The goal with entrepreneurship and innovation is to figure out how to best help other people. You need to navigate not only the product market fit, but also figure out how to best talk to others.

The goal is to build friendships with other people so that they become part of your circle. So you have to provide context that best resonates on the specific platforms in the way that people will understand it on that particular platform.

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This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app