How can your business use culture as your competitive advantage?

In this episode we are joined by William "Beau" Wrigley Jr. former CEO and chairman of the family founded Wm. Wrigley Jr. Company. Beau is a visionary business leader with decades of world-class experience in the global brand building in the consumer products space.

In this conversation we discuss the importance of culture in business growth, exploring the cultural transformation Wrigley underwent which helped to take it from a $2billion company to a $6billion company in just 6 years.

Breakthrough Website: https://www.breakthroughglobal.com/

LinkedIn: https://www.linkedin.com/company/breakthrough-group/

Dr Bart Sayle: https://www.bartsayle.com/