Escape rooms have gotten crowded in the last six years.

Employers want team-building activities, and families want fun things to do in their free time.

The enthusiasm has created a lot of brand confusion for escape room companies.

Teddy Cheek, senior director of marketing & brand at The Escape Game HQ, joined the Brand Land podcast to talk about competing in a crowded category.

What Teddy and I discussed:

• The pros and cons of being in a crowded category
• How to know when you're successful
• When to compete head to head and when to go another direction
• What drives decisions regarding marketing and branding

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.