In this episode, Nate and Derek discuss how in-house teams can approach content outsourcing to ensure a positive, successful experience for their team.

From alignment on roadmaps to having a process repository, there is something for all levels of content marketers in this episode.

Key moments in the conversation:

• 3:00 - Trust + reputation + rapport
• 7:30 - Documentation and prepping agencies or freelancers
• 14:00 - Up-front alignment on strategy and roadmaps
• 18:45 - Close the gap between writers, editors, and approvers
• 23:00 - Create process visibility together
• 27:45 - Emphasize and respect the reality of outsourcing content