Alex "KessWylie" Kessler is the CEO and founder of Kess.co, a kick-ass toy company. He is also a Magic creator and the host of the Masters of Modern podcast.0:01:30 the "hourly rate in life" concept0:06:57 Tik Tok is the new Yelp0:08:41 Tik Tok 101 for creators0:15:37 content evolution - effort vs. results0:18:35 Alex's content goals0:23:24 Alex's love for the Magic storyline0:29:15 "podcasting has the ability to be freeform"0:37:10 Lord of the Rings and 90's nostalgia0:41:46 One Piece and the joy of expanded universes0:46:44 fatherhood0:58:44 Magic - Greatest Game Storyline of All Time?1:10:58 how Alex sees things differently as a toy industry insider1:18:37 The Lord of the Rings set for Magic1:26:45 diversity and representation in the LOTR set1:44:48 Alex's toy company - kess.co---Show notes: humansofmagic.com/Patreon: patreon.com/humansofmagic