Everything I have learned about #strategy seems wrong.

To me, planning and thinking about the future really does not fit very well with the story of my life and most people that I know.

I don’t know anyone who sits down and has meetings about their future. I don’t know anybody that sits down and drafts a mission statement every decade.

The story that works the best is the story about just getting up and trying every day.

You learn. You work. Then you learn some more.

How you feel seems to matter more than a #strategic plan.

Every day you do that you realize it I’m not getting that far, but then over several decades to look at you realize that you actually went pretty far.

Strategy is not about thinking of where you’re going in the future, but working towards what you’re doing every day no matter what.

Keep working. Keep trying.