The content calendar. It's an integral part of any content creator's system. Content marketers swear by them. You need one if you're going to keep track of what you're doing. When used in context with personas and the other tactics we've discussed on this podcast, they can make your life easier.
Is Your Content Calendar Up To Date? If it is, congratulations! You’re ahead of most of us. I've seen a lot of content calendars. One thing that has tied just about all of them together is that they don't get updated nearly as much as they should. Sometimes they’re updated for a few days or weeks, and then abandoned. There are high functioning, organized people that can keep up a content calendar. I'm not one of those people. I suspect if you're here, that you may not be either.
If you're on a team and you share responsibility for a calendar, then, by all means, make that calendar as complex and custom as you need it. For most of us who are out here making content by ourselves or are on very small teams: just do what you can. That's what Super Space Robot shares with George in today's episode.
Simplify Your Content Calendar with 3 Simple Fields You need to document and plan what you're doing, but you also need to do the work of creating content. There are only so many hours in the day. Don't beat yourself up about it. Simplify. Make it easy on yourself. The three fields that Super Space Robot would like you to put into your content calendar are almost too simple. They seem like common sense - yet they're the core of what you need to make a content calendar functional. Get good at keeping these three fields updated, and then you can expand it if you need to.
What are those three fields? You'll have to listen to the podcast (out now) or get the companion guide at rockandrollreclaimed.com (out about a week after the episode) to find out.
Listen to the Podcast George, if that is his real name, summons Super Space Robot because he’s been having trouble meeting deadlines and keeping his content marketing process organized. Super Space Robot’s content calendar simplification method helps you create a content calendar that you can actually keep updated.
Important Timestamps * [0:00 - Super Space Robot Audio Play] * [6:18 - Closing Message from Mark]
Episode Credits * Super Space Robot: Mark Dauner * George: Mark Dauner * Announcer Voice: I hired a great voice actor from Fiverr to handle this voice. If you liked what you heard and would like to work with her, send me an email and I’ll send you the link.
Thank you for joining us today. I wonder who Super Space Robot will bother next time? Find out in just two weeks from the date of this post (October 29, 2021)!