Join podcast hosts Becky Brennan, Luke Stone and Jack Warne for the final episode of 2022. Becky learns about Fortnite, we look at optimising content for SEO and discuss nostalgia. We also tease a special bonus episode coming in Jan 2023!
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Links to this week’s topics can be found below:
Metaverse? More like meh-taverse. Brits don’t care about virtual worlds.
https://techmonitor.ai/technology/emerging-technology/metaverse-uk-meta-virtual-worlds
Have we hit peak nostalgia?
https://www.marketingbrew.com/stories/2022/12/07/have-we-hit-peak-nostalgia
How to optimize underperforming content
https://searchengineland.com/optimize-underperforming-content-389465
Content ideas may be coming to Google Search Console
https://searchengineland.com/content-ideas-may-be-coming-to-google-search-console-390244?mkt_tok=NzI3LVpRRS0wNDQAAAGIpMFIN5Xbq8jMJ0SiWLibaBxImXa6bHjmNphbsMJX6lMX-3e2FSjWlmGLQ_brQ8YVwzVuaNKmhHnkWkqJBBqz6s_lsieqa7qIzW77CnMQkNkFaA
Exclusive: Twitter to introduce new controls for ad placements
https://www.reuters.com/technology/twitter-introduce-new-controls-ad-placements-email-2022-12-09/
Ad spending forecast: cloudy with a chance of recession
https://digiday.com/marketing/ad-spending-forecast-cloudy-with-a-chance-of-recession/