How do you differentiate yourself in an ultra-competitive market that’s pretty much been doing the same thing for last 50 years?

And how do you scale from a standing start to 2m and expand globally in the middle of a global pandemic?

That’s precisely what Steve Grace from the Nudge Group has done, and this is off the back of growing a recruitment firm from 2m to 45m over 9 years.

HERE'S WHAT WE COVE IN THE EPISODE....04:06 – The Unique Nudge Group Business Model

10:10 – Nudge Group Key Differentiators

13:25 – Growth Numbers and Metrics

15:55 – Did you set out to scale or did it just happen?

18:17 – The Key Decisions That Amplified Growth Trajectory

21:03 – Did you take on any funding to enable growth?

24:29 – How do you balance certainty and conviction with flexibility and humility?

26:49 – What advice has changed how you think and who gave it to you?

30:00 – What’s been one of the biggest mistakes and what did you learn?

33:11 – Choose Your Business Partner Wisely

36:17 – If you had your time over again, what would you do differently?

36:41 – Trusting Your Gut

39:07 – What will the business look like in three years?

43:01 – The Communication that Matters to Your Team

44:04 – Steve’s Three “Above All Else’s”

46:52 – Acknowledgement

47:47 – How to follow what Steve’s doing


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You can connect with Steve from the Nudge Group via:

  • LinkedIn: https://www.linkedin.com/in/stevegrace/
  • LinkedIn: https://www.linkedin.com/company/thenudgegroup/
  • Instagram: https://www.instagram.com/give_it_a_nudge/?hl=en
  • Website: https://www.thenudgegroup.com/
  • Email: steve@thenudgegroup.com

or you can reach out to connect with Sean directly via:

  • LinkedIn: https://www.linkedin.com/in/seansteeleprofile/
  • Website: www.seansteele.com.au