The way buyers interact with companies has changed. Buyers have more options and more knowledge available than ever before, which means that the way companies get in front of buyers and sell to them has to change too. Hence, the introduction of inbound sales and marketing.

In this episode of solving inbound, we’re going to answer the question: I’ve only been doing outbound, how’s inbound different?

Resources from the episode:

• Inbound Marketing vs. Outbound Marketing in 2022: Which is Better?

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