Instagram is where people go to kill time. Pinterest is the place where they fantasize about a better future. If you want to work with people who dream big - and have budgets to match - it’s time to put out content on Pinterest. On this week’s episode of Own Your Business, I chat with Carolina Guzik, a luxury photographer who made her mark in the industry by attracting clients with pin-worthy images. We discuss:

• Common misconceptions about Pinterest that hold wedding pros back

• Why couples use Pinterest - and how you can trigger their interest in your brand

• Ways Pinterest connects with other marketing strategies

• How to get tens of thousands of viewers without spending tons of time