In this episode you will learn from David Cost:

• What it takes to re-platform an enterprise brand
• The importance of 3PL’s in the retail space
• How the SoundCommerce data platform supported their initiative providing data continuity, order history and engagement data, and sale comps
• The growth Rainbow has seen since switching to Shopify from DemandWare
• How Rainbow’s current stack enables them to meet the customer where they are and realize continued growth throughout the pandemic
• Why Rainbow Shops moved away from headless commerce