent injury victims comes down to the Platinum Rule: Treat people the same way your friends and family would want to be treated when facing a life challenge. Scott’s on a lifelong mission to win outstanding results for innocent injury victims battling against big insurance companies. This calling started when he launched his practice in 1993 in a rented one-person office in Atlanta. Today, Monge & Associates is recognized as one of the most influential law firms in America. Each team member is chosen for their passion and commitment to improving the lives of innocent injury victims. Thanks to their legal work with thousands of innocent personal injury and car accident victims, they’re regularly featured on television, print media, the internet, and many other media platforms.

In fact, Monge & Associates commitment to creating an exceptional client experience comes with a first of its kind guarantee. If you’re not totally satisfied with how you’re treated during the initial 30 days after you hire them, you can take your file — no questions asked — and they won’t charge you anything. Scott Monge is also the author of the book “Secrets to Win Your Injury Case.” Scott firmly believes you make a living by what you get, but you make a life by what you give back to others. That’s why they’re here to make good things happen for other people.

What you’ll learn about in this episode:

• How and why Scott went from the plains of the Midwest, without a lawyer in his family, to having one of the largest law firms in the South.
• Information on the impressive size that Scott’s firm has grown to.
• The unique process that Scott takes when it comes to customer service and attorney client communications (hint: it’s start with the employees).
• How Scott’s firm has weathered the pandemic and how it’s affected the way people work.
• The case that brought Scott the most personal reward.
• Examples of when Scott has taken a big risk that lead to grow for his firm.
• Advice for young attorneys who are just starting and want to establish themselves.
• The 3 things every law firm needs to survive.
• What Scott does to market his past clients so that his successful work leads to more in the future.

Resources:

• Website: https://www.becauseyouwanttowin.com/team/scott-monge/
• Facebook: https://www.facebook.com/MongeandAssociates/
• LinkedIn: https://www.linkedin.com/in/scottmonge/
• Twitter: https://twitter.com/teammonge

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Going Your Own Way & Taking The Right Risks With Lee Coleman

Welcome to episode 101 of the Grow Your Law Firm podcast. In this episode Ken sits down with Lee Coleman and they discuss his career and firm along with some sage advice from a successful attorney.

Lee Coleman is the Founding Partner of Hughes and Coleman. In 1985, he opened Hughes & Coleman Injury Lawyers with Partner J. Marshall Hughes. To date, founding Hughes & Coleman has been both Lee’s greatest accomplishment and his biggest channel for advocacy. Even though Lee’s legal career has been polished and time-tested, Lee never stops learning how to continuously better his firm for his clients. He constantly attends legal seminars and lectures across the nation in order to learn new and innovative ways to make Hughes & Coleman a leading firm in the industry.

What you’ll learn about in this episode:

• Lee’s background and how he got into law.
• The types of cases that Lee likes to practice the most, and why.
• The amount of employees Lee has at his firm and how he has managed them working though the pandemic.
• Thoughts on how you know it’s right to move your firm into another market.
• Thoughts on when it is the right decision to buy another law firm and when it isn’t.
• What kind of personal injury cases it makes sense to take on and put forward in front of a jury.
• Advice about what kind of risks are worth taking as an attorney with your own practice.
• Advice for young lawyers who are thinking about going into personal injury law (hint: it might be easier now than ever!)

Resources:

• Website: https://www.hughesandcoleman.com/
• Facebook: https://www.facebook.com/HughesColeman/
• LinkedIn: https://www.linkedin.com/company/hughes-and-coleman/
• Twitter: https://twitter.com/hughescoleman?lang=en

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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The 17 Things I Wish I Knew When I Started My First Law Firm

In this special episode, to celebrate our 100th release, Ken decided to have his wife, TianaHorace,interview him and he shares with us things he wish he knew when he started his law firm.

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why it is “lonely at the top”, and some of the unique stresses that comes along with starting a firm and having the buck stop with you.
• The importance of having and espousing a set of core values at your firm.
• Why you need to know your own differentiator, what sets you apart from others, before you begin marketing your firm.
• That it is important to hire slow and fire fast at your firm.
• Thoughts on how to properly compensate employees, and why it’s important.
• Why 20% of your cases should be producing 80% of your income.
• The importance of having a dedicated intake person and how that can greatly increase your revenue.
• What price elasticity is and the importance of understanding it.
• That if you are the boss at your firm you should look into attending Mastermind courses as you will find yourself amongst people that can relate to the issues you are facing.

Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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An Innovative and Disruptive Approach To Legal Marketing & PR, With Steve Norber

Steve Nober, founder, and CEO of Consumer Attorney Marketing Group (CAMG) has been a major force in the legal industry for over a decade. CAMG is a full-service legal marketing agency, providing comprehensive digital and offline marketing, including TV, radio, outdoor, SEO, Paid Social, SEM, and OTT. CAMG operates six service divisions with a staff of over 400 to support law firms in the mass tort and single event space with case acquisition. Services include media buying, creative, intake, contract processing, and medical records. With CAMG’s Legal Marketing Index, Steve makes the agency’s proprietary data and marketing trends available to law firms. Recognized as an industry leader, Steve speaks at over 40 conferences a year on topics including best marketing practices and ethics in advertising.

What you’ll learn about in this episode:

• Information about CAMG, the legal marketing conglomerate that Steve has built.
• Some of the ways that CAMG makes measurements and metrics that then can be used to help grow law firms.
• The genesis of CAMG’s call center and why handling this often overlooked aspect of the business is crucial to the growth of a firm.
• The marketing situation, and changes in advertising results, due to changes from the pandemic.
• Why Steve decided to begin to offer PR services, and how their approach is disruptive and innovative.
• How their PR service is intuitive and why law firms should consider it even though it’s not traditionally something that firms seek out.
• Information about the free data that CAMG publishes monthly for law firms.
• Good advice for lawyers trying to grow their practice (hint: start by differentiating in your marketplace).

Resources:

• Website: https://integratedbrandmarketing.com/
• Facebook: https://www.facebook.com/Consumer-Attorney-Marketing-Group-CAMG-921382007912150
• LinkedIn: https://www.linkedin.com/company/consumer-attorney-marketing-group/?viewAsMember=true
• Twitter: https://twitter.com/CAMG_Inc
• CAMG Phone number: 800-200-CAMG
• Steve’s cell: 818-917-8755
• Steve’s email: Steve@CAMGinc.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Structure Your Firm Correctly To Obtain Success, With Jim Adler

Famously known as “The Texas Hammer” and “The Hammer Lawyer,” personal injury attorney, Jim Adler, has been hammering for car accident victims for over 40 years, championing “the little guy” against big corporations and big insurance companies which would deny their legal rights.That mission is why he launched his own law firm in 1973 with a one-man office in downtown Houston. Today, Jim Adler & Associates has offices all across Texas in Houston, Channelview, Dallas and San Antonio, with two dozen accident attorneys and more than 250 legal support staff. They share Jim Adler’s mission of helping injured Texans get the money they deserve from those who were at fault.

What you’ll learn about in this episode:

• Jim’s start practicing law and how he decided to take on personal injury cases, and which types of cases he initially took on.
• Why you need an administrative structure to properly handle all of your cases.
• A breakdown of the 7 fundamental departments of a successful law firm, and how Jim’s approaching them at his firm.
• Why #7, the internet & social media, is so important today and how Jim approaches those needs.
• The cities within Texas Jim operates in.
• The phenomenon of finding it difficult to find good assistance due to people changing the way they approach work because of covid.
• Advice for attorneys who want to become as prosperous as Jim is.
• Why you have to treat everyone in your firm well to be successful in the long wrong.

Resources:

• Website: https://www.jimadler.com/attorneys/jim-adler/
• Facebook: https://www.facebook.com/JimAdlerLawfirm
• LinkedInBusiness: https://www.linkedin.com/company/jim-s-adler-&-associates/
• Instagram: https://www.instagram.com/thetexashammer_/
• YouTube: https://www.youtube.com/user/jajimadler

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Advertising Options And Systems To Handle The Response, With Andy Bederman

In 1985, Andy and Roger Greenberg founded Greenberg &Bederman LLC, which is dedicated to protecting the rights of victims and consumers. Andy has lectured on automobile accident cases and attorney marketing issues. He has appeared numerous times on local television and radio news broadcasts, and he has been interviewed by many local newspapers. These news stories have concerned, among other things, Yaz/Yasmin/Ocella birth control cases, DePuy ASR hip implant recall cases, toning shoe cases, drunk driving fatalities and his efforts to hold bar and restaurant owners civilly liable for injuries caused by patrons who are served too much alcohol at a bar and restaurant and then permitted to drive. Andy has frequently testified before the Maryland legislature regarding proposed legislation to help personal injury victims and consumers throughout the State of Maryland. Andy has been recognized as a Maryland Super Lawyer and as one of the Top Lawyers in Maryland by Baltimore Magazine. He has also been given an AV rating by Martindale Hubble®, the highest available rating for legal ability and ethical standards.

What you’ll learn about in this episode:

• Why Andy decided to go into law and his backstory of growing up in D.C. in the 60’s and his decision to do advertising for his firm well before that was common practice.
• How Andy differentiates himself from the competition in his advertising, and just as importantly, in how he handles people contacting him because of the ads.
• The adjustments Andy has made to their processes during the pandemic.
• Advice for attorneys that are thinking about investing in marketing but aren’t sure how to start (hint: digital marketing is a great way to start)
• How to deal with negative reviews on Google and Yelp.
• What video based streaming services Andy puts his ads within and the responses it garners.
• Why having athought out system in place to handle incoming potential cases is just as important as the marketing itself.

Resources:

• Website: gblawyers.com
• Facebook: https://www.facebook.com/greenbergbederman/
• LinkedIn: https://www.linkedin.com/in/andy-bederman-957881a5/
• Company: Greenberg &Bederman
• Email: Andy Bederman abederman@gblawyers.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Eric Fong lives for the adrenalin only a courtroom provides. With over 100 civil and criminal jury trials under his belt, he is recognized as an innovator of creative trial work. Eric protected low-income housing residents of WA State against oppressive crime control measures, creating the constitutional right to intimate association. His $91,000,000 verdict is the largest compensatory damages verdict for one person in Washington State. His representation of iconic funk musician & legend, George Clinton allowed Mr. Clinton to keep his historic body of work. Decided in the 9th Circuit Court of Appeals, this is the definitive copyright case in the United States.

What you’ll learn about in this episode:

• What’s different and unique about practicing law in the Pacific NW.
• The power of using the Gerry Spence’s psychodrama technique in the courtroom.
• How Eric employs empathy and compassion in a way that keeps him truly helping people and growing his law firm simultaneously.
• How the way you treat your clients and jurors can be the best form of marketing for your firm, better than any paid advertisement.
• The things that Eric can attribute his level of success to.
• How taking care of yourself, your relationships and living an honest & committed life can better your career.
• How habits, good and bad, have an uncanny ability to shape your life as a lawyer and in everything else.

Resources:

• Website: https://www.ericfonglaw.com/
• Facebook: https://www.facebook.com/ericfonglaw
• LinkedIn: https://www.linkedin.com/in/eric-fong-6963237/

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Content Is the Backbone of Great Marketing Strategy, with Alex Valencia

Alex is a successful entrepreneur, marketer, and the president of We Do Web Content, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms, medical professionals, and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal, and Entrepreneur as well as a Forbes Council Member and contributor.

What you’ll learn about in this episode:

• Why is content so important for attorneys who want to get on the first page of search results within Google?
• Why it is important to look at the content your competitors are creating.
• Do attorneys need to do the actual writing of their firm’s online articles?
• What is the goal of content on a firm’s site, and how does this affect the way you craft the articles and content you post?
• What software tools can writers use to refine their writing to make it friendly for the average consumer?
• How to use video on your site when Google actually just reads text.
• How should you think about email in today’s hectic digital marketing landscape.

Resources:

• Website: https://www.wedowebcontent.com
• Facebook: https://www.facebook.com/WeDoWebContent/
• LinkedIn Business: https://www.linkedin.com/company/wedowebcontent/
• LinkedIn Personal: https://www.linkedin.com/in/wedowebcontent/
• Instagram: https://www.instagram.com/wedowebcontent_inc/?hl=en
• YouTube: https://www.youtube.com/c/Wedowebcontent/videos
• Apple Podcast: https://podcasts.apple.com/us/podcast/the-we-do-marketing-hour/id1223810766

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Welcome to episode 94 of Grow Your Law Firm with Ken Hardison. This week Ken sits down with Liel Levy and they discuss Liel’s thoughts on how exactly attorneys should think about connecting with, and marketing to, the Hispanic community within the U.S.

Liel Levy is the Head of Partnerships at Nanato Media, and the co-host of In Camera Podcast, a weekly podcast dedicated to legal marketing. He has conducted several workshops at Google Austin as part of the Google Digital Coaches program, which helps local Hispanic and Black small-business owners leverage the power of Google and digital platforms.

What you’ll learn in this episode:

• Liel’s start in legal marketing, which was initially through family, but then became something he loved as saw he could help firms reach the Hispanic community.
• A look at the impressive stats about the growth of the Hispanic market across the U.S.
• Advice to lawyers who don’t speak Spanish but would love to service the Hispanic market
• How family dynamics operate within the Hispanic community and why attorneys need to be aware of these differences.
• Recommendations for how attorneys can attract clients from within the Hispanic community.
• Liel’s thoughts on Google display ads and if they are worth the investment versus other marketing efforts for reaching the Hispanic community.
• Is Facebook a good route for attorneys looking to brand themselves and market their services?

To purchase his book Beyond Se Habla Español: How Lawyers Win the Hispanic Market Resources:

• Website: https://nanatomedia.com/
• Twitter: https://twitter.com/nanatomedia?lang=en
• Instagram: https://www.instagram.com/nanatomedia/?hl=en
• Facebook: https://www.facebook.com/nanatomedia/
• LinkedIn: https://www.linkedin.com/company/nanatomedia/
• Podcast: https://podcasts.apple.com/us/podcast/in-camera-podcast/id1494514522

Additional Resources:

• PILMMA’s Super Summit: https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Marketing Secrets From a Mega Firm, with Bill Pintas

William Pintas gained his decades of legal experience by heading up one of the largest personal injury partnering firms in North America, which has represented more than 30,000 active clients and has worked closely with more than 400 law firms. The practice includes the representation of thousands of clients in the practice areas of mass torts, nursing home abuse, sex abuse, and environmental disasters. The firm is at the forefront of technology, advertisement, and law firm partnership strategies. Attorney Pintas is also chief legal strategist for famed civil rights attorney Ben Crump, having represented the cases of George Floyd, Breonna Taylor, thousands of poisoned children of Flint, Michigan, and other areas of gross negligence and horrific personal injury.

What you’ll learn about in this episode:

• The marketing channels with the best ROI for law firms
• How Bill grew his law firm to become one of the largest personal injury firms in North America
• Systems and tools to help you know your true ROI for each marketing platform and campaign
• How to keep your firm competitive
• Investing in your business
• Bill’s take on non-lawyer ownership of law firms

Resources:

• Website: https://www.pintas.com/
• Facebook:https://www.facebook.com/pintasmullinslaw/
• LinkedIn: https://www.linkedin.com/company/pintas-&-mullins-law-firm
• Twitter:https://twitter.com/PintasMullins

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Making Your Law Firm “Fireproof”, with Mike Morse

Attorney Mike Morse owns and operates Michigan’s largest personal injury firm specializing in car, truck, and motorcycle accident cases. He founded the firm in 1995 and has led his team of 150 legal professionals in winning over one billion dollars for his clients.

Mike travels across the country, speaking on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FIREPROOF. He also hosts a weekly podcast, Open Mike, in which he shares advice on the law and casts a spotlight on important legal issues affecting society. Furthermore, he is a member of the State Bar of Michigan, the American Association for Justice, and the National Trial Lawyers Association. Mike is also involved with many charitable organizations including Project Backpack, a program he founded that provides free backpacks and school supplies to students in need.

Mike has received many awards and accolades, including being named one of America’s 50 Most Influential Trial Lawyers by The National Law Journal and The Trial Lawyer Magazine, Lawyers Weekly Leader in the Law, DBiz Top Lawyer, Super Lawyer’s Top-Rated Lawyer, and a Top 100 Injury Attorney by National Trial Lawyers. Mike has also received multiple Golden Gavel Awards for his award-winning commercials and garnered coverage from prominent news outlets and renowned publications such as The Today Show, Huffington Post, and Lawyers Weekly. He is often featured as a legal advisor on local news broadcasts in metro Detroit.

Mike is a native of Detroit, Michigan. He began his college education at the University of Arizona where he earned a Bachelors-of-Science in business. He graduated with honors in 1989, and subsequently earned a Juris Doctor Degree Cum Laude from the University of Detroit School of Law.

In his free time, Mike loves to golf, travel, and spend time with his three daughters.

What you’ll learn about in this episode:

• How Mike grew his law firm to become the largest PI firm in Michigan
• Two of the crucial pillars of growing a law firm that most lawyers get tripped up on
• Learning to delegate
• The importance of hiring those who are strong in areas where you are weaker
• The value of establishing core values
• Creating your firm’s “jumbotron”
• The power of knowing your firm’s numbers

Resources:

• Website: https://www.855mikewins.com/
• Facebook:https://www.facebook.com/mikemorselawfirm
• LinkedIn: https://www.linkedin.com/company/mikemorselawfirm/
• Twitter: https://twitter.com/855mikewins

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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How Apple's Latest iOS Update Could Affect Your Law Firm's Marketing Plan, with Luke W Russell

Luke Russell started in the legal industry in 2011 and got fully sucked in when he developed a couple of videos talking about frivolous lawsuits. He was told that he was able to talk about lawyers in ways that edified and affirmed their role in ways they weren't good at doing themselves. 10 years later, he’s now launched the Lawful Good Podcast.

What you’ll learn about in this episode:

• How Luke came to be involved in the field of legal marketing
• What the iOS 14.5 update means for you in terms of marketing your law firm
• Ways that advertising in Facebook are affected by the iOS update
• Adjusting your marketing strategies to comply with the privacy changes
• How to ensure you are in compliance with the privacy changes
• Tips for successful marketing campaigns in the midst of all the updates

Resources:

• Website: https://lawfulgoodpodcast.com/
• Facebook:https://www.facebook.com/Lawful-Good-Podcast-109397534659049
• LinkedIn: https://www.linkedin.com/in/lukewrussell

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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The 5 T's of Improving Intakes, with Kerri Coby White

Kerri Coby White is co-founder and CEO of KerriJames, a consulting firm providing growth-hungry law firms with custom intake solutions that improve lead conversions and save time.

Kerri has been serving the legal industry in marketing and business development over the last decade, merging her consulting firm with that of James Brooks and forming BRITE PARTNERS, LLC in 2019. While James brought to the business a wealth of analytical expertise and digital marketing experience, Kerri brought a passion for network-building, client service, and business development. Together they provide a model for firms seeking to leverage the best of both approaches without overwhelming their teams.

A graduate of NYUs Steinhardt School, Kerri frequently works with new attorneys to develop skills and practices that grow their professional brand and increase case acquisition. She speaks frequently on the small, consistent strategies that, compounded over time, result in deeply satisfying careers.

As CEO of KerriJames, Kerri works closely within the industry to build new relationships and connect attorneys and colleagues to trusted partners that help them move the needle in their business. It is her personal belief that technology must be leveraged in ways that enable firms to do the important work of seeking justice, supporting clients, and growing organizations that serve their communities.

What you’ll learn about in this episode:

• The 5 T’s of improving your intake system
• Getting granular with your data
• Setting your team up for success
• Software solutions for tracking leads
• The importance of listening to your recorded calls
• Setting targets and motivating your team to hit those targets
• Using call centers for after-hours calls...the good, the bad, and the ugly
• Kerri’s new book, “The Good Firm”

Resources:

• Website: www.kerrijames.co
• Facebook:https://www.facebook.com/KerriJamesConsulting/
• LinkedIn: www.linkedin.com/in/kerricobywhite
• Twitter: https://twitter.com/kerricobywhite

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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From Small Town Prosecutor, to Nationally Recognized Trial Lawyer, with Mark Bryant

From humble beginnings in Paducah, Mark Bryant has risen to become one of the best-known trial attorneys in Western Kentucky. Described in a front-page article in the Los Angeles Times as “a former prosecutor with a swashbuckling style that charms juries,” under his leadership the Bryant Law Center has won national class action cases, derailment actions against major railroads, and courtroom victories and major settlements for clients who suffered brain damage or catastrophic injury and wrongful death. Mark Bryant has practiced in his hometown of Paducah, Kentucky since graduating from the University of Kentucky College of Law in 1973. Mr. Bryant is a product of the Paducah, Kentucky city schools, Paducah Community College, the University of Kentucky, and the University of Kentucky College of Law.

What you’ll learn about in this episode:

• How Mark went from a Commonwealth prosecutor to a nationally recognized trial lawyer
• How he successfully markets to a broad range of clientele, including everything from criminal to mass torts
• The most helpful elements of being a part of PILMMA’s Masterminds
• How Mark became interested in pursuing the practice of mass torts
• Dealing with “mega firms” when you’re competing in a small market
• Advice for young lawyers interested in getting into class-action cases

Resources:

• Website: https://www.bryantpsc.com/attorneys/mark-bryant/
• Facebook:https://www.facebook.com/TheBryantLawCenter
• LinkedIn: https://www.linkedin.com/in/markpbryant/
• Twitter: https://twitter.com/MarkBryantlaw

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/free-resources/
• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Secrets to Social Media Success, with Moe Dewitt

Moses DeWitt is a native Floridian and has lived in Central Florida since 1985. After graduating from Winter Park High School, he went on to Emory University in Atlanta, Georgia to receive his undergraduate degree in Political Science and to Florida State University College of Law to receive his Juris Doctor. Mr. DeWitt is a regular commentator for the News Junkie on Real Radio 104.1. Although Mr. DeWitt has a wide array of legal experience, today he limits his practice primarily to domestic, commercial, personal injury, and real estate litigation. Additionally, Mr. DeWitt handles appellate matters and has prevailed for his clients on numerous appeals. Mr. DeWitt is the author of numerous articles and was an editor of the Journal of Land Use and Environmental Law.

What you’ll learn about in this episode:

• Effective marketing strategy when you’re competing against big players in your market
• How to develop a differentiating marketing plan
• Ideas for social media content
• The keys to effective social media
• 3 things that Moe credits his success to
• Moe’s view on Mastermind groups
• Where to see Moe’s videos

Resources:

• Website: https://dewittlaw.com/
• Facebook:https://m.facebook.com/dewittlaw
• LinkedIn: https://www.linkedin.com/in/moe-dewitt-6a927217
• Twitter: https://twitter.com/dewittlawfirm

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Running a Virtual Law Firm, with Kara Vaval

Kara is an Attorney known as The Laptop Lifestyle Lawyer ®. She is an author, keynote speaker, business development coach, and the President of Vaval Law, a personal injury law firm.

She is also the CEO of the InPowerment Institute, LLC, an educational and empowerment platform geared towards delivering courses, training, and coaching services to students eager to create their best life.

She is a mother of 2 amazing children who enjoys playing tennis on her free time. Her message is one of courage, perseverance, self-confidence, and achievement. Kara's teachings are about harnessing one's individual, unique life journey, gifts, talents, and perspectives to create and build lives, careers, brands, and businesses that bring joy, happiness, and fulfillment to living. She subscribes to the belief that "when you do what you love, you never work a day in your life."

Kara leverages her tragic life experiences, her entrepreneurial journey as Pink Cadillac Sales Director with Mary Kay cosmetics, and her experience building a successful law practice to deliver powerful, tested tools, techniques, and methods to cultivate discipline, increase productivity and deliver results.

You can catch her story in her book, 28,000 DaysMake Yours Count! where she lays out the lessons brought by her successes and failures and her unconventional climb to success.

What you’ll learn about in this episode:

• Kara’s journey from newly licensed lawyer to fiercely independent, successful virtual law firm owner
• The most common objections lawyers have to the idea of working from home/remotely
• Running your law firm and managing your team completely remote
• Creating a flow of new cases, while running a virtual firm
• Different options for meeting with clients or your team, when you don’t have a permanent office space

Resources:

• Website: https://laptoplifestylelawyer.com/
• Facebook: https://www.facebook.com/Karavavalofficial/
• LinkedIn: https://www.linkedin.com/in/karavavalofficial/
• Twitter: https://twitter.com/karavaval

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Emotiontrac: The Latest "Must-Have" Software for Lawyers, with Aaron Itzkowitz

Aaron has extensive experience in technology management and in growing traditional and start-up businesses to profitability.

Prior to EmotionTrac, Aaron led Successories.com and its subsidiaries as CEO, President and COO. In 2014, he sold a division of the company at a substantial gain for the investors. He has launched companies and also worked as a business consultant for small to Fortune 100 companies to increase revenue, implement cost cutting programs and guide manufacturing and technology expansion. He led a Hewlett Packard initiative to build an on-demand solution to introduce their wide format printers. He also served as CEO of FrameLogix Inc., an online photo framing fulfillment business. Partners included Snapfish.com, Kodak and AOL.

What you’ll learn about in this episode:

• Why and how Emotiontrac software was developed
• How emotion recognition software can be a marketing money-saver for attorneys
• The use of this software in video dispositions
• The value of the panel review in determining case valuation
• Pricing structure and program options

Resources:

• Website: https://emotiontrac.com/
• Facebook:https://www.facebook.com/emotiontrac/
• LinkedIn: https://www.linkedin.com/in/aaronitzkowitz/
• Twitter: https://twitter.com/emotiontrac?lang=en

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Delivering Exceptional Client Service, with Judd Shaw

Judd Shaw founded Judd Shaw Injury Law (JSIL) and serves as the firm’s Brand Chief. Judd founded the firm on the premise that clients come first. Over the years, the success he attained for his clients helped JSIL grow significantly. Judd’s clients are not just another number to him or his law firm.

Never losing sight of the firm’s core values, Judd is passionate, one could say obsessed, about client satisfaction. The weight of the responsibility he has in helping his clients has driven Judd to deliver the firm’s promise that clients deserve. When you contact the firm, Judd is confident that you’ll discover a seasoned team who share his commitment to excellence and to the health of his clients, first and foremost.

As a skilled negotiator, Judd is widely respected for his industry knowledge and experience. He has recovered tens of millions of dollars for his clients and takes the time to build a relationship of trust with each client. He does more than take a case – he takes his clients’ side and fights hard. In addition to his firm’s personal injury practice group, Judd built one of the State’s largest no-fault medical collection law firms. Judd has a proven track record for both maximizing recovery and for his speed in resolving cases.

His unwavering focus on his injury clients taps into Judd’s extensive network of expert medical professionals to ensure injury clients achieve their maximum medical improvement. His ultimate goal is to be the client’s legal hero – or as we call it – a Knight In Shining Armor.

What you’ll learn about in this episode:

• How to begin when creating a strategy focused on providing excellent client service
• The role of established core values in providing top-notch service
• Why getting the settlement value your customer expected is NOT the most important thing
• Using surveys to maintain and improve the client experience
• How to handle clients who just aren’t meshing well with their case manager
• Measuring how successful your client service has been
• Marketing to past clients

Resources:

• Website: https://www.juddshawinjurylaw.com/
• Facebook: https://m.facebook.com/JuddShawInjuryLaw/
• LinkedIn: https://www.linkedin.com/company/juddshawinjurylaw
• Email: judd@juddshawinjurylaw.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Malpractice Traps That Most Lawyers Haven’t Thought About, with Jason Lazarus

Jason D. Lazarus, J.D., LL.M., CSSC, MSCC is the founder and Chief Executive Officer of Synergy Settlement Services. Synergy offers healthcare lien resolution, Medicare secondary payer compliance services, pooled trust services, settlement asset management services and structured settlements. He is also the managing partner and founder of the Special Needs Law Firm; a Florida law firm that provides legal services related to public benefit preservation, liens and Medicare Secondary Payer compliance. Jason is an Amazon Best-Selling author and his book; Art of Settlement, is a detailed guide for trial lawyers related to regulatory compliance when resolving catastrophic claims. His written work has been cited, as authoritative on Medicare compliance, by the Supreme Court of Florida and the United States Southern District of Florida. Mr. Lazarus received his B.A. from the University of Central Florida and his J.D. with high honors from Florida State University. He received his LLM in Elder Law with Distinction from Stetson University College of Law.

What you’ll learn about in this episode:

• Medicare Advantage plans’ recovery rights
• Mandatory reporting requirements for insurers from Medicare
• Do any of these pitfalls apply to PI settlements
• Medicaid/SSI protected benefits
• The effect of the Supreme Court’s ruling in the McCutchen case on ARISA liens
• How qualified settlement can expedite the resolution of catastrophic and complicated cases
• Attorney fee deferrals to QSF
• Special needs trusts
• Jason’s book, “The Art of Settlement”

Resources:

• Website: www.synergysettlements.com
• Website:www.triallawyerview.com
• Facebook: https://www.facebook.com/SynergySettlementServices
• Twitter: https://twitter.com/SynergySettle
• LinkedIn: https://www.linkedin.com/in/jasondlazarus/
• Email: jason@synergysettlements.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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If You Can’t Measure It, You Can’t Manage It, with Eric Sanchez

Eric has a well-earned reputation for law firm logistics, efficiency and innovation, born from his diverse background and nearly two decades as an executive in what has become the largest plaintiffs practice in North Carolina, the Law Offices of James Scott Farrin, where Eric currently serves as the Vice President of Strategy and Innovation.

Eric is the Founder of GrowPath the ultimate software for personal injury firms. Learn more about how GrowPath can help your firm at https://learn.pilmma.org/growpath-vendor-directory

What you’ll learn about in this episode:

• The importance of identifying each “phase” of case management
• What you should be measuring in your law firm
• Why you should stop looking at yourself as a law firm, and start looking at yourself as a business that sells legal services
• KPIs that are appropriate for paralegals
• The top 5 KPIs for PI lawyers
• The optimal amount of time it takes to follow up on a medical record
• Dealing with attorneys and employees who are resistant to policies and procedures
• The PI firm’s biggest time savers and time-wasters
• Managing remote employees
• Where to start when implementing KPI measurements
• Eric’s opinion on non-lawyer ownership of law firms

Resources:

• Website: https://www.farrin.com/
• Website: https://growpath.com/
• Facebook: https://www.facebook.com/GoGrowPath/
• Facebook: https://www.facebook.com/LawOfficesofJamesScottFarrin
• Twitter: https://twitter.com/FarrinLaw
• LinkedIn: https://www.linkedin.com/in/ericjsanchez/
• Email: esanchez@farrin.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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Pull Marketing vs. Push Marketing, with Jan Roos

Jan has generated millions in revenue for law firms through digital advertising through his agency, CaseFuel, and his bestselling book on the subject, The Legal Marketing Fastlane. After seeing the success of his largest clients, he has added helping firms double their case files without increasing spend through focusing on the intake process in addition to innovating in new ways to bring clients using paid traffic.

What you’ll learn about in this episode:

• The difference between pull marketing and push marketing
• Which category Facebook and YouTube each fall into
• The value of education-based marketing
• The biggest problem attorneys have with getting a return on their marketing investment
• The challenges of intake and the dangers of overlooking process issues there
• What to expect in the near future for legal marketing online

Resources:

• Website: https://contact.casefuel.com/home/
• LinkedIn: https://www.linkedin.com/in/jan-roos-legal-marketing-expert-and-bestselling-author-27078732/
• Facebook:https://www.facebook.com/casefuel0/
• Email: jan@casefuel.com

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Creating a Lean Law Firm, with Dave Maxfield

Dave Maxfield runs a boutique consumer protection practice in Columbia, South Carolina, representing consumers in cases against banks, credit reporting agencies, and insurance companies. He’s the four-time chairman of the Consumer Law section of the S.C. Bar, Past President of the 1900 member Richland County Bar, and Adjunct Professor at the University of South Carolina School of Law. A self-described Systems Geek, Dave is a four-time ABA Techshow speaker. In 2018, Dave and Larry Port wrote the ABAs bestseller The Lean Law Firm to translate Lean practices from companies like Toyota and Intel into a simple, month-by-month template that law firms can use to become more profitable.

What you’ll learn about in this episode:

• What it means to be a “lean” law firm
• How to evaluate your firm’s systems and processes
• The most common bottleneck areas in law firms
• The importance and value of improving the time on desk of your cases
• What the income formula is and how to use it
• The key metrics to monitor to track your lean firm progress
• Why it is important that a law firm’s systems be visual
• Thinking about your firm as a closed system

Resources:

• Website: www.consumerlawsc.com
• Websiie: www.leanlawfirmbook.com
• Website: www.thelawyerproject.com
• Facebook: https://www.facebook.com/ConsumerLawSC
• Twitter: https://twitter.com/ConsumerLawSC
• LinkedIn: https://www.linkedin.com/in/dave-maxfield-871159/
• Email: chuck@thetransformation.company

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

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The ABCs of KPIs, with Dr. Shawn A. Noble

Dr. Shawn A Noble leads the group and offers over 20 years of exploring human behavior in over 30 industries. His background in Cognitive Psychology, with an emphasis on Judgment & Decision Making, has allowed him to help several Fortune 100 companies gain a richer understanding of customer needs and apply those insights to create innovative solutions.

Dr. Noble is a Certified Customer Experience Professional with extensive training, from top schools like Stanford and Northwestern, and experience in the following areas:

• Creative Problem Solving
• Strategic Planning
• Business Model Canvas
• Blue Ocean Strategy
• Innovation
• Marketing Research
• Journey Mapping
• Analytics (including Big Data)
• Segmentation and Targeting
• Marketing Communications
• Social Media
• Ideation
• Design Thinking
• Six Sigma
• Lean Methods
• Change Management
• Training and Development
• Product and Service Development
• Portfolio Management

He partners with other colleagues with similar backgrounds to provide you with extensive value for your organization.

What you’ll learn about in this episode:

• What is a KPI
• The history of KPIs
• Do you have the right KPIs and are you using them correctly
• What a SMARTT KPI is
• Should you incentivize - the pros and cons
• The 5 steps to determining great KPIs
• Why you should know your Net Promoter Score
• How to align and assign KPIs in your law firm
• The 5 KPIs essential to most firms
• Lagging indicators vs. leading indicators

Resources:

• Website: https://www.thenobleconsultinggroup.com/
• LinkedIn: www.linkedin.com/in/shawn-noble-phd-52203b65
• Facebook: https://www.facebook.com/thenobleconsult
• Twitter: https://twitter.com/TheNobleConsult
• Email: shawn@thenobleconsultinggroup.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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The Vital Metrics You Need to Assess Your Law Firm's Health, with Chad Dudley

In 2009, Chad founded Dudley DeBosier Injury Lawyers with partners Steven DeBosier and James Peltier. Chad continuously fights for injured people and brings a vast knowledge of automobile accidents, personal injuries, toxic torts, securities litigation, and class action lawsuits to the legal team. His management and leadership skills help make Dudley DeBosier operate efficiently, which allows the firm to maintain focus on clients.

Additionally, in 2009, he also founded Vista Consulting, a consulting firm dedicated to helping other plaintiff personal injury law firms run more efficiently. For nearly a decade, Chad has worked with almost 100 personal injury law firms, becoming an expert on the topic of law firm management and a frequent speaker at national conferences. In 2017, Chad left Vista Consulting to take on the role of CEO at CJ Advertising.

Under Chad’s leadership, CJ Advertising continues to launch a variety of new product offerings and improvements that merge the agency’s nearly 25 years of personal injury marketing experience with industry consulting expertise and the latest digital and broadcast marketing strategies.

The Honolulu native migrated to Baton Rouge after earning a scholarship to play tennis at Louisiana State University. Chad received a bachelor’s degree in marketing in 1996 from LSU before he attended LSU Paul M. Hebert Law Center, where he received his Juris Doctorate in 2000. Chad was selected as a Louisiana Super Lawyer and Rising Star for three years.

What you’ll learn about in this episode:

• The metrics you should be tracking to assess your law firm’s health
• What each attorney in a PI firm should produce in case fees
• How and why you should examine your case rate
• What your case rate should be
• What percentage your labor costs should be
• How to know if you have a healthy profit margin
• How to evaluate the effectiveness of your marketing spend
• Where AI will likely touch the legal industry first
• What direction law firm television advertising is trending

Resources:

• Website: www.dudleydebosier.com
• LinkedIn: https://www.linkedin.com/company/dudley-debosier-injury-lawyers/
• Facebook: https://www.facebook.com/DudleyDeBosier/
• Twitter: https://twitter.com/DudleyDeBosier
• Email: cdudley@dudleydebosier.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Increasing Your Average Case Fee and Average Case Settlement Value, with Micki Love

Past Experience

Micki began her career as a runner for Hughes & Coleman, a small personal injury law firm in Kentucky, while attending school. For more than 23 years, she was involved in all aspects of marketing and managing at the firm, and she eventually led the firm as their Chief Operating Officer.

Over the course of her tenure with Hughes & Coleman, the firm grew to over 175 team members with nine offices in four states. Throughout this time, she helped organize the M&L Legal Marketing and Management seminars, conducted financial comparison groups, and helped implement a cutting-edge intake department and operational efficiency system.

Mickis next step was working with Vista Consulting, where she helped law firms maximize their potential by solving operational obstacles.

Present Role

In 2018, Micki left Vista to join cj as President and Chief Brand Strategist, where she oversees all agency accounts and launched cj Consulting. Her insight on marketing, strategy, management, and leadership helps guide our agency and our family of clients toward a bright and successful future.

Outside of the agency, she enjoys watching her children, Caleb and Ava, grow up and be passionate about the sports or activities with which they are involved.

Moving Ahead

Our agency and our clients are rallying behind Micki, and the potential for growth at cj has never been higher.

What you’ll learn about in this episode:

• Why you should do an honest evaluation of your firm before you even consider increasing your marketing spend
• The correct way to evaluate your fees by case type
• Why rule #1 is always, communicate regularly with your clients
• How to track and manage your client communications
• How to implement a grading system for your cases
• What is a settlement committee and why your firm should have one
• What the Pareto Principle is and why how your firm lines up
• Why you should know and have a good relationship with the doctors in your area
• If you should be taking more cases to trial

Resources:

• Website: https://www.cjadvertising.com/
• LinkedIn: https://www.linkedin.com/in/milove
• Facebook: https://www.facebook.com/cjAdvertising
• Twitter: https://twitter.com/cjAdvertising
• Email: mlove@cjadvertising.com

Additional Resources:

• PILMMA’s Super Summit https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Developing an Empowered Team , with Molly McGrath

National Podcaster, decade long national blogger and 2 x Amazon #1 Best Selling Author. Since the late nineties, Molly has coached, consulted and directed presidents and founders of national organizations and over 4,000 small business owners in; executive-level leadership, continuous improvement, and team empowerment initiatives to infiltrate new markets, leveraging partner ecosystems and producing profitability. Molly has 25+ years of specific skillset experience in legal CMO marketing, factional CEO, conversation intelligence coaching, team development & empowerment, intrapreneur talent acquisition, Kaizen leadership, root cause analysis, revenue mapping, and action-based project management.

What you’ll learn about in this episode:

• The most common challenges that prevent lawyers from growing their book of business
• What is a “book of business”
• The value of developing your own book of business
• Two ways two approach relationship building
• Why you should consider admitting that you’re uncomfortable requesting it, but ask your clients for referrals anyway
• How business development coaching can help lawyers across all practice areas
• 3 sections of a good business development structure

Resources:

• Website: www.hiringandempowering.com
• Facebook: https://www.facebook.com/hiringandempowering
• LinkedIn: https://www.linkedin.com/in/molly-hall/
• Twitter: legalmarketingflow

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/

• PILMMA’s Super Summit: https://pilmma.mykajabi.com/pilmma-super-summit-2021

• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Improving Your Intake Conversion Rate, with Chris Mullins

Chris Mullins, known as The Phone Sales Doctor for more than 25 years works with law firm Intake Specialists and Attorneys and has helped hundreds of law firms around the country convert more prospects into clients.

Perhaps you think your law firm is successful because the phone is ringing and some days, its ringing off the hook. However, you find you are still struggling to grow your firm or even be profitable. Here's the hard truth: A ringing phone only indicates that your marketing is successful. It's what happens when the phone is answered that will drive your success or failure. Chris Mullins will clearly help you understand the important role your intake specialist or call center or receptionist plays in converting phone calls to become clients along with the steps you need to take to ensure the right person is answering the phone and answering it correctly. You may think this is a small matter, but if a call is not handled well, nothing else happens. Great marketing is not enough if your prospects don't convert. Chris Mullins will help you to inspect what you expect.

Dan Kennedy says Chris Mullins expertly and ably attacks a very significant problem area costing almost every law firm large sums: the handling of inbound and outbound sales telephone calls. Law firms Attorneys spend huge amounts of money making the phone ring, and then invest little or no serious effort at ensuring each type of call is handled properly and professionally. I have urged clients of mine to utilize Chris Mullins and see the profitable results.

Call Chris Mullins at 603-249-5878 and email: phonesuccessdoctor@gmail.com for more information on how to convert more prospects to clients.

What you’ll learn about in this episode:

• The most important thing law firm owners should do to increase their intake conversion rate
• The correct way to review Ghost Calls and/or recorded intake calls with your team and how to fix it
• How to get your team involved and motivated in improving their case intake processes
• The value of having a dedicated intake person/staff
• Why you should have someone give your rejected files a second look
• How to coach your team to successfully improve their intake conversion rate
• What metrics you should be tracking for your intake staff and why you should always share the numbers with them
• What is “sales language” and how should your intake team be using it
• The one question that all intake specialists should know the answer to

Resources:

• LinkedIn: https://www.linkedin.com/in/chrismullinsphonesalesdoctor/
• Facebook: https://www.linkedin.com/in/chrismullinsphonesalesdoctor/
• Email: phonesuccessdoctor@gmail.com

Additional Resources:

• PILMMA’s Super Summit: https://pilmma.mykajabi.com/pilmma-super-summit-2021

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Client-Centric Marketing, with Mark Schaefer

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.

His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

What you’ll learn about in this episode:

• Marketing lies: the battle between consumers and marketers
• How emotional connection and marketing go hand-in-hand
• Why you should always make your clients the “hero” of the story
• The most effective methods of marketing in today’s climate
• Why being “of the community,” instead of “from the community” makes a big difference to today’s consumers
• What is consensual marketing
• What should you be doing to ensure your marketing is customer-centered

Resources:

• Website: https://businessesgrow.com/blog/
• Facebook: https://www.facebook.com/mark.schaefer3
• LinkedIn: https://www.linkedin.com/in/markwschaefer/
• Twitter: https://twitter.com/markwschaefer

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• PILMMA’s Super Summit: https://pilmma.mykajabi.com/pilmma-super-summit-2021
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Building an Unfailing Book of Business, with Steve Fretzin

Driven, focused and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys.

Over the past 16 years, Steve Fretzin has devoted his career to helping law firms and lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

In addition to writing three books on legal marketing and business development, Steve has been featured in the Chicago Tribune, Crains and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.

What you’ll learn about in this episode:

• The most common challenges that prevent lawyers from growing their book of business
• What is a “book of business”
• The value of developing your own book of business
• Two ways two approach relationship building
• Why you should consider admitting that you’re uncomfortable requesting it, but ask your clients for referrals anyway
• How business development coaching can help lawyers across all practice areas
• 3 sections of a good business development structure

Resources:

• Website: www.fretzin.com
• LinkedIn: https://www.linkedin.com/in/stevefretzin/
• Twitter: https://twitter.com/stevefretzin

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Internet Domination Bootcamp: https://www.pilmma.org/idb2021
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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How to Use Data to Get More Leads, with Adam Lundquist

When former Santa Barbara radio shock jock, Adam Lundquist, published one of his radio interviews on a newly-formed internet platform called YouTube, he became one of the first ever viral video creators. This sparked his initial interest in the power of the internet, as well as leveraging the internet as a marketing platform.

Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media and translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others.

Today, Adam is the founder of digital marketing agency Nerds Do It Better, where he takes his media knowledge to even greater heights, delivering consistent and cost-effective paid search campaigns for companies around the world. He and his team excel at putting their clients’ brands in front of the right eyes at the right time, with the right message, on the right device.

Utilizing an advanced ROI-driven statistical analysis methodology developed at Harvard (Adam’s alma mater), Nerds Do It Better develops elegant strategies for their clients to leverage every available channel in interacting with potential customers. Adam collaborates with each of his clients to design a customized strategy aligned with their unique business goals, removing inefficiencies in their marketing efforts.

What you’ll learn about in this episode:

• The elements of data that you should be tracking with any digital marketing campaign
• Why the cost-per-click for lawyers is more expensive than most other professions
• The difference between keywords and search queries
• Small variations in landing pages that can make a big difference in the success of your digital marketing
• Click-to-call on Google vs. top-slot ranking
• Google quality score: what is it and how can it affect your cost-per-click
• How to get granular with your data

Resources:

• Website: https://nerdsdoitbetter.com/
• LinkedIn: https://www.linkedin.com/company/nerds-do-it-better/
• Facebook: https://www.facebook.com/nerdsdoitbettermarketing/
• Twitter: https://twitter.com/ndibmarketing

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Internet Domination Bootcamp: https://www.pilmma.org/idb2021
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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The Mistakes Lawyers Make When Choosing A Vendor Partner, with Julia Moreland

Julia Moreland is the owner of Marketing Partners Unlimited. She has over 37 years of Marketing, Sales, and Business Consulting experience. Julia’s understanding of personal injury and mass tort firms provides the experience to convert your intake and referrals to cases.

What you’ll learn about in this episode:

• Why you should always research multiple vendors for a project, before deciding who to partner with
• What you must identify about your law firm before deciding what you should outsource
• Why you should consider partnering with a marketing firm to harvest referral cases from your past clients
• The importance of a good case management system
• How Julia’s company, Marketing Partners Unlimited, is helping law firms across the country with everything from advertising to lead follow-up and intakes

Resources:

• Website: www.marketingpartnersultd.com
• LinkedIn: www.linkedin.com/in/julia-a-moreland/
• Phone: 631-755-1041
• Email: jmoreland@marketingpartnersultd.com

Additional Resources:

• Internet Domination Bootcamp: https://www.pilmma.org/idb2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Marketing to Past Clients: The Most Underutilized Source of New Cases, with Ken and Tiana Hardison

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Tiana practiced law for more than 27 years, with an emphasis on personal injury and disability law. She now balances her time and energies between practicing law and working with PILMMA.

What you’ll learn about in this episode:

• The 3 distinct phases of marketing to clients
• The phase of marketing that most lawyers underutilize
• Why you shouldn’t count on clients to remember your name, post-representation
• What you should be doing today to create top-of-mind awareness
• How to build a successful referral system
• Why you should send more than just Christmas cards to your clients
• Where to begin with grassroots marketing
• Why you should write a book...or have one written for you
• What does and does not make up a good newsletter

Resources:

• Website: www.pilmma.org
• LinkedIn: https://www.linkedin.com/company/pilmma
• Facebook: https://www.facebook.com/PILMMA
• Twitter: https://twitter.com/PILMMAorg
• Email: info@pilmma.org

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Internet Domination Bootcamp: https://www.pilmma.org/idb2021
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Important Changes in the SEO Landscape, with Tanner Jones

As our Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and our clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how we may accomplish their digital marketing goals.

“We are proud to have built one of the strongest teams in the country, ranging from licensed attorney content writers, innovative social media consultants and award-winning designers to expert programmers and highly experienced search marketing consultants. We know that we are only as strong as our individual team members, and we hire accordingly.”

“Consultwebs has been in business since 1999 and has been singularly focused on law firm Web marketing. We do not dabble in other areas in which we lack talent and resources. We focus on what we know best: Internet marketing for attorneys,” Tanner says.

Tanner frequently shares his insights on online marketing with the legal community, including speaking at PILMMA conferences held throughout the country. He has spoken at M&L Seminars and co-hosted webinars with Google, Avvo, LawMarketing.com Editor-in-Chief Cindy Greenway and Raleigh attorney / PILMMA founder Ken Hardison. In 2019, the Academy of Truck Accident Attorneys invited Tanner to speak at its Annual Symposium in Nashville. Additionally, Lawyers Weekly newspapers and Attorney at Law Magazine have interviewed Tanner numerous times.

Tanner is a regular contributor to the Consultwebs online legal marketing blog. He has also appeared on our award-winning LAWsome podcast, discussing how law firms can measure their marketing ROI.

A native of Waynesville, North Carolina, Tanner earned a degree in Business Management (with a minor in Economics) from Berea College in 2008.

He has now returned to Waynesville, where he lives with his wife, daughter and son and enjoys camping, hiking, fishing, hunting, golfing and playing “any other competitive sport available” in his free time. However, he admits that his goal for sports has gone from “win” to “don’t get injured.”

What you’ll learn about in this episode:

• How to realistically set your expectations when working with a digital marketing agency
• What’s changing in the world of SEO
• Where you need to be with Google, in order to see the BEST case-driving flow
• Why strategic office locations are now playing an important role in SEO
• The value of CONSISTENTLY receiving positive reviews
• Why your Google Business profile should be as complete as possible
• What is longtail search
• The online buyer’s journey
• 6 of the most common biases that influence consumer decision making

Resources:

• Website: https://www.consultwebs.com
• LinkedIn: https://www.linkedin.com/in/tannerjonescw/
• Facebook: https://www.facebook.com/tanner.jones.37
• Email: tjones@consultwebs-email.com
• Additional info: https://www.thelawsomepodcast.com/
• Legal trends report: https://www.pilmma.org/blog/2021/02/2021_legal_marketing_trends_and_predictions/
• Additional report:

Additional Resources:

• Internet Domination Bootcamp: https://www.pilmma.org/idb2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Using Technology to Create a Law Firm That Works for You, with Neil Tyra

Neil W. Tyra is a solo practitioner and the driving force behind The Tyra Law Firm, LLC (www.tyralawfirm.com). His practice focuses primarily on estate planning, estate administration, selected family law cases, adoption and guardianship. Prior to creating The Tyra Law Firm, LLC, Mr. Tyra was an attorney with the Washington DC firm of Simeone & Miller, LLP. Before entering law school, Mr. Tyra had a long and successful career in information systems and technology management for some of Washington D.C.'s largest technology firms, including Computer Sciences Corporation.

Mr. Tyra is admitted to practice in the State of Maryland and the District of Columbia. He is a member of the American Bar Association, Maryland State Bar Association, the District of Columbia Bar Association and the Montgomery County Bar Association.

Mr. Tyra is a graduate of the Columbus School of Law at The Catholic University of America. He received his undergraduate degree in Information Systems Management from the University of Maryland.

Mr. Tyra is also the creator and host of the popular podcast, The Law Entrepreneur. This podcast answers the questions “what they didn’t teach us about running a business in law school”. The podcast is available on iTunes and is heard throughout North America, the United Kingdom, and Australia to name a few countries.

Mr. Tyra is a long time supporter of soccer in the Washington DC area. He was an original investor in Major League Soccer and sat on the Board of Directors for DC United for the first four years of the team’s existence. In addition, he is a former member of the Board of Directors for both Soccer ’94 and DC Scores (the predecessor of America Scores). He is also the founder of the Kenshin Karate School and has been an active practicing black belt in Japanese karate for over twenty-five years.

What you’ll learn about in this episode:

• How Neil’s total of 8 different careers led him to the practice of law, and how each of those careers has helped to build a practice that works for him
• The evolution of technology in law firms
• Using technology to reduce your work time
• Why you shouldn’t necessarily consider yourself locked into your current area of practice
• What the future setup of law offices may look like
• Advances in documentation preparation systems
• How artificial intelligence might affect the practice of law

Resources:

• Website: http://thelawentrepreneur.com
• LinkedIn: www.linkedin.com/in/tyralawfirm
• Twitter:https://twitter.com/lawentrepreneur
• Email: neil@thelawentrepreneur.com

Additional Resources:

• Internet Domination Bootcamp: https://www.pilmma.org/idb2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Scaling Up Your Law Firm with Solid Execution, with Chuck Kocher

Chuck spent 21 years working in the corporate world in a variety of capacities. After being exposed to all kinds of businesses from manufacturing to high tech and to virtually every aspect of business, Chuck decided that he wanted to become a real entrepreneur and start his own business serving and helping other businesses grow.

Chuck has coached, trained, and spoken to thousands of business leaders from a wide variety of industries across the globe and has helped them successfully transform. In addition to his 40 years of experience helping entrepreneurial leaders successfully change the way they operate, Chuck is also a passionate learner himself. Each year he commits more than 250 hours to improving his own knowledge and skills so that he can pass that on to businesses that don’t just want to be good, but want to be great! To do that, Chuck has earned certifications and accreditations from some of the best high-growth business training organizations in the world, including Scaling Up Coaches, John Maxwell Leadership Coaches, Wiley (DISC & 5 Cohesive Behaviors) and Flippen Leadership Profiles. He is a voracious reader and also attends four learning and development conferences every year. Chuck brings significant experience, a track record of client success, proven world-class best practices/models/tools and a passion for helping others succeed!

What you’ll learn about in this episode:

• The most common issues that keep business owners from successfully executing and achieving goals
• How saying “no” can actually contribute to your law firm’s growth
• The role that meetings should play when trying to scale up your law firm
• How to structure your firm’s meetings, so that they fuel your team’s ability to execute
• What types of questions you team SHOULD be asking when they’re engaged
• The importance of valuing honest feedback from your team

Resources:

• Website: https://thetransformation.company/
• LinkedIn: linkedin.com/in/chuckkocher
• Twitter:https://twitter.com/chuckkocher
• Email: chuck@thetransformation.company

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Proven Strategies to Acquire New Clients on Facebook, Instagram, & TikTok, with Ali Awad

Ali Jamal Awad, Esq., MBA, founded his law firm in 2016 after successfully winning a wide variety of injury claims. In his first year of practice, Mr. Awad settled OVER $1 MILLION in personal injury cases. These included car wrecks, truck accidents, slip and fall cases, medical malpractice, and a highly disputed toxic mold exposure claim.

Mr. Awad has the ability to communicate with clients from all walks of life, as he comes from an immigrant family. He has learned to speak five different languages through his many years of international studies, and takes pride in representing the underrepresented.

In his spare time, Mr. Awad enjoys martial arts training, traveling, and learning new languages. He has a YouTube channel and social media presence (@ceolawyer) dedicated to empowering the public by providing free legal advice.

He has held a black belt in Tae Kwon Do for over a decade, and particularly enjoys administering a swift back swing kick to his opponent’s face. When not fighting in the ring, he fights for his clients in the courtroom. After graduating from Georgia State University at the top of his class, Mr. Awad was one of the youngest attorneys to graduate in Georgia with a JD/MBA degree. This has set Mr. Awad apart from his colleagues because he has gained a deep understanding of negotiations and various business models, which has helped Mr. Awad receive TOP DOLLAR for his clients. Mr. Awad finds that the settlement process is much like a negotiation. By being 100% prepared and determined to win, Mr. Awad is able to secure consistently high settlements (often times the full amount of the entire insurance policy). Mr. Awad has been featured on FOX News and other major media outlets. He has over 50,000 followers on Instagram, Facebook, and Snapchat, where he provides free legal advice to the public. He is a sought-after speaker, particularly for international communities that are unaware of their rights.

Mr. Awad became a published author on immigration law while in law school, and uses this knowledge to guide immigrants on personal injury cases across the country. He was recently awarded the Lead-Counsel rating by Thompson Reuters for his achievements in representing plaintiffs in personal injury matters. In his spare time, Mr. Awad enjoys martial arts training, traveling, and learning new languages. He has a YouTube channel and social media presence (@ceolawyer) dedicated to empowering the public by providing free legal advice. He has held a black belt in Tae Kwon Do for over a decade, and particularly enjoys administering a swift back swing kick to his opponent’s face. When not fighting in the ring, he fights for his clients in the courtroom.

What you’ll learn about in this episode:

• How to get started with video marketing your firm on social media
• How to tell if your marketing efforts have failed
• Where you should begin when looking for ideas of what content to include in videos
• Ways to create content that will directly generate clients for your practice on social media
• The importance of a good hook
• The totally free way to create and edit videos that can be used across all social media platforms
• Using thumbnails to generate more views
• The secret method that grabs the viewer’s attention in the first 3 seconds of a video
• About the new social media platform, focused on live audio, that is up and coming
• The method to managing all the leads generated from social media
• Different types of YouTube ads available
• The most common mistakes lawyers make on social media
• What doesn’t work on social media

Resources:

• Website: https://ceolawyer.com/
• LinkedIn: https://www.linkedin.com/in/ceolawyer/
• Facebook:https://www.facebook.com/theceolawyer
• Twitter: https://twitter.com/ceolawyer?lang=en
• Email: socialmedia@aliawadlaw.com

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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How to Create Riches in Niches, with Ken Hardison

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why trying to focus your marketing on a broad variety of case types isn’t a great idea.
• The variety of “niches”, or sub-categories available to choose from.
• How to select the right “niche” for you.
• The best way to separate yourself as the go-to authority in a category.
• How you can promote your “niche” area of practice to the RIGHT CLIENTS.

Resources:

• Website: www.pilmma.org
• LinkedIn: https://www.linkedin.com/company/pilmma
• Facebook: https://www.facebook.com/PILMMA
• Twitter: https://twitter.com/PILMMAorg
• Email: info@pilmma.org

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Your Guide to Implementation, with Ken and Tiana Hardison

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

Tiana practiced law for more than 27 years, with an emphasis on personal injury and disability law. She now balances her time and energies between practicing law and working with PILMMA.

What you’ll learn about in this episode:

• The 2 keys to successful law firm growth.
• How to approach goal setting.
• The value of setting quarterly goals.
• How to get your staff motivated and involved in meeting goals.
• Planning for accountability.
• Why everyone needs a coach.
• All about the new coaching program, made by lawyers for lawyers.
• The most common goals that lawyers have.

Resources:

• Website: www.pilmma.org
• LinkedIn: https://www.linkedin.com/company/pilmma
• Facebook: https://www.facebook.com/PILMMA
• Twitter: https://twitter.com/PILMMAorg
• Email: info@pilmma.org

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Everything You Need to Know About Google’s Local Service Ads, with Seth Price

An accomplished attorney and transformational thought leader, Seth Price is a founding partner

and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark

Digital. Seth took a two person law firm and scaled to 40 lawyers in less than a decade. Now

Seth has taken the same digital power that built the firm to create a best in class digital agency

focused on the legal sector in BluShark Digital.

Seth has been a frequent lecturer and moderator at some of the largest and most influential law

conferences in the United States, speaking on the tools and strategies law firms can use to align

their business development with changing consumer habits. He has spoken on topics including

but not limited to, how to build a firm, ethics, best practices for firm operations, search engine optimization (SEO), and digital marketing as a whole.

What you’ll learn about in this episode:

• All the factors Google considers when deciding where you place in LSAs.
• Tips and tricks to maximize your ranking.
• What’s expected to change in the near future and what that could mean for law firms participating in Google Screened and LSAs.
• What SEO and PPC management companies don’t want you to know.
• How to build an LSA strategy that WORKS!

Resources:

• Website: https://blusharkdigital.com/legal-marketing/
• LinkedIn: https://www.linkedin.com/company/blushark-digital/
• Facebook:https://www.facebook.com/blusharkdigital
• Twitter: https://twitter.com/blusharkdigital?lang=en
• Email: seth@blusharkdigital.com

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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The 7 Levers of Cash Flow, with Ken Hardison

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• What cash flow is and the importance of it.
• The 2 things you should be checking every month to review your cash flow.
• All the factors that make up your cash flow number.
• How very small changes can greatly impact your bottom line.
• Why profit and cash flow are not the same thing.
• The 3 processes that make up working capital.
• Four ways to improve the efficiency of your working capital.

Resources:

• Website: https://www.pilmma.org/
• Facebook: https://www.facebook.com/PILMMA
• LinkedIn: https://www.linkedin.com/company/pilmma
• Twitter: https://twitter.com/PILMMAorg
• Youtube: https://www.youtube.com/channel/UCnheVkBxXAyjAsmgUnXcrJg
• Email: info@pilmma.org

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Video Marketing: All The Secrets You Need To Know, with Patrick Anderson & Geno Romos

Patrick Anderson founded ADNet International in 1995, which taught thousands of SMBs, super affiliates, and Fortune 500 corporations the principles of Affiliate Marketing – while growing in prominence to become one of the Top 20 Properties on the Internet with over 62 million visitors per month.

Patrick has continued to work hand-in-hand with several super affiliates to increase revenues beyond $1 million per month and is selectively inviting affiliate partners and emerging technology companies to participate in a Mastermind Group of seasoned Internet marketers who are pushing marketing tools and ad technologies to the limit.

Geno Ramos has been working on various projects alongside Ken Hardison for the past 5 years bringing over 15 years of experience in both the technology and Video Production industry. As co-founder of MonthlyVids.com and the Operations Manager of The National Academy of Motorcycle Injury Lawyers Geno has helped to keep things on track through coaching, creating online training applications, and implementing new technologies during these changing times.

What you’ll learn about in this episode:

• The 5 types of videos that work well for attorneys
• How the Title might matter more than the video
• Why CTAs are important and how to use them
• All the details about retargeting
• That you absolutely DON’T need a studio in order to produce good ads
• How to dress for video success
• Strategies for video success for each of the video platforms
• What type of equipment you’ll need for great videos

Resources:

• Website: https://www.monthlyvids.com/main-page
• LinkedIn: https://www.linkedin.com/in/patrickanderson777/
• Email: patrick@xiiunlimited.com
• Email: gene@internetskillsacademy.com

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/

PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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The Other Way To Quickly Grow Your Law Firm, with Tom Lenfestey

Tom Lenfestey, started his legal career as an attorney and CPA focusing on estate, business and tax planning. Through his work with clients in personal and business succession planning while comparing it to his experience through his ownership and management of law firms he noted a tremendous void in his own profession. The lack of resources for lawyers and law firms in the areas of law firm continuity and succession planning, selling of a law practice and lawyer professional transition as compared to other professions and businesses had to be corrected. As a result, Tom founded The Law Practice Exchange, LLC in 2013 and since has been actively involved in helping lawyers and law firms tackle and successfully transition ownership of law practices from one generation to the next for the benefit of all involved. The Law Practice Exchange continues to expand its reach today in helping lawyers across the country understand, evaluate and achieve law firm continuity plans that involve sale, transition, retirement and other goals of law firm owners and their successors. Tom was appointed and actively serves on the Transitioning Lawyers Commission with the North Carolina Bar Association and provides numerous educational events to attorneys, law firms, state and local bar associations, legal insurers and other law related professional organizations on the topics of law firm succession planning, selling and buying of law firms, valuation of law firms and others related to law firm continuity and professional transition planning. Tom is a NC State Wolfpack fan, a past Michigander (who still believes in the Lions). However, his true passion in life is his family and with his wife and two young boys waiting for him at home, the pace of life just speeds up when he walks in the door, which is just the way he likes it.

What you’ll learn about in this episode:

• Why law firm acquisition should be considered as an option to accelerate your firm’s growth
• How to evaluate the fair market value of a law firm
• The 4 methods of evaluation when it comes to assessing a firm’s value
• Looking at case inventory as an asset
• How to get financing to purchase a law firm
• Why now is a great time to buy or sell a firm
• What effect non-lawyer ownership of firms could have on buying or selling a law firm

Resources:

• Website: https://thelawpracticeexchange.com/
• LinkedIn- Personal Page: https://www.linkedin.com/in/tomlenfestey/
• LinkedIn- Business Page: https://www.linkedin.com/company/3523876/
• Facebook: https://www.facebook.com/lawpracticeexchange/
• Twitter: https://twitter.com/LawPracticeExch
• Email: Tom@TheLawPracticeExchange.com

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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How Hiring a Business Coach Can Benefit Your Firm and Your Life, with Marc Whitehead

Marc Whitehead is double board certified in both Personal Injury Trial Law and Social Security Disability Law. He dedicates his practice to disability law, specializing in long-term disability insurance denials, Social Security Disability and Veterans Disability. He has authored multiple books on the topic of disability benefit claims and litigation. Based in Houston, Texas, Marc runs a national practice and has successfully litigated disability claims in 44 states and counting plus Puerto Rico.

Marc is the editor and publisher of the bi-monthly newsletter, “The Successful Barrister--Marketing, Management & Life Skills that Probably Won’t Get You Disbarred.” Marc is an adjunct practice advisor for Atticus, through which he advises and coaches other lawyers on running successful practices.

Mr. Whitehead is a past president of the Houston Trial Lawyers Association (HTLA), and a member of the Board of Directors of the Texas Trial Lawyers Association (TTLA). He is actively involved in the American Association for Justice (AAJ) where he was a past chair of the Insurance Law Section. He was also a member of AAJ’s Marketing and Practice Development Committee among many others. Mr. Whitehead generously donates to AAJ as a PAC Eagle and his firm is an AAJ Leaders Forum member.

What you’ll learn about in this episode:

• The ways that many lawyers underestimate all the roles they’ll have to play when starting their own law firm
• Gifting yourself the relief of choosing the areas of the practice that you love, and hiring a team to handle the rest
• All the ways that a Great business coach can benefit your law firm
• How a Coach can help you make both the personal and professional aspects of your life harmonize
• Two things you should do right now to improve your practice
• Four things you can change to drastically improve your law firm right now
• The importance of hiring a great staff
• The percentage of time you should be spending on your highest paying cases...while making sure you don’t neglect your other clients

Resources:

• Website: www.disabilitydenials.com
• LinkedIn: https://www.linkedin.com/company/marc-whitehead-&-associates
• Facebook: https://www.facebook.com/AttorneyMarcWhitehead/
• Twitter: https://twitter.com/marcwhitehead?lang=en
• Email: marc@marcwhitehead.com

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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The Truth About Missed Calls and How to Stop Losing Cases Because of Them, with Ammon Collins

Ammon Collins started his entrepreneurial journey after his car broke down one day and he called several auto shops during business hours looking for a quote. His call was missed by the first 3 auto shops, so when the fourth one answered they were the ones that got his business. After this experience he decided that missed calls were a problem for small/medium businesses and started coming up with a solution.

Ammon is a graduate from Brigham Young University’s business school. He grew up in Washington raising cows and is an Eagle Scout. He loves the outdoors and dirt biking. He is a High School wrestling coach in his spare time.

What you’ll learn about in this episode:

• That you are likely missing many more phone calls than you think….even if you have a 24/7 call center
• That 80% of callers who receive text message responses actually respond to those texts...but the same callers are MUCH less likely to leave a voicemail message
• About a new software that will allow you to automatically send a text message to callers who don’t receive an answered call
• The customization options available with the new software; including having different messages for calls missed after-hours, calls missed during business hours, etc.
• How one law firm using this software discovered that, even though they thought they were only missing 2-3 calls per week, the Inca software revealed that they were actually missing 10-15 calls per day
• Additional uses for the Inca software, including sending and receiving texts to/from clients on your desktop or laptop computer

Resources:

• Website: https://getinca.com
• LinkedIn: https://www.linkedin.com/in/ammoncollins/
• Instagram: https://www.instagram.com/missedcalltext/?hl=en
• Email: ammon@getinca.com

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Year-End Tax Planning For Your Law Firm, with Boris Musheyev

Boris Musheyev, CPA is a tax and accounting firm specializing in tax planning and compliance for self-employed attorneys and law firms. We use proven tax strategies to save our clients tens of thousands of dollars on taxes every year when implemented correctly. We personalize each and every strategy to ensure that our client's family and business situation is thoroughly examined to maximize tax savings. Our team is made of high-performing professionals who take diligence and care in every step of the process when handling clients taxes.

We believe that accounting is more than just being correct, its being strategic, proactive and maximizing tax savings. Aside from strategic tax planning, we also believe that our clients financial information is theirs and theirs alone. We employ secure technology that allows our clients to access their data at any time, no more waiting for a response. In our firm, we have one goal and one goal only, commit to doing everything in our power to help our attorney clients to legally reduce taxes and take home more of their hard-earned money.

What you’ll learn about in this episode:

• The most important things you can still do this year to save money on your taxes
• How you may be able to take deductions for home office and remote work
• Why failing to maximize your 401k deposit potential could negatively impact your taxes
• Who can benefit from HSAs and what those benefits look like
• The advantages/disadvantages of a Roth IRA
• What tax impacts the new Presidential administration could have
• How you may be able to use real estate investment to your advantage

Resources:

• Website: https://borismtax.com/
• LinkedIn: www.linkedin.com/in/boris-musheyev-cpa
• Facebook: https://www.facebook.com/boriscpataxpro

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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The New Cyber Security Risks Created By Remote Work Environments, with Chip LaFleur

Chip LaFleur became involved in website development early on when he used a dialup connection to explore the bulletin board system (a precursor to the World Wide Web). Soon, he was learning HTML and building websites. While working for an advertising agency, Chip became convinced that digital marketing’s trackability made it more effective and powerful than traditional marketing platforms. He began to focus more on data-driven digital solutions.

In 2015, Chip founded LaFleur. The Grand Rapids-based marketing agency has focused on legal marketing from the beginning, helping law firms nationwide build effective marketing plans, empower their communities, and reach their ideal clients. LaFleur quickly became a recognized name in the legal and digital marketing industries.  Today, the agency focuses on digital marketing for professional services, with deep specializations in heavily regulated industries like legal, healthcare, and financial services.

In his spare time, Chip loves spending time with his wife and sons, building things out of wood and metal, and being outdoors.

What you’ll learn about in this episode:

• Why information security is one of the most vulnerable parts of your business
• That 60% of businesses that are on the receiving end of a data breach go out of business within the next 12 months
• How a data breach affects the trust your clients have in you as a professional
• How you could be financially responsible for any losses experienced due to a breach
• Why you should reassess your security setup in today’s world of remote work
• The vulnerabilities a home office has that you may not be aware of
• What the most common types of breach threat are
• The difference between a threat, a vulnerability, and a risk
• What steps you should be taking to back up your data

Resources:

• Website: https://lafleur.marketing/
• • https://lafleur.marketing/digital-marketing-for-law-firms/
• LinkedIn: https://www.linkedin.com/in/chiplafleur/
• Facebook: https://www.facebook.com/lafleurmarketing/
• Twitter: https://twitter.com/chiplafleur

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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The Fundamentals of Growth, with Chris Anderson

Christopher T. Anderson is the host of two podcasts on Legal Talk Network, On The Road, and The Un-Billable Hour. Chris has authored numerous articles and speaks on a wide range of topics, including law firm management, the ethics of cloud computing, and the future of technology in law firms. A regular speaker at LegalTech New York, ABA TechShow, and various state bar associations, Chris has over 19 years of experience as a practicing attorney. He is a former managing partner of a full-service law firm in Georgia, has served as in-house general counsel and began his career as a New York City assistant district attorney.

What you’ll learn about in this episode:

• What 3 elements make up the “legs” on the “tripod” of successful growth
• Why defining your reason for wanting growth and what you want the end game to look like must come before the growth
• Why unplanned growth can actually be devastating to your firm
• The importance of knowing your cost per case, profit per case, number of cases needed to achieve your goal income, average number of qualified leads that convert to cases, and the number of qualified leads needed to reach your growth goal
• Why keeping your word with yourself is vital...and how not keeping your word can snowball into a far reaching habit
• Why Chris says that all good law firms are built on the same triangle of parts, and what those parts are

Resources:

• Website: https://legaltalknetwork.com/hosts/chris-anderson/.com/
• The Four Agreements by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319/

• Finding Your Why by Simon Sinek: https://www.amazon.com/Find-Your-Why-Practical-Discovering/dp/0143111728/

• LinkedIn: Christopher Anderson | LinkedIn

• Facebook: https://www.facebook.com/HowToManageASmallLawFirm
• Twitter: (20) Christopher Anderson (@LawFirmBusiness) / Twitter

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Billie Tarascio is the owner of Modern Law, a three time recognized winner of the fastest growing firms in America; Access Legal, a certified legal document preparation and legal technology company dedicated to increasing access to justice; and Modern Law Practice, her newest venture to put best practices for a plug and play law firm model to maximize law firm growth using technology and best practices. She is also a national speaker and author of the books Decode Your Divorce and Tiger Tactics, winning strategies for building law firms.

What you’ll learn about in this episode:

• How experimentation has been the key for Billie to create a model that works for her firm, even during the global pandemic
• What adjustments Billie and her team have made to adapt to working from home, and why the impact of the pandemic on the firm's culture has been the biggest challenge
• How Billie has supported her staff during the transition to working from home to maintain productivity and ensure they have everything they need
• How Billie is measuring her team's productivity and ensuring that the firm is staying on track to meet their annual goals
• Why all of the firm's business comes from either online or referrals, and how Billie differentiates her firm from the competition
• How Billie has built out her team of lawyers and staff, and why she believes encouraging creative thinking has been crucial for the success of her firm
• Why your risk tolerance needs to be thought out and intentional, and why you should ensure that your needs are met first before you begin experimenting
• Why getting creative with your marketing budget and experimenting is a powerful way to discover new marketing avenues
• Billie shares how the book “Radical Candor” by Kim Scott has made an impact on her leadership style

Resources:

• Website: https://mymodernlaw.com/
• Tiger Tactics, co-authored by Billie Tarascio: https://amzn.to/35pv7xY
• Decode Your Divorce by Billie Tarascio: https://amzn.to/32GVxJS
• Radical Candor by Kim Scott: https://amzn.to/3nmI0Pv
• The Biggest Bluff by Maria Konnikova: https://amzn.to/3lu99PZ
• LinkedIn: www.linkedin.com/in/billie-tarascio-62322bb/
• LinkedIn: www.linkedin.com/company/access-legal-services/
• Facebook: www.facebook.com/MyModernLaw/
• Twitter: https://twitter.com/mymodernlaw @mymodernlaw

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/

PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Allison Williams is the owner of not one, but two companies. Not only does she own Williams Law Group, a multi-million dollar law firm focused in matrimonial and family law, with an emphasis on complex Child Welfare matters which she scaled by 856% in four years, but she went on to take the skills that she learned in that journey to start a second business, Law Firm Mentor, where she provides business coaching services for Solo and Small Law Firm attorneys helping them grow their revenues, crush chaos in business and make more money.

What you’ll learn about in this episode:

• Allison shares her background story and how she transitioned her work in child abuse cases into starting her own firm
• How working 18 hour days and having a near-death auto collision taught Allison that she needed to make changes and bring in help
• Why lawyers often have trouble letting go of responsibility and delegating to other members of the law firm team, and why doing so is the key to freeing time for yourself
• How the global pandemic has impacted various practice areas differently, with personal injury and criminal law being the hardest-hit areas
• How family law is booming under the global pandemic due to the surging increase in domestic problems and issues
• Why lowering your rates is never the correct solution, and why learning how to effectively sell your services is crucial for growth
• Why marketing shouldn’t be one-and-done but instead everything you do should be repurposed and repackaged into other content
• Which books have made the most impact on Allison, her career, and the way she conducts her business
• Why the best way to move the needle in your business is to start where there is the most friction
• How to get access to Allison’s free “Crushing Chaos Quiz” to help you identify where you can make improvements in your firm

Resources:

• Website: https://lawfirmmentor.net
• The Crushing Chaos with Law Firm Mentor Podcast: https://lawfirmmentor.net/podcast
• Crushing Chaos Quiz: https://bit.ly/LFM-chaosquiz
• LinkedIn: https://linkedin.com/in/allisoncwilliams
• LinkedIn: www.linkedin.com/company/law-firm-mentor-llc/
• LinkedIn: www.linkedin.com/company/paragano-&-williams-llc/
• Facebook: www.facebook.com/LawFirmMentor
• Twitter: www.twitter.com/Law_Firm_Mentor @Law_Firm_Mentor

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Brian F. LaBovick was admitted to the Florida Bar in 1990 and started his career as an Honor Graduate Program inductee at the United States Department of Justice as a Federal Prosecutor. Since that time Mr. LaBovick has maintained an AV rating from Martindale-Hubbell, and been a Super Lawyer® in 2007 and a Florida Trend Legal Elite attorney in 2010 both in the Personal Injury field. He has been involved in multiple charities and community service projects over the past 30 years, and served on numerous charity boards. He is a past Director of the Palm Beach County Justice Association and a Past President of the North Palm Beach County Bar Association. Mr. LaBovick has created multiple businesses outside his law firm, including Media Maven Marketing, Legal Assist, LLC, and a national specialized medical billing company, GO-SB. Mr. LaBovick moved to Palm Beach County, Florida where he started a solo practice in 1994. The firm now has 8 attorneys and 40 office staff, and offices in Florida and Massachusetts. The firm handles serious personal injury concentrating in Maritime, travel, and Cruise boat injuries as well as workers compensation across Florida, and Social Security Disability and pip collections across the nation.

What you’ll learn about in this episode:

• How the coming wave of non-lawyer ownership of law firms will affect the legal industry, and what pros and cons exist
• Why Brian doesn’t feel “doom and gloom” over the coming wave, and why looking at the precedent set in countries like England and Australia can offer guidance
• How the coming wave of corporation-owned firms can be compared to the birth and growth of Walmart, and why it is important to compete on more than price to survive
• Why consumer-based law isn’t nearly as in danger of being taken over or pushed out of business as big corporate firms
• What steps to take to better prepare your law firm for potential merger and acquisition opportunities
• What concerns Brian has about the way the state of Arizona may be implementing non-lawyer ownership of firms
• Why one of the key things to watch out for is the “gaming of the system” and the establishment of unethical relationships between firms and their owners
• What a “para-lawyer” is, and how North Carolina set the standard to allow people to exist halfway between paralegal and lawyer and still have ownership in a firm
• Why setting up and running your law firm like a business is going to be instrumental in navigating the future

Resources:

• Website: www.labovick.com
• LinkedIn: www.linkedin.com/in/brian-labovick-40032a9/
• LinkedIn: www.linkedin.com/company/labovick-law-group/
• Facebook: www.facebook.com/Florida.Lawyers/
• Twitter: @LaBovickLaw

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why Ken believes masterminds have been the biggest thing to help take his law firm to the next level
• What a mastermind group is, how they are structured, and how participating in one can benefit your firm
• What important topics to cover in the mastermind, like discussing what has and hasn’t been working for your firm and what strategies others are finding success with
• Why a mastermind can be worked into a getaway vacation, allowing you to spend time thinking about growing your practice without having to deal with the day-to-day
• How masterminds have shown proven growth for firms who participate, and how to start your own or join someone else’s mastermind
• What frequency to meet together as a mastermind group for maximum effectiveness, and what resources are available to help you set up a mastermind
• Why a great facilitator is an important part of a mastermind, keeping everyone focused and productive
• Why a mastermind serves as a powerful connector, allowing you to access the skills and expertise of people with many different skill sets and experiences
• Why a mastermind that costs money to become a member can often prove more useful and effective than a free mastermind, and why participating is an investment

Resources:

• Email: Ken@PILMMA.org
• Phone: 1-800-497-1890
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Ben Amos is a passionate online video strategist, video producer, international speaker and consultant working with savvy brands across the world to connect them to their ideal audiences through effective online video marketing. As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint, Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

What you’ll learn about in this episode:

• Why video content is the ideal vehicle to get your message out and overcome prospects’ internal objections to get more conversions
• How to create “Frequently Asked Questions” videos that are specific to your firm and how you do business
• Why it is important to use video to improve your client experience and delight your prospects and existing clients
• What tools and software are available to help you create personal video content and even record your screen as you walk viewers through important documents
• Why it is important to decide on your platform first (such as LinkedIn or YouTube) and then create content tailored to that platform
• Why focusing on benefiting your audience is the key to beating the platform’s content algorithm, and why YouTube’s tags don’t make much of a difference anymore
• How YouTube’s ranking algorithm works, and why watch time is a much more important metric than the overall length of your video
• How to make sense of video analytics results and metrics, and why you should align the metrics you pay attention to with your goals for the video
• When it is best to pay a video production company to make highly polished content for you, and when filming your own content is more appropriate
• Why a smartphone camera, an inexpensive lighting kit, and a decent-quality microphone are all you need to create good video content

Resources:

• Website: www.engagevideomarketing.com
• Website: www.innovatemedia.com.au
• Engage Video Marketing Podcast: www.engagevideomarketing.com/podcast
• Program: www.onlinevideostrategyblueprint.com
• Program: www.engagevideomarketingacademy.com
• Instagram: @engage_ben
• Twitter: @engage_ben
• LinkedIn: www.linkedin.com/in/beninnovate/
• Facebook: www.fb.com/engagevideomarketing
• YouTube: www.youtube.com/c/engagevideomarketing

Additional Resources:

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Ben Amos is a passionate online video strategist, video producer, international speaker and consultant working with savvy brands across the world to connect them to their ideal audiences through effective online video marketing. As host of the Engage Video Marketing Podcast, and creator of the Online Video Strategy Blueprint, Ben’s mission is to help other creatives, marketers, entrepreneurs and video producers better understand how to attract, engage and convert audiences online with video.

What you’ll learn about in this episode:

• Why Ben believes video offers the “one-two punch” of allowing you to give your audience relevant information but in a humanizing way
• What the seven elements necessary for optimizing your video strategy are, and why each of the elements matters
• Why it is important to create an “ideal customer avatar” to help you create ideal marketing and communication that speaks to that person
• Why understanding your target clients beyond just basic demographics is crucial for pursuing the right prospects
• Why everyone goes through an emotional and rational journey when deciding what firm to hire, and how to align your video content to that journey
• How the secret to creating engaging video content is to offer resources and information that is focused on your audience, not your law firm
• Why market analysis and a review of your current strategy is the first step to planning out a video campaign
• Why emotional triggers like trust, experience and care are the keys to achieving audience buy-in to your content
• Why providing value to your audience creates a sense of reciprocity and makes them more likely to choose you over your competitor

Resources:

• Website: www.engagevideomarketing.com
• Website: www.innovatemedia.com.au
• Engage Video Marketing Podcast: www.engagevideomarketing.com/podcast
• Program: www.onlinevideostrategyblueprint.com
• Program: www.engagevideomarketingacademy.com
• Instagram: @engage_ben
• Twitter: @engage_ben
• LinkedIn: www.linkedin.com/in/beninnovate/
• Facebook: www.fb.com/engagevideomarketing
• YouTube: www.youtube.com/c/engagevideomarketing

Additional Resources:

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Chris Brewer is the co-founder of OMG Commerce. Chris is a frequent speaker and guest at industry events and digital marketing podcasts. He currently manages inbound leads and acts as an account strategist for OMG Commerce. In addition to the incredible growth and success with “OMG,” his entrepreneurial accomplishments have included building and selling an outdoor advertising marketing company and direct mail company. He is the author of the book, Does Your Marketing Make You Money: 7 Quick & Easy Secrets to Create A Booming Business Now and resides just outside Springfield, Missouri with his wife of 23 years.

What you’ll learn about in this episode:

• What recommendations Chris has for lawyers who would like to take advantage of the massive reach of YouTube, and why it’s important to get onto YouTube now
• Why YouTube blurs the lines between advertising and marketing, and how law firms can use YouTube to market their firms at no financial cost
• Why worrying about your first video being amazing content shouldn’t hold you back from exploring the platform, and why you should give away your best info on YouTube
• How to get started on YouTube by answering frequently asked questions, and how your team can be a valuable source of inspiration
• How to ensure that your videos get noticed in people’s search results, and how to create staggered content that is engaging and effective
• How a basic video lighting kit and a simple phone tripod can help you create high quality video for YouTube
• How you can use Canva art software to quickly and easily create professional-quality YouTube video thumbnails
• How embedding your YouTube video content in your website can dramatically improve your SEO value and search rankings
• Why shorter, more digestible videos are a better choice than long content, and what coming trends and changes you should be aware of
• Why you should develop specific goals for your YouTube content and then build that content with those goals in mind

Resources:

• Canva simple custom thumbnail tool: www.canva.com
• Email: chris@omgcommerce.com
• Website: www.omgcommerce.com
• LinkedIn: www.linkedin.com/in/momarketer/
• LinkedIn: www.linkedin.com/company/omgcommerce/
• Facebook: www.facebook.com/omgcommerce/
• Twitter: @momarketer
• Twitter: @OMGCommerce

Additional Resources:

• Law Firm Growth Maximizer Event: https://bit.ly/PILMMAlfgm2
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

In this unique episode of the Grow Your Law Firm podcast, Ken shares recorded audio from his “The A to Z Blueprint for a Killer Law Firm Newsletter” webinar, recorded September 24, 2020.

• How, in just five years, TV ad spend by lawyers has increased from $500 million to more than $1 billion and is becoming increasingly competitive by the day
• Why referrals are a better investment of your time and resources and a better source of new work than up-front marketing
• How a newsletter can help you stay top-of-mind with your clients in an easy, inexpensive way, and how a newsletter can help your audience know, like and trust you
• What the five characteristics of a great law firm newsletter are, and why it should cover topics outside of law too
• Why it is important to keep your writing at the 5th to 7th grade level, and how to use the Hemingway Editor to determine the grade level of your newsletter content
• Why creating and sending your newsletter consistently and regularly is crucial, and why you should release a new newsletter at least quarterly if not every other month
• What components should go into a killer newsletter, and why you should send out your newsletter as bulk mail rather than first class mail
• Why your mailing list is your most valuable and important asset with a real financial value for your firm, and whether it is better to do the work yourself or to outsource it
• Why it takes around twelve months of effort to see results from your newsletter, and why you have to stick with it and remain consistent to get there
• How including notes of thanks to your referral sources in your newsletter can be a powerful way to get people to think of you as their trusted legal advisor

Resources:

• Ragan’s First Draft newsletter content: www.FirstDraft.biz
• Hemingway Editor: www.hemingwayapp.com

Additional Resources:

• Law Firm Growth Maximizer Event: https://bit.ly/PILMMAlfgm2
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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As the Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for Consultwebs and their clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.

Tanner frequently shares his insights on online marketing with the legal community, including speaking at PILMMA conferences held throughout the country. He has spoken at M&L Seminars and co-hosted webinars with Google, Avvo, LawMarketing.com Editor-in-Chief Cindy Greenway and Raleigh attorney / PILMMA founder Ken Hardison. In 2019, the Academy of Truck Accident Attorneys invited Tanner to speak at its Annual Symposium in Nashville. Additionally, Lawyers Weekly newspapers and Attorney at Law Magazine have interviewed Tanner numerous times. Tanner is a regular contributor to the Consultwebs online legal marketing blog. He has also appeared on the award-winning LAWsome podcast, discussing how law firms can measure their marketing ROI.

A native of Waynesville, North Carolina, Tanner earned a degree in Business Management (with a minor in Economics) from Berea College in 2008. He has now returned to Waynesville, where he lives with his wife, daughter, and son and enjoys camping, hiking, fishing, hunting, golfing and playing “any other competitive sport available” in his free time. However, he admits that his goal for sports has gone from “win” to “don’t get injured.”

What you’ll learn about in this episode:

• How Consultwebs helps law firms in all aspects of digital marketing and online messaging including web design, social media and SEO
• How Google’s new Google Screened Local Service ad program works to verify a business and show that a business has developed a trusted reputation
• How getting approved for Google Screened allows you to run Local Service ads in your market and appear at the very top of search results
• What qualities Google evaluates in how they rank your ads, and why it is important to respond to as close to 100% of the leads Google sends you as possible
• Whether to list your office hours as open 24/7 or not, and why Google can pull your ad if they receive enough complaints about your business
• How an agency like Consultwebs can be a powerful partner to help you identify what marketing efforts are working and where to best spend your money and resources
• Why it is important to avoid getting caught up in “recency bias”, and why getting started quickly is the key to getting the best returns
• Why continuing to invest in pay-per-click and allocating new budget to Local Service ads is critical to evaluate Local Service ads’ effectiveness for your firm
• Why your firm needs to have a clear business strategy to best determine if pay-per-click is cost effective
• How some law firms are using location, proximity and local search to determine where to open new office locations

Resources:

• Website: www.consultwebs.com
• LinkedIn: www.linkedin.com/in/tannerjonescw/
• LinkedIn: www.linkedin.com/company/consultwebs/
• Facebook: www.facebook.com/consultwebs/
• Twitter: @TannerJones_CW
• Twitter: @Consultwebs

Additional Resources:

• Law Firm Growth Maximizer Event: https://bit.ly/PILMMAlfgm2
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

In this unique episode of the Grow Your Law Firm podcast, Ken shares recorded audio from his recent “3 Barriers to Law Firm Growth and How to Overcome Them” webinar.

• Ken introduces himself and shares a brief bio, then discusses how the global pandemic outbreak is impacting law firms of all kinds
• Why ineffective leadership, no scalable infrastructure, and ineffective marketing are the three barriers that can stunt your law firm’s growth
• Why firm leaders need to be frequently interacting with your clients, employees and your competitors to recognize what you’re doing right and what you could do better
• What steps you need to take to successfully delegate work to the members of your team and support them in their efforts
• Why a scalable infrastructure makes the work easier and ensures consistent, repeatable results for every client
• Why your marketing and messaging needs to differentiate you from your competitor firms, and why you need to identify who your ideal client is and how best to target them
• Why social proof like case studies and testimonials can help establish your law firm’s credibility and reputation
• Why past clients can be a fantastic referral source, but only if you provide them with an easy-to-use, low-effort system to refer you
• Why you need to continue to experiment and use multiple messaging platforms to keep up with your audience and their evolving tastes and interests
• Why the four areas of people, strategy, execution and cash are the keys to addressing the three barriers to your firm’s growth
• What information you’ll be able to learn to supercharge your growth at PILMMA’S Law Firm Growth Maximizer event

Additional Resources:

• Law Firm Growth Maximizer Event: https://bit.ly/PILMMAlfgm2
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Erik Pickering has over 25 years of experience in running and growing businesses. As President of the Consumer Division of First Advantage Corporation, he ran two data business units: US Search and the Home Owners Club. At Bridgewater Associates, the world’s largest hedge fund, his responsibilities included research data operations, trading desk oversight, and company-wide security. Prior to that he also worked at Amazon.com, Booz Allen Hamilton, and Procter & Gamble. He earned a BS in Mechanical Engineering from the University of Washington, and an MBA from Harvard Business School.

What you’ll learn about in this episode:

• Erik’s journey into entrepreneurship in the data space
• How Erik broke Tracers into the legal market and grew it by 50% in 18 months
• Major hurdles Erik encountered while growing his business, and what legal practices can take away from his experiences
• How to build a practice that aligns with your vision
• The importance of core values and the role they play as you build your law firm
• How the global pandemic impacted Erik’s business, and the resulting trends he sees today
• What to look for in top talent as the rehiring process slowly begins

Resources:

• Website: https://www.tracers.com/
• LinkedIn:
  • https://www.linkedin.com/in/erik-pickering-321288/
  • https://www.linkedin.com/company/tracers-information-specialists-inc./
• Facebook: https://www.facebook.com/tracersdata/
• Twitter: @tracersdata

Additional Resources:

• 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why the top three critical must-know numbers are your leads, conversions, and average fee by case type
• Why there are really only three ways to increase your revenue: increase your new cases, increase your average fee, or decrease your overhead
• How you can either generate more leads (through marketing) or increase your conversion rate on the leads you already generate, or use a hybrid strategy
• Why a DAILY tracking system of leads and conversions is crucial, and why it’s important to let your staff know that you’re looking at these numbers
• Why having smart responses to the most common hesitations and objections is important for getting more conversions
• How to get prospective clients to know, like and trust you, and why telling a clear story about your expertise is key
• Why giving up on your prospects too quickly is a real problem, and why nurturing them with periodic emails and offering them valuable information is important
• Why hiring an after-hours service is a worthwhile investment if you can afford it, and what other simple steps you can take to increase your cases
• Why setting team goals with team rewards can encourage your staff to buy-in and work together to achieve the goals you set
• How to participate in Ken’s upcoming and informative virtual seminar event for just $297 for PILMMA members or $497 for non-members

Resources:

• PILMMA’s Law Firm Growth Maximizer virtual event from October 15-17, 2020: www.pilmma.org/growthmaximizer

Additional Resources:

• 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Janet Falk is a communications professional with over 30 years of experience in-house and at public relations agencies.

Janet advises attorneys at small law firms on Media Relations and Marketing Communications so they can: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel, and achieve business goals. For example, a press release announced a lawsuit had been filed one morning; that afternoon, a news story appeared in an online industry publication. Less than four hours later, defense counsel contacted the plaintiff’s attorney to discuss a settlement.

Before launching Falk Communications and Research in 2009, she served as Media Relations Counsel for more than 350 attorneys in the Corporate & Securities, Private Equity, Financial Industry, Bankruptcy, Securities Litigation, and New York Commercial Litigation practice groups at Reed Smith LLP. Janet arranged for these attorneys to speak on timely legal and business issues with reporters at The New York Times, The Wall Street Journal, The New York Law Journal, CNBC and Time magazine, among other top-tier legal, business and trade media. These interviews led to quotes in front-page articles and other news stories, which generated new clients for the law firm, in some cases resulting in more than a million dollars in new business.

Janet has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm. She is a frequent guest on podcasts about legal marketing.

What you’ll learn about in this episode:

• ow Janet helps solo attorneys and small firms with their marketing and communications, and how law firms can benefit from partnering with public relations firms
• What reporters are looking for when they are seeking sources, and how a PR firm can help you get your name out as a professional that reporters can trust
• How to build a media profile that offers reporters all the information they need to confirm your status as a professional
• How the official public relations trade association, the Public Relations Society of America (PRSA), defines public relations
• How Janet helps lawyers clarify the message they want to communicate and then helps them find opportunities to spread that message through the right platforms
• How Janet’s public relations efforts benefitted a client through a sexual harassment case by creating intense pressure and encouraging the other party to settle quickly
• Why Janet believes that any publicity isn’t always good publicity for lawyers and their clients, and what options and tools are available for creating press releases
• What steps firms should take to clean up a bad PR situation, and how the secret is to focus on the three R’s: regret, recompense, and reform
• How to avoid appearing guilty when talking to a reporter, and why “no comment” is never the right answer to a tough question
• How to connect with Janet to request a free 30-minute consultation and sign up for her free monthly newsletter

Resources:

• Sample Attorney Executive Media Profile for Reporters & FREE 30 Minute Consult
• Website: www.JanetLFalk.com
• Website: www.JanetLFalk.com/newsletters
• LinkedIn: www.linkedin.com/in/janetlfalk/
• LinkedIn: www.linkedin.com/company/falk-communications-and-research/
• Facebook: www.facebook.com/falkcomms/
• Twitter: @JanetLFalk

Additional Resources:

• 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

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Frank Ramos is the Managing Partner of Clarke Silverglate, P.A. where he practices in the areas of commercial litigation, drug & medical device, products and catastrophic personal injury. He is AV Rated and is listed in Best Lawyers in America for his defense work in product liability matters.

What you’ll learn about in this episode:

• Why Frank believes that building and nurturing trusted relationships is the key to getting referrals
• Why pre-pandemic, Frank’s favorite relationship-building strategy was to meet for morning coffee at a local coffee shop
• How Frank’s favored relationship platform is LinkedIn, and how he believes in helping others to strengthen connections
• How Zoom has become a necessary networking tool in our current social-distancing reality, allowing us to maintain connections even remotely
• How volunteering your time and helping the organizations you belong to put on a virtual event can be a powerful way to network
• Why you should keep a spreadsheet of the contacts you have made and information you have learned about them
• Why handwritten letters are a favorite marketing tactic Frank uses, and how they can help you differentiate yourself from your competitors
• Why you should always make the effort to thank your referral sources any time they send you a referral
• Why getting involved in organizations and causes that you enjoy and have a passion for can help you form authentic relationships
• Why creating a vibrant presence online through social media and then regularly engaging with others can help you during social distancing

Resources:

• Website: www.cspalaw.com
• LinkedIn: www.linkedin.com/in/frankramosylt/
• Facebook: www.facebook.com/Clarke-Silverglate-PA-1561490547425137/

Additional Resources:

• 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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As President of RingBoost, Paul sets the vision and steers the company toward new growth opportunities. He runs national business development, building strategic relationships with providers, advertising agencies, IT consultancies, and telecom companies to create new value for all parties. Paul oversees the sales and marketing functions, working with clients of all sizes to find memorable numbers that will be game changing for their businesses.

A nationally recognized expert in the use of local and toll-free numbers in marketing, Paul organized the first industry-wide trade conference in 2010 and has been a featured speaker at Somos’ Toll-Free User conference more than once. He was inducted into the PILMMA Hall of Fame in 2017, and he has contributed to and been featured in media outlets including the Wall Street Journal, NPR’s Marketplace, Entrepreneurs on Fire, Inside Business, and The Startup Growth, among others. On a mission to teach the world about the importance of voice communication to grow a business, Paul can always be found pushing the team to think creatively, stretch farther, and connect better with customers and partners.

In addition to RingBoost, Paul is a partner in Primary Wave Media and a co-founder of 1-800-Prepare.com. Paul previously served as a senior security consultant at DGA Security Systems where he led the sales team in performance across all categories.

In his free time, Paul is a member of the Somers Volunteer Fire Department, a student of Krav Maga, an actor, a volunteer for various charitable causes, the leader of the Build Your Life Resume (BYLR) alumni group, and a proud father of two. The only thing Paul’s not good at is being idle, and you’ll always find him off on a new adventure, meeting new people, and chasing new experiences.

What you’ll learn about in this episode:

• How Paul’s strength in authentic relationships and networking has helped him build powerful connections
• Why Paul loves helping others and bringing people together, and why keeping focused on this goal has helped him in his business
• Why authenticity is the key to Paul’s relationships, and why genuinely caring about others means never treating them transactionally
• Why Facebook is Paul’s favorite social media platform, even over LinkedIn, and how its more social nature allows for stronger connections and relationships
• How “vanity phone numbers”, “easy-dial” numbers and tracking numbers can be a powerful tools in your firm’s marketing arsenal
• Why your firm’s phone number should be seen as an important component of your marketing, rather than just an afterthought
• Why having a unique, easy-to-remember phone number could be worth potentially thousands or millions of dollars in business
• Why you should be working to drive leads through your phone number just like you do for your website
• Why finding a great phone number is only the start of the process, and why your team needs to be trained to handle those calls when they start coming through
• Why the new client intake and process is critical for converting leads into clients, and why more calls are only as good as the number of conversions you can turn them into

Resources:

• Website: www.ringboost.com
• Telephone: (914) 200-0013
• Email: paul@ringboost.com
• LinkedIn: www.linkedin.com/in/pfaust/
• LinkedIn: www.linkedin.com/company/ringboost/
• Facebook: www.facebook.com/ringboost/
• Twitter: @Paul_Faust
• Twitter: @RingBoost

Additional Resources:

• 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Eric Morgan has a rich background of over 25 years of media strategy, planning and buying experience in offline, online, non-traditional and promotional advertising campaigns. His insight and approach have helped design media strategies and campaigns for brands including Morris Bart, LLC, Frank D. Azar & Associates, Wayne Wright Injury Lawyers, Shelly Leeke, Harrah’s Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge.

Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. Having over 25 years of media strategy and buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University’s Communications Department, and is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Good Work Network and is a past board member of Louisiana Chapter of the Entrepreneurs’ Organization and the Tulane Association of Business Alumni.

What you’ll learn about in this episode:

• Eric discusses the work that Morgan & Co. does as a media agency, and he shares how the company is agnostic toward media channels and focuses more on goals
• How Morgan & Co. operates and works with clients in a broad variety of industries to develop strategic marketing initiatives
• What common misconceptions Eric believes many lawyers hold around the idea of working with advertising agencies
• What mistakes law firms often make in their marketing, and why your marketing strategy needs to make sense and be grounded in your unique situation and needs
• Why finding your comfort zone and identifying what goals you need to be met is the key to identifying the right marketing strategies
• Why spending money on defensive marketing to maintain your market position will often drive up your cost-per-case dramatically
• How OTT marketing like Hulu bypasses traditional TV marketing, what benefits it offers over regular TV marketing, and what issues you need to watch out for
• Why “cost per completed view” or CPCV is the key tracking metric to determine the effectiveness of OTT marketing
• Why you should always be testing and then use the information you discover to determine where you’re effectively spending money and where you’re wasting it
• Why it is important to start small, develop a path and take your time, and create compelling content to create a new way of interacting with your audience

Resources:

• Website: https://morganandco.com/our-work/legal/
• Website: https://morganandco.com/
• LinkedIn: www.linkedin.com/in/eric-morgan-b6a6042/
• Facebook: www.facebook.com/MorganAndCoMedia/

Additional Resources:

• 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why the first barrier to growth is ineffective leadership: the inability to grow enough leaders throughout the law firm who have the capabilities to delegate and produce
• Why the second barrier is no scalable infrastructure: the lack of systems and structures that can handle the complexities in communication and decisions that come with growth
• Why the third barrier is ineffective marketing: the failure to scale up an effective marketing system to generate a predictable return on investment
• How to overcome a lack of leadership, a lack of scalable infrastructure, and ineffective marketing through delegation, and what steps to take to effectively delegate
• Why repetition, confidence and consistency are critical skills to develop, and why systems, processes and procedures are necessary to scale your infrastructure
• Why you need to identify your ideal client and then tailor your marketing efforts to speak to those clients
• What other steps you can take to improve your marketing and increase your lead conversion rate, and why being strategic with your marketing can help you maximize your ROI
• Why cash is vital to scale your law firm, and what steps you can take to increase your cash on hand across the board
• How to participate in PILMMA’s upcoming Law Firm Growth Maximizer virtual event from October 15-17 for just $497

Resources:

• PILMMA Law Firm Growth Maximizer: www.pilmma.org/growthmaximizer

Additional Resources:

• 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Brooke Lively specializes in helping entrepreneurs turn their companies into profitable businesses by working with closely held companies with revenues up to 10 million dollars. Prior to consulting, Brooke was the full-charge administrator for a seven-figure small law firm which she helped to build from the ground up. She also serves as a Receiver in Texas with a special interest in family owned and operated companies and other assets in dispute.

Her 6 Key Numbers book series which includes 6 Key Numbers® Every Entrepreneur Should Know and 6 Key Numbers Every Psychologist Should Know is soon to be followed by an edition for Attorneys. Brooke co-authored a book in 2012 on the subject of receiverships titled Controlling, Protecting and Monetizing Assets in Dispute.

Before entering the legal industry, she covered a wide range of public companies as an Equity Analyst with Lindus Advisors. She worked with Prides Capital and Bain Consulting where she gained corporate finance experience by working on a restructuring project taking a company private.

Brooke holds an MBA with a double concentration in Investments and Corporate Finance from Texas Christian University in Fort Worth, Texas, and has been awarded the prestigious Chartered Financial Analyst designation.

What you’ll learn about in this episode:

• How Brooke came to the idea for her book From Panic to Profit: How 6 Key Numbers Can Make a 6 Figure Difference In Your Law Firm
• How Brooke identified six KPIs in six categories that make the biggest difference in law firms, and what the difference is between a leading indicator and a lagging indicator
• How the first of Brooke’s categories is “cash” and the key indicator is your “cash flow forecast”
• Why most law firm owners care most about the second category of “ideal ratios”, and why the truly important number in that category is owner compensation
• Why the third category is production, and why the key indicator here is WIP (your work-in-progress)
• Why the fourth category is your budget vs. actual report, and why this lagging indicator is important to view every month
• Why the fifth category is marketing and sales, and why the key number in this category is the number of sales calls that are booked
• Why the final category is case management, and why the critical leading indicator in this category is your net new cases
• How to determine the amount of money you should be investing in your marketing, and how changing a firm’s fee agreement can make a drastic change
• Brooke shares how any million-dollar firm can make an extra $150,000 a year by adjusting their fee agreement without doing a single hour of extra work

Resources:

• From Panic to Profit by Brooke Lively: https://amzn.to/39h9rUV
• Website: www.cathcap.com
• Email: brooke@cathcap.com
• LinkedIn: www.linkedin.com/in/brookelively/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why getting people to visit your homepage is only half the battle, and why the page must be designed correctly to turn visits into conversions
• Why lead generation and website conversion improvements are cost-effective changes you can make today
• Why too many firms’ websites are designed to say the same thing, and why standing out from your competitors is critical
• Why a large, eye-catching headline at the top of your page is vital for grabbing visitors’ attention instantly
• How a short, concise video clip explaining what your home page’s headline means can help visitors focus on your messaging
• Why you need to create some sort of free, downloadable lead magnet offered prominently on your page
• How your lead magnet can capture visitor’s email addresses and allow you to follow up with an autoresponder program and a series of emails
• How taking these above steps can help you increase the amount of time visitors stay on your page, subsequently helping improve your Google rankings
• Why does your homepage need to answer two questions: do they need a lawyer? And if they do, why should they choose your firm over the competition?
• Why offering live chat through your website can increase your conversion rate by as much as 15-20%

Resources:

• VidCHOPS Video Editing Service: https://vidchops.com
• Fiverr Freelancer Marketplace: www.fiverr.com

Additional Resources:

• PILMMA Super Summit: www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Matt Dubin has spent more than 20 years honing his skills as one of the top personal injury lawyers in the State of Washington. In his career, Matt has focused on protecting consumers from dangerous household products, medical mistakes, roadway accidents, and many other causes of injury. Matt has recovered nearly $20 million on behalf of his clients.

Matt has received numerous honors and awards for his advocacy on behalf of consumers and injured people. He has earned a rare “AV Preeminent” rating from Martindale-Hubbell, the highest rating available for legal ability and ethical standards. Matt has been recognized as a Top 10 Personal Injury Attorney in the Nation by the National Academy of Personal Injury Attorneys, and a Top One Percent Lawyer by the National Association of Distinguished Counsel. He has been named a Top 100 Lawyer by the National Trial Lawyers.

Beyond his stellar results as an advocate for his clients, Matt has made it his mission to educate the public about the personal injury process, and their rights in that process. He has given countless presentations about insurance coverage and the rights of the injured. In 2015 he consolidated his presentations into a book entitled “Maximizing Your Injury Claim; Simple Steps to Protect Your Family After an Accident.” This book remains a bestseller in the category of Personal Injury books on Amazon and other booksellers.

Matt graduated from Yale University in 1990. He obtained his law degree from the University of Washington in 1995. He lives in Seattle with his wife, Elizabeth, and his son Abraham. When he is not working, Matt enjoys spending time with his family, coaching his son’s little league baseball team, singing with his synagogue, hiking, and camping.

What you’ll learn about in this episode:

• How Matt discovered his love for standing up for the little guy against the big insurance companies and pursuing justice
• How Matt started his own firm and began expanding, and how discovering and joining PILMMA helped Matt become more intentional with his firm’s growth
• How Matt reached a growth plateau and couldn’t figure out how to continue to grow, and how his in-laws and PILMMA helped Matt breakthrough
• Why setting clear goals for yourself and for your firm is the vital first step in recognizing what you need to do to get there
• How Matt has learned to craft a vision for his goals both in his professional life as well as in his personal life with his family
• Why following key performance indicators closely can help you make better decisions, identify bottlenecks, and become more efficient and do more with less
• Why empathy, gratitude, and compassion have helped Matt and his team differentiate themselves from competitor firms
• What key steps Matt recommends for owners of small law firms who want to start growing their firms
• Why finding the right balance between management and marketing is vital for ensuring that your firm grows without your team feeling overworked
• Why knowing what you want and then doing everything in your power to get there will virtually guarantee your success

Resources:

• Website: www.dubinlawgroup.com
• LinkedIn: www.linkedin.com/in/matthewdubin1/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Jason Hennessey is an internationally known search engine optimization (SEO) expert, author, and speaker. Since 2001, Jason has been a vigorous student & practitioner of search marketing dissecting, testing, debunking, and reverse-engineering the major search algorithms. Jason attended the University of Nevada Las Vegas, where he studied Business Management. In 2009, he founded Atlanta-based marketing agency Everspark Interactive, growing it to become a large player in the digital marketing space. After selling Everspark in 2015, Jason moved to California, where he founded Hennessey Digital to provide SEO and digital marketing services for growing companies. Hennessey Digital was named to the 2019 Inc 500 list of fastest-growing companies in America.

What you’ll learn about in this episode:

• Why doing SEO correctly means you don’t have to become overly concerned with social media and search engine algorithm updates
• Why reviews are important, and how the Google Trusted Photographer is a best-kept secret for yet another way to improve your search results
• Why video is critically important for increasing the length of time site visitors stay on your website, and why this metric matters
• What best practices, tools, and strategies you can use to create and upload great video content
• Why content that you add to your homepage should also be included in internal pages across your website
• How you can use Google’s PageSpeed Insights page to improve the loading speed of your firm’s website
• Why pay-per-click advertising may or may not be worthwhile due to its high cost, and why it’s important to track your conversion rate to determine if it is profitable
• Why the SEMrush tool can provide you a great deal of visibility into your website’s effectiveness and financial value, as well as checking on your competitors
• How Google Vision uses artificial intelligence to scan images on your website to add information to your local listings

Resources:

• Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/
• SEMrush tool: https://www.semrush.com/
• Website: www.hennessey.com
• Website: http://lmbtgroup.com/
• LinkedIn: www.linkedin.com/in/jhennessey/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Gregory H. Herrman has been committed to providing quality legal representation for injured accident victims in the Corpus Christi area and the Rio Grande Valley for many years.

A native of Hays, Kansas, Herrman comes from a family of lawyers. His father had a general practice in Hays, and an uncle and grandfather also were attorneys. He came to Texas and received a B.A. in Liberal Arts from the University of Texas in 1982 and his J.D. from Baylor University School of Law in 1986. During his undergraduate years, he worked his way through school by selling Kirby vacuum cleaners door to door and started his own Kirby franchise during law school.

After getting his J.D., Herrman joined a firm in Corpus Christi, handling both plaintiff’s personal injury and insurance defense cases. After five years, he joined his brother, David, and another attorney to form their own law firm committed solely to representing injured accident victims. Herrman has maintained that focus in his practice ever since.

He has had a hand in many significant resolutions on behalf of his clients, including multiple seven-figure settlements. While big wins are satisfying, Herrman takes the same professional satisfaction from successful outcomes for clients with smaller cases.

While Herrman’s primary joy in life is providing service to residents of the Corpus Christi area and Rio Grande Valley, he also enjoys fishing, hunting, sailing, hiking, skiing, and keeping fit.

What you’ll learn about in this episode:

• How Greg’s firm has rapidly grown over just a few years, and why he attributes Google to its growth
• How Google advertising has overtaken television to be Herrman and Herrman’s biggest source of new business
• How Google reviews have become a cornerstone of Greg’s firm’s marketing efforts, and how they respond to all their reviews
• How Greg and the team respond to negative reviews with intentionality and carefully worded responses
• What sort of social media campaigns Herrman and Herrman employ to generate buzz, including a recent giveaway of 60,000 face masks
• How Greg and the team work out referral arrangements with other firms who specialize in other areas of law
• How Greg works to keep his team motivated by treating them the way he would want to be treated
• Why getting on the front page of Google search and into the Google Maps “three-pack” is vital, and why partnering with a firm that specializes in SEO is a gamechanger
• Why setting up an office away from other lawyers and in the middle of the heaviest population area in your city is the key to getting into the three-pack

Resources:

• Website: www.herrmanandherrman.com/
• LinkedIn: www.linkedin.com/in/herrmanandherrmanpllc/
• LinkedIn: www.linkedin.com/company/herrman-&-herrman/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Thomas Pivnicny’s bio:
Thomas Pivnicny concentrates his practice in the areas of Workers’ Compensation, Personal Injury, and Car Accidents. Thomas is one of our most experienced lawyers in Pennsylvania.

During law school and before joining the firm, Thomas completed clerkships with three different judges of the Court of Common Pleas of Philadelphia County, including Judge Denis P. Cohen, Judge Glynnis D. Hill, and Judge Marlene F. Lachman.

In his free time, Thomas enjoys spending the day with his wife, son, daughter, and their two cats, as well as exercising, playing the guitar, and snowboarding.

Tiana Hardison’s Bio:
Tiana Hinnant Hardison has practiced law for 29 years, with an emphasis on personal injury and disability law, and now balances her time and energies between practicing law and working with PILMMA. You may contact Tiana at tianamhinnant@gmail.com.

Alan Crone’s Bio:
Alan Crone’s personal role model is St. Ignatius of Loyola, founder of the Jesuits, who taught that, because God can be found in our everyday work, all work is important. That’s why he listens so carefully to his clients and takes their concerns to heart.

Founder of the Crone Law Firm, he is their Team Leader. Whether he’s helping achieve a business dream or seeking compensation for someone who’s been treated unfairly, he draws from a deep well of compassion and experience. He’s a master at devising winning strategies and innovative tactics.

Episode Overview:
In this special audio replay from a PILMMA webinar held on June 16, 2020, where Ken Hardison and his panelists shared best practices for reopening law offices during the global pandemic.

What you’ll learn about in this episode:

• Thomas discusses steps his firm has taken to adapt to the changing realities of life under pandemic and working remotely
• How Thomas and his team are working to maintain social distancing guidelines, sanitize the office, and limit in-person exposure to others where possible
• What steps Thomas’s firm is prepared to take to shut down and professionally sterilize the office should an employee become sick
• How interactions with clients and potential clients are changing at Thomas’s firm’s offices during social distancing
• Tiana discusses the importance of being cognizant of your state and local health guidelines for reopening
• Tiana shares the four “P’s”: people, place, plan, and process, and she explains why these need to be kept in mind when preparing to reopen your office
• Why Tiana believes a hybrid solution of working in person and working remotely may be the best option for many firms.
• Alan discusses key liability concerns that business leaders and, in particular, law firm practice owners need to know
• Why Alan believes that legal compliance isn’t just necessary to protect yourself but is also good business
• How laws granting employees leave are still in place but have also been added to with two new kinds of leaves created by the CARES Act
• Why Alan recommends consulting with an employment lawyer in your area with regards to your responsibility as an employer

Resources:

• OSHA COVID-19 Guidance Resource: https://www.osha.gov/Publications/OSHA3990.pdf
• Thomas Pivnicny’s LinkedIn: www.linkedin.com/in/thomaspivnicny
• Tiana Hardison’s LinkedIn: www.linkedin.com/in/tiana-hinnant-3923a853/
• Alan Crone’s LinkedIn: www.linkedin.com/in/alancronememphislawyer/

Additional Resources:

• PILMMA Super Summit: www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Lashonda Council-Rogers, a Sumter, South Carolina native, is the founder and owner of Council & Associates, LLC. Council-Rogers has over a decade of extensive legal experience advising clients on a wide variety of matters. Council-Rogers is an accomplished litigator and respected member of the legal community. Her years of experience have helped her become a skilled negotiator with the ability to provide highly effective legal counsel.

Prior to launching Council & Associates, LLC, Council-Rogers worked at a corporate law firm where she advised clients on numerous issues, including, but not limited to, contractual disputes and land-use conflicts. Council-Rogers’ sole focus is now representing individuals who have been injured due to tractor-trailer accidents, automobile accidents, and daycare center abuse. Council-Rogers has successfully recovered millions of dollars on behalf of her clients.

What you’ll learn about in this episode:

• How Lashonda realized the importance of focusing on the right social media platforms to reach her target audience rather than trying to be everywhere at once
• What strategies Lashonda is using on Facebook to build her audience, gain traction, and increase engagement
• Why Lashonda believes that authenticity drives engagement, and how she gets ideas for content to share on Facebook Live
• How 90% of the content Lashonda creates isn’t related to legal issues, and how that helps her capture viewers’ attention
• How Lashonda turns to her own needs as a consumer for inspiration, and how she helps promote local businesses and entrepreneurs
• Why Lashonda believes that taking action now is more important than creating perfect, polished content
• Why the human interaction available with Facebook Live is a critical component for Lashonda, and what tools you need to take advantage of Facebook Live
• How Lashonda tracks interactions to be able to quantify what is and isn’t working, and why the majority of her Facebook Live posts are pre-recorded
• Why Lashonda tries to focus on discussing topics to pre-record for Facebook Live that are evergreen and can be banked and used later
• Why using a tracking number is vital for seeing that your efforts are working, and why overthinking things is a danger you should avoid

Resources:

• Email: lrogers@thecouncilfirm.com
• Website: https://thecouncilfirm.com/
• Be.Live Live Streaming Tool: www.belive.tv
• LinkedIn: www.linkedin.com/in/lashondacouncil/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Jason Melton is an attorney with nearly twenty years of experience practicing law. As a Managing Partner at Florida legal firm Whittel & Melton LLC, Jason specializes in catastrophic damages and trial advocacy arising in personal injury, wrongful death, criminal defense, and employment disputes. Jason is also a founding member of NAMIL, the National Academy of Motorcycle Injury Lawyers. Prior to going into private practice, Jason worked as an Assistant State Attorney in the Miami-Dade County State Attorney’s Office.

What you’ll learn about in this episode:

• How Jason’s career began by working as a prosecutor in Miami before working in private practice and then founding his own firm
• How Jason became a founding member of NAMIL, the National Academy of Motorcycle Injury Lawyers, and how the group has helped Jason with the intricacies of motorcycle cases
• What three key practices Jason recommends to any lawyer who wants to further grow their practice, and why you should be yourself and develop your professional personality
• How Jason started out working in traffic tickets, and why he felt passionate about his work even though others had advised him not to work in traffic court
• How Jason first got involved with PILMMA and with the mastermind group, and what value and sense of empowerment he has received from his membership
• Why joining a mastermind can help you recognize and identify “the things you don’t know that you don’t know”
• How the global pandemic outbreak is altering Jason’s law practice, and why he sees the virus as a stress test to show firms what is and isn’t working for them
• How PILMMA’s mastermind has helped Jason keep up with the many changes being brought about by the pandemic
• Why networking with non-criminal lawyers, marketing to your own clients, and forming connections with people in the criminal industry can be powerful marketing tools

Resources:

• Website: www.thefllawfirm.com
• LinkedIn: www.linkedin.com/in/jason-melton-206990/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Harlan Schillinger has four decades of experience in legal advertising with a passion for legal marketing, intake, and conversion. Harlan is widely considered the Grandfather of Legal Advertising, being the very first in the Legal field to produce and market Television Advertising for the Legal community. Harlan’s commercials started airing throughout the country in 1978-79.

Harlan has worked with more than 130 law firms in over 98 markets throughout North America. Currently, he is consulting privately only with lawyers who share his vision of increasing business, being accountable, and obtaining high-value cases. He takes, perhaps, the most unique and accountable approach to intake and conversion and insists on complete accountability within that arena.

In April 2016 Harlan retired from Network Affiliates of Lakewood, Colorado, the nation’s first and largest Full-Service Legal advertising agency, where he was the leader of their attorney marketing efforts for over 34 years. Before joining Network Affiliates in 1985, Harlan was Vice President and one of the founding partners of Madison, Muyskens & Jones advertising agency in Lakeville, Connecticut. In 1975, along with his partners, Harlan founded the first syndication TV production firm for high-end retailers and Lawyers, creating television commercials that aired throughout the United States and Canada.

What you’ll learn about in this episode:

• How Harlan began legal advertising on television all the way back in 1978, and how he joined Network Affiliates and has worked with top lawyers all over the nation
• How new client acquisition has changed significantly over the course of Harlan’s career, and how the internet has completely altered the face of legal marketing
• How few firms are “players” in the internet legal marketing space despite almost all firms having a website, and why “what you don’t know, you don’t know”
• How today’s TV audience is much more fragmented due to the advent of streaming services and the decline of network television
• What key mistakes Harlan sees lawyers often make, and why complacency and following other lawyers’ methods without innovating are critical errors
• Why many firms have significant room to improve their intake conversion processes, and why large and small firms deal with different problems with the same end results
• Why social media is an increasingly powerful platform, especially during the pandemic, and why video content is the key to unlocking social media’s potential
• How YouTube is one of the most powerful search engines on the internet, and why hiring the right people to help you create your YouTube presence is necessary
• Why the secret to reaching people and getting your message across is to understand what content people are consuming and how they consume it
• Why differentiating yourself from your competitors and offering a unique value proposition is a necessary ingredient for growth

Resources:

• Website: www.harlanschillinger.com
• LinkedIn: www.linkedin.com/in/harlanschillinger

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why writing a book is easier than you may think and serves as a fantastic way to market your law firm
• Why a book can help you stand out from your competition and position you as a trusted expert and resource for your prospective clients
• How there are eleven different ways to leverage your book to generate new clients and double your referrals
• Why 20% of past clients won’t refer you no matter what, 20% will always refer you, and it’s the other 60% that you need to help refer you
• How a book can help you not just generate clients directly but also can encourage other professionals to refer you
• How interview-style infomercials on local TV or radio stations can be a great, inexpensive way to leverage your book
• How you can repurpose the content in your book in numerous ways including in blog entries and tip sheets
• What publication options are available to help you get your book printed, and how you can even license books directly from PILMMA
• Why you should write your book at the seventh-grade level, and why it doesn’t matter much if the people you give your book to actually read it
• Why including “questions you should ask when evaluating a lawyer” in your book can position you to be the logical choice, and why a title that catches interest is critical

Resources:

• Hemingway Editor: www.HemingwayApp.com
• PILMMA Publishing: www.pilmma.org/publishing

Additional Resources:

• PILMMA Super Summit: www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Nicholas Veser began his career at an early age on stage and in front of the camera. His creative and leadership strengths eventually landed him Director of Business Travel Sales for The Ritz Carlton, Battery Park in Manhattan. Nicholas then decided to revisit his original passion and joined on with an international media company as a Creative Director and ultimately became Senior Producer for many shows produced by the company. In 2008, he was promoted to Senior Vice President of Production where he thrived in the free and creative environment that he cultivated for the many Scriptwriters, Production Coordinators, Editors, Traffic Coordinators, and Directors of Photography. Under his leadership, the team achieved tremendous success including 32 Telly Awards over a 5-year span.

What you’ll learn about in this episode:

• How Nick and his wife found their calling helping third-party political candidates get high production value video messages out
• Why video can be a powerful marketing and messaging tool for law firms, and why a brand video is just the tip of the iceberg of the types of videos a firm can create
• How firms are using diverse topics in their videos to help humanize their firms and entertain and capture the attention of their audiences
• Why law firms should have a YouTube channel to boost their presence and maximize their web search rankings
• Why a mix of both organic and professionally produced content can be valuable for your YouTube channel
• Why sound quality is more important than video quality when you are creating your own video content
• Why a great thumbnail image is the biggest deciding factor in whether a potential viewer will decide to click on your video
• How Vimeo differs from YouTube, and how each platform has certain benefits and advantages over the other
• Why your videos should focus on your clients and their needs rather than focusing on yourself and your firm
• Why authenticity and allowing your personality to come through in your videos is the key to making an impact

Resources:

• Website: https://libertylinkmedia.com/
• Email: jnicholas@libertylinkmedia.com
• Telephone: (610) 203-25502
• LinkedIn: www.linkedin.com/in/j-nicholas-veser-a7671859/
• YouTube: https://www.youtube.com/channel/UCYuHsmTqkkvEY7DV2gucYHg

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Myrtle Beach, SC Personal Injury Attorney Justin M. Lovely received his B.S. from the University of Tennessee at Knoxville, cum laude in 2004. While at Tennessee, Justin majored in Finance. In his free time, Justin developed his boxing skills as an amateur Golden Gloves Boxer in the Knoxville area. He was Vice President of the Pi Kappa Phi Fraternity and participated in several community service projects in the Knoxville, TN Area.

After earning his finance degree from Tennessee’s nationally-ranked business school, Justin was provided the opportunity of attending the Appalachian School of Law where he completed his Juris Doctor. While in law school, he was named to the dean’s list and was a member of the Phi Delta Phi legal fraternity. In addition, he was an active member of the Criminal Law Society, Environmental Law Society, Moot Court Team, and the Energy and Mineral Law Foundation. Justin focused his practicum course load on Family Law and Small Business Entities.

Justin’s experience includes a judicial clerkship for the Honorable Judge Tony Stansberry of Knoxville, TN. He assisted the General Sessions Judges in all aspects of criminal law as well as civil litigation. After this experience, he accepted a position with the Knox County Public Defender providing criminal defense to indigent defendants.

Justin is admitted to practice in all South Carolina Courts and the U.S. District Court for the District of South Carolina. Justin is also a member of the South Carolina Association for Justice, the State’s Trial Lawyers Association.

Justin has been seen on MTV’s Teen Mom 2. He has answered legal questions on a Monday morning radio show on WRNN for the Myrtle Beach listening area and is often asked to give commentary to local television stations on criminal and civil legal matters. Justin has been asked to speak at legal conferences about the success of his law firm. When he is not helping clients, you can usually find him on the water fishing for whatever game fish is biting.

What you’ll learn about in this episode:

• Why Justin believes the main reasons for his firm’s success are their ability to get things done and having the support of his wife
• What steps Justin and his firm are taking to survive through the current coronavirus pandemic, and how their marketing strategies have adapted
• What tools and resources Justin and his firm use to reach out to their clients and keep them informed during the lockdown
• Why getting real Google Business reviews can be worth more than advertising, and how Justin and his team encourage clients to leave reviews
• How Justin’s team is using video to get their message out, and what tools they use to create social media content videos
• Which three marketing tactics generate the most business for Justin’s firm, and what kinds of results they see
• What advice Justin would offer to lawyers just starting out, and what suggestions he has for navigating the challenges of the pandemic
• Why masterminds are a great opportunity to learn from more experienced lawyers who have already dealt with the challenges you may be facing in your business now
• Why setting goals and taking action are vital steps, and why it is important to spend a few hours a week strategizing

Resources:

• Website: www.justiceislovely.com
• LinkedIn: www.linkedin.com/in/justin-lovely-myrtle-beach-injury-lawyer/
• Drop Cowboy customer engagement service: www.dropcowboy.com
• GatherUp online review engine: https://gatherup.com/
• Lumen5 social media video maker: https://lumen5.com/

Additional Resources:

• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/

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Pamela DeNeuve began working with lawyers in Los Angeles, California in 1992 and has worked with AM 100 law firms throughout the US and abroad ever since. With over two decades of experience under her belt in business development, professional and personal life strategy and accountability coaching, Pamela has gained key insights into the cause-and-effect relationship between office morale, physical, mental and emotional health, AND lawyer and law firm productivity, profits and growth.

Pamela has helped thousands of people with her accountability coaching programs. She has developed a lawyer and law firm-specific intensive program to cater to our current crisis in lawyer well-being. With this program, she has helped hundreds of focused, successful lawyers and law firms achieve peak performance. She coaches her clients to move their practice to the next level in order to build and sustain lasting legacies.

What you’ll learn about in this episode:

• Why lawyers are under a tremendous amount of stress in their jobs, and how the coronavirus pandemic has added to that stress
• Why lawyers put a higher level of expectation on themselves than on those around them, and why working from home adds new challenges
• Why Pamela believes it is important to first acknowledge the amount of stress and pressure you are under and accept that stress is a normal reaction
• Why the stress of isolating with your family can be highly disruptive to your work, and why it is important to be clear in your boundaries and expectations
• Why you shouldn’t worry about the chaos around you but should instead channel that energy into serving your clients
• How “worker bees”, “worriers”, “turtles” and other personality types deal with stress differently, and why it is important to understand your type
• How regular physical exercise can help you get rid of excess energy and can help reduce your stress levels
• Pamela offers ideas for conducting video-based referral meetings and tips for lawyers who are struggling under the new normal of these crisis conditions
• Why it is important to separate home life and office work, and why keeping the peace with your family and avoiding boredom is critical
• Why you should remember that you will get through the crisis and can come out the other side stronger than before

Resources:

• Call for a free 30-minute consultation with Pamela: (904) 607-1211
• Website: https://pameladeneuve.com/about/
• Website: https://mapforlawfirms.com/
• LinkedIn: www.linkedin.com/in/pameladeneuve/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Alan Crone’s personal role model is St. Ignatius of Loyola, founder of the Jesuits, who taught that, because God can be found in our everyday work, all work is important. That’s why he listens so carefully to his clients and takes their concerns to heart.

Founder of the Crone Law Firm, he is their Team Leader. Whether he’s helping achieve a business dream or seeking compensation for someone who’s been treated unfairly, he draws from a deep well of compassion and experience. He’s a master at devising winning strategies and innovative tactics.

Sometimes the only thing to do is file a lawsuit and fight it out in court. And other times it’s better to negotiate a settlement. Either way, Alan knows how to get the best outcome.

A fifth-generation native of Memphis, Tennessee, he is a voracious reader and semi-avid golfer. The art of political negotiation has always fascinated him. He has been active in local and state politics for more than 22 years. He is the former head of the Shelby County Republican Party and currently serves as Special Counsel to the Mayor of Memphis.

He is also the very proud father of three children and is devoted to his wife Allison.

What you’ll learn about in this episode:

• What law firms and other business owners with fewer than 50 employees need to know when it comes to the paid leave provided by the federal government in the CARES Act
• How the Family Medical Leave Act (FMLA) has been amended to include leave for employees who are caring for a minor child due to their school being closed for coronavirus
• How employers who are paying leave under the FMLA amendment get a tax credit, and why employees who can work remotely from home are exempted under this form of leave
• How emergency paid sick leave has been created under the Fair Labor Standards Act to cover employees subject to a federal, state or local quarantine or isolation order
• What significant differences exist between furloughing an employee and laying them off, and how each impacts an employer
• Why the biggest problem Alan sees in law firms is a lack of objectivity when it comes to hiring and firing, especially at smaller firms
• Why professional staff like paralegals and secretaries are generally not exempt from overtime, and why clearly communicating your expectations to your team is critical
• How well-documented disciplinary actions such as write-ups can help legally protect your firm after termination, and why an employee handbook is a valuable tool
• Why it is important to regularly review job descriptions and have a clear understanding of what your employees do every day
• Why Alan strongly recommends you consider applying for the forgivable Paycheck Protection Loan

Resources:

• Website: https://cronelawfirmplc.com/blog/team/alan-g-crone/
• Telephone: (901) 737-7740
• Email: acrone@cronelawfirmplc.com
• LinkedIn: www.linkedin.com/in/alancronememphislawyer/
• Facebook: www.facebook.com/thecronelawfirm/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Luke Russell founded Russell Media in 2009 after working in web development since 2006, but Russell Media isn’t the first business he owned. That distinction goes to his first venture of collecting rock crystals from the playground in grade school and selling them to the other students for $0.50 apiece!

Luke is proudly a family man. He married his best friend Stefani in 2012, and they have a daughter and son who amazes Luke every day. He loves playing board games and the intellectual challenges that come with it – he even built a custom gaming table to “feed the need” at home.

On the business side of things, Luke has been honored to travel the country and speak at conferences and private engagements about websites and social media marketing. He worked as a contracted Director of Marketing for a national law firm for almost four years. One of Luke’s biggest strengths lies in his ability to take a topic and distill it into simple terms so that people can understand and take action accordingly.

What you’ll learn about in this episode:

• How Luke first came to work with the legal industry, and how he began to focus his attention on designing Facebook advertising campaigns for law firms
• How the global pandemic has impacted advertising and social media, and in particular trends in Facebook advertising
• What content Luke recommends lawyers use for their Facebook ads, and why being compassionate and informed is critical during the global crisis
• Why lawyers are in a great position to be a knowledge resource for people during this confusing and concerning time
• What content to avoid posting, including content that is overly enthusiastic, and why it is important to match the current tone
• Why it is important to remember that you aren’t here to make a profit from other people’s suffering but rather provide a service people need
• Why you should consider the knowledge you possess that business owners and business professionals need to know during the crisis
• Why creating free content can be a powerful way to help educate people and market yourself without being insensitive during widespread suffering
• Why building an email list and then sending them frequent free content updates is a powerful marketing strategy
• How Facebook is developing a grant program you need to know about, and why warning people about COVID-19 scams is a vital service

Resources:

• Email: luke@russellmedia.us
• Schedule a call with Luke Russell: https://callluke.com/
• Website: https://russellmedia.us/
• LinkedIn: www.linkedin.com/in/lukewrussell/

Additional Resources:

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Bill Hauser is CEO of the SMB Team, the fastest-growing Google Ads & Landing Page management company for lawyers in the U.S. He is the author of PPC for Lawyers (Not Dummies), and the Host of the Lawyer Marketing Lab Podcast.

What you’ll learn about in this episode:

• How a series of tragic events led to Bill’s career in digital marketing and advertising, and how he came to focus on helping lawyers market themselves
• Why going into PPC (pay-per-click) advertising through Google requires knowledge and a clear plan, and why the “spray and pray” method is costly and ineffective
• Why it is important when using a Google Ad campaign to control the four W’s: the where, the who, the what, and the when
• Why good, affordable “long tail” keywords are highly specific and have a comparatively low search rate
• Why you need to focus on the three “enoughs”: spend enough, for long enough, with a good enough strategy
• Why any PPC ad campaign takes time to come to fruition, and why data and the learning experience is worthwhile even if a campaign isn’t a huge success
• Why Bill and his team design simple, clean landing pages, and why an effective landing page will look nothing like your SEO-optimized website
• Why the value of video depends on your practice area, and why small-budget campaigns don’t really benefit from split testing
• Why “click to call” ads are only 25% as effective as ads that take prospects to a landing page

Resources:

• PPC for Lawyers (Not Dummies) by Bill Hauser: www.lawyerppcbook.com/
• Website: https://smbteam.com/
• LinkedIn: www.linkedin.com/in/bill-hauser/

Additional Resources:

• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/

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Tiana Hinnant Hardison has practiced law for 29 years, with an emphasis in personal injury and disability law and now balances her time and energies between practicing law and working with PILMMA. You may contact Tiana at tianamhinnant@gmail.com.

What you’ll learn about in this episode:

• Why it is important to help your employees make the adjustment to working remotely, and why you as the firm’s leader need guide and provide security and empathy
• Why strong communication will help you and your team address the new challenges that are cropping up every day
• Why tools like Slack and other collaborative video and audio conferencing programs are vital for helping to maintain strong connections despite the physical distance
• Why a “daily huddle meeting” helps your entire team coordinate their tasks and remain on the same page, and what three pieces of information each member should share
• Why you should set clear expectations for each team member’s role as well as the hours they should be at their computers
• Why systematic oversight can help offset fears that remote work won’t be done or won’t be done correctly, and why you should be looking at reports to track your team’s progress
• Why phone coverage 24/7 is critical, and why you should carefully plan your phone coverage by anticipating employees’ time needs and availability
• Why you should be conducting weekly team meetings to address problems and review metrics, KPIs as well as to reiterate core values and “rally the troops”
• Why you should be flexible and focus on the work being completed rather than what time of day it is getting done so that staff can work around their other responsibilities
• Why you should be focused on signing up clients remotely, and why software like DocuSign can help clients complete documentation remotely

Additional Resources:

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Since October 2001, direct-response copywriter, author, and seminar speaker Tom Trush has been writing marketing materials that give entrepreneurs and executives in more than 120 industries an alternative to the typical corporate nonsense that makes most outreach efforts useless.

From website content and direct mail to special reports and email campaigns, Tom shows clients how simply changing their perspective on prospects can help position them as an industry authority, deliver higher returns on their marketing investments, and allow them to reach larger audiences with less effort.

What you’ll learn about in this episode:

• How Tom transitioned his interest in sports writing into a career working for a news wire service and then writing for marketing materials
• How branding and direct-response marketing differ, and why direct-response is a better option for getting your prospect to take action
• Why differentiating your law firm from your competitors is the key to effective branding and marketing
• Why it is important to ensure that your website contains words like “you” and “your” to show that you are focused on the prospect and their needs
• Why trying to force a single message to work for all audiences is ineffective, and why you need to tailor your messaging to the market you’re addressing
• Why your messaging should be clear and target your prospects’ needs and problems in an individualized way
• What steps Tom recommends you can take to create an interesting and attention-grabbing headline
• How to create a call-to-action that explains to your prospect what will happen and provides an incentive
• Why the language used on your landing page should mirror the language you use in your pay-per-click advertising
• Why the channel you choose doesn’t determine your marketing success, and why you need to focus on your market and message before you decide what channel to use

Resources:

• Website: www.writewaysolutions.com
• The “You” Effect by Tom Trush: https://amzn.to/2WyRdKa
• Escape the Expected by Tom Trush: https://amzn.to/3a4hLH7
• The Reluctant Writer’s Guide by Tom Trush: https://amzn.to/393iJCn
• Facebook: www.facebook.com/tomtrush
• LinkedIn: www.linkedin.com/in/tomtrush/
• LinkedIn: www.linkedin.com/company/write-way-solutions/about/
• Twitter: @tomtrush

Additional Resources:

• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• How your law firm can survive and thrive during the Coronavirus pandemic
• How to be proactive and keep your clients happy amidst all the economic chaos
• Where to find PILMMA’s law firm survival kit for the Coronavirus pandemic
• What law firms can do to set up their servers for remote access, and how they can manage their staff remotely
• Why these trying times are actually an opportunity to grow your practice
• Different tools that will help law firm teams communicate with each other and their clients during the lockdown

Additional Resources:

• Website: www.pilmma.org/pcoach
• Email: ken@pilmma.org
• Coronavirus Survival Kit: https://www.pilmma.org/free-resources/

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Liz Wendling is the rainmaking attorney coach and the author of 6 books! Attorneys from all over the world seek her out when they want to discover how to be more confident and fearless in their practice and client development, lead generation and lead conversion process.

Liz Wendling combines a rock-solid sales background with a passion for coaching and the result is a powerful, new way to understand how to sell in today’s crowded marketplace. Her innovative approach will support you in opening doors, closing sales and building relationships.

Liz is a much sought after business consultant, sales expert and emotional intelligence coach. She is straightforward, practical, and sassy and helps professionals innovate, modernize and master their sales approach, language, and process. Because what worked reasonably well a decade ago is now miserably outdated and inadequate.

Liz is known for her energetic programs, presentations and business-building superpowers that transform professionals into wildly successful sales rock stars!

What you’ll learn about in this episode:

• How Liz works with her client attorneys and law firms to help them modernize their lead generation approach to keep pace with today’s market
• Why today’s consumers are savvier, and why it is important for attorneys and their firms to sell to these consumers in a way they appreciate
• Why the first five minutes of an initial client consultation is the “make or break” moment that determines whether the potential client becomes a client
• Why the best way to close with a client is to manage the conversation and do everything right from the start, and why there is no “magic closing technique”
• Why following up using the right strategy and the right language with the right frequency is powerful
• What critical mistakes firms make and why it is important to differentiate themselves, make a true connection, and go beyond marketing
• Why making generic declarations about baseline expectations like “we treat every client with care” does nothing
• What three steps Liz recommends attorneys take that can help them get more client conversations

Resources:

• Website: www.therainmakingcoach.com
• The Rainmaking Mindset for Attorneys by Liz Wendling: https://amzn.to/2VNU9CF
• LinkedIn: www.linkedin.com/in/lizwendling/

Additional Resources:

• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Jay Ruane is a nationally recognized expert in digital and social media marketing for lawyers. In addition, he is an Amazon best selling author in the Law Practice Management category.

When Jay was a kid, his father was a local criminal defense lawyer. Jay watched him go to work every day defending the rights of people just like you and me. He took enormous pride in his job, and he taught Jay the importance of protecting the rights of every man and woman.

Jay’s father firmly believed that it is the job of the criminal defense attorney to check the power of the court and make sure that the laws are followed during the prosecution process. This is a belief that Jay saw in action every day and one that he came to adopt as his own. This way of viewing the world led him to his career as a lawyer.

In 2001, Jay went into private practice with his father. They started Ruane Attorneys, a modest criminal defense firm in Bridgeport focusing mostly on DUI defense. Fourteen years later, the firm has two additional locations, another senior partner, 8 associate attorneys, and a dedicated administrative team of 8.

Since opening Ruane Attorneys, Jay has spoken at several conferences, has been involved in local and national law associations, and has spent a minimum of 40 hours each year furthering his defense knowledge. He also authored and co-authored several books, including The Connecticut DUI Trial Handbook, Lady DUI’s Connecticut DUI Survival Guide, and The Connecticut DUI Survival Guide.

What you’ll learn about in this episode:

• Jay shares his career journey and explains how he initially began marketing his practice digitally out of necessity
• How Jay founded a social media marketing training company for other lawyers to help them better engage with followers
• Why Jay believes the key to building a successful law practice is to focus on the areas where you find passion and purpose, and why profits aren’t enough
• How Jay created a systems-based process within his firm, and why systems have been the key to his firm’s growth
• Why Jay wishes he had spent more time building his personal network early in his career, and why personal referrals are a powerful resource for growth
• Why Jay believes that social media is one of the most powerful relationship-cultivating tools we have at our disposal in the modern world
• Why nontraditional, digital marketing offers significant potential over more traditional marketing methods
• How Jay’s books have become instrumental marketing tools statewide and have generated at least one new referral a month by themselves
• How to get a free 15-day trial of Jay’s FirmFlex social media coaching just for being a Grow Your Law Firm podcast listener

Resources:

• FirmFlex free trial: www.getfirmflex.com/pilmma
• Website: www.ruaneattorneys.com
• LinkedIn: www.linkedin.com/in/jayruane/

Additional Resources:

• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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Chelsea Williams is the founder of Core Solutions Group, a Financial Guru + Accounting for the Legal Industry & Speaker. Not your typical “no-man” stereotypical accountant, Chelsea is more of an entrepreneur who uses numbers to paint a financial picture. Shortly after she decided to serve law firms with her skills, something happened that really solidified her belief that she was in the right place at the right time.

She met a man who had been practicing law for over 30+ with no retirement in sight. Chelsea felt for him as she saw his head hang after he told her he will “die working in this office”. So she set out to keep other legalprenuers from having to feel this weight.

What you’ll learn about in this episode:

• How Chelsea recognized an inherent shortsightedness in the financial advisor industry, and why she chose to found Core Solutions Group to do things differently
• Why business owners often struggle with financial management, and what common mistakes firm owners make and myths they believe
• Why managing your cash flow is an important step you can take to benefit your firm, and why “you have to spend money to make money” is a major myth
• Chelsea outlines her top ten myths and misconceptions many of us hold about money, and she explains why each is false
• What steps a law firm can take to better manage their finances, including adapting a cash management strategy
• What a balance sheet is, why bankers are interested in it, and how it gives an overview of your finances over the life of your business
• What bank reconciliations are, and why they are periodically necessary to minimize inaccuracies and record transactions monthly
• Why you should comb through your expenses annually and “trim the fat” and then project necessary expenditures for the year
• Why there are two very distinct approaches to marketing: the “slot machine” method, and the “vending machine” method

Resources:

• Website: www.yourcoresolution.com
• YouTube: www.youtube.com/channel/UC80TT79FdeRwH2oNaSkqvQA/videos
• Email: chelsea@yourcoresolution.com
• LinkedIn: www.linkedin.com/in/chelsea-m-williams/

Additional Resources:

• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/

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Kelsey Bratcher is the host of the Get Automated Podcast, where he chats with business owners and entrepreneurs about the ways they grow and automate their businesses. He is the Co-Founder of Automatic Practice Profits, a marketing agency for Regenerative Medicine clinics all over the US that offers a Done For You new patient acquisition service specifically designed to consistently produce cash buyers. Kelsey is an expert in firm automation and time-saving software, and he has saved over 30,000,000 minutes of time in his own businesses.

What you’ll learn about in this episode:

• How Kelsey got involved in working with law firms to help them optimize and automate the lead generation and intake process to minimize effort and time spent
• Kelsey explains CRM (Contact Relationship Management) software and discusses his favorite piece of CRM software, Pipeline, as well as other companion tools he recommends
• What “drip campaigns” and “nurture campaigns” are and how they follow up with prospects’ requests through automated processes
• Why drip and nurture campaigns can be easier than you might expect, and why the window of time you have to contact a lead is tight
• How CRM software and tools can be flexible, versatile resources with many potential uses in your law firm
• Kelsey discusses Zapier, a tool that allows you to connect and integrate many different pieces of CRM software together
• Why it is important for the software tools your firm uses to be expandable and automatable to help your tools grow with your firm
• Why automation is one of the easiest “low-hanging fruit” process improvements you can make at your firm to save time and effort

Resources:

• Website: https://getautomated.co/
• LinkedIn: www.linkedin.com/in/kelseybratcher/

Additional Resources:

• PILMMA Super Summit mini-site: https://www.pilmma.org/pilmma-super-summit-2020/

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Andrew Stickel combines considerable experience with proven skills in a number of marketing fields. These skills and experience give him trustworthy marketing insights and a unique perspective that clients find invaluable. Since his first year in college, Andrew Stickel has been a savvy, innovative entrepreneur. A native of Baltimore, Stickel started his first marketing venture at age 19, a small concert promotions company in Fort Myers, Florida. It was merely the first of his many successful marketing ventures.

In 2008, Stickel co-founded a full-service marketing firm. As its Director of Operations, he managed numerous marketing accounts and created, developed, and implemented full-service, multi-media marketing campaigns for clients while simultaneously coordinating a number of departments, working for and alongside many varying industries. During these years, Stickel gained considerable experience in search engine optimization, web design, and content marketing. Well-versed in all phases of internet marketing, Andrew now brings his broad experience and his variety of skills together to provide clients with the most complete, effective, and cutting-edge social media marketing services available.

In 2012, Stickel sold his share of the marketing company that he co-founded in 2008. With a new vision for comprehensive social media marketing, he moved on to launch Social Firestarter, a new-age marketing firm that is giving companies of all sizes a huge marketing advantage. Social Firestarter helps clients define their brand, personality, and image, and it helps them to market successfully (and often repeatedly) to today’s discerning consumer.

What you’ll learn about in this episode:

• How Andrew first got started in legal marketing, after starting his own social media marketing firm
• Why SEO (search engine optimization) is evolving over time, and why it is a challenging marketing area to master
• Why getting your firm ranked in the Google Maps rankings is a significant competitive advantage, and why setting your Maps entry up correctly is vital
• Why the biggest problem with pay-per-click advertising is its high cost, and why it is vital to convert clicks to new clients efficiently
• Why it can be difficult to balance website aesthetics, SEO, and CRO (conversion rate optimization) correctly
• What steps you can take to increase your “local relevance” and “niche relevance” to get listed in the powerful Google “Local 3 Pack” search results
• How Andrew and his team created a review template for legal firms to pass on to their satisfied clients to maximize the appearance of keywords in their reviews
• Why quantity of posted online reviews are crucial for promoting your firm and optimizing your conversion rate
• How Facebook ads differ from Google Ads, and why Facebook is a more cost-effective strategy that works best when you have a long view
• Why content creation and adding value for your clients is highly cost-effective, and why videos are versatile and great for repurposing

Additional Resources:

• Website: www.freebookforlawyers.com
• Website: www.lawyermasterclass.com
• Website: www.socialfirestarter.com

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As the Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for Consultwebs and their clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.

Tanner frequently shares his insights on online marketing with the legal community, including speaking at PILMMA conferences held throughout the country. He has spoken at M&L Seminars and co-hosted webinars with Google, Avvo, LawMarketing.com Editor-in-Chief Cindy Greenway and Raleigh attorney / PILMMA founder Ken Hardison. In 2019, the Academy of Truck Accident Attorneys invited Tanner to speak at its Annual Symposium in Nashville. Additionally, Lawyers Weekly newspapers and Attorney at Law Magazine have interviewed Tanner numerous times. Tanner is a regular contributor to the Consultwebs online legal marketing blog. He has also appeared on the award-winning LAWsome podcast, discussing how law firms can measure their marketing ROI.

A native of Waynesville, North Carolina, Tanner earned a degree in Business Management (with a minor in Economics) from Berea College in 2008. He has now returned to Waynesville, where he lives with his wife, daughter, and son and enjoys camping, hiking, fishing, hunting, golfing and playing “any other competitive sport available” in his free time. However, he admits that his goal for sports has gone from “win” to “don’t get injured.”

What you’ll learn about in this episode:

• Why it is important to take a long-term approach to your law firm’s online marketing strategy and focus on consistency in your messaging and brand
• Why firms who invest in their brands typically do well in cost-per-lead and cost-per-case
• Why pay-per-click advertising is a complicated, competitive stream that may or may not get your firm the results you are looking for
• Why many firms have holes in their intake process they aren’t even aware of, and why strengthening your conversion process to nurture the contact relationship is key
• Why a rapid response to an incoming lead is the backbone of conversion, and why setting up an autoresponder can help you respond more quickly
• Why it can be helpful to submit contact forms for both your firm and your competitors to see how quickly you get a response
• Why online reviews are crucial for building your reputation, and why it is important to set reasonable benchmarks
• Why you should understand your firm’s metrics, track your advertising performance, and always be looking for ways to improve
• What tools firms should have available to track incoming leads and conversions, particularly call-tracking software and CRM software
• What topics Tanner will be discussing when he speaks at the PILMMA Super Summit 2020 from June 23-26 in New Orleans

Additional Resources:

• Website: www.consultwebs.com
• Email: tjones@consultwebs.com
• LinkedIn: www.linkedin.com/in/tannerjonescw/
• PILMMA Super Summit 2020 website: www.pilmmasummit.com

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In 1999, after five years as Marketing Director for a multi-state personal injury law firm based in her adopted hometown of Philadelphia, Cindy Speaker launched her own business as a marketing director, coach and consultant to some of the most successful personal injury firms in the U.S.

Driven by the creation and resounding success of her 3 hour audio CD series “Power Marketing for Attorneys,” the West Chester, Pennsylvania native has been a highly sought after speaker for numerous legal conferences, including PILMMA, ATLA and AAJ, AVVO, M&L Legal Marketing Conference, Market Masters and the Virginia Trial Lawyers Conference.

Over the past ten years, Speaker Media and Marketing has built a nationwide network of referral attorneys and developed a reputation as the secret weapon of some of the top plaintiffs’ law firms and trial lawyers in the U.S. Working with firms on a market exclusive basis Speaker’s vision for her clients is for them to be on the cutting edge of marketing and technology and to have a dominant position in their respective markets.

Hundreds of attorneys across the country have benefitted from Speaker’s marketing creativity and know that powerful videos are one of her secret weapons. She even won several “Telly” Awards for various PSAs she shot, including one for “social responsibility” for a clip that educated people on the dangers of distracted driving. Many of her clients, however, might not be fully aware of her educational background and experience as a documentary filmmaker. She received a master’s in communication with an emphasis on TV and film production at Regent University in Virginia Beach, and worked for the International Family Channel.

What you’ll learn about in this episode:

• Which three key marketing and advertising activities too many firms aren’t doing today that Cindy says can bring in new cases and clients
• How content creation and especially videos can be leveraged for legal marketing and can be repurposed for many different uses
• How Google’s own statistics show that YouTube reaches more 18-49-year-olds in a typical week than all cable TV networks combined
• How Law TV® Network helps clients create pre-edited video and live interactions through platforms like Facebook and then repurpose the video for new content
• How Cindy creates professional-looking custom video thumbnails using free and inexpensive tools like Canva image design and Getty Images’ iStock photo archive
• Why law firms who have a Google Business Page of their own have a major competitive advantage over firms who don’t
• Why writing a book can help you establish credibility and authority, why Amazon Author pages and podcasts can be powerful marketing and networking resources
• What common but easily avoidable marketing mistakes legal firms often make, including relying too heavily on “traditional” advertising
• why converting existing leads into new clients and nurturing those relationships is more important than creating more leads

Additional Resources:

• Email: cindy@cindyspeaker.com
• Website: https://cindyspeaker.com
• Website: https://lawtvnetwork.com/
• LinkedIn: www.linkedin.com/in/cindyspeaker/
• Youtube: www.youtube.com/user/cindyspeaker

Video Thumbnail Creation Tools Recommended by Cindy Speaker:

• Website: www.canva.com
• Website: www.istockphoto.com

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Ever since launching Parnall Law Firm, LLC in 2009, Bertrand Parnall has focused on trying to make lives better for people who have been injured through no fault of their own. He ultimately joined forces with attorney Alan Malott, representing victims. When Malott was named to a judgeship on the Second Judicial District Court in 2009, Parnall took over the firm. Since then, Parnall and the other lawyers in the firm have helped to recover more than $65 million for clients.

While his firm has expanded in size, it has retained its focus on providing excellent service to clients. In part, this commitment to teamwork and tenacity is a product of Parnall’s own athletic background. He was co-captain of the Albuquerque High School Bulldogs district football champions in 1988, and in subsequent years participated in competitive boxing and judo, in which he holds a second-degree black belt.

In 2018, Parnall assumed the presidency of the Rotary Club of Albuquerque after serving on the service club’s board of directors for several years. He looks forward to working with his fellow Rotarians to identify community needs in Albuquerque and to find innovative ways to address them. Parnall is also on the board of Popejoy, a local venue for plays and musicals, and is a board member of the New Mexico Law School Alumni Association. In addition, he is on the advisory board of Mothers Against Drunk Driving and is a frequent media spokesperson for the group.

His favorite activities away from the office and his other professional and community involvements are raising his kids, hiking, camping, skiing, and judo.

What you’ll learn about in this episode:

• How growing up in many different countries and his father’s background in law had a profound influence on Bert’s world view
• How Bert’s firm started small before experiencing dramatic growth, and what challenges Bert faced over that period of growth
• Why it is crucial for the success of your firm to surround yourself with the right people hired into in the right positions
• How Bert developed a remarkable recruiting, hiring and training process to attract the right candidates, and how Bert uses “position scorecards” as a big part of the process
• Why the best way to find great employees is to tap into your own network of contacts, and how Bert’s team processes new applicants
• How Bert uses group interviews, personality tests, key questions, employee shadowing and other methods to “weed out” the wrong applicants
• Why Bert looks for strong character, talent and mental acuity in new applicants over prior experience
• Why appreciation and recognition is the primary reason employees stay, and why the lack of those things is why employees leave
• What books Bert would recommend to lawyers to help develop their management skills and improve their hiring strategies

Additional Resources:

• Website: www.hurtcallbert.com

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Kara Prior has a strong social media and writing background, having worked for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing seven years ago. Now she directs James Publishing’s referral and conversion system for lawyers, explaining to law firms how it works, customizing the program for different law firms, guiding James Publishing’s implementation team, and testing and rolling out new lead generation conversion and referral strategies. She was captain of her Division One college swim team and competed in long-distance races. She brings the same work ethic, people skills, and deep effort for helping her lawyer clients obtain more referrals, leads, and new clients.

What you’ll learn about in this episode:

• How Kara’s book How Small Law Firms Can Obtain More Referrals offers a detailed roadmap for getting more clients for your firm, and how to get a free copy of the book
• Why referrals can be a powerful tool for law firms to affordably obtain new high-quality clients, and why it is important to find the time to grow a referral network
• How Kara and her team help law firms develop strong referral networks, and how their simple and straightforward process works
• How branded consumer-facing FAQ booklets can be a great value-added way to start off a new relationship on a positive footing and showcase your firm’s expertise
• How Kara and her team target specific types of professionals as referral sources, such as drug rehabilitation clinics and mental health professionals for criminal defense firms
• Why past clients can be an incredible resource for referrals, and why newsletters can help past clients keep you in mind
• Why physical mail newsletters are cost-effective and are a better option than email for making an impact with past clients
• Why it is important to provide value and offer content to your past clients to help nurture relationships
• Why branded booklets and books are a fantastic way of helping past clients “break the ice” and make a referral
• What first steps to take to begin creating a referral network and build relationships with potential clients

Additional Resources:

• How Small Law Firms Can Obtain More Referrals by Kara Prior and Jim Pawell: https://amzn.to/2FKyVwf
• Website: www.jamespublishing.com
• Website: www.jamesreferrals.com
• Kara’s Telephone: (714) 434-5926
• Email: kprior@jamespublishing.com

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why 98% of New Year’s resolutions fail through a lack of planning or a failure to execute on the plan or because of a lack of accountability
• Why expecting your staff at your law firm to provide you with the accountability you need probably won’t work
• Why hiring a mentor, finding a coach, or joining a mastermind is the key to creating accountability for yourself
• Why Ken and his team created the PILMMA Strategic Attorney Coach program, and what this new program will provide to participants
• How the PILMMA Strategic Attorney Coach program will help provide accountability and help you achieve your goals for yourself and your firm
• How to find out more about the new PILMMA Strategic Attorney Coach program and to see if it would be a great fit for you

Additional Resources:

• Website: www.pilmma.org
• Email: ken@pilmma.org

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Maddy Martin is the head of growth and education for Smith.ai, which provides law firm communication services, including their virtual receptionist & intake service, web chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, comarketing, and event marketing.

What you’ll learn about in this episode:

• Maddy’s background in SEO and marketing
• The latest trends and strategies in digital marketing for law firms
• How to improve your firm’s responsiveness to potential clients
• What Smith.ai does and why it is more economical than hiring a full-time marketer
• How to prepare your firm for the heightened standards of client service

Additional Resources:

• Website: https://smith.ai/
• Linkedin: https://www.linkedin.com/in/madelainemartin/
• Facebook: https://www.facebook.com/virtualreceptionists/
• Twitter: @smithdotai

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Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation—a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world.

Stephen is the author of three books, including the #1 bestseller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• How Ken’s career path ultimately led to the recognition that he could help lawyers better understand and navigate their marketing needs, and why he formed PILMMA
• Why Ken chose to specialize in helping lawyers improve their marketing efforts, and what critical role legal marketing plays in winning new business
• How Ken and his partners were able to grow and scale their North Carolina-based practice from a single office to eight statewide, and what key lessons he learned
• How Ken’s experience as a practicing lawyer helps him better advice lawyers who turn to PILMMA for marketing help
• What Ken’s “time vampires”, how they drain time from your day that could be spent more constructively, and what steps to take to defeat them and reclaim that time
• Why perfectionism is a dangerous habit, and why delegation and accepting that “good is good enough” have been key lessons that helped Ken advance his goals
• Why Ken chooses to focus on the areas he’s strongest at and hire others to handle the areas he feels weak in
• Why the mission, vision and values of a legal practice are the surest predictors of its growth, and why focusing on these areas is vital for firms who want to get ahead

Additional Resources:

• Website: www.pilmma.org
• Email: ken@pilmma.org

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why prepaying for your expenses and taking advantage of Section 179 of the I.R.S tax code to buy equipment for a full tax deduction can help you save money on your taxes
• What “conservation easements” are and how to take advantage of them for major savings on your 2019 taxes
• Why you should begin looking ahead to 2020 and begin planning for it now, and how Ken budgets for the next year
• How to determine your important key numbers to be able to tell what is and isn’t working for your business
• Why it is important to earn $6 for every $1 you spend, to cover the costs of overhead and implementation
• Why you should set a firm marketing budget, and how to decide how much to spend on marketing to preset your growth for the year
• Why you need to determine what your goals are for the next year and begin planning for how to achieve them
• How to do a Year In Review to help get everyone on the same page and get your team pumped up for the next year

Additional Resources:

• Website: www.pilmma.org
• Email: ken@pilmma.org

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Sam Glover is the founder of Lawyerist.com, the best place for lawyers to learn how to start, manage, and grow a modern law practice, and home to the community of innovative lawyers building the future of law. Sam is also the host of The Lawyerist podcast, a long-running series with more than 250 episodes about the future of lawyering and law practice. Every week Sam and his co-hosts Aaron Street and Stephanie Everett have conversations with successful lawyers and other creative people helping to shape the future of law practice. Additionally, Sam is an expert and respected speaker on successful small-firm law practice, and the co-author of The Small Firm Roadmap: A Survival Guide to the Future of Your Law Practice.

What you’ll learn about in this episode:

• What trends Sam has identified that outline the future for the small, consumer-focused law firm
• Why small firms need to realize that people want to pay less, consumer expectations have changed dramatically, and lawyer alternatives are creating pressure on firms
• Why Sam feels that firms should be charging more for their work but cutting costs so that it doesn’t affect the amount clients pay
• Why Sam feels that there is still resistance and pushback across the legal landscape against the idea that practicing law is both a profession and a business
• What traits small firms need to be focusing on to survive and find success in today’s highly competitive legal environment
• Why firms need to focus on their clients’ needs and predict and find solutions for clients’ pain points
• Why empathy, self-awareness, and adaptability are important traits that a law firm owner needs to have to stand out from the competition
• Why adopting new technologies and software aren’t enough, and why it is important to be strategic and future-proof yourself when embracing new tech
• Why it is important to consider the unique needs of your firm when considering adopting new software, and why Clio is becoming the ubiquitous industry standard
• Why setting clear, shared goals between yourself and your partners is an important first step to growing your firm

Additional Resources:

• Lawyerist website: https://lawyerist.com
• Lawyerist Small Firm Scorecard: https://lawyerist.com/community/scorecard/
• The Small Firm Roadmap by Aaron Street, Sam Glover, Stephanie Everett and Marshall Lichty: https://amzn.to/35rwE3R
• LinkedIn: www.linkedin.com/in/samglover/

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why it is important to set aside several hours a week to work on business development, strategy, marketing and other things that will benefit your firm
• What “time vampires” are, why they are counterproductive, and how to defeat them to reclaim extra time in your week
• What the “Got a minute?” vampire is, and how to get a copy of Ken’s “Got a Minute Meeting Schedule” template
• Why “email vampires” can be a tremendous drain on your time, and why checking your email only twice a day can get rid of them
• How to stop “unexpected call vampires” from interrupting your workflow, and why callers should be working to your schedule
• Why the best use of the extra 1-2 hours a day freed up by eliminating time vampires is to work on your business, and how to get a copy of Ken’s “Today’s Checklist” template
• Why delegating work to others can be a valuable practice that helps your day become more efficient
• Why changing your habits requires consistent action, and what benefits you can gain from eliminating your time-wasting habits

Additional Resources:

• Website: www.pilmma.org
• Email: ken@pilmma.org

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why a lack of strategy on getting to your goals is a problem many law firms experiences and how to overcome it
• Why law firms need to have a clear vision on what they hope to accomplish, and how to define your vision
• Why putting the right systems in place is critical for achieving the results your firm is looking for
• Ken shares the major “aha!” moments he experienced that opened his eyes to the importance of systems and processes
• What tools PILMMA uses to streamline their processes and systems, and how systems help keep your employees from “holding you hostage”
• Why it is important to set benchmarks and deadlines, and why accountability for meeting those goals is vital
• Why you need to meet the highest and best use of your time, focusing only on what is relevant and delegating the things that don’t matter as much
• Why focusing on one thing is more effective and productive than attempting to multitask and divide your attention
• Why good management, accountability, proper feedback, and giving your team the right tools are important for success
• Why a lack of effective marketing is a problem for many firms, and why firms need to have a differentiator that sets them apart from their competition

Additional Resources:

• Website: www.pilmma.org
• Email: ken@pilmma.org

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why mindset is the number one key to building a successful practice, and how a technician mindset and an entrepreneurial mindset differ
• Why focus and a sense of urgency are important to help you execute on your plans and achieve your goals
• Why it is important to leverage your strengths and talents while delegating your weaknesses to others
• Why surrounding yourself with key people with the right skills and the ability to say “no” to you is the fourth key to success
• How implementing the right systems into your practice can help streamline your work and significantly increase your productivity
• Why you need to know your numbers such as your cost-per-case, average fee, conversion rate, overhead, and other key metrics
• Why you need to differentiate yourself and your practice from your competition, and how to go about doing so
• What the “theory of preeminence” is, and why it is important for you and your firm to practice it
• Why key number nine is to never fall in love with your law firm, instead fall in love with your clients
• Why you should always strive to continue learning new things, stay ahead of the curve, and adapt to new changes and technologies
• Why you need to be a great leader, coach and mentor to your team, setting an example for them to follow

Additional Resources:

• Website: www.pilmma.org
• Website: www.hemingwayapp.com
• Website: www.firstdraft.biz
• Email: ken@pilmma.org

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• What surprising percentage of clients would be willing to give you a referral… if you showed them how to do it and made the process easy
• Why it is important to develop trust and a referral mindset in your clients while you’re representing them, right from the beginning
• Why it is important to create a client advisory board or panel from your list of clients for the last five years, and how to form such a panel
• How to use psychology to make existing clients and potential new clients feel important, through using an unpublished “backdoor phone line” and VIP cards
• Why newsletters are effective referral tools to build relationships and encourage clients to stay aware of your firm and your brand
• How to put together a great-sounding, informative, helpful and client-focused newsletter, and why a frequent, consistent newsletter is key
• Why writing a book focused on your subject matter helps position you as an expert and can help generate referrals
• How to use your 50-60 page book to differentiate yourself and set yourself apart from your competition
• Why using these referral systems consistently is the key to generating a great number of referrals through these methods

Additional Resources:

• Website: www.pilmma.org
• Website: www.hemingwayapp.com
• Website: www.firstdraft.biz
• Email: ken@pilmma.org

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Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Ken Hardison’s background as a legal entrepreneur
• How you can leverage legal marketing and management tactics to grow your firm
• Why creating the right strategy will help you increase profitability, decrease stress, and create a balanced life
• The by-lawyers for-lawyers format for exploring marketing and management solutions
• Weekly on-point topics that will help you compete in today’s market