This week, Jack Warne, Luke Stone and Matt Fletcher dive into the differences between prosumers and influencers, discuss the looming changes to targeted advertising, Uber, YouTube and of course…the Metaverse.
See below links to this week’s discussed topics.
The cookieless future: a new era for privacy? [ExchangeWire]
https://www.exchangewire.com/blog/2022/07/04/the-cookieless-future-a-new-era-for-privacy/
Google now labels ads as ‘Sponsored’ in mobile search results [The Verge]
https://www.theverge.com/2022/10/14/23404396/google-mobile-search-results-ads-sponsored-site-names-favicons
Google’s 3D video calling booths, Project Starline, will now be tested in the real world [TechCrunch]
https://techcrunch.com/2022/10/13/googles-3d-video-calling-booths-project-starline-will-now-be-tested-in-the-real-world/?utm_medium=TCnewsletter&tpcc=TCdailynewsletter
Uber’s New Ad Formats Use Its First-Party Data To Target Riders [AdAge]
https://adage.com/article/digital-marketing-ad-tech-news/ubers-new-ad-formats-use-its-first-party-data-target-riders/2443521?utm_source=ad-age-digital-wednesday&utm_medium=email&utm_campaign=20221019&utm_content=hero-headline
Google Ads Setting For Broad Match Only For Entire Campaigns Is A Limited Test [SERoundtable]
https://www.seroundtable.com/google-ads-testing-broad-match-only-for-entire-campaigns-setting-34270.html?utm_source=search_engine_roundtable&utm_campaign=ser_newsletter_2022-10-19&utm_medium=email
Introducing handles: A new way to identify your YouTube channel
https://blog.youtube/news-and-events/introducing-handles-a-new-way-to-identify-your-youtube-channel/
YouTube Announces New Ad Options, Including ‘Moment Blast’ and Expanded Audio Placements [Social Media Today]
https://www.socialmediatoday.com/news/YouTube-Announces-Moment-Blast-Ads-Expanded-Audio-Placements/634418/
3 new YouTube streaming, shopping, and audio features [SearchEngineLand]
https://searchengineland.com/3-new-youtube-streaming-shopping-and-audio-features-388783?mkt_tok=NzI3LVpRRS0wNDQAAAGHjnNBFZmaIyd-OPJndXbaYbuJ-V6WMLFVBQsmlmDoOC7xPdIv29YQH5Q69ofcI0MyypaWeVWF9CVVli44rvI9YT0MfNu2vi3McxeBdf6M0aRHzQ
Invisalign’s Roblox activation sees over 2 million users [Marketing Dive]
https://www.marketingdive.com/news/invisalign-roblox-livetopia-2-million-players/633999/