With 1,902 stores in 82 countries and regions, Decathlon is the largest sporting goods retailer in the world. Learn how they approach AI-driven commerce.

Aleksander Drubkowski, Director of E-Commerce Operations and Development, Central Eastern Europe at Decathlon talks about:

-the new zero-click trend
-conversational search
-agentic commerce in general

"It's a massive evolution. A few years ago, would anyone have imagined the end of Google's ten blue links? Or that the product detail page — the PDP — as the customer's final destination was also about to be disrupted? That era is coming to a close," – notes Aleksander.

Listen to the whole conversation with Mary Achinger, Content & Brand Lead at Netguru.

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