Painter Marketing Mastermind Podcast: Recent Episodes
Brandon Pierpont
The Painter Marketing Mastermind podcast is a show created to inspire painting company owners to build a thriving painting business that does well over $1 million in annual revenue, providing them with financial freedom and ultimately a legacy they can be proud of. We share proven tips, strategies & processes from leading experts in the painting contractor industry on how they’ve found success in their painting business. We also directly interview owners of the most successful painting companies in the world, and learn from their experiences. You can learn more about how we help painting companies pass the $1 million threshold by visiting the Painter Marketing Pros website at www.paintermarketingpros.com!
In this series titled "The Commercial Couple", Maggie & Matt Kuyper of Harpeth Painting will be discussing how they built a successful commercial painting company together, advice they have regarding married couples working together, and finally specific thoughts on female entrepreneurship and empowerment within the trades.
In episode 2, they will talk about how to break into commercial painting now that you know your niche.
If you want to ask Maggie or Matt questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask Maggie or Matt questions directly by tagging them with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
Estimate Rocket Roadmap to $5m
In this episode of the Industry Partner series of The Painter Marketing Mastermind Podcast, titled Estimate Rocket Roadmap to $5m, we host guest Tom Droste. Tom is the Founder and CEO of Estimate Rocket. Estimate Rocket handles all the tech, so painting contractors can focus on doing what they do best. Listen to Tom as he discusses what he has learned working with painting contractors over the last decade on how you can scale your painting business to over $5 million!
If you want to ask Tom questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask Tom questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
Join us for a Live Happy Hour Q&A with John MacFarland to discuss our podcast series "Systems Beat Fear"!
In this podcast series, we discussed:
- Team pay philosophy and John's unique pay system
- Growth sticking points and how to overcome them
- Efficient systems for office and sales
- Operations processes that work
- Meetings - how to make them massively productive
This Live Q&A is your chance to ask John and Brandon questions directly, to see how anything discussed in this series can be applied to your painting company. So grab a beverage, and join us as we celebrate the end of the week with an incredible learning opportunity!
If you want to ask John questions related to anything in this live session, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask John questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
In this series titled "Mindset Matters Most", Juan Vasquez of Illusions Painting will be discussing his journey from being a day-to-day painting contractor to becoming a profitable business owner with a vision for his company.
In episode 5, the final episode, Juan will lay out his thoughts regarding lack of self-confidence and stereotypes, and the initiatives he is currently conducting to help left up other contractors.
If you want to ask Juan questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask Juan questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
painters #paintingcontractors #professionalpainters #paintermarketing #interiorpainters #exteriorpainters #residentialpainters #commercialpainters #paintermarketingmastermindpodcast
In this series titled "Mindset Matters Most", Juan Vasquez of Illusions Painting will be discussing his journey from being a day-to-day painting contractor to becoming a profitable business owner with a vision for his company.
In episode 4, Juan will open up the hood and detail what Illusions Painting looks like today.
If you want to ask Juan questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask Juan questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
In this series titled "Mindset Matters Most", Juan Vasquez of Illusions Painting will be discussing his journey from being a day-to-day painting contractor to becoming a profitable business owner with a vision for his company.
In this episode, episode 1, Juan will be discussing his past life, how his business used to look.
If you want to ask Juan questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask Juan questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
painters #paintingcontractors #professionalpainters #paintermarketing #interiorpainters #exteriorpainters #residentialpainters #commercialpainters #paintermarketingmastermindpodcast
In this series titled "Mindset Matters Most", Juan Vasquez of Illusions Painting will be discussing his journey from being a day-to-day painting contractor to becoming a profitable business owner with a vision for his company.
In episode 2, Juan will share the experience that opened his eyes and changed his life, and what happened next.
If you want to ask Juan questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask Juan questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
painters #paintingcontractors #professionalpainters #paintermarketing #interiorpainters #exteriorpainters #residentialpainters #commercialpainters #paintermarketingmastermindpodcast
In this series titled "Mindset Matters Most", Juan Vasquez of Illusions Painting will be discussing his journey from being a day-to-day painting contractor to becoming a profitable business owner with a vision for his company.
In this episode, episode 1, Juan will be discussing his past life, how his business used to look.
In episode 2, Juan will share the experience that opened his eyes and changed his life, and what happened next.
In episode 3, Juan will dive into all the transitions necessary for his business after his mindset changed.
In episode 4, Juan will open up the hood and detail what Illusions Painting looks like today.
And in episode 5, the final episode, Juan will lay out his thoughts regarding lack of self-confidence and stereotypes, and the initiatives he is currently conducting to help left up other contractors.
If you want to ask Juan questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask Juan questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
painters #paintingcontractors #professionalpainters #paintermarketing #interiorpainters #exteriorpainters #residentialpainters #commercialpainters #paintermarketingmastermindpodcast
In this series titled "Systems Beat Fear", John MacFarland of MacFarland Painting will be discussing how to overcome what can be scary chasms in your company's growth journey through the implementation of effective systems. It is a 5-part series.
In episode 5, the final episode, John will discuss his unique approach to meetings and how they have become the most productive part of his team's week.
If you want to ask John questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on Facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on Facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask John questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
In this series titled "Systems Beat Fear", John MacFarland of MacFarland Painting will be discussing how to overcome what can be scary chasms in your company's growth journey through the implementation of effective systems. It is a 5-part series.
In episode 4, John will lay out the systems he uses to ensure success in his operations management and out in the field.
If you want to ask John questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on Facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on Facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask John questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
In this series titled "Systems Beat Fear", John MacFarland of MacFarland Painting will be discussing how to overcome what can be scary chasms in your company's growth journey through the implementation of effective systems. It is a 5-part series.
In episode 3, John will deep dive into his systems for his office and sales.
If you want to ask John questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on Facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on Facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask John questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
In this series titled "Systems Beat Fear", John MacFarland of MacFarland Painting will be discussing how to overcome what can be scary chasms in your company's growth journey through the implementation of effective systems. It is a 5-part series.
In episode 2, John will cover growth sticking points he has experienced while scaling MacFarland Painting Company.
If you want to ask John questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on Facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on Facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask John questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
Michael Sutton, in collaboration with Painter Marketing Pros and the Painting Contractors Association, will be going live with Brandon to discuss our 5-episode series "The Tools to $10 Million". He will hold a live Q&A and answer any follow-up questions that listeners have from our incredible series!
This LIVE Q&A with Michael is your opportunity to get answers to the burning questions you have from that series. Was there something you wish we had talked more about? Are you wondering how a certain topic or strategy applies to your painting company? Come get your answers!
In "The Tools to $10 Million", Mike discusses the professional tools he has used to enable his painting company's growth to $10 million in annual revenue.
Episode 1: The professionals who supported Mike's growth, and how you can find your own support network
Episode 2: The books that helped power Kind Home Painting
Episode 3: Key employees - who they are, and how to find them
Episode 4: Numbers Mike focuses on to make Kind Home Painting thrive
Episode 5: Real talk - the challenges of entrepreneurship and how to overcome them
Mike is the proud owner of Kind Home Painting, a highly successful painting company based in Denver, Colorado that does approximately $10 million in annual revenue.
Join this live discussion and GET YOUR ANSWERS!
See you there..."
If you want to ask Michael questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask Mike questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Check out all of our podcast episodes at https://paintermarketingpros.com/painter-marketing-mastermind-podcast/
In this series titled "Systems Beat Fear", John MacFarland of MacFarland Painting will be discussing how to overcome what can be scary chasms in your company's growth journey through the implementation of effective systems. It is a 5-part series.
In this episode, episode 1, John will be discussing team pay philosophy, and how it sets the stage for accountability in his company.
In episode 2, John will cover growth sticking points he has experienced while scaling MacFarland Painting Company.
In episode 3, John will deep dive into his systems for his office and sales.
In episode 4, John will lay out the systems he uses to ensure success in his operations management and out in the field.
And in episode 5, the final episode, John will discuss his unique approach to meetings and how they have become the most productive part of his team's week.
If you want to ask John questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on Facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on Facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. There you can ask John questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.
Brian Reis, founder and owner of Bella's Army Painting, discusses how his sales-first mindset has allowed him to effectively outrun other problems in his business, and a shift he is taking this year to right size and improve operations. This is Brian's second time on the Painter Marketing Mastermind Podcast, and he takes an even deeper dive into why his sales process is so effective, and how other painting company owners can implement a similar process in their business. Brian explains how he is constantly pushing himself and his team members outside of their comfort zones, and the benefits as well as mental challenges of this constant iterative improvement.
Some topics include:
- How to empower your customers in the sales process to improve your close rates
- Why uncovering objections is so important, and methods for doing so
- The J Curve, and why Brian is constantly living outside his comfort zone
- Brian's surprising experience increasing his prices drastically
Tony Busnardo & Kent Gledhill, founders and co-owners of Old World Painting, discuss their journey as friends and business partners. They share a mindset they perceive to be very harmful that many other painting company owners seem to possess, and how staying away from that mode of thinking has enhanced the happiness in their lives. Determined to be "anti-businessmen," the pair elaborate on what finally caused them to implement more systems and processes into their business, and the freedom and power that came from doing so. Kent also talks about an amazing non-profit he runs in Costa Rica, and he provides listeners the opportunity to give their family a life-changing experience by getting involved.
Some topics include:
- The healthier mindset to adopt when growing your business
- How to enter a partnership as friends, and remain even better friends
- Why the "anti-businessmen" started looking at their company as a business, and the results that followed
- An interesting statistic on the importance of laughing, and how to leverage humor to weather the entrepreneurial storms
Alex Corral, founder and owner of Cabinet Coating Kings, shares the positive mindset he embraces and has dubbed "boomnomenalism," and the power he's seen that in transforming his own life. An entrepreneur through and through, Alex bet on himself when starting his business by emptying his bank account to purchase 3 spray booths, all with $0 in revenue. Alex believes that how you talk is how your life will turn out, and he provides actionable advice to our listeners about how to enact gratitude, maintain self-awareness, and celebrate your wins, all while avoiding the defeatist mindset that can come when comparing yourself to others.
Some topics include:
- What the heck is "boomnomenalism," and why does it matter?
- How to grow your business with wings, not carrying a heavy boulder
- Why your brain is on auto-pilot, and what you MUST do to shake it up
- Operating on your highest frequency each day is the key to success
In this very special episode of the Painter Marketing Mastermind Podcast, we host a group interview of Nick Slavik, Brad Ellison, Chris Elliott, and Chris Mole, all owners of highly successful painting companies. These titans of industry discuss topics that were covered during Nick Slavik's "Ask A Painter Live Winter Retreat" in Minnesota, during which time only a small group of people were privy to this great information. This lively debate and exchange of ideas demonstrates that while there are certain important themes that seem to be consistent among highly successful painting companies, there are often times multiple paths that painting company owners can follow to achieve that success.
Some topics include:
- Finding, retaining, and motivating top talent
- Overcoming limiting beliefs and head trash, and replacing it with the right mindset
- Marketing strategies that anyone can employ today to grow their business
- What these leaders would focus on first if they had to start all over
Chad Jeffries, co-owner of Brick City Painting and Drywall, discusses his journey from subcontractor to co-owner of his business. Brick City Painting and Drywall does over $3 million in annual revenue, and Chad has had to grow as a person and a leader in order to effectively run his company. A staunch believer in the power of emotional intelligence, Chad runs masterclasses with his team to improve their culture, communication, and overall morale. Coming from a subcontractor background, Chad appreciates the importance of demonstrating respect for your employees, and he has worked hard to ingrain that sense of professionalism in all aspects of his business.
Some topics include:
- Chad's journey from sub-contractor to co-owner
- The importance of emotional intelligence, and the benefits your company can gain from focusing on it
- What employees want from a leader and a company, and how to give it to them
- How to shift your mindset from being a painter, to being a businessman
Jack Magee, founder and owner of Trailblaze Paints, shares how he has grown to doing over $2 million per year after only 2 years in business. At 23 years old, Jack is the youngest guest that the Painter Marketing Mastermind Podcast has ever had. Throughout the interview Jack shares his entrepreneurial mindset, and the power that mindset has had on growing his business. Jack is working hard to make Trailblaze Paints as closely resemble the McDonalds model as possible, and he outlines how he is systematizing his business to improve efficiencies while he grows.
Some topics include:
- Power of the entrepreneur's mindset
- Guerrilla marketing tactics that work
- How to generate 50+ 5-star Google reviews quickly
- Where to find painters, and a unique hack for vetting them on the spot
On this episode of the Painter Marketing Mastermind Podcast, we welcome back guest Matt Carlson. Matt is the owner of M. Carlson Painting, a residential repaint company based in Orono, MN that now does $5 million per year in annual revenue. Matt shares significant changes he has made in his business over the past two years that have propelled him to rapid recent growth, and he also discusses very recently opening his first satellite location in another state. Matt shares his secret sauce to hiring and retaining good talent, telling us how he has cracked the code to the labor force problem that so many painting company owners struggle with.
Some topics include:
- Labor force code CRACKED! How to hire and retain great painters.
- The 4 major changes Matt made to allow him to start opening painting locations in other states
- How to make networking part of your culture, and why you should
- Why Matt now runs a "sales and marketing company, that offers painting services"
Matt Kuyper, founder and co-owner with his wife Maggie of Harpeth Painting, discusses how he reached $1 million with his painting company in his first year working only part time. Harpeth Painting now does over $6.5 million in annual revenue, reaching that revenue in less than 6 years. Matt shares the advantages that early responsibility in his career gave him as a business owner, and why he thinks most painting company owners think way too small. Matt elaborates on the mindset needed for success, and how surrounding yourself with people who have an abundance mindset can transform your business. Matt now views his primary role at Harpeth Painting as leadership development. He deep dives into how he is building and improving his team on a daily basis, and provides actionable insights other painting company owners can benefit from.
Some topics include:
- Stop thinking small - your mindset makes or breaks your business
- How to surround yourself with the right people to help you grow
- The importance of networking and leading with value, and concrete steps to doing this right
- Why developing leaders is important and how to do it within your company
Return guest Jason Phillips, founder and owner of Phillips Home Improvements, discusses the importance of having good systems, and why you should borrow from others until your company runs like an Easy Bake Oven. He also discusses how to always be adding value for both your customers and your employees, and how this value first mindset has allowed him to grow his business to doing over $8 million in annual revenue. He outlines a 4-grid marketing matrix, including make it/take it and online/offline marketing, and how to use this grid to diversify and improve your marketing efforts.
Topics Discussed:
- The importance of the Easy Bake Oven mindset to growing your business
- How to lead with value first, and why that matters
- Why diversity in your marketing is important, and how to gauge your overall marketing efforts
- The importance of knowing yourself, and how that impacts your business' success
Tanner Mullen, founder and owner of Premium Painting, discusses how he has grown his business to doing over $1 million in annual revenue by focusing on the buyer's journey. Tanner shares his in-depth hiring process, including the many subtle but impactful nuances involved that ensure he hires only the most committed and detail-oriented employees. Tanner also discusses his software DripJobs, what it does, and how it has vastly improved the experience he is now able to deliver to his customers. At the end of the episode, Tanner shares a promo code that listeners can use to receive an in-depth hiring course as a thank you for listening.
Some topics include:
- Why the buyer's journey can make or break your painting business
- What Tanner is really selling his customers, and how he leverages software to sell it better than anyone else
- How to create a hiring system that fills your company with all star employees
- What DripJobs is, and why it can help vastly accelerate your painting company's growth
Greg Flaherty, founder and owner of Colorful Remedies, discusses how he built a painting business that can now fully run without him. He shares his process for vetting potentially bad clients right from the start, and why he views that as a critical component to his painting company's success. Greg elaborates on how strategic planning has been a primary focus for him, and how other painting company owners can create their own strategic plans if they are serious about long-term growth.
Some topics include:
- How to make your painting business run without you
- Why bad clients will kill your growth, and how to vet them
- We are not in the business of doing favors, so structure your business accordingly
- The reasons strategic planning matters, and how to do it right
Doug Bates, founder and owner of Bates Painting Company, shares lessons from his incredible 42-year journey growing his business. An artist at heart, Doug shares why he only hires artists as his painters, and the impact he believes that has on the quality of their work and on his business. Doug discusses some of the biggest mistakes he has made in his 42-year journey, and how younger entrepreneurs can avoid some of these costly errors.
Some topics include:
- Mistakes to avoid, learned by Doug through the "School of hard knocks"
- How to leverage your current employees to grow your painting business
- The flywheel effect of growth, and why it's so powerful
- The difference between running a painting company, and being a painter
Eric Regan, founder and owner of Mission Painting, discusses his "why" for starting and growing his business, and how that impacts every decision he makes. He shares why he does not use commissions to motivate his employees, but instead pays them far above market rates, and the benefits he has seen in Mission Painting's culture and service as a result of doing so. Eric discusses the mindset he embraces when faced with disappointment, and how that mindset has been a huge catalyst for his growth and success.
Some topics include:
- A Players hire A Players. B Players hire C Players.
- The right behaviors create the right actions
- How to view mistakes as positive learning opportunities, and the massive benefits of doing so
- Eric's mission, and how that has driven his success
John MacFarland, Founder and Owner of MacFarland Painting, joins the Painter Marketing Mastermind Podcast for a second time to take a deeper dive into his unique compensation model. A very big advocate for open book reporting and transparency, John explains how other painting company owners can transition their employee compensation models to create a win-win. He also discusses how to keep a "small company" feel with customers while running a business that is currently generating approximately $8 million in annual revenue.
Some topics include:
- An employee compensation model that creates a win-win for the company and employees
- How to transition existing employees to this new payment system
- What customers value and why MacFarland Painting enjoys high referral rates
- The importance of honesty, and how John uses it to create trust and loyalty with both employees and customers
Nick Slavik, founder and owner of Nick Slavik Painting & Restoration, takes a deep dive into the fundamental components of business success. Nick discusses how to get your painting business in order both in terms of customer fulfillment and employee satisfaction. He shares a huge shift that he has seen recently in the mindset of potential employees, and what painting companies must now do to attract and retain great people. And he discusses his strong feelings against discounting work, and the proof he would need to see in order to have his mind changed.
Some topics include:
- How to get your business in order, so that your painting company can grow
- A massive employee mindset shift that has forever changed how painting companies must attract and retain talent
- How to maximize the impact of in-depth business books
- The ultimate recipe for business success, and it's not easy
In this special live recording of the Painter Marketing Mastermind Podcast at PCA Expo 2022, Brad Ellison, Chris Elliott, and Chris Mole discuss lessons they learned from Nick Slavik's Ask A Painter Live Winter Retreat. They dive deep into limiting beliefs, and how they have worked as business owners and leaders to improve themselves, and in turn improve their companies. This was definitely one of the best episodes ever recorded of the Painter Marketing Mastermind Podcast - lightning in a bottle!
Jason Paris, founder and co-owner of Paris Painting and Aleph Holdings, discusses his journey from solopreneur to building a highly successful team that runs multiple businesses doing well north of $20 million in annual revenue. Jason takes a deep dive into Aleph Holdings, and an exciting new partnership opportunity that Aleph is now offering to qualified painting company owners who are looking to aggressively grow their businesses. He shares why the painting industry is so ripe for business-minded painting company owners to succeed, and some ways that other company owners can take advantage of current opportunities.
Some topics include:
- Jason's impressive growth journey, and how bringing on great partners made that possible
- An amazing opportunity Aleph Holdings is now offering to qualified painting company owners
- A significant PCA member benefit that few members are taking advantage of
- Why partnerships are often times the key to massive success
Ray Rahni, founder and owner of Paint Track Painting Services, shares how he has grown his business to over $1 million, but why revenue isn't his focus. He talks about the importance of prioritizing profit, and how he motivates his painters to ensure high profitability within his company. Ray also discusses some hard lessons he's learned, and demonstrates how to pivot successfully as an entrepreneur.
Some topics include:
- Focus on profit, not your top-line revenue
- How to hire good painters, and incentivize them to make you money
- A massive change happening in the painting industry, and why it's a good thing
- Why pre-qualifying your customers with an estimating fee can be incredibly valuable
Mike & Miriam Freeman, Co-owners of Mike's Quality Painting, share how they have grown their painting business to doing over $6 million in annual revenue in just 10 years. They discuss the importance of having a great team, and how they have gotten their painters to more proactively seek out Google reviews for the company. The husband and wife team dive into the importance of being consistent with your marketing, and the mindset they believe ambitious painting company owners need to possess to achieve success.
Some topics include:
- How starting top heavy forced faster company growth
- Some ways to motivate your team to pitch in and genuinely care
- The art of getting painters to buy in for Google reviews, and how that has helped them reach nearly 400 reviews
- Bold predictions on how the painting industry is likely to evolve
In this special live recording at PCA Expo 2022, we host guest Jason Phillips, founder and owner of Phillips Home Improvements. Jason shares how he has had to grow as a business leader and entrepreneur in order to take Phillips Home Improvements to doing over $8 million in annual revenue. He has identified 3 stages through which a painting company owner must progress to scale a painting business, and he details how to advance from one stage to the next. Jason, a certified human behavior consultant, also shares how business owners can use personality tests to not only put the right people in the right seats at their painting company, but also to connect with, motivate, and inspire their employees to reach their fullest potential.
Some topics include:
- How to advance through the 3 stages of "Contractor Prison"
- Why personality tests matter, and how to use them to build a powerhouse team
- Common mistakes painting company owners make and how to avoid them
- Why your painting company's growth begins with your personal growth
Aaron Vytlacil, founder and owner of AV Painting, shares how he has grown from $800k in 2020 to doing over $2 million/year in annual revenue. He also discusses enlightening conversations he has had recently with thought leaders in the painting industry, and how these conversations have shifted his entire mindset to thinking much bigger. Aaron discusses the power of thinking big, and how painting company owners can learn a tremendous amount from surveying other industries, both in and out of home services.
Some topics include:
- Importance of thinking big, and why our industry isn't doing it enough
- What's your long-term "why," and how Aaron recently discovered his
- Where are the biggest mistakes likely to be made with aggressive growth
- How to learn who you need to become in order to get where you want to be
Juan Vasquez & Jose Hernandez, Co-owners of Illusions Painting Inc, share how they have grown Illusions Painting, Inc. from doing $480k three years ago to surpassing $2 million in 2021. The partners dive into limiting beliefs they had to conquer, and how attending the PCA Expo for the first time in 2018 changed their lives. They discuss how embracing new challenges has made all the difference in their business, and some big plans they have to help other Hispanic painting company owners find similar success.
Some topics include:
- Power of the PCA - dive in before you think you're ready
- Why living outside your comfort zone is a necessity for business growth
- Evolution of the painting industry, and predictions for future change
- Bringing educational resources and PCA access to more Hispanic painting company owners
John MacFarland, Founder and Owner of MacFarland Painting, shares how he dropped out of college to start his painting company, and how he has since grown to doing over $5 million in annual revenue. He explains a significant shift he made to his employee compensation model 7 years ago, and how that shift has since propelled his company's growth. John provides solid advice that other painting company owners can capitalize on for free if they want to achieve his level of success, and he provides a unique perspective on how to keep your painters busy during the winter slow season.
Some topics include:
- An employee compensation model that empowers employees while accelerating company growth
- How investing into your painting business in innovative ways can provide great rewards
- One often times ignored strategy for keeping your painters busy during the winter while building better relationships with your customers
- The importance of making your painting company appear unique in your marketing materials
Tony Busnardo, Co-founder and Co-owner of Old World Painting, shares the journey he and his best friend and co-founder Kent have taken to grow Old World Painting to doing $2.5 million in annual revenue. He discusses the incredible power of the 80/20 rule, and how in under 15 hours he was able to completely revolutionize his future. Tony discusses his motivations behind Old World Painting, and how maintaining his value system has allowed him to thrive with his business partnership, his painters, and his customers.
Some topics include:
- Pareto Principle - Why focusing on the 80/20 rule will change your life
- The importance of knowing your value system when growing a company
- How to start a business with a friend and not have the friendship get ruined
- Some practical strategies for staying busy during winter slow season
Don Klym, Founder of The Painters Inc, shares his journey since founding his company 29 years ago. He talks about the importance of hiring the right people who have a strong work ethic, and some of the ways he interviews job candidates to make sure he selects the right people. Don also discusses a sales tactic he utilizes year-round to mitigate seasonality in his painting business and keep his crews busy throughout the winter.
Some topics discussed include:
- How to find and interview good people for your painting company
- A sales approach any northern based painting company can use to mitigate winter slow season
- Why Don now offers a "painter of the day" service offering
- The power of the Entrepreneur Operating System (EOS) and how it has changed Don's life
Maggie Kuyper, Co-Founder and Co-Owner of Harpeth Painting, shares her journey from $0 to $5.5 million in just 5 years. She discusses some of the emotional struggles that come with managing such rapid growth, as well as the unique challenges created by running a painting business with her husband. Maggie provides great insight about how she has built trusting relationships throughout her network, and why that has been such a critical component to the growth of Harpeth Painting.
Some topics include:
- Why you should "seek relationships, not work" when building your commercial painting business
- The importance of hiring for personality traits and values, not resumes and skills
- How to balance a family while running a successful painting business with your partner
- Why there could be more opportunity in your future than you've ever imagined
Jason Paris, Founder of Paris Painting, shares his journey from $0 to over $10 million with Paris Painting. He takes a deep dive into the many struggles he's endured along the way and discusses what he believes to be the most important character traits of successful entrepreneurs. Jason shares some of the most effective marketing techniques that have helped him see such tremendous growth with Paris Painting, as well as his approach to combatting the winter slow season in Minneapolis.
Some topics discussed include:
- The most important character traits of successful entrepreneurs
- How to make single delivery actionable flyers convert at scale
- The "hidden gem" of the painting industry and how that is likely to change within 10 years
- How to think the right way if you want to truly scale your painting business
Nate Streeter, Director of Marketing and Customer Experience at Paris Painting, shares how Paris Painting has grown to doing over $10 million per year, and the interesting journey he took to joining Paris Painting. He elaborates on the importance of data analysis, and how Paris Painting uses NPS and multiple customer check-ins to keep a very tight gauge on their customer satisfaction. He offers some very solid advice for smaller painting company owners aspiring to one day own an 8 figure painting company and shares the struggles that Paris Painting is still working on ironing out themselves.
Some topics discussed include:
- How to implement NPS to monitor your true customer satisfaction
- The transformative resources currently available to entrepreneurial painting company owners
- How one terrible mistake can keep you trapped in your business, unless you fix it
- What painting companies can learn from the plumbing and HVAC industries that are doing hundreds of millions per year in revenue
Chris Elliott, owner of ONiT Painting, discusses how starting with the end in mind has allowed him to achieve massive success. He stresses the importance of being clear on your company's mission, vision, and values, and how an abundance mindset that prioritizes employee growth has been instrumental to his success. He dives into what marketing channels have worked best for him, and provides concrete recommendations for painting company owners that are still looking to cross the million dollar revenue threshold for the first time.
Some topics discussed include:
- Why knowing your end goal and mission is critical to success
- How to attract Rockstar employees who actually care about your business
- The importance of a sales-oriented mindset for company growth
- Why effective digital marketing can catapult your painting business
Michael Sutton, owner of Kind Home Solutions, reveals how he has grown his residential repaint company to doing over $6 million in business in less than 4 years. He discusses some of the biggest mistakes he made early on, as well as some consistent issues he sees other painting company owners creating that he hopes he listening to this episode can prevent. Michael believes there is incredible opportunity available for ambitious painting company owners, and hopes his story can highlight what's possible.
Some topics discussed include:
- The mindset needed for aggressive growth in your painting company
- How to craft a customer journey that propels your painting business to success
- Why your fear of charging more for your painting services is unfounded
- The most common and destructive mistake Michael sees other painting company owners making and how to fix it
Tim Perryman, co-owner of Perryman Painting and Remodeling, discusses the importance of company culture and employee happiness. He dives into why he views his company as a "people company" first, and a "painting and remodeling company" second. He also discusses the importance of knowing your "why", and having your personal and business goals aligned. Throughout his entrepreneurial journey, Tim has learned the great importance of introspection.
Some topics discussed include:
- The importance of aligning your personal and professional goals
- Why employee culture and happiness is your most important asset
- The failures entrepreneurs are sure to endure, and why they matter
- How young entrepreneurs can use introspection to set themselves up for success
Morgan Sedgwick, owner of Jedi Painting Pros, discusses her mission for female empowerment in the trades, and how painting has changed her life, and how she is using it to better the lives of those around her. She gives some examples of ways she has differentiated her painting company, and discusses some of the unique struggles she has had to endure in growing her business.
Some topics discussed include
- The life-changing effects your painting company can have on others
- Why Morgan can charge higher prices but still land interior paint jobs consistently
- Unique challenges of operating a painting company in Hawaii
- Ways to understand your target market that help you serve it better
Zach Ausherman, owner of Ausherman Painting, discusses his recent experience taking over Ausherman Painting, a 42-year old company, from his father. He takes an in-depth dive into common issues painting company owners face when dealing with succession, and actions a new owner can take to improve company morale and ultimately set the company up for long-term success with its new owner.
Matt Carlson, owner of M. Carlson Painting, takes a deep dive into how he has found tremendous success in the residential repaint market. He talks about mistakes he's made, hard lessons he's had to learn, and the learnings he gained that have allowed him to pass $3.5 million in revenue in 2021. Matt makes some predictions about where the industry is headed, and how painting company owners can position themselves for success.
Garrett Martell, owner of Two Day Painting, discusses what components of a painting company he believes should be outsourced to scale your painting business faster. He also touches on a new strategy he will be employing to keep his crews busy during the winter "slow season". A direct mail guru, Garrett owns a second company that runs direct mail for the trades called Tradesfix Direct Mail Marketing.
Nick Slavik, a 25-year industry veteran, industry speaker, and host of the extremely popular webinar series "Ask A Painter Live," shares his strategies for scaling up a painting company efficiently. Nick teaches in-person master classes to painters around the country, and has developed a rigorous apprenticeship program that is greatly improving the painting industry. He opens up about his processes and how other painters can follow in his footsteps in this jaw-dropping episode!
In this episode, Brandon discusses how painting companies can optimize their Google My Business (GMB) profiles to consistently rank in the coveted 3-pack. He covers common mistakes that many painting companies make while setting up their profiles, as well as golden opportunities few companies are aware of that can truly set your painting company apart.
Listeners can expect to learn:
- A proven 4-step process to get ranked in the coveted 3-pack of Google Maps
- Common mistakes that could be destroying your rankings
- GMB secrets that few painting companies know to take advantage of
- Why optimizing your GMB profile is more important now than ever before!
Brian Reis, co-founder of Bella's Army Painting, discusses how to work ON versus IN your painting company to maximize growth.
In this episode, Brad Ellison, the co-owner of Somerset Painting and Home Improvements, discusses how he took a painting business that had been around for 33 years and helped it absolutely explode in growth!