In this episode, Gaby Galea talks to David Vogelpohl, VP of growth at WP Engine, about optimizing a WooCommerce store’s performance for increased conversions and WP Engine’s WooCommerce hosting plans.

Episode Highlights and Topics:

  • Speed Optimization: David describes how speed directly influences sales.
  • Core Web Vitals: Google uses page performance as a ranking factor.
  • Google considers 3 components for a Core Web Vitals score:
    • Largest Contentful Paint (LCP)
    • Cumulative Layout Shift (CLS)
    • First Input Delay (FID)
  • Plugin Performance: Evaluate yearly to determine if purpose is to generate value, money.
  • PageSpeed Metric: Compare and segment mobile, geography, and ISP levels.
  • Hosting: Woo stores are dynamic and why it matters - no significant caching, core server.
  • Content Distribution Network (CDN): Stores website pieces on servers around the world.
  • ElasticPress: Solution that makes WordPress search better to make conversions/sales.
  • Cheaper, Expensive, or Managed: How to select the best hosting option, price, provider.
  • Fundamental Mission: Deliver performance, ease into market, and drive more sales.
  • Visuals: Images and themes impact speed optimization, but CDN helps Woo stores.
  • Page Builder Plugins: Functional tools to fill in critical holes and gaps to deliver value.

Resources/Links:

  • David Vogelpohl on Twitter
  • David Vogelpohl’s Custom Google Analytics Report
  • WP Engine
  • WooCommerce
  • Core Web Vitals
  • Google Analytics
  • PageSpeed Insights
  • Search Engine Land
  • WP Rocket
  • NitroPack
  • Cloudflare CDN
  • ElasticPress
  • React
  • WPCore
  • Elementor
  • Gutenberg Block Editor Filter
  • Beaver Builder
  • StudioPress
  • Genesis Framework
  • Growth Suite from Flywheel

See All 14 Episodes of "The WP Mayor Podcast"