This week, Luke Stone, Matt Fletcher & Becky Brennan discuss what happens when an influencer works against your brand values, Google’s declining online Ad revenue, TikTok’s new Ad campaigns and lots of Kanye West.

The More than Digital Marketing Podcast is sponsored by Your Digital Future (https://www.yourdigitalfuture.co.uk/) Expert training and recruitment in a multitude of digital marketing disciplines.

See below links to this week’s discussed topics.See below links to this week’s discussed topics.

Google Ad spend declines for fourth consecutive month:

https://www.marketingdive.com/news/ad-spend-declines-fourth-consecutive-month-september-report-finds/634699/

ADIDAS DROPS YE

https://adage.com/article/marketing/adidas-gap-are-caught-ye-kanye-west-brand-trap/2445331

Instagram launches live test of Native post scheduling in app

https://www.socialmediatoday.com/news/Instagram-Launches-Live-Test-of-Post-Scheduling/634546/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Social%20Media%20Today%2010-22-2022&utm_term=Social%20Media%20Today%20Weekender

TikTok launches Automated Smart Performance Campaigns to Boost Ad Performance

https://www.socialmediatoday.com/news/TikTok-Launches-Automated-Smart-Performance-Campaigns/634429/

Amazon Introduces new self serve Video Ads

https://www.marketingdive.com/news/amazon-unboxed-video-advertising-ad-tech/635043/