Tailoring your message to different audiences can be both a challenge and an opportunity. Especially when that message can be a sensitive and tricky subject like providing health care coverage for fertility services.

Erik Eaton is Director of Marketing Operations at Carrot Fertility, a company whose mission is to meet the growing demand for employee fertility benefits. For him, messaging to multiple audiences, with a wide variety of different needs, centers around inclusivity. After that, it’s all how you personalize the messaging.

Join us as we discuss:

• How to keep messaging central to diversity, equity and inclusion model
• Direct mail marketing can work without elaborate tricks or swag- if the messaging is authentic
• Dealing with sensitive customer data information
• What parts of an B2B operational campaign can be carried over to B2C?