In this episode, we have Rafia Ferdous, founder of Deal of The Day which is one of the leading fashion eCommerce of Bangladesh and is quite a popular name among the Gen Z and millennials of the country. Rafia sources the most fashionable products from Malaysia and directs them straight to the doors of the Bangladeshi fashion-savvy community. Only in 2 years, she has tripled her sales! In this episode, Rafia will share with us what it takes to build a successful dropshipping business in the least amount of time and in a moment of crisis.

Top 3 value drops from Ep11:

• Best way to pick the right influencer for the influencer marketing campaign of your business is to first send a PR to your choices of people, requesting them for a public unboxing or story review and then observing the number of people being redirected to your business channels from them.
• Endorse "Communityship" by treating your customers like your friends. A few easy way to do this for fashion eCommerce can be opening up a Facebook group, discussing latest fashion trends with the members through posts and offering free fashion consultation.
• Before launching in-stock product sales before the customers, it is important to learn about their purchase and consumer behavior to make sure that the launch doesn't fail. Best way to do is running polls or surveying the consumers through engagement.

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