What is a “sticky business”, why should you want your business model to be stickier and how can you implement switching costs to achieve that?

A stickier business has customers who stay longer and/or spend more. Cashflow become more predictable, your competitive moat widens and your business becomes more attractive to potential investors or buyers.

In this episode Sean shares valuable lessons on how to make your business more valuable by implementing switching costs. Tune in to learn how implementing switching costs can improve your customer lifetime value, cashflow predictability, competitive moat and valuation.

The highlights of this episode include:

00:39 - What helps a business model to become “sticky”, and why should you care

01:04 - Three ways you can implement switching costs

04:31 - The benefits of building switching costs into your business model

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