Hair stylists are in the business of people. You know how to take care of a guest when they're in your chair -- but how do you get people into your chair to begin with, and get them to keep coming back? In a post-2020 world where just about everyone does great hair, people skills are more important than ever.

Our guest is Kim Light Pearson, Marketing + Branding Team Leader for Summit Salon Business Center, and she's hear to show you how to put the "social" back in social media. In this episode, Kim and host/hair influencer Blake Reed Evans cover:

• The power of tutorial videos/ What to do when your guest says "I wish you could come home with me!"
• The tricky business of before and after photos
• How to optimize your use of photos and video on Instagram
• How to interact with clients and potential clients on social
• How Summit can level up your salon company's website and social, and empower you to make updates whenever you want

And more!

Learn more about Kim Light Pearson and book a 30 minute discovery call

Follow Kim on Instagram @theklp

Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon.

SUMM IT UP is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlocked

Find host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at bevans@summitsalon.com.

Visit us at SummitSalon.com to connect with others in the industry.