TikTok is working on a deal with the Biden administration that would "fully safeguard" the app in the U.S. and quell fears about the Chinese government's accessing Americans' data, according to a letter TikTok sent to nine Republican senators. This issue raises concern about having information sharing, privacy, and data protection as critical control across social media accounts. This interview considers why data protection and privacy is a business risk but can be remediated with safe practices.