Marie’s website is getting good numbers, but she’s not getting very much engagement on the current content she produces, and her boss is wondering where the leads are. On an exploratory mission to find the problem, she uncovers something truly terrifying: old, outdated content that’s still getting a ton of traffic. Find out how she and Super Space Robot defeat the Content Undead by bringing new life to this old content.
If you are a content creator you're bound to have this problem. Over time, you forget about stuff. It drifts away, out of sight, and out of mind. Nothing is ever really dead on the internet. All that old, long-forgotten content remains indexed by search engines and findable by people, by bots, and by who knows what else.
What Should You Do With Old Content? How do to uncover all of this old content? You should perform a content audit. Content audits are often overlooked by content creators for good reason. We are always focused on making the next thing that we rarely take the time to look backward. Sometimes you have to look to the past to build a better future. As cheesy as that sounds, auditing past content can be vital for identifying gaps in your current content. What content is too old? What content is irrelevant? What content should be removed? What content should be revived and updated? Content audits help you determine what is out there already. That helps to save you time in the future.
Spot Check Your Content to Find Some Quick Wins The problem with a content audit is that it takes a long time. It can take weeks or even months to complete in some cases. I'll go into more detail on the content audit process at a later date. For now, though, I recommend a tactic that will take far less time: a content spot-check. This tactic does not help you identify content gaps. It doesn't uncover all of your content. It does, however, help you to get some quick content wins by finding and updating the old content that still gets traffic.
Get more details in the companion guide to the podcast, found at rockandrollreclaimed.com
Important Timestamps * [0:00 - Super Space Robot Audio Play] * [5:23 - Closing Message from Mark]
Episode Credits * Super Space Robot: Mark Dauner * Marie: I worked with a great voice actor named Naomi for this part. If you liked what you heard and would like to work with her, send me an email and I’ll send you her link. * Announcer Voice: I worked with a great voice actor named Joy for all of our announcer narration as well as a few other voices from past episodes. If you liked what you heard and would like to work with her, send me an email and I’ll send you her link.
Thank you for joining us today. I wonder who Super Space Robot will bother next time?