The Digital State of Mind: Recent Episodes

Jessica Hawks

Getting honest about all things entrepreneurship, balancing life and business, and navigating the world in a digital age

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Want to work online, but don't know what you're going to need to get started? In this episode, we go over which tangible and intangible things are going to be essential when starting your online business. What kind of tech do you need? Is it absolutely necessary to take an online course? What do you need to know before you start marketing yourself?

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Have you ever thought about being a content creator, business owner, or building any kind of an audience online, but the cringe of putting yourself out there is stopping you? This episode is FOR YOU. We talk dealing with hate comments, my best tips for pushing through the ick of creating content, and the amazing things that can happen once you do.

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Season 6 is kickin' off, and it's going to be a unique season! In this "Updates with Jess"-style episode, we chat about what it was like at VidCon 2023, facing your fears in order to grow, and ACTUALLY prioritizing New Year's Resolutions...half way through the year.

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We are wrapping up this season with a transparent chat about life updates, business plans, mental health, and what's coming down the pipeline in 2022. Thank you so much for listening to Season Three of the Digital State of Mind Podcast, and we'll see you in Season Four! 

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Check out my IGTVs or the Fast Track to VA Guide if you’re not sure how to start your business online

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Today I have Sarah Ellefson, User Experience Writer, joining me to talk about how to distinguish your brand voice and the art of storytelling. We talk about mindset when making pivots in your business, running a business as a mom, and finding the balance between living in the moment and recording the moment for content.

Brand Voice Resources for DSOM Listeners

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How much is too much when sharing online? Podcast guest Erika Eileen, Sex and Confidence Coach, joins me in this episode to talk about the importance of having confidence in your business, addressing hard feelings of jealousy in your community, and being vulnerable in the online space.

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“It’s figuring out what is the optimal production situation for you. It’s not about making the right thing, it’s about being the person who can make good stuff,” (35:01). Josh Terry, Performance Consultant and Coach, joins me in this episode to talk about something a little different than usual here on the DSOM! We chat about the importance of leaning into your strengths and understanding your creative limitations when making content.

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“We do the best job when we’re inspired” (19:05). In this episode of DSOM, I have Jackie Sterna, Commercial and Brand Photographer, joining me to talk about what exactly goes into a brand photoshoot. We touch on the importance of having professional brand imagery as a business owner, staying inspired when choosing your clients, and how to stay on top of fast-moving trends.

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“I truly believe the reason people are successful is because of who you are at your core. When you let who YOU are shine through, that is what’s going to make you successful,“ (07:55). In this episode, I have Chandler Holsapple, Trademark Lawyer and my own lawyer, here with me to talk about legalities for online businesses and the differences between directly copying vs. being inspired by someone online. 

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“We’re not actually scared of sales, we’re scared of how we’ve been sold to” (10:39). ​​Today I have podcast guest Melanie Aubert, Marketing and Mindset Coach, talking about selling yourself online, trends in Instagram selling tactics, and understanding sales psychology from a feminine point of view.

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In this episode of DSOM, I have Brand Designer, Alyssa Nguyen, joining me to talk about working in the online space and how it can affect your mental health. Alyssa points out how easy it is to merge your passions with your expertise and how the hierarchy of corporate jobs, in contrast, can force you to exclude those passions.

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Today I have Lo Galloway, Course Creator and Business Strategist, joining me to talk about what exactly goes into a successful course, accessibility when it comes to learning online and taking a step back to remember what it feels like to be a beginner.

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Welcome back to the Digital State of Mind podcast! I cannot believe how fast season 3 has come! We are starting this season off casually, letting you know what you can expect this time around. I catch you up on my life and the many transitions I, my home, and my business have been going through.

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Check out my IGTVs or my Fast Track to VA Guide if you’re not sure how to start your business online

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Today, we wrap up season 2 of Digital State of Mind by talking about calculated risks when uncertainty in business is inevitable and the misconceptions behind the “success comes from hard work” trope in our society. Don’t forget to leave a rating and review of the podcast if you enjoyed listening as much as I enjoyed recording! Stay tuned for season 3 of DSOM coming soon. 

Check out my IGTVs or my Fast Track to VA Guide if you’re not sure how to start your business online

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“The only rules that are really out there are the ones that we put on ourselves and the people we’re meant to have will be with us regardless of the decisions we make.” (15:29) Podcast guest Chelsea, Success Coach and Photographer, joins me in this episode to chat about defining yourself in your business and beating your comparison mindset.

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“If you are going to be good in your industry, you have to learn by doing… If I’m going to do this I’m actually going to try it and figure it out,” (06:39). Podcast guest Mario Moreno, Social Media Marketer and Entrepreneur, joins me in this episode to talk about social media in 2022, how much the online space can change, and the importance of evolving with it.

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Podcast guest Carolina Pilar, Marketing Strategist and co-coach for Digital Creatives Academy, joins me in this episode to talk about mental health, pivoting career paths, and taking action to gain the freedom that comes with being a freelancer. 

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In this episode, I have Chelsea Winstead, DFY Service Provider Mentor, here with me to talk scaling for your online business. Is it possible without becoming a coach? We help answer one of my most asked questions and the possibilities to scale outside of business coaching.

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“While we grow in one direction with our thoughts about money or what we’re willing to share, there’s so much that's still to be learned in the online space,” (07:46). Today I have Dondrea Owens, Certified Public Accountant and my personal CFO, joining me to talk about finances, and managing your money as an online service provider.

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"I'm so grateful for every stage in my business because it taught me exactly what I needed to then get to the next level each time." (16:59) In this episode, I have Sydney Kerr, Pinterest Strategist and Fluent-University co-founder, joining me to talk about niching down services and what it takes to be a Pinterest Manager.

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Podcast guest Addison Bowen, Business Coach and Hypnotherapist, joins me in this episode to talk about burnout, finding alignment within your business, and eliminating mindset beliefs that are ultimately holding you back.

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Is the online space oversaturated? In the opening episode of Season 2, I explore the question I’ve been asked the most as an online business coach. I get into how we never really think about this for other professions, so why is the fear of oversaturation holding you back from starting your online business?

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Check out my IGTVs or my Fast Track to VA Guide if you’re not sure how to start your business online

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We close this season on this note: “It can be really easy to stop putting yourself in uncomfortable situations that challenge you once you’ve started a successful business, and that’s something that we really have to make a concerted effort to not be doing,“ (12:09). I can’t thank you enough for listening this far along and can’t wait to see what next season will bring!

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If you’re wondering how to start your business online, check out my IGTVs - https://www.instagram.com/itsjessicahawks/channel/

or the Fast Track to VA Guide - https://itsjessicahawks.com/fast-track-to-va-guide

Sign up for the next Digital Millennials Masterclass - https://thedigitalmillennials.com/live-masterclass

Join the next round of Digital Creatives Academy - https://itsjessicahawks.com/digital-creatives-academy

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In this episode, we talk about what Google can and what Google can’t do for you whenever you’re starting your online business. I get into why being resourceful as an entrepreneur is key and the importance of consuming only relevant information at the beginning of your business journey.

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Join the next round of Digital Creatives Academy - https://itsjessicahawks.com/digital-creatives-academy 

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Podcast guest Alex Krahling, founder of High Moon Studio and Brand Educator, joins me to discuss the differences between corporate and the online space, growing pains in business, and betting on yourself as an entrepreneur.

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“Oftentimes we’re forced into a college situation when we’re fresh out of high school and that is a huge responsibility to place on someone of that age,” (06:14). In this episode, we get a little controversial. I talk about my own experience with college, and why tangible results beat a college degree any day.

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Join the next round of Digital Creatives Academy - https://itsjessicahawks.com/digital-creatives-academy 

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“No one who’s doing more than you is ever going to judge you, only those who are doing less,” (1:03). Podcast guest Erin Mortenson, Virtual Assistant Coach and co-founder of the Digital Millennials, joins me to talk about mindset shifts, starting your own business versus joining an MLM, and what exactly makes a good business coach.

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The online business space itself has started to evolve into its own economy. In this episode, I get into how the pandemic in 2020 made space for more opportunities within the online business space for both previous and new entrepreneurs.

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If you’re wondering how to start your business online, check out my IGTVs - https://www.instagram.com/itsjessicahawks/channel/ 

or the Fast Track to VA Guide - https://itsjessicahawks.com/fast-track-to-va-guide 

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Podcast guest Lauriel Arkeah, Virtual Assistant and Mentor, joins me to talk about the importance of your “why”, her experience breaking generational curses, and navigating being a woman of color in the online space.

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Join the next round of Digital Creatives Academy - https://itsjessicahawks.com/digital-creatives-academy

Follow the Digital State of Mind on Instagram - https://www.instagram.com/thedigitalstateofmind/ 

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We start this season by diving deep into what it was like being a college dropout without a plan, to then becoming a Virtual Assistant turned 7-figure business coach.

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Follow the Digital State of Mind on Instagram - https://www.instagram.com/thedigitalstateofmind/

Sign up for the next Digital Millennials Masterclass - https://thedigitalmillennials.com/

Join the next round of Digital Creatives Academy - https://itsjessicahawks.com/digital-creatives-academy