Building an online business (or any business) takes marketing…there is no shock there. So while this podcast blends the strategy and energetics in business, marketing is one of those strategies.

We don’t often cover marketing tips in this podcast, as a dedicated topic, so this week I’m bringing on a special guest, Bec Chappell to be our expert marketer.

Except, in this episode, a no B.S. take on how to stand out with authentic marketing as purpose led businesses.

Together we co-create a beautiful conversation on the importance of going inside and connecting with your WHY when working on our marketing.

Ready to do marketing you love as it starts with YOU?

✨ Want to build a sustainable, burn out free business? GET THE FREE GUIDE ✨

KEY EPISODE TAKEAWAYS

• What is marketing?
• How are marketing and advertising different
• The danger of comparing your marketing with big brands like Coca Cola or Virgin
• Why it is difficult to market a brand externally if you don’t align with it internally
• The importance of your WHY for your marketing

SHOW RESOURCES

• LEARN more about Bec - HERE
• FOLLOW Bec on Instagram - HERE
• CHECK the book recommendation mentioned in the podcast: The Surrender Experiment by Michael A. Singer - HERE
• Download the FREE guide to building business foundations and say no to burn out - HERE
• BUILD the business foundations now - HERE
• FOLLOW me on INSTAGRAM - HERE
• FREE tools and guides to support your journey - HERE
• CHECK out the blog for this episode (uploaded every Thursday) - HERE
• Join the FREE FACEBOOK COMMUNITY - HERE
• Find out more about how to WORK WITH ME - HERE

If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.

Bless it be.

With love, Laetitia!

ABOUT THE GUEST

Bec Chappell is an effervescent whiteboard lover, a brand gatekeeper, and a marketing strategist whose mission is to amplify brands, create clear strategies and magnify messaging without adding to the overwhelm, or underwhelm people feel about the whole marketing part of their business.

With over 14 years of experience working within a marketing department, heading up one, or forming one in a business that grew too quickly and forgot that whole brand and marketing piece, she knows a thing or two about planning and executing strategies that work.

Her why is to remove the stress and overwhelm; and demonstrate that marketing strategies don’t need to be over-complicated, over-budgeted or over fluffy, they need some humanity and consistency.

She lives in Sydney where she loves to trail run, swim, and spend time with friends and family she is always seeking out new experiences and new adventures and is a dog mum to pooch Toby.