On this episode I chat to Sales Transformation expert Leigh Farnell. Leigh explains what sales transformation is all about in an organisation. We also chat about the negative connotations around the word ‘sales’ and how we now need to change our mindset in order to sell ourselves whether it be our career or our business, especially in a business to business type scenario.

We delve into why and how exactly data is going to play a role in sales in the future, and how it can matter when it comes to applying emotion and power in your sales process. Along with strategies on integrating a CRM into your business. We get a bit nerdy and chat about sales related metrics and what matters in regards to the future of sales with predictive KPIs & real time dashboards.