Podcast Episode DetailsListen to the podcast to find out:

1. How to use the creative process to tell better stories and make better content that will set you apart from artificial intelligence (AI).
2. How the mind filters and distills the information that you receive about the world in order to inspire new creations.
3. Overall thoughts on Rick Rubin’s new book on creativity.

Book Report: “The Creative Act: A Way of Being” by Rick RubinToday on the podcast we are taking a look ata new book entitled The Creative Act: A Way of Being, written by famed rock and hip hop producer Rick Rubin. If you don't know Rubin, you probably know some of the music he's produced. This includes artists like Run-D.M.C., LL Cool J, The Beastie Boys, Public Enemy, Slayer, Danzig, Tom Petty, Johnny Cash, Audioslave, Metallica, Black Sabbath, Eminem, and so many more.

Structure of The Creative ActThe Creative Act is a book that gives us an inside look at how Rubin finds creativity, both within himself and within the artists he works with. It's a thoughtful book that's come at the perfect time for content creators, marketers, brands, and anyone else that's tasked with creating unique, differentiating content.

The book is organized into many short chapters on different topics with titles like "Look Inward," "Self-Doubt," "Distraction," "Collaboration," "Make It Up," "Breaking the Sameness," and many more. That makes it easy to dive into a few chapters at a time very quickly and internalize the lessons Rubin tries to impart.

The Vessel and the FilterToday I want to highlight one particular chapter of Rubin's book that I thought was useful to our current discussion: "The Vessel and The Filter." The premise of this chapter is that we all have a container within ourselves — a vessel — that we use to collect data from dreams, thoughts, and life experiences.

Sometimes the data that enters the vessel can be the same, meaning that people might have shared experiences or similar thoughts. However, this data is filtered differently by each of us. Sometimes things don't get through at all. We can't take everything in, and our senses aren't always able to perceive all of the information that surrounds us.

The way we filter information eventually becomes our beliefs and stories — a unique and particular point of view about the world we live in.

Visit the full show notes at superspacerobot.com for more detail on today's episode, as well as recommendations for three great albums produced by Rick Rubin.