I had a hard time coming up with a title on this one, but I wanted to touch on some super important things when it comes to generating new prospects in your business.

In this episode I'm talking about:

-Lead generation vs lead conversion is two different things and it takes a different skill to be getting sales in your business.

• Why understanding where your prospects are at, at this point, and addressing that can help you get prospects coming to you instead of you chasing them.

• Why you should maximize your efforts to build relationships and serve your prospective clients from the get-go, and how it takes time until they become a client and that's okay!

• Why cold messaging itself is essentially a waste of your energies especially if you try to pitch your service or invite to groups right away and what you should do instead.

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