From founder of a luxury experiential store to Managing Director of an online platform with 180 million registered users worldwide. Sarah Curran-Usher is a multi-channel retail expert and her no nonsense approach is so refreshing. She discusses combining data driven consumer experience with human skills to ensure you build trust and loyalty with shoppers. There are so many takeaways from this episode that you’ll want to grab a notebook and pen! Topics: Tell us about you and your retail background The start of E-Commerce and digital retail True Fit and the data driven experience The negative emotional connection Exciting plans for the next few months