In this conversation, Nancy Eichler, VP of Ecommerce and International at MegaFood, talks about pivoting to an ecommerce strategy during the pandemic and staying on top of its ever-changing landscape. You’ll also hear about how MegaFood is educating consumers, maintaining an edge, the role of strong data, and having an international presence.

Episode Outline[01:18] About MegaFood

[02:58] Transitioning to ecommerce

[04:54] MegaFood’s key differentiators

[07:59] Brand authenticity and consumer education

[12:15] The international side of MegaFood

[14:45] Nancy’s background

[21:18] The role of data at MegaFood

[25:30] Nancy’s experience with different models

[31:13] Maintaining a competitive edge

[38:08] Nancy’s advice

Connect with NancyLinkedIn

Website

Facebook

Connect with PatternWebsite

LinkedIn (Pattern)

LinkedIn (John LeBaron, CRO, Pattern)