Today's rock & roll inspiration is slightly different from normal because it's not very old. I'm talking, of course, about the Great War of 2022.

No, not that one - or that other one. I'm talking about the war that broke out on social media between metal band Falling in Reverse's founder and vocalist Ronnie Radke and veteran rock DJ Eddie Trunk. Visit the Rock & Roll Content Show website for the whole story. For now, suffice it to say that the topic they fought over applies to what we do as modern content creators.

Digital Automation Improves Live Music Experiences Digital technology makes it possible for triggers to be fired to sync up automations of digital sounds and even stage effects. It lets touring bands who might not be able to afford to bring a whole string section or background singers on tour to deliver a sound that resembles their studio recordings.

The Role of Artificial Intelligence in Digital Content If you're listening to this podcast or reading this post, you're probably a digital content creator or digital marketer. When I talk to content creators, specifically writers and designers, about digital tech like artificial intelligence and machine learning coming into the content world, I often hear negativity and dismissiveness.

There's a reason for that. When A.I. for content first came on the scene a few years ago, the big belief was that writers would be out of a job in five years' time. Further, that brands could save money by eliminating human writers in favor of A.I. content generators. Some tools purport to do that, and they're getting better, but they are just not ready to be put into use without human support.

Just like in a rock and roll show, technology can be used to enhance what good writers and good content creators are already doing today. It won't fully replace it, at least not right now.

A.I. is not going to do all that heavy lifting. It lacks that human understanding and the knowledge and context required for great storytelling. It doesn't have a sense of humor. It doesn't have real emotion.

What can A.I. do for content creators? One thing that A.I. has gotten good at in content creation is editing and proofreading.

Tools like Grammarly, which I use religiously, use A.I. to find context in text and deliver more accurate suggestions in terms of grammar, tone, clarity, engagement, and delivery. Other apps like Writer have similar functions built-in.

For content writing, A.I. can also do things like create captions and social media descriptions. It can provide insight and recommendations for search engine optimization. It can help with tasks like planning, research, and outlining.

The next time someone asks you for an opinion on A.I. in content, don't be an Eddie trunk. Don't be a Ronnie Radke (although I think he's on the right side of this debate). Look into the nuance and think about how it might be helpful to have a little robot buddy helping you with your content.

Halloween Album Pick: In This Moment’s Blood At the time of this post's publishing, I got to see the Blood 10th Anniversary Tour from the band In This Moment. I thought it was a fantastic show for Halloween. In This Moment's stage show and performance is always so visually interesting, spooky, and creepy.

Their album Blood came out in 2012, and I would consider it their best. It's certainly their most popular. I've linked to the album on both Apple Music and Spotify. If you like metal, it's great music to get you in the mood for the Halloween season.

Important Links: * Read the full synopsis of this episode. * Watch Become The Knight's Video, Bands Using Laptops and Tracks for Live Shows (Ronnie Radke vs Eddie Trunk) * Learn More About Falling In Reverse, and Eddie Trunk

Think of some ways you might want to incorporate A.I. into your content workflow. Let me know about it at podcast@rockcontent.show.