Welcome back to another episode of the Brand Builder Show!

This week we’re joined by my good friend and business partner Claire Howarth.

Claire has been writing a lot of the content for one of our brands that is starting to see some real traction with Search Engine Optimization leading to an average of 70-100 organic visits to our website per day.

In this episode we break down the key stages of getting started with SEO as a beginner:

• How to identify low competition and high volume keywords worth targeting
• How to write content that ranks for said keywords
• How to build authority for your website over the long term

Download the free step-by-step SEO checklist we have developed and use daily for all our content:

Coming Soon..

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• Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
• Follow Ben on Twitter

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Talking Points:

00:00 Introducing Claire

01:51 Why bother with SEO?

08:38 Getting started with SEO

12:33 Approach to building good content

17:24 Providing product value

21:13 Researching content ideas

29:03 Writing a good content

38:18 Guiding customer to the next step

45:53 Speed up writing

49:05 Optimizing content’s SEO