This week marks the 50th episode of the Content That Grows. In it, Kevin and Derek are discussing a topic that's still a moving target: Google's SGE.

In this episode, the two of them discuss what it is, what's changed since Google first announced SGE, and how teams can best prepare for its launch.

Key moments in the conversation:

• 1:40 - What is SGE and what's it able to do?
• 6:15 - Why SGE is so challenging to discuss right now?
• 11:00 - Our responses to SGE opinions floating around the internet
• 18:30 - How to approach learning to use SGE in your SEO plan
• 24:21 - Beware the SGE fearmongering consultants