Join podcast hosts Jack Warne and Barnaby St Anton as they discuss the importance of awareness campaigns alongside activation campaigns.

Get in touch with the team at Optix:

• Email: podcast@optixsolutions.co.uk
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Thank you to James Dawkins for editing the pod each week.

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Links to this week’s topics can be found below:

Google quietly increases ad prices to meet targets, claims exec

https://searchengineland.com/google-quietly-increases-ad-prices-targets-432155?mkt_tok=NzI3LVpRRS0wNDQAAAGPvqZgY3NgPeqjFKVjECBO1SvJBpmg8ANwN_Y3ZUNbkT5kX3QhgxPd6_6pSmrnWwYM9iZhxQU7EWA2SfHsRKZZIAPl2J8oSJvn1735Ko3XQRhJxg

Now you can slide into Strava DMs

https://www.theverge.com/2023/12/4/23984181/strava-direct-messaging-fitness-routes