It’s election season, and with that comes controversy, advertising, and extra emails in your inbox. In recent years, there have been claims that email providers, specifically Gmail, have filtered emails based on political beliefs. Congressman Greg Steube from Florida complained to the CEO of Google because he believed that his emails were being filtered to spam because he is a Republican.

In a similar incident in 2019, Tulsi Gabbard, a Democratic presidential candidate, sued Gmail for $50 million. The lawsuit claimed that Google implemented a 6-hour suspension on her campaign ads and placed her emails into spam folders.

So, does Gmail filter emails based on political beliefs? As I hope we’ve shown throughout the previous episodes, the short answer is. no, it doesn’t. In this episode, we talk through several reasons why those claims are unfounded and what the real reason may be behind their emails ending up in spam folders.

Main Takeaways

• It’s true that political emails tend to experience more deliverability issues because of the inherent nature of the industry.
• Most senders try to remain relevant throughout the year to maintain a healthy reputation. In many cases after elections, senders either stop sending altogether or send much less consistently, so their sender reputation takes a hit.
• Emails should contain at least some value to the reader. Some political emails just ask you to donate to their campaign or provide information about their platform, which is information you can find anywhere online.
• Where emails end up speaks more to the skill of whoever is running a politician’s email marketing and less to any bias from Gmail.

“It’s algorithms, it isn’t personal. But if you’re showing signs of sending that a spammer has used, you might look like a spammer and it might go to the spam folder. And if you’ve seen political emails, or you’ve been in one of those lists, you know for a fact that they are showing signs of being a spammer.” ~ @alyssa_dulinLinks

• Hey.com
• Gmail
• Google
• Markup

Try ConvertKit's deliverability in action

It's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.

Stay in touch

• Apple Podcasts
• Spotify
• Twitter
• Facebook
• Instagram
• Deliverability Defined Website