We know consumers are all about flavor, and our guest this episode is a true flavor expert. Cody Masters is the vice president of culinary and the executive chef for Everson Spice Company. His work includes tracking trends and helping both retailers and grower-shippers develop new flavor profiles for their products. With shoppers constantly searching for new items and eating experiences, retailers can set themselves apart by partnering with suppliers who go above and beyond to develop new flavor profiles – or retailers can work toward more compelling flavors with the fresh-cut and prepared items they create in-house. Cody takes us behind the scenes of how he works with produce suppliers, gives us some tips on trends for 2023, discusses the need for the plant-based movement to focus on actual plants (like fruits and vegetables!), and much more. Enjoy!
This new podcast series is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Recent topics include planning and goal-setting for 2022, customer service, creating theater in the produce department, managing shrink, deepening partnerships through field trips, and much more.
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