Do not communicate your message directly! No one cares about you.I have repeatedly learned about the importance of what I call “sideways communication.”Directly presenting a message often results in limited #engagement. No one cares!However, embedding the message within a context that holds significant value for the audience can lead to greater #receptivity. This strategy involves understanding and addressing the specific emotional states or needs of the target audience. By focusing on alleviating or amplifying these feelings, the core message is conveyed more subtly, yet effectively. This approach not only enhances message reception but also facilitates a deeper connection with the audience. Spend time thinking about them and not you.