On this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand.

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Brand Definition:

• A brand tells a story that builds a relationship between a customer and product.

Positioning Model Questions:

• In simple terms, how do you describe your product or company?
• How does it benefit customers?
• How do you define its personality?

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