During the winter of 2016, I led the redesign of the WireBuzz website. The goal was to update the appearance, speed up load times, improve user experience, and increase conversions.
By streamlining the layout of key pages, updating the copy to better reflect how our agency approaches video, and increasing the number of CTAs and opt-ins, we achieved what we set out do do.
Following the project completion in February, there was a significantly improved traffic and newsletter subscriptions.
A screenshot from our HubSpot traffic analytics
From quality checking blog posts that dated back to 2014, to rewriting one of our top-preforming pages , I played a hands-on role in updating WireBuzz.com to match the quality of work the team produces.
WireBuzz.com was build using WordPress and a theme. My role included:
Advanced coding changes issues were handled by a professional web developer.