On this episode, our guest is Amelia Freidline, who worked on produce industry trade publications for more than a decade and is an immensely talented editor, designer and writer, as well as a photographer and poet β and she happens to be a fabulous and creative home chef. Over the years she and host Ashley Nickle have talked often about how they use different produce items, and itβs their belief that these conversations β about their past experiences with food, how their opinions on certain items have changed over the years, how they use them, what keeps them from engaging with certain recipes, what draws them to certain recipes β all of these topics can help marketers of fresh produce to get in the consumer mindset and maybe even find some inspiration for how to merchandise and market with the daily experiences of people in mind. We hope you enjoy the conversation!
This new podcast series is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Recent topics include planning and goal-setting for 2022, customer service, creating theater in the produce department, managing shrink, deepening partnerships through field trips, and much more.
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