Mike Tatum is a Demand Generation Manager at Momentive , formerly known as SurveyMonkey. Mike is a growth marketing expert who obsesses over the possibilities that automation brings to marketers.

Jen and Mike discuss:

• How his time in the Army impacts his approach as a marketing professional
• The one dashboard he would view every morning
• His most effective personalization tactic to increase open rates and clicks
• How to personalize the Buyer’s Journey
• The perfect example of a product led growth campaign

If you want to learn more about Mike and what he’s up to, visit his website at www.mikektatum.com.