Reproduced from a conversation originally recorded in August of 2020

Welcome back to CMA Connect, where two special guests from CMA’s Talent Council, Nardia Ali, Director of Talent Acquisition and Engagement at Ogilvy, and Medhi Rahman, Director of Global Learning and Development at Spin Master, join your host, John Wiltshire, to discuss how marketers must adapt to - and create - lasting change.

They share some of their plans and priorities to elevate marketing in Canada by developing thought leadership tools and best practices to foster talent and inspire creativity, while ensuring diversity.

They talk about:

• Adapting to change, whether its within the industry, technology or how we connect with our customers – and how this requires bold action along with the responsibility to build diversity, increase representation and create materials that are inclusive, diverse, and representative (3:46)
• The three issues of focus for the talent council (6:05):
• Addressing systemic discrimination
• Competency building to allow marketers to change and evolve
• Attracting and retaining the best talent
• The advantage of diversity within the Council (11:41), which includes members with different ethnic, academic, organizational and career backgrounds who have an openness to participate, contribute and learn from each other
• The benefits of rotating members from one topic to another every quarter to come up with concrete solutions (16:05)
• Why change can’t be in the moment (19:48): The difference between using and consuming thought leadership tools and practices vs. actually internalizing them to make lasting changes (18:30)

To find out more,🎧 tune in to CMA Connect🎧.

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