"Think different... those are two words that should speak to everybody today that wants to create something different and better." – Peter Levitan

In a lively and insightful conversation with advertising veteran Peter Levitan, we journeyed through the ever-evolving world of advertising. From the glamor of Cannes to the humor-filled corridors of agencies, we explored what it truly means to be creative, take risks, and stand out.

Here are my show notes: 

19m - Mezcal idea 22m - Dumb boxes 23m - Wine before swine 24m - Packaging 29m - G/B/U for Cannes - ideas matter 33m - Margin 39m - Have you seen me? 40m - "Answer the public" 41m - Fundamentally it's about 1) compensation and 2) Risk 42m - Dress to Impress 44m - Benneton  44m - 1984 53m - Comedy/Risk - Robin Williams Documentary; Set Set; Risk AS Entertainment 58m - Unignorable as an objective; John-St 59m - Pay to be a part of humor

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Quote of the Episode: “Bonfire of the Vanities: The lesson of that book is, never start believing your own press.” - Charles James

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